
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
| Publishes | Weekly | Episodes | 83 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative struck the right notes, how they implemented the CEO evangelism playbook, and what their success signal... more
Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in... more
Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three condi... more
Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the futur... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #169 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A unique exploration of the advertising industry, this podcast focuses on building companies through insightful conversations. The hosts guide listeners through the narratives of successful businesses and leaders in advertising, unraveling the strategies and experiences that have fueled their success. Aimed at entrepreneurs and marketers, episodes feature discussions that move beyond mere news, providing actionable insights, lessons learned, and innovative ideas that listeners can apply in their own ventures. The recurring themes of entrepreneurship, growth strategies, and the evolving landscape of ad tech make it particularly valuable for those in the marketing field looking to stay ahead of industry trends.
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These podcasts share a similar audience with Open Market:
1. Marketecture: Get Smart. Fast.
2. AdTechGod Pod
3. The Big Story
4. AdTech AdTalk
5. All-In with Chamath, Jason, Sacks & Friedberg
Open Market launched 2 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Open Market include:
1. Jonathan Moffie
2. Dan Pantelo
3. Erez Levin
4. Michael Bishop
5. Mario Diez
6. Tim Vanderhook
7. Ad Tech God
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