The Big Story
AdExchangerEach week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
| Publishes | Weekly | Episodes | 300 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTech NewsNews | |||
Listen to this Podcast
Latest Episodes
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does "premium" even mean anymore?
This year's TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Good content but…
The content is great and usually very timely. However, Anthony Vargas uses too many filler words to the point I’ve stopped listening to several episodes
Apple Podcasts4The upset duck
United States10 months ago - Working through the kinks
Hey folks, with all due respect and love, the verbal ticks of the newer hosts are honestly hard to get past. When ‘like’ and ‘you know’ is said 15 times in a sentence, some work is needed. I’m not sure what the solve is but certainly worth trying for the audience’s sake IMO.
Apple Podcasts4elle-e-belleUnited States2 years ago - Political Hacks
Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.
Apple Podcasts1Dem22VictoryUnited States4 years ago - Amazing content!
Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!
Apple Podcasts5Facqt MediaUnited States4 years ago - Bad people
Skip
Apple Podcasts1jodoin1425
Canada4 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #239 | United States/Business/Marketing |
Apple Podcasts | #20 |  Russia/Business/Marketing |
Apple Podcasts | #105 |  Singapore/Business/Marketing |
Apple Podcasts | #122 |  Brazil/Business/Marketing |
Apple Podcasts | #132 |  Switzerland/Business/Marketing |
Apple Podcasts | #133 |  Austria/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Big Story
What is The Big Story about and what kind of topics does it cover?
A fast-paced industry briefing that zooms in on the week's biggest ad tech headlines, from identity and privacy to AI-driven marketing and programmatic governance. The show pairs editors and seasoned industry voices to unpack complex topics like UID2, open web discovery, data governance, and the evolving relationship between brands, publishers, and platforms. Listeners get practical takeaways, rapid-fire debates, and real-world implications for measurement, transparency, and ROI across media channels. A standout is the consistent focus on how structural changes—privacy rules, data partnerships, and AI adoption—shape budgets and strategy for advertisers and publishers alike.
Where can I find podcast stats for The Big Story?
Rephonic provides a wide range of podcast stats for The Big Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Big Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Big Story get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Big Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Big Story?
Rephonic provides comprehensive predictive audience data for The Big Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Big Story have?
To see how many followers or subscribers The Big Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Big Story?
These podcasts share a similar audience with The Big Story:
1. Marketecture: Get Smart. Fast.
2. AdTechGod Pod
3. Open Market
4. AdTech AdTalk
5. Planet Money
How many episodes of The Big Story are there?
The Big Story launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Big Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Big Story?
Rephonic pulls ratings and reviews for The Big Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Big Story?
Rephonic provides full transcripts for episodes of The Big Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Big Story?
Recent guests on The Big Story include:
1. James Deeker
2. Alison Schiff
3. Anthony Vargas
4. Samantha Dasher
5. Ben Hovaness
6. Colin Colburn
7. Justin Barton
8. Ed See
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.