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Adexchanger
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

PublishesWeeklyEpisodes100Founded10 years ago
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Artwork for AdExchanger

Latest Episodes

Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and pr... more

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Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that's "fit for purpose.... more

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life's little chores.

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Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ali Manning
COO and co-founder of Chalice AI
Chalice AI
Episode: 'Models Built For Me'
Anna Slater
VP of Global Brand Partnerships at Verve
Verve
Episode: 'Models Built For Me'
Mark Jablonowski
CEO of DSPolitical, a meta DSP for political campaigns
DSPolitical
Episode: The Hardest KPI In Advertising
Sharona Sankar-King
Chief Data and Product Officer at Havas Media Network
Havas Media Network
Episode: Forget The Shiny Objects And Focus On Fundamentals
Hew Loyd
CMO of Whisker (maker of Litter-Robot)
Whisker
Episode: Convincing Cat Parents To Buy A $600 Litter Box
Sameer Amin
VP of Data-Driven Marketing and Media at Reckitt
Reckitt
Episode: Reckitt's Digital Reckoning
Jen Wong
Chief Operating Officer
Reddit
Episode: Reddit Is Training The Robots
Katie McAdams
Chief Marketing and Commercial Officer
Basis
Episode: Reddit Is Training The Robots
Cleo Davis-Urman
CEO and founder of Barrière
Barrière
Episode: Rethinking Vitamin Marketing, With Barrière

Hosts

Allison Schiff
Managing Editor, AdExchanger Talks host; frequent moderator and interviewer with deep coverage of ad tech, measurement, and brand strategy.
Sarah Sluse
Editorial Director and host in segments with guests; frequent facilitator of publisher strategy and market trends discussions.

Reviews

4.4 out of 5 stars from 125 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States5 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States5 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests are praised for timely, actionable discussions that translate complex topics into takeaways.
Show is recognized for deep dives into ad tech, with a perceived emphasis on transparency and real-world results.
Listeners value expert guests who bring practical, industry-leading insights into AI, measurement, and cross-channel strategies.
Several commenters note strong, informative conversations across a range of moving industry topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

'Models Built For Me'
Q: But give me an example, a concrete example of what that misalignment looks like in practice. And do brands even realize what they're missing?
Ali Manning explains a case where standard DSP optimizations miss offline sales impact, so Chalice builds a custom bidding model trained on brand goals to optimize for outcomes like household penetration and new-to-brand customers, not just clicks or viewability.
The Hardest KPI In Advertising
Q: Why is cookies deprecation not as painful for politics as for consumer brands?
Because political campaigns have long relied on durable data strategies and are forced to pivot beyond cookies, building deeper first-party data and robust voter models to reach specific audiences.
Forget The Shiny Objects And Focus On Fundamentals
Q: So what is something about you that not a lot of other people already know and that I couldn't find out just by Googling you or reading your LinkedIn profile?
Sharona shares that she is a second-generation data scientist, with a family background in CS and data engineering, which frames her long-standing commitment to the field and her view on data-driven decision-making.
Convincing Cat Parents To Buy A $600 Litter Box
Q: How do you compress the long average buyer journey for a high-priced, category-creating product without cannibalizing organic demand?
Organic demand is strong due to years of category leadership, so the focus is on growing brand awareness, encouraging sharing, and producing higher-quality content that keeps the product top of mind, while leveraging a robust mix of discovery channels and continued education to shorten the conversion window.
Rethinking Vitamin Marketing, With Barrière
Q: What role does AI play in Barrière's marketing and product information strategy?
Cleo and Katie discuss AI-friendly copy, SEO strategies, and pre-loading the product information to help AI tools understand and promote the brand, while keeping medical advisor input central to the content.

Audience Metrics

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Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

This show consistently covers the intersection of advertising technology, media strategy, and brand growth, with a strong focus on measurement, AI-enabled transformations, and the evolving landscape of upfronts, programmatic buying, and publisher ecosystems. Guests range from CMOs and growth officers to ad-tech executives and publishers, offering practical tactics, policy-level insights, and real-world experiments that help brand marketers, agencies, and tech providers navigate a fast-changing ecosystem. A notable strength is the mix of hands-on branding conversations (humor, guardrails, long-term value) with rigorous discussion of data, verification, and cross-channel orchestration, making it valuable for listeners who want both strategic ... more

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Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. Channels with Peter Kafka
5. Decoder with Nilay Patel

How many episodes of AdExchanger are there?

AdExchanger launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Ali Manning
2. Anna Slater
3. Mark Jablonowski
4. Sharona Sankar-King
5. Hew Loyd
6. Sameer Amin
7. Jen Wong
8. Katie McAdams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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