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Artwork for Open Market
Ad Tech
Advertising
AI In Advertising
Adtech
Artificial Intelligence
Digital Advertising
Programmatic Advertising
B2B Marketing
Audience Engagement
Marketing Strategies
Marketecture
Openads
CTV
Generative AI
Community Building
Outcomes Era
Attention
Aperiam
Scope3
Creative Quality

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

PublishesWeeklyEpisodes102Founded2 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Open Market

Latest Episodes

Audion CEO Arthur Larrey joins Eric Franchi and Joe Zappa to discuss why performance audio could become the next major performance advertising channel and how Audion is helping make that vision a reality. They break down how performance audio works i... more

Who let G-dog Aaron loose and who would dare fact check Eric besides Joe Zappa?!! In this engaging interview, industry veteran Aaron discusses his journey from sales to marketing, the importance of personal branding, and the evolving role of AI in ad... more

YouTube

Eric Franchi and Joe Zappa break down the biggest trends they’re seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated marketing platforms, creator infrastructure, and a renewed wave of innovation aroun... more

YouTube

MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis’ acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. They discuss why connectivity and... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Aaron Goldman
CMO of MediaOcean
MediaOcean
Episode: Eric sits down with Aaron Goldman, CMO of Mediaocean
Shane Shevlin
Co-founder and CEO of Bedrock Platform
Bedrock Platform
Episode: Shane Shevlin of Bedrock Platform on the World's First Containerized DSP
Chris Riedy
CRO of Ibotta, former CRO at TV Scientific
Ibotta
Episode: Ibotta CRO Chris Riedy on Evolving from Founder-Led Sales to a Sales Machine
Corey Ferengul
CEO at Undertone, later at Aperium; advisor and operator with scale-management expertise
Undertone, Aperium
Episode: Corey Ferengul on the 6 CEO Personas from Startup to $500M in Revenue
Mark Levin
CEO of Consumable
Consumable
Episode: Consumable CEO Mark Levin on Bootstrapping a Big Audio Business
Jeremy Bloom
CEO of Marketecture
Marketecture
Episode: Marketecture CEO Jeremy Bloom on the New Adtech Media
Chris Vanderhook
COO of Viant
Viant
Episode: Does the SaaSpocalypse Apply to Adtech? With Viant’s Tim and Chris Vanderhook
Michael Kaminsky
Founder/CEO of Recast
Recast
Episode: Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship
Cody Schneider
CEO of Graphed
Graphed
Episode: Graphed CEO Cody Schneider on an AI-First Approach to GTM

Hosts

Eric Franchi
Host of Open Market, deeply involved in adtech and media strategy
Joe Zappa
Host of Open Market, focuses on messaging, positioning, and industry analysis

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Eric sits down with Aaron Goldman, CMO of Mediaocean
Q: If you could be in any other profession, what would it be?
He would be a hedge fund or PE fund GP, applying investing expertise to different markets, reflecting his interest in financial modeling and strategic capital allocation.
Eric sits down with Aaron Goldman, CMO of Mediaocean
Q: How do acquisitions influence marketing at MediaOcean?
He discusses how acquisitions require telling the story of the whole while marketing individual components, balancing a branded house approach with house-of-brands strategy, and ensuring messaging resonates for each segment while tying into the overall value proposition.
Eric sits down with Aaron Goldman, CMO of Mediaocean
Q: What part of your success do you attribute to your personal branding and profile?
He attributes it to building a personal brand, being a student of the game, staying in market, sharing a point of view, and using channels like LinkedIn to amplify that voice while aligning it with company goals.
Eric sits down with Aaron Goldman, CMO of Mediaocean
Q: Tell me about the transition from sales to marketing.
Aaron explains moving from sales planning and direct marketing into a broader marketing leadership role, emphasizing the shift from transaction-focused tasks to building a narrative, personal branding, and creating value through storytelling and strategic brand management.
Agency Exec Jay Friedman on the AI Plays CMOs Care About
Q: What is a practical lens for choosing between one-system vs. multi-tool approaches?
Ask whether a single platform can truly cover all necessary functions with reliability, or whether a curated set of best-in-class tools, each excelling in a specific area, will better meet your standards and integration needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Open Market

What is Open Market about and what kind of topics does it cover?

A thoughtful, business-focused conversation series centered on building and scaling companies in advertising, tech, and media. Episodes frequently feature founders, C-suite executives, and operators discussing growth plays, go-to-market strategies, measurement and analytics, and the evolving infrastructure of ad tech. Notable threads include the shift from feature-selling to outcomes-driven narratives, the impact of AI on decision-making and product strategy, the role of storytelling and narrative in positioning, and practical guidance for bootstrapping, advisory dynamics, and event-led growth. The format often blends concrete, tactical advice with broader debates about industry structure—open internet vs. walled ecosystems, AI-enabled auto... more

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Which podcasts are similar to Open Market?

These podcasts share a similar audience with Open Market:

1. Marketecture: Get Smart. Fast.
2. The Aperiam Podcast
3. AdTechGod Pod
4. The Big Story
5. AdTech AdTalk

How many episodes of Open Market are there?

Open Market launched 2 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Open Market?

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What guests have appeared on Open Market?

Recent guests on Open Market include:

1. Aaron Goldman
2. Shane Shevlin
3. Chris Riedy
4. Corey Ferengul
5. Mark Levin
6. Jeremy Bloom
7. Chris Vanderhook
8. Michael Kaminsky

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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