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The Big Story

AdExchanger
Programmatic Advertising
Privacy Sandbox
Generative AI
Google
MFA
Ad Tech
IAB Tech Lab
Media Mix Modeling
Programmatic Io
Connected TV
Retail Media
Reddit
Adalytics
Nubai Ventures
Cadent
Adtheorent
Forbes
Google Search
Curated Programmatic Advertising
Adexchanger

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

PublishesWeeklyEpisodes100Founded7 years ago
Number of ListenersCategories
BusinessMarketingNewsTech News

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Artwork for The Big Story

Latest Episodes

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.

YouTube

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google... more

YouTube

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Laura Martin
Managing Director and Senior Internet and Media Analyst at Needham & Company
Needham & Company
Episode: When The Trade Desk Dips, Ad Tech Drops
Reed Barker
Head of Advertising for Philo
Philo
Episode: Not So Long, Solimar
James Herscher
Senior Editor at AdExchanger
AdExchanger
Episode: Buying Ads In The Rabbit Hole
Andrew Bird
Associate Editor writing for Ad Monsters
Ad Monsters
Episode: Buying Ads In The Rabbit Hole
Vanessa Otero
CEO of Ad Fontes Media, a news reading company
Ad Fontes Media
Episode: Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
Henry Innis
Co-Founder and Global CEO of Mutinex, focused on driving product development with a background in software engineering and marketing strategy.
Mutinex
Episode: The CTV DSP
Ross Benes
emarket analyst
emarketer
Episode: The Tariffs And The TV Upfronts - E340
Andy Frawley
CEO of Data Axel
Data Axel
Episode: Bots And Games Are Back (For Ad Tech)
Brian Wieser
Principal at Madison & Wall, known as the most quoted man in advertising
Episode: Tariff Chaos And Yet More Ad Tech M&A

Host

Sarah Sluis
Executive Editor of AdExchanger and Ad Monsters, and host of The Big Story, she leads conversations focused on digital marketing and advertising technology trends.

Reviews

4.6 out of 5 stars from 59 ratings
  • Good content but…

    The content is great and usually very timely. However, Anthony Vargas uses too many filler words to the point I’ve stopped listening to several episodes

    Apple Podcasts
    4
    The upset duck
    United Statesa month ago
  • Working through the kinks

    Hey folks, with all due respect and love, the verbal ticks of the newer hosts are honestly hard to get past. When ‘like’ and ‘you know’ is said 15 times in a sentence, some work is needed. I’m not sure what the solve is but certainly worth trying for the audience’s sake IMO.

    Apple Podcasts
    4
    elle-e-belle
    United Statesa year ago
  • Political Hacks

    Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.

    Apple Podcasts
    1
    Dem22Victory
    United States3 years ago
  • Amazing content!

    Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!

    Apple Podcasts
    5
    Facqt Media
    United States3 years ago
  • Bad people

    Skip

    Apple Podcasts
    1
    jodoin1425
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The quality of the guests and the expertise in discussions are highly appreciated by the audience.
Content is timely and relevant, making it a top choice for digital marketers.
Hosts provide informative insights, but filler words and verbal tics can detract from the listening experience.
Some listeners express concern over perceived political bias in the discussions, though others find the insights valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Remedies Edition
Q: What are the remedies that Judge Mehta ordered Google to implement?
Judge Mehta ordered Google to stop making exclusive deals for its search engine and to share search data with qualified competitors.
When The Trade Desk Dips, Ad Tech Drops
Q: Why does Wall Street seem to be skeptical about ad tech?
The cyclical and unpredictable nature of ad tech revenues compared to more predictable subscription models makes investors wary.
When The Trade Desk Dips, Ad Tech Drops
Q: What are the biggest concerns facing The Trade Desk and the ad tech ecosystem?
Concerns include the Trade Desk's disappointing earnings, competition from Amazon, and a potential shift of advertising dollars from the open internet to walled gardens.
Buying Ads In The Rabbit Hole
Q: What are the implications of AI bots scraping content?
Publishers are losing traffic, and many are considering measures, like blocking AI bots, to protect their content and revenue.
Buying Ads In The Rabbit Hole
Q: What did Christoph find in his latest report?
The report documents challenges in understanding where ads are placed on YouTube, highlighting problems connected to unauthorized content being used by advertisers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Big Story

What is The Big Story about and what kind of topics does it cover?

Focusing on the ever-evolving landscape of digital marketing and advertising technology, this podcast presents discussions around key headlines and urgent news within the industry. Episodes feature insights and analysis from seasoned editors, providing listeners with a contextual understanding of current developments, strategies, and challenges facing the ad tech sector. A blend of both timely reporting and expert commentary distinguishes this podcast, appealing to professionals seeking to stay informed about trends that shape marketing practices and advertising strategies.

Where can I find podcast stats for The Big Story?

Rephonic provides a wide range of podcast stats for The Big Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Big Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Big Story get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Big Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Big Story?

Rephonic provides comprehensive predictive audience data for The Big Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Big Story have?

To see how many followers or subscribers The Big Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Big Story?

These podcasts share a similar audience with The Big Story:

1. AdExchanger
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. Channels with Peter Kafka
5. Sharp Tech with Ben Thompson

How many episodes of The Big Story are there?

The Big Story launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Big Story?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Big Story?

Rephonic pulls ratings and reviews for The Big Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Big Story?

Rephonic provides full transcripts for episodes of The Big Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Big Story?

Recent guests on The Big Story include:

1. Laura Martin
2. Reed Barker
3. James Herscher
4. Andrew Bird
5. Vanessa Otero
6. Henry Innis
7. Ross Benes
8. Andy Frawley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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