Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
Publishes | Weekly | Episodes | 72 | Founded | a year ago |
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Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI ... more
U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancie... more
On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.
Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicate, and how to measure the impact of ad... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #237 |
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Focusing on the intricacies and evolution of the advertising industry, the content commonly addresses strategies for building and managing successful businesses within this space. Listeners can expect discussions on topics such as effective communication techniques, data-driven marketing, and the impact of technology, particularly AI, on advertising practices. Insights often come from industry veterans and startup CEOs who share their personal journeys, providing actionable advice and lessons learned in navigating the fast-paced world of advertising.
Unique to this series is the combination of experienced hosts and a diverse array of guests, all of whom bring valuable perspectives from various corners of the advertising sector. The podcast... more
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These podcasts share a similar audience with Open Market:
1. Marketecture: Get Smart. Fast.
2. The Aperiam Podcast
3. AdTechGod Pod
4. The FPC Podcast
5. The Monopoly Report
Open Market launched a year ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Open Market include:
1. Jonathan Moffie
2. Dan Pantelo
3. Erez Levin
4. Michael Bishop
5. Mario Diez
6. Tim Vanderhook
7. Ad Tech God
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