The Big Story
AdExchangerEach week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
| Publishes | Weekly | Episodes | 300 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingNewsTech NewsBusiness | |||
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Latest Episodes
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.
Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org's goal to encourage more... more
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we're in retail media's "potty-training" phase.
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI's most popular applications in ad tech.
Key Facts
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Recent Guests
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Reviews
- Good content but…
The content is great and usually very timely. However, Anthony Vargas uses too many filler words to the point I’ve stopped listening to several episodes
Apple Podcasts4The upset duck
United States8 months ago - Working through the kinks
Hey folks, with all due respect and love, the verbal ticks of the newer hosts are honestly hard to get past. When ‘like’ and ‘you know’ is said 15 times in a sentence, some work is needed. I’m not sure what the solve is but certainly worth trying for the audience’s sake IMO.
Apple Podcasts4elle-e-belleUnited States2 years ago - Political Hacks
Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.
Apple Podcasts1Dem22VictoryUnited States3 years ago - Amazing content!
Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!
Apple Podcasts5Facqt MediaUnited States4 years ago - Bad people
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Apple Podcasts1jodoin1425
Canada4 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #102 |  Singapore/Business/Marketing |
Apple Podcasts | #109 |  Denmark/Business/Marketing |
Apple Podcasts | #110 |  Ukraine/Business/Marketing |
Apple Podcasts | #123 |  Brazil/Business/Marketing |
Apple Podcasts | #129 |  South Africa/Business/Marketing |
Apple Podcasts | #132 |  South Korea/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About The Big Story
What is The Big Story about and what kind of topics does it cover?
Focused on the most recent urgent headlines in digital marketing and advertising technology, the content tends to extensively cover trending topics such as AI in advertising, the evolving landscape of consumer data, and significant market shifts influenced by economic factors. Episodes frequently feature expert interviews and practical insights, making it a valuable resource for professionals seeking a deeper understanding of the current advertising ecosystem. Unique to this podcast is its ability to blend up-to-date news analysis with in-depth discussions on strategic implications, appealing primarily to industry insiders and those keen on staying informed about market innovations and challenges.
Where can I find podcast stats for The Big Story?
Rephonic provides a wide range of podcast stats for The Big Story. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Big Story and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Big Story get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Big Story, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Big Story?
Rephonic provides comprehensive predictive audience data for The Big Story, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Big Story have?
To see how many followers or subscribers The Big Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Big Story?
These podcasts share a similar audience with The Big Story:
1. Marketecture: Get Smart. Fast.
2. AdTechGod Pod
3. Prof G Markets
4. The Prof G Pod with Scott Galloway
5. Pivot
How many episodes of The Big Story are there?
The Big Story launched 8 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Big Story?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Big Story?
Rephonic pulls ratings and reviews for The Big Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Big Story?
Rephonic provides full transcripts for episodes of The Big Story. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Big Story?
Recent guests on The Big Story include:
1. Ben Hovaness
2. Colin Colburn
3. Justin Barton
4. Ed See
5. Sarah Caputo
6. Adrienne Beck
7. Jonathan Nelson
8. Rick Irwin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.