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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

PublishesWeeklyEpisodes100Founded10 years ago
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MarketingNewsBusinessTech News

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Artwork for AdExchanger

Latest Episodes

The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn't mean they need to stand there and take it.

Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.

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Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.

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Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Danny Spears
Chief Operating Officer at Ozone
Ozone
Episode: Who Needs 'Corrosive Intermediaries' Anyway?
Brian Norris
CRO of Scripps
EW Scripps Company
Episode: Why Scripps Is All In On Women's Sports
Erin Firneno
SVP of Business Intelligence at Advertiser Perceptions
Advertiser Perceptions
Episode: Sussing Out 'Performance TV'
Tal Jacobson
CEO of Perion
Perion
Episode: Perion Is So Over The AI Hype Cycle
Mary Beech
Chief Growth Officer at Thorne
Thorne
Episode: Healthy Growth In The Age Of AI
Ed See
Chief Growth Officer at Zeta EdSee
Zeta
Episode: Healthy Growth In The Age Of AI
Charlene Polite Corley
VP of Inclusive Insights at Nielsen
Nielsen
Episode: What Marketers Miss When Their Data Isn't Inclusive
Lisa Utzschneider
CEO of verification provider, Integral Ad Science
Integral Ad Science
Episode: From Avoiding Bad Ads To Demanding ROI
Kurt Donnell
CEO of Publisher Monetization Network Freestar
Freestar
Episode: Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers

Host

Allison Schiff
Managing Editor of AdExchanger, also hosts discussions with industry leaders on trends in advertising and marketing technology.

Reviews

4.4 out of 5 stars from 125 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States4 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States5 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the series is recognized as a vital resource for those in the advertising and marketing fields seeking to enhance their understanding of industry dynamics.
Many find the content informative and relevant, with a focus on current industry challenges, strategies, and technological advancements.
Listeners appreciate the podcast for its insightful discussions and expertise, particularly valuing the actionable insights provided by the host and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Sussing Out 'Performance TV'
Q: What are the key signals and capabilities that make streaming TV better suited for performance than linear TV?
Streaming TV offers richer signals, advanced targeting, and the ability to observe incremental effects over time, whereas linear often lacks the same granularity and attribution complexity.
Sussing Out 'Performance TV'
Q: So Erin, what exactly counts as an outcome in performance TV, and how broad should marketers' definitions be?
Outcomes include not only direct sales but also lift in related metrics like site traffic and aided conversions, with a need for clarity on what constitutes incremental impact rather than just impressions.
Who Needs 'Corrosive Intermediaries' Anyway?
Q: For a mid-size publisher feeling overwhelmed by AI and platform changes, what is the one practical thing they should do next six months?
Focus on distribution control and asset retention, making deliberate choices about what to produce, how to license, and how to maximize the value of their own first-party assets.
Who Needs 'Corrosive Intermediaries' Anyway?
Q: What does real, healthy supply path optimization look like for publishers and buyers today?
The discussion centers on preferring direct transactions but maintaining interoperability with buyer technologies, ensuring a principled yet flexible approach to meet various buyer workflows.
Who Needs 'Corrosive Intermediaries' Anyway?
Q: One thing about you that not a lot of people know, a hidden hobby or detour, something from before ad tech.
Spears shares a past in ballet, illustrating a personal tidbit that contrasts with his publisher tech career and adds texture to his background.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

This series focuses on conversations with industry leaders in the realms of advertising and marketing technology. Key topics include the evolution of ad tech, brand safety, transparency in digital advertising, AI integration in marketing strategies, and the impact of privacy regulations. Discussions often feature insights from CEOs and top executives, showcasing their perspectives on navigating the complexities of the ad industry, enhancing consumer engagement, and leveraging data analytics to drive successful campaigns. The podcast's unique angle lies in its emphasis on actionable strategies and thought leadership, offering listeners practical takeaways to apply in their work within marketing, advertising, and related fields.

Where can I find podcast stats for AdExchanger?

Rephonic provides a wide range of podcast stats for AdExchanger. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdExchanger and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdExchanger get?

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What are the audience demographics for AdExchanger?

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How many subscribers and views does AdExchanger have?

To see how many followers or subscribers AdExchanger has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. The Prof G Pod with Scott Galloway
5. Morning Brew Daily

How many episodes of AdExchanger are there?

AdExchanger launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdExchanger?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdExchanger?

Rephonic pulls ratings and reviews for AdExchanger from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdExchanger?

Rephonic provides full transcripts for episodes of AdExchanger. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Danny Spears
2. Brian Norris
3. Erin Firneno
4. Tal Jacobson
5. Mary Beech
6. Ed See
7. Charlene Polite Corley
8. Lisa Utzschneider

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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