Rephonic
Artwork for Open Market
Ad Tech
Advertising
AI In Advertising
Digital Advertising
Adtech
Marketing Strategies
Audience Engagement
B2B Marketing
Community Building
Programmatic Advertising
Generative AI
Attention
Slack
Openads
Creative Quality
Measurement
Aperiam
Scope3
CTV
Outcomes Era

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

PublishesWeeklyEpisodes83Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Open Market

Latest Episodes

Eric Franchi and Joe Zappa discuss takeaways from tvScientific-Pinterest with a focus on B2B marketing and investing: why tvScientific's narrative struck the right notes, how they implemented the CEO evangelism playbook, and what their success signal... more

Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you’re sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in... more

YouTube

Eric Franchi and Joe Zappa commune 1:1 for a discussion of the role luck plays in entrepreneurship and how you can create your own luck, the unparalleled value of a charismatic, provocative chief evangelist (Alex Karp case study), and the three condi... more

YouTube

Transmit co-founder and CPO Scott Young joins Eric Franchi and Joe Zappa to weigh in on the current state of streaming, why live sports are the crown jewel of CTV, how the YouTube TV-Disney controversy unfolded, and the role AI will play in the futur... more

YouTube

Key Facts

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Number of Listeners
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Recent Guests

Jonathan Moffie
Founder and CEO of Streamr, experienced in CTV and ad tech for over 12 years.
Streamr
Episode: Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
Dan Pantelo
Founder and CEO at Marpipe
Marpipe
Episode: Creating Shareholder Value with Marpipe CEO Dan Pantelo
Erez Levin
A long-time thought leader in ad tech known for his influential posts on LinkedIn.
Episode: Debate! Outcomes Era vs Quality Era with Erez Levin
Michael Bishop
Co-founder and CTO of OpenAds, an AI-driven advertising startup.
OpenAds
Episode: The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
Mario Diez
CEO of Peer39
Peer39
Episode: How Adtech GTM Is Changing with Peer39 CEO Mario Diez
Tim Vanderhook
CEO of Viant
Viant
Episode: Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
Ad Tech God
Influential figure in the ad tech industry, known for building a large community around ad tech discussions.
Episode: Building a Community with AdTech God

Hosts

Eric Franchi
Co-host and commentator, Eric brings insights from his experience in the advertising industry, focusing on business strategies and innovative practices that drive success.
Joe Zappa
Co-host and commentator, Joe provides a perspective on advertising trends and entrepreneurial strategies, enriching discussions with his expertise.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#169
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
Q: Why do you think B2B marketing is still underserved?
Dan explains that B2B is super fragmented, making it difficult to execute effective marketing at scale.
Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
Q: How did you decide to start Octane11?
Dan shares that after working at MediaMath and realizing the challenges of data measurement, he wanted to create a solution specifically for B2B measurement.
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
Q: How do you keep SMBs spending after they see their ad on TV?
Streamr provides tools to track viewer engagement through website actions and QR code scanning, showing SMBs the return on their ad spend.
Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
Q: What was the vision at Whirl at that time, and then how did that then lead you to what you're doing now at Streamr?
Moffie's vision for Streamr was influenced by his experiences at Whirl, focusing on making CTV advertising accessible and easy for SMBs.
Creating Shareholder Value with Marpipe CEO Dan Pantelo
Q: What was your mental state during the struggles your company faced?
Dan described it as an identity crisis and emphasized the need for perseverance among founders.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Open Market

What is Open Market about and what kind of topics does it cover?

A unique exploration of the advertising industry, this podcast focuses on building companies through insightful conversations. The hosts guide listeners through the narratives of successful businesses and leaders in advertising, unraveling the strategies and experiences that have fueled their success. Aimed at entrepreneurs and marketers, episodes feature discussions that move beyond mere news, providing actionable insights, lessons learned, and innovative ideas that listeners can apply in their own ventures. The recurring themes of entrepreneurship, growth strategies, and the evolving landscape of ad tech make it particularly valuable for those in the marketing field looking to stay ahead of industry trends.

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How many listeners does Open Market get?

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What are the audience demographics for Open Market?

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How many subscribers and views does Open Market have?

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Which podcasts are similar to Open Market?

These podcasts share a similar audience with Open Market:

1. Marketecture: Get Smart. Fast.
2. AdTechGod Pod
3. The Big Story
4. AdTech AdTalk
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Open Market are there?

Open Market launched 2 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Open Market?

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What guests have appeared on Open Market?

Recent guests on Open Market include:

1. Jonathan Moffie
2. Dan Pantelo
3. Erez Levin
4. Michael Bishop
5. Mario Diez
6. Tim Vanderhook
7. Ad Tech God

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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