Rephonic
Artwork for Open Market
Ad Tech
Advertising
AI In Advertising
Digital Advertising
Adtech
Marketing Strategies
Audience Engagement
B2B Marketing
Community Building
Programmatic Advertising
Generative AI
Attention
Slack
Creative Quality
Openads
Measurement
Aperiam
Scope3
CTV
Outcomes Era

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

PublishesWeeklyEpisodes72Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Open Market

Latest Episodes

Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI ... more

YouTube

U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancie... more

YouTube

On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.

YouTube

Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicate, and how to measure the impact of ad... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Aperiam Podcast
The Aperiam PodcastCorey Ferengul, Joe Zawadzki
AdTechGod Pod
AdTechGod PodAdTechGod, The AdTech God
The FPC Podcast
The FPC PodcastFirstPartyCapital

Recent Guests

Jonathan Moffie
Founder and CEO of Streamr, experienced in CTV and ad tech for over 12 years.
Streamr
Episode: Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
Dan Pantelo
Founder and CEO at Marpipe
Marpipe
Episode: Creating Shareholder Value with Marpipe CEO Dan Pantelo
Erez Levin
A long-time thought leader in ad tech known for his influential posts on LinkedIn.
Episode: Debate! Outcomes Era vs Quality Era with Erez Levin
Michael Bishop
Co-founder and CTO of OpenAds, an AI-driven advertising startup.
OpenAds
Episode: The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
Mario Diez
CEO of Peer39
Peer39
Episode: How Adtech GTM Is Changing with Peer39 CEO Mario Diez
Tim Vanderhook
CEO of Viant
Viant
Episode: Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
Ad Tech God
Influential figure in the ad tech industry, known for building a large community around ad tech discussions.
Episode: Building a Community with AdTech God

Hosts

Eric Franchi
Co-host and commentator with a focus on advertising growth strategies and technology innovations in the industry.
Joe Zappa
Co-host and commentator engaging in discussions centered on advertising and entrepreneurship, bringing diverse perspectives to the podcast's themes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
Q: Why do you think B2B marketing is still underserved?
Dan explains that B2B is super fragmented, making it difficult to execute effective marketing at scale.
Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
Q: How did you decide to start Octane11?
Dan shares that after working at MediaMath and realizing the challenges of data measurement, he wanted to create a solution specifically for B2B measurement.
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
Q: How do you keep SMBs spending after they see their ad on TV?
Streamr provides tools to track viewer engagement through website actions and QR code scanning, showing SMBs the return on their ad spend.
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
Q: What was the vision at Whirl at that time, and then how did that then lead you to what you're doing now at Streamr?
Moffie's vision for Streamr was influenced by his experiences at Whirl, focusing on making CTV advertising accessible and easy for SMBs.
Creating Shareholder Value with Marpipe CEO Dan Pantelo
Q: What was your mental state during the struggles your company faced?
Dan described it as an identity crisis and emphasized the need for perseverance among founders.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Open Market

What is Open Market about and what kind of topics does it cover?

Focusing on the intricacies and evolution of the advertising industry, the content commonly addresses strategies for building and managing successful businesses within this space. Listeners can expect discussions on topics such as effective communication techniques, data-driven marketing, and the impact of technology, particularly AI, on advertising practices. Insights often come from industry veterans and startup CEOs who share their personal journeys, providing actionable advice and lessons learned in navigating the fast-paced world of advertising.

Unique to this series is the combination of experienced hosts and a diverse array of guests, all of whom bring valuable perspectives from various corners of the advertising sector. The podcast... more

Where can I find podcast stats for Open Market?

Rephonic provides a wide range of podcast stats for Open Market. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Open Market and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Open Market get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Open Market, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Open Market?

Rephonic provides comprehensive predictive audience data for Open Market, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Open Market have?

To see how many followers or subscribers Open Market has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Open Market?

These podcasts share a similar audience with Open Market:

1. Marketecture: Get Smart. Fast.
2. The Aperiam Podcast
3. AdTechGod Pod
4. The FPC Podcast
5. The Monopoly Report

How many episodes of Open Market are there?

Open Market launched a year ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Open Market?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Open Market?

Rephonic pulls ratings and reviews for Open Market from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Open Market?

Rephonic provides full transcripts for episodes of Open Market. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Open Market?

Recent guests on Open Market include:

1. Jonathan Moffie
2. Dan Pantelo
3. Erez Levin
4. Michael Bishop
5. Mario Diez
6. Tim Vanderhook
7. Ad Tech God

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days