
Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.
| Publishes | Weekly | Episodes | 102 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

Audion CEO Arthur Larrey joins Eric Franchi and Joe Zappa to discuss why performance audio could become the next major performance advertising channel and how Audion is helping make that vision a reality. They break down how performance audio works i... more
Who let G-dog Aaron loose and who would dare fact check Eric besides Joe Zappa?!! In this engaging interview, industry veteran Aaron discusses his journey from sales to marketing, the importance of personal branding, and the evolving role of AI in ad... more
Eric Franchi and Joe Zappa break down the biggest trends they’re seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated marketing platforms, creator infrastructure, and a renewed wave of innovation aroun... more
MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis’ acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. They discuss why connectivity and... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #11 | |
Apple Podcasts | #120 | |
Apple Podcasts | #153 | |
Apple Podcasts | #197 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A thoughtful, business-focused conversation series centered on building and scaling companies in advertising, tech, and media. Episodes frequently feature founders, C-suite executives, and operators discussing growth plays, go-to-market strategies, measurement and analytics, and the evolving infrastructure of ad tech. Notable threads include the shift from feature-selling to outcomes-driven narratives, the impact of AI on decision-making and product strategy, the role of storytelling and narrative in positioning, and practical guidance for bootstrapping, advisory dynamics, and event-led growth. The format often blends concrete, tactical advice with broader debates about industry structure—open internet vs. walled ecosystems, AI-enabled auto... more
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These podcasts share a similar audience with Open Market:
1. Marketecture: Get Smart. Fast.
2. The Aperiam Podcast
3. AdTechGod Pod
4. The Big Story
5. AdTech AdTalk
Open Market launched 2 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Open Market include:
1. Aaron Goldman
2. Shane Shevlin
3. Chris Riedy
4. Corey Ferengul
5. Mark Levin
6. Jeremy Bloom
7. Chris Vanderhook
8. Michael Kaminsky
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