The Big Story
AdExchangerEach week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
| Publishes | Weekly | Episodes | 300 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessNewsTech News | |||
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Latest Episodes
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging it deceived SMB advertisers. And Judge Brinkema declared that Google will not have to spin off its ad server.
Google won't have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads.
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Reviews
- Good content but…
The content is great and usually very timely. However, Anthony Vargas uses too many filler words to the point I’ve stopped listening to several episodes
Apple Podcasts4The upset duck
United Statesa year ago - Working through the kinks
Hey folks, with all due respect and love, the verbal ticks of the newer hosts are honestly hard to get past. When ‘like’ and ‘you know’ is said 15 times in a sentence, some work is needed. I’m not sure what the solve is but certainly worth trying for the audience’s sake IMO.
Apple Podcasts4elle-e-belleUnited States2 years ago - Political Hacks
Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.
Apple Podcasts1Dem22VictoryUnited States4 years ago - Amazing content!
Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!
Apple Podcasts5Facqt MediaUnited States4 years ago - Bad people
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Apple Podcasts1jodoin1425
Canada4 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #192 |  Australia/Business/Marketing |
Apple Podcasts | #31 |  Singapore/Business/Marketing |
Apple Podcasts | #34 |  Ukraine/Business/Marketing |
Apple Podcasts | #63 |  Poland/Business/Marketing |
Apple Podcasts | #98 |  Ireland/Business/Marketing |
Apple Podcasts | #116 |  Sweden/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About The Big Story
What is The Big Story about and what kind of topics does it cover?
The show surveys the week's top headlines in digital marketing and ad tech with a focus on practical implications for buyers, sellers, and publishers. Episodes center on programmatic trends, identity and privacy, AI's role in creative and measurement, and the evolving dynamics among tech platforms, agencies, and media owners. Guests bring hands-on experience from major ad tech companies, publisher strategies, and governance bodies, often pairing sharp analysis with real-world case studies. A recurring strength is translating complex industry shifts into actionable takeaways for practitioners, while sponsor segments occasionally spotlight tools and platforms shaping the ecosystem.
Where can I find podcast stats for The Big Story?
Rephonic provides a wide range of podcast stats for The Big Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Big Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Big Story get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Big Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Big Story?
Rephonic provides comprehensive predictive audience data for The Big Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Big Story have?
To see how many followers or subscribers The Big Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Big Story?
These podcasts share a similar audience with The Big Story:
1. Marketecture: Get Smart. Fast.
2. AdTechGod Pod
3. AdTech AdTalk
4. Open Market
5. The CMO Podcast
How many episodes of The Big Story are there?
The Big Story launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Big Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Big Story?
Rephonic pulls ratings and reviews for The Big Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Big Story?
Rephonic provides full transcripts for episodes of The Big Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Big Story?
Recent guests on The Big Story include:
1. Anthony Vargas
2. Joanna Gerber
3. Mark McEachran
4. Anna Slater
5. Alison Schiff
6. Gareth Glaser
7. Katie McAdams
8. James Deeker
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.