
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
| Publishes | Weekly | Episodes | 114 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Three Italians walk into an adtech podcast and somehow end up discussing local media, A players, private equity, childhood labor, and the emotional damage caused by getting cut from middle-school football.
Ribeye CEO and co-founder Joe Marino joins ... more
Joe Zappa and Eric Franchi sit down for a candid founder-to-founder conversation about what happens when rapid growth exposes weaknesses in your business.
After Sharp Pen Media grew quickly, Joe realized that delegating client work was not the same ... more
This week on Open Market, Allie Colman, Tax Partner and Northeast Technology Industry Leader at Aprio, joins Joe Zappa and Eric Franchi to break down the tax and equity decisions founders should think about before they become expensive mistakes.
QSB... more
Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.
He explains how Tuple is building a next-generation DSP focused on greater visibility, transparent fees, and bu... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #42 | |
Apple Podcasts | #220 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on building and scaling advertising technology companies, with a strong focus on how new models, platforms, and AI-driven processes are reshaping programmatic media, TV, and enterprise ad tech. Episodes spotlight practical product leadership, go-to-market strategies, and real-world outcomes—from transparent, AI-native DSPs to agentic advertising, AI-enabled front-ends for pharma, and performance-focused TV. Noteworthy angles include the tension between services and software, the practicalities of enterprise sales and partnerships, and the implications of AI for workflows, staffing, and client outcomes. Listeners can expect actionable guidance on positioning, differentiation, and navigating a rapidly evolving adtech landscap... more
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These podcasts share a similar audience with Open Market:
1. Marketecture: Get Smart. Fast.
2. The Aperiam Podcast
3. AdTechGod Pod
4. AdTech AdTalk
5. The Big Story
Open Market launched 2 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Open Market include:
1. Joe Marino
2. Allie Colman
3. Doug Lauretano
4. Adam Singer
5. Heather Macaulay
6. Rio Longacre
7. Myles Younger
8. Josh Walsh
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