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Ad Tech
Adtech
Advertising
Artificial Intelligence
AI In Advertising
Programmatic Advertising
CTV
Digital Advertising
B2B Marketing
Marketing
Audience Engagement
Marketing Strategies
Marketecture
Openads
Generative AI
Community Building
Magnite
Hiring
Outcomes Era
Agentic Advertising

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

PublishesWeeklyEpisodes114Founded2 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Latest Episodes

Three Italians walk into an adtech podcast and somehow end up discussing local media, A players, private equity, childhood labor, and the emotional damage caused by getting cut from middle-school football.

Ribeye CEO and co-founder Joe Marino joins ... more

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Joe Zappa and Eric Franchi sit down for a candid founder-to-founder conversation about what happens when rapid growth exposes weaknesses in your business.

After Sharp Pen Media grew quickly, Joe realized that delegating client work was not the same ... more

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This week on Open Market, Allie Colman, Tax Partner and Northeast Technology Industry Leader at Aprio, joins Joe Zappa and Eric Franchi to break down the tax and equity decisions founders should think about before they become expensive mistakes.

QSB... more

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Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.

He explains how Tuple is building a next-generation DSP focused on greater visibility, transparent fees, and bu... more

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Recent Guests

Joe Marino
CEO and Co-Founder of RibEye
RibEye
Episode: Episode 114- 3 Italians walk into an adtech podcast- CEO & Co-Founder Joe Marino of Ribeye
Allie Colman
Tax partner at Aprio, leads technology industry group in the Northeast
Aprio
Episode: Episode 112 How Not to Get Screwed on Your Startup Exit with Allie Colman of Aprio
Doug Lauretano
CEO and Founder of Tuple
Tuple
Episode: Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano
Adam Singer
VP of Marketing at AdQuick
AdQuick
Episode: Episode 109 with Adam Singer- VP Marketing of AdQuick
Heather Macaulay
CEO of MadConnect
MadConnect
Episode: Episode 108 with Heather Macaulay of MadConnect.ai
Rio Longacre
Senior transformation consultant with Omnicom's Transformation Consultancy
Omnicom
Episode: Episode 105 with Rio Longacre and the influence of AI in Adtech
Myles Younger
Chief Growth Officer, U of Digital
U of Digital
Episode: Episode 104: Myles Younger on Enterprise Sales, AI Training and the Future of Media
Josh Walsh
Co-founder and CEO of BranchLab
BranchLab
Episode: Episode 103 Branchlab Co-Founder and CEO Josh Walsh
Arthur Larrey
CEO and co-founder of Audion
Audion
Episode: Bringing Performance Audio to the US with Audion CEO Arthur Larrey

Hosts

Joe Zappa
Host of Open Market (co-hosted discussions) with deep experience in adtech and programmatic platforms.
Eric Franchi
Co-host of Open Market; co-founder with broad experience in adtech and media infrastructure.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano
Q: Why go to Tuple for a next-gen DSP instead of sticking with traditional DSPs?
Doug explains that incumbents are constrained by legacy architectures, high infrastructure costs, and limited visibility. Tuple uses containerization to pre-filter at the SSP level, reduces duplication, and provides full visibility and transparent fees, which appeals to buyers who want control and predictable costs.
Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie
Q: How can people get in touch with you or see these tweets and updates you keep talking about?
Moffie points to X (formerly Twitter) and LinkedIn as primary channels for updates and engagement, with a focus on consistent, visible communication about agentic product progress and leadership insights.
Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie
Q: What is Magnite doing from a marketing standpoint to advance the cause of agents generally, and then your solutions specifically?
Magnite emphasizes real-world demonstrations, direct conversations with holdco and agencies, educational videos for publishers, and a hands-on sales approach to show how agentic tools fit into existing workflows while continuously updating offerings based on customer feedback.
Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie
Q: What part of the business are you most excited about and tell us more about these agentic products you're leading?
The excitement centers on integrating Streamer-derived tech into a broader agentic stack that sits on Magnite APIs, enabling end-to-end automated workflows for buyers and sellers, and the rapid cadence of product demos, tests, and live campaigns that validate the approach.
Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie
Q: What the hell is your title nowadays?
Moffie explains it's a reflection of being in a fast-moving, corporate environment where roles are evolving with the agentic strategy, and the team is focused on building and deploying AI-driven capabilities across Magnite's platform.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Open Market

What is Open Market about and what kind of topics does it cover?

The show centers on building and scaling advertising technology companies, with a strong focus on how new models, platforms, and AI-driven processes are reshaping programmatic media, TV, and enterprise ad tech. Episodes spotlight practical product leadership, go-to-market strategies, and real-world outcomes—from transparent, AI-native DSPs to agentic advertising, AI-enabled front-ends for pharma, and performance-focused TV. Noteworthy angles include the tension between services and software, the practicalities of enterprise sales and partnerships, and the implications of AI for workflows, staffing, and client outcomes. Listeners can expect actionable guidance on positioning, differentiation, and navigating a rapidly evolving adtech landscap... more

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Which podcasts are similar to Open Market?

These podcasts share a similar audience with Open Market:

1. Marketecture: Get Smart. Fast.
2. The Aperiam Podcast
3. AdTechGod Pod
4. AdTech AdTalk
5. The Big Story

How many episodes of Open Market are there?

Open Market launched 2 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Open Market?

Recent guests on Open Market include:

1. Joe Marino
2. Allie Colman
3. Doug Lauretano
4. Adam Singer
5. Heather Macaulay
6. Rio Longacre
7. Myles Younger
8. Josh Walsh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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