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Promoter101

Dan Steinberg
Latin Music
Concert Promotion
Ticketmaster
AEG Presents
Global Touring
Cultural Nuances
Ticketing
Immigration
Live Nation
Promoter101
Family Entertainment
Music Industry
Political Issues
Regional Mexican Music
Pollstar Live! 2025
Ollie Rosenblatt
Live Entertainment
Tixr
Eventbrite
Crowd Management

Over the past year the promoter101 hashtag has gone viral on social media, with the industry observational humor of Dan Steinberg, the weekly podcast was born from that success. A lively mix of industry news, the story's behind tweets, and interviews with power players of our business. Co-hosted by Luke Pierce, the podcast premiered in late October, already finding a following of thousands of loya... more

PublishesMonthlyEpisodes258Founded10 years ago
Number of ListenersCategory
Music

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Artwork for Promoter101

Latest Episodes

The Promoter 101 Podcast featuring State Farm Stadium + Desert Diamond Arena's Ralph Marchetta talks about working his way up from the parking lot to running the building in Phoenix Hosted By: Works Entertainments' Luke Pierce + Emporium Presents' Da... more

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The Promoter 101 Podcast featuring Independent Promoter Session including: Nitelite's Don Kronberg, Gate 52's Aaron Zimmerman, Psyko Steve's Stephen Chilton, Drusky Entertainment's Brian Drusky and First Avenue's Nathan Kranz Hosted By: Works Enterta... more

YouTube

The Promoter 101 Podcast featuring Iconic Booking Agent Jonny Podell who has worked with a legendary talent line up that includes: Allman Brothers Band, Cyndi Lauper, Erasure, Peter Gabriel, Rosie O'Donnell, Yaz, Teddy Pendergrass, George Harrison, C... more

YouTube

The Promoter 101 Podcast featuring Killian + Company Founder Joe Killian taking us down a path of sponsorship and industry history that is simply next level A Special Chat with University of Chicago Student Anna Lilly, who is seeking a summer music i... more

YouTube

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Recent Guests

Ralph Marchetta
Venue Executive Extraordinaire from Phoenix, Arizona
Desert Diamond Arena / State Farm Stadium
Episode: Promoter 101 # 244 - Desert Diamond Arena's Ralph Marchetta
Don Kronberg
Nitelite Promotions promoter from Chicago market
Nitelite Promotions
Episode: Promoter 101 # 243 - Independent Promoter Session
Aaron Zimmerman
Gate 52 promoter
Gate 52
Episode: Promoter 101 # 243 - Independent Promoter Session
Stephen Chilton
Psyko Steve promoter, Phoenix
Psyko Steve / Rebel Lounge
Episode: Promoter 101 # 243 - Independent Promoter Session
Brian Drusky
Drusky Entertainment promoter, Pittsburgh
Drusky Entertainment
Episode: Promoter 101 # 243 - Independent Promoter Session
Nathan Kranz
First Avenue promoter, Minneapolis
First Avenue
Episode: Promoter 101 # 243 - Independent Promoter Session
Joe Killian
Founder, Killian & Company
Killian & Company
Episode: Promoter 101 #241 - Killian + Company Founder Joe Killian
Anna Lilly
University of Chicago student seeking a summer internship in the music industry
University of Chicago
Episode: Promoter 101 #241 - Killian + Company Founder Joe Killian
Randy Nichols
Fly South Music artist manager, interview guest.
Fly South Music
Episode: Promoter 101 # 240 - Fly South Music's Randy Nichols

Hosts

Dan Steinberg
Co-host of Promoter101; veteran promoter with deep industry background.
Luke Pierce
Co-host and frequent host on Promoter101.

Reviews

4.5 out of 5 stars from 91 ratings
  • Glad they are back

    The pandemic has been tough, but one good thing is the return of this podcast. Greet interviews with great insight into the live side of the music biz.

    Apple Podcasts
    5
    Josh Nic
    United States5 years ago
  • The Best!

    Best podcast on keeping up with news in the music industry. Highly recommend!

    Apple Podcasts
    5
    Allstar_34
    United States7 years ago
  • Simply awesome! ⭐️⭐️⭐️⭐️⭐️

    The best podcast about music out there. Every show brings great guests with interesting conversations, who always provide superb experience. Keep on rockin in 2019!

    Apple Podcasts
    5
    vibor
    United States7 years ago
  • A podcast to geek out over

    Just started listening, starting from the beginning. This is perfect for anyone aspiring to grow their career in the industry. I’m learning a ton and being inspired by the guests on the podcast. It’s amazing listening to a podcast that I can geek out about and hear stories that peak my interest. I’m hopeful that I can grow my career after listening to this daily. Well done.

    Apple Podcasts
    5
    Uphold Blake
    United States8 years ago
  • I listen every week

    I learn how to handle job situations every week from the guests. Thanks Dan & Luke!

    Apple Podcasts
    5
    blacksheepltd
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring depth on ticketing, pricing, and sponsorship history.
Hosts mix niche industry knowledge with engaging storytelling.
Broad industry insight and practical takeaways for live promotions.

Top Music Podcasts

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The Joe Budden PodcastThe Joe Budden Network
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DISGRACELAND
DISGRACELANDExactly Right and iHeartPodcasts

Talking Points

Recent interactions between the hosts and their guests.

Promoter 101 #241 - Killian + Company Founder Joe Killian
Q: How did Joe Killian rise in the promotions world and what shaped his approach to sponsorship?
He describes growing up in Detroit, promoting school dances and local acts, then moving to New York where he built SummerStage and later worked with major brands like American Express, using sponsorships to fund and scale innovative live experiences.
Promoter 101 # 238 - Terrapin Station Entertainment founder Jonathan Shank
Q: How have you crafted successful family entertainment shows post-pandemic?
Success hinges on the connection between content, consumer products, and cultural impact, ensuring parents are engaged and ready to buy tickets.
Promoter 101 # 238 - Terrapin Station Entertainment founder Jonathan Shank
Q: What are your thoughts on how streaming services like Spotify are managing their payout strategies?
There's a growing mistrust from artists towards digital service providers, indicating potential pushback against current strategies.
Promoter 101 # 238 - Terrapin Station Entertainment founder Jonathan Shank
Q: What do you think about the direction the industry is heading given the DOJ's antitrust review of Live Nation Ticketmaster?
It seems like it will lead to dismissals rather than major changes, as everything appears stacked in Live Nation's favor.
Promoter 101 # 237 - Wasserman Music's Kevin Shivers
Q: How does your role as an agent evolve for artists who are building their own brands?
The agent's role now involves supporting artists as proactive partners in their creative endeavors, rather than just selling shows.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Promoter101

What is Promoter101 about and what kind of topics does it cover?

A deep, industry-focused show that leans into live music promotion, ticketing, and brand partnerships, with a steady rotation of veteran promoters, venue operators, agents, and managers. Episodes weave historical context, practical lessons for promoters, insider views on sponsorships and ticket economics, and forward-looking takes on policy and technology impacting live events. A recurring strength is the blend of hard industry analysis with entertaining anecdotes and candid discussions about the evolving live music landscape. Notably, interviews emphasize real-world strategy, relationships, and authenticity in navigating a recovering and consolidating market, making it a practical listen for professionals seeking actionable insights and a ... more

Where can I find podcast stats for Promoter101?

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How many listeners does Promoter101 get?

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To see how many followers or subscribers Promoter101 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Promoter101?

These podcasts share a similar audience with Promoter101:

1. Promoter101
2. Freakonomics Radio
3. The Prof G Pod with Scott Galloway
4. The Ezra Klein Show
5. The Bob Lefsetz Podcast

How many episodes of Promoter101 are there?

Promoter101 launched 10 years ago and published 258 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Promoter101?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Promoter101?

Rephonic pulls ratings and reviews for Promoter101 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Promoter101. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Promoter101?

Recent guests on Promoter101 include:

1. Ralph Marchetta
2. Don Kronberg
3. Aaron Zimmerman
4. Stephen Chilton
5. Brian Drusky
6. Nathan Kranz
7. Joe Killian
8. Anna Lilly

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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