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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

PublishesWeeklyEpisodes100Founded9 years ago
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Latest Episodes

No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn't mean... more

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits –... more

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Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren't big spenders.

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Key Facts

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Recent Guests

Brittany Scott
VP of Partnerships at Zephyr, former product marketing lead for brand safety at Meta
Zephyr
Episode: The Brand Safety Balancing Act
Ajit Mohan
Chief Business Officer at Snap
Snap
Episode: Breaking The Snap Stereotypes
Jay Richman
VP of Products and Technology at Amazon
Amazon
Episode: AI That's Generative, Not Generic
Nada Arnot
EVP of Marketing at The Economist
The Economist
Episode: Why The Economist Is An AI Outlier
Ikkjin Ahn
CEO and co-founder of Moloco, known for machine learning-powered advertising solutions
Moloco
Episode: From Hype To Hyperscale In AI
Tracy Morrissey
SVP of Media and Performance at Innocean USA
Innocean USA
Episode: Making Your Brand Matter To The Models
Gabrielle Heyman
VP of Global Brand Sales and Partnerships at Zynga, passionate about changing perceptions in advertising and the gaming industry.
Zynga
Episode: It's Game Over For Outdated Gamer Stereotypes
Tony Stubblebine
CEO of Medium, former lead engineer at O'Reilly Media, and co-founder of several tech startups
Medium
Episode: Why Medium Said No To Easy Ad Money
Henry Innis
CEO and co-founder of Mutinex
Mutinex
Episode: Why CFOs Overlook Marketing's True Impact

Host

Allison Schiff
Managing Editor at AdExchanger and host of AdExchanger Talks. She has vast experience in ad tech journalism, directing insightful discussions that align closely with industry trends.

Reviews

4.4 out of 5 stars from 125 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States3 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States4 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States5 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the host and guests engaging and knowledgeable, specifically commending the quality of conversations and industry leadership involved.
Listeners appreciate the actionable insights and expertise shared through discussions, making it a valuable resource for marketing professionals.
The content is praised for its timely relevance to industry challenges, providing current and in-depth analysis.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Brand Safety Balancing Act
Q: What should brands focus on to ensure brand safety and relevancy?
Brittany advises brands to move beyond outdated strategies and embrace a more strategic approach to content alignment and quality media discussions.
The Brand Safety Balancing Act
Q: How should marketers interpret Meta's exit from MRC audits?
Brittany suggests it might be a shift towards greater independence for brands to manage their own brand safety through third-party partnerships.
The Brand Safety Balancing Act
Q: Do you think blunt keyword blocking is still a big problem?
Yes, Brittany believes it continues to be a significant issue as many brands still use it ineffectively, but there are better strategies available now.
The Brand Safety Balancing Act
Q: What sparked your move from Meta to Zefr?
Brittany felt she could have a bigger impact outside of Meta and wanted to work across multiple platforms rather than being confined to one.
AI That's Generative, Not Generic
Q: What opportunities do you see for AI in advertising now?
Richman mentions the opening up of television advertising to more brands, enhancing personalization and improving overall consumer experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

The content focuses on the intersection of advertising, marketing technology, and digital commerce, exploring contemporary challenges and trends that shape the industry. Key topics include developments in AI and machine learning, the evolving landscape of digital advertising, sustainability in marketing, and insights on effective marketing measurement. Each episode often features discussions with industry leaders who offer expert perspectives on the future of advertising, data utilization, and consumer behavior, providing listeners with actionable insights and innovation in the field. This podcast is tailored for professionals seeking to enhance their knowledge within the ad tech ecosystem, making it a valuable resource for marketers, adver... more

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How many listeners does AdExchanger get?

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What are the audience demographics for AdExchanger?

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How many subscribers and views does AdExchanger have?

To see how many followers or subscribers AdExchanger has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. The Digiday Podcast
5. Open Market

How many episodes of AdExchanger are there?

AdExchanger launched 9 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdExchanger?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdExchanger?

Rephonic pulls ratings and reviews for AdExchanger from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdExchanger?

Rephonic provides full transcripts for episodes of AdExchanger. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Brittany Scott
2. Ajit Mohan
3. Jay Richman
4. Nada Arnot
5. Ikkjin Ahn
6. Tracy Morrissey
7. Gabrielle Heyman
8. Tony Stubblebine

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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