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The Big Story

AdExchanger
Programmatic Advertising
Privacy Sandbox
Google
MFA
Generative AI
Ad Tech
IAB Tech Lab
Media Mix Modeling
Programmatic IO
Connected TV
Retail Media
Reddit
Adalytics
Nubai Ventures
Adtheorent
Cadent
Forbes
Google Search
Curated Programmatic Advertising
Adexchanger

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

PublishesWeeklyEpisodes300Founded8 years ago
Number of ListenersCategories
NewsTech NewsBusinessMarketing

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Artwork for The Big Story

Latest Episodes

Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this f... more

Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, foun... more

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The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients' money.

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Key Facts

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Accepts Sponsors
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Recent Guests

Sarah Caputo
Founder of Fraction Method
Fraction Method
Episode: Will The Trade Desk Right-Size Its Margins?
Adrienne Beck
Head of Marketing Insights and Analytics at The Weather Company
The Weather Company
Episode: Gold Medal CTV
Jonathan Nelson
CEO of Omnicom Digital
Omnicom
Episode: Guess It's AdsGPT Now?
Rick Irwin
CEO of Adstra
Adstra
Episode: The GAM Changes On Publishers' Wish List
Ludo de Valon
Product marketing lead at Amazon Ads
Amazon Ads
Episode: The Incredibly High Stakes Of Black Friday
Ludo de Valom
Product Marketing Lead at Amazon Ads
Amazon Ads
Episode: The Shifting Dollars Flowing Through Programmatic Pipes
Ludo de Vallon
Product Marketing Lead at Amazon Ads
Amazon Ads
Episode: Yearning For Earnings
Laura Martin
Managing Director and Senior Internet and Media Analyst at Needham & Company
Needham & Company
Episode: When The Trade Desk Dips, Ad Tech Drops
James Herscher
Senior Editor at AdExchanger
AdExchanger
Episode: Buying Ads In The Rabbit Hole

Host

Sarah Sluis
Executive Editor, Editorial Director, and Host with extensive experience in digital marketing and advertising discussions.

Reviews

4.6 out of 5 stars from 59 ratings
  • Good content but…

    The content is great and usually very timely. However, Anthony Vargas uses too many filler words to the point I’ve stopped listening to several episodes

    Apple Podcasts
    4
    The upset duck
    United States7 months ago
  • Working through the kinks

    Hey folks, with all due respect and love, the verbal ticks of the newer hosts are honestly hard to get past. When ‘like’ and ‘you know’ is said 15 times in a sentence, some work is needed. I’m not sure what the solve is but certainly worth trying for the audience’s sake IMO.

    Apple Podcasts
    4
    elle-e-belle
    United States2 years ago
  • Political Hacks

    Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.

    Apple Podcasts
    1
    Dem22Victory
    United States3 years ago
  • Amazing content!

    Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • Bad people

    Skip

    Apple Podcasts
    1
    jodoin1425
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Several listeners have noted a perceived political bias in discussions, which might not resonate with every audience member.
Overall, it is generally viewed as a top source for understanding trends within the digital marketing landscape.
The podcast is well-regarded for its in-depth analysis and meaningful conversations, making it a valuable resource for professionals in the ad tech space.
Listeners appreciate the timely and relevant content, though some have expressed concerns regarding the delivery and host presentation.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Gold Medal CTV
Q: What does the recent 'Wired for Weather' research reveal about the relationship between weather and consumer behavior?
It shows that weather affects our subconscious, changing how we process emotions and memories, which are critical for purchase decisions.
Gold Medal CTV
Q: What insight does the data from CPG companies provide about current consumer behavior and advertising spending?
Many CPG companies are observing a downturn in spending from the Hispanic demographic, potentially influenced by economic factors and fear in the community.
The Remedies Edition
Q: What are the remedies that Judge Mehta ordered Google to implement?
Judge Mehta ordered Google to stop making exclusive deals for its search engine and to share search data with qualified competitors.
When The Trade Desk Dips, Ad Tech Drops
Q: Why does Wall Street seem to be skeptical about ad tech?
The cyclical and unpredictable nature of ad tech revenues compared to more predictable subscription models makes investors wary.
When The Trade Desk Dips, Ad Tech Drops
Q: What are the biggest concerns facing The Trade Desk and the ad tech ecosystem?
Concerns include the Trade Desk's disappointing earnings, competition from Amazon, and a potential shift of advertising dollars from the open internet to walled gardens.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Big Story

What is The Big Story about and what kind of topics does it cover?

Focused on the most recent urgent headlines in digital marketing and advertising technology, the content tends to extensively cover trending topics such as AI in advertising, the evolving landscape of consumer data, and significant market shifts influenced by economic factors. Episodes frequently feature expert interviews and practical insights, making it a valuable resource for professionals seeking a deeper understanding of the current advertising ecosystem. Unique to this podcast is its ability to blend up-to-date news analysis with in-depth discussions on strategic implications, appealing primarily to industry insiders and those keen on staying informed about market innovations and challenges.

Where can I find podcast stats for The Big Story?

Rephonic provides a wide range of podcast stats for The Big Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Big Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Big Story get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Big Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Big Story?

Rephonic provides comprehensive predictive audience data for The Big Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Big Story have?

To see how many followers or subscribers The Big Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Big Story?

These podcasts share a similar audience with The Big Story:

1. Marketecture: Get Smart. Fast.
2. The Prof G Pod with Scott Galloway
3. The a16z Show
4. Odd Lots
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The Big Story are there?

The Big Story launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Big Story?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Big Story?

Rephonic pulls ratings and reviews for The Big Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Big Story?

Rephonic provides full transcripts for episodes of The Big Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Big Story?

Recent guests on The Big Story include:

1. Sarah Caputo
2. Adrienne Beck
3. Jonathan Nelson
4. Rick Irwin
5. Ludo de Valon
6. Ludo de Valom
7. Ludo de Vallon
8. Laura Martin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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