The Big Story
AdExchangerEach week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
| Publishes | Weekly | Episodes | 100 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessNewsMarketingTech News | |||
Listen to the Podcast
Latest Episodes
One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T... more
Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.
Insights
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Reviews
- Political Hacks
Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.
Apple Podcasts1Dem22Victory
United Statesa year ago - Amazing content!
Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!
Apple Podcasts5Facqt MediaUnited States2 years ago - Bad people
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Apple Podcasts1jodoin1425
Canada2 years ago - Keep it up
Great podcast for understanding the ad ecosystem but the sound is never loud enough. They need better mics!
Apple Podcasts5Jonathan KamelUnited States3 years ago - Probably the best Ad Tech podcast
I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting into the nuance of digital advertising without losing the story. If you want to feel “in the know” about digital advertising, this is a must listen.
Apple Podcasts5Alex@LUnited States5 years ago
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Chart Rankings
Apple Podcasts | #202 | United States/Business/Marketing |
Apple Podcasts | #25 |  Brazil/Business/Marketing |
Apple Podcasts | #34 |  Japan/Business/Marketing |
Apple Podcasts | #54 |  South Korea/Business/Marketing |
Apple Podcasts | #77 |  Israel/Business/Marketing |
Apple Podcasts | #108 |  Singapore/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
Frequently Asked Questions About The Big Story
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The Big Story launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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