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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

PublishesWeeklyEpisodes100Founded10 years ago
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Artwork for AdExchanger

Latest Episodes

Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media buying.

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Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn't just a measurement failure; it's a missed growth opportunity ... more

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Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

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Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Charlene Polite Corley
VP of Inclusive Insights at Nielsen
Nielsen
Episode: What Marketers Miss When Their Data Isn't Inclusive
Lisa Utzschneider
CEO of verification provider, Integral Ad Science
Integral Ad Science
Episode: From Avoiding Bad Ads To Demanding ROI
Kurt Donnell
CEO of Publisher Monetization Network Freestar
Freestar
Episode: Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
Ty Ahmad-Taylor
Chief Product Officer of Kantar, previously worked at Snap and Meta
Kantar
Episode: In Platforms We Trust?
Carrie Drinkwater
Chief Investment Officer for Carat US
Carat
Episode: The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater
Leila Brillson
CMO of The Onion
The Onion
Episode: Turning Snark Into Strategy, With The Onion
Brittany Scott
VP of Partnerships at Zephyr, former product marketing lead for brand safety at Meta
Zephyr
Episode: The Brand Safety Balancing Act
Ajit Mohan
Chief Business Officer at Snap
Snap
Episode: Breaking The Snap Stereotypes
Jay Richman
VP of Products and Technology at Amazon
Amazon
Episode: AI That's Generative, Not Generic

Host

Allison Schiff
Managing Editor of AdExchanger, also hosts discussions with industry leaders on trends in advertising and marketing technology.

Reviews

4.4 out of 5 stars from 125 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States4 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States5 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the series is recognized as a vital resource for those in the advertising and marketing fields seeking to enhance their understanding of industry dynamics.
Many find the content informative and relevant, with a focus on current industry challenges, strategies, and technological advancements.
Listeners appreciate the podcast for its insightful discussions and expertise, particularly valuing the actionable insights provided by the host and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Avoiding Bad Ads To Demanding ROI
Q: What is the toughest verification challenge right now?
The fast evolution of AI poses significant verification challenges but also offers new opportunities.
From Avoiding Bad Ads To Demanding ROI
Q: How do you strike the balance between ensuring verification standards and allowing sellers to monetize?
We think of our critical role as driving value, ensuring that wherever we run ads in the ecosystem, it's adjacent to brand safe content.
In Platforms We Trust?
Q: What do you see as the most realistic path to a more verifiable, shared source of truth for measurement for marketers?
Ahmad-Taylor discusses the difficulties of optimizing conflicting measurement methodologies and the importance of trust in the advertising industry.
The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater
Q: What do you think is the most important thing for media buyers to know?
Be patient and continue to push for curiosity in the dynamic landscape of media buying.
The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater
Q: What does the term holistic mean in terms of your strategies?
Holistic means focusing on the consumer and their engagement, rather than just maximizing purchase across all media types.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

This series focuses on conversations with industry leaders in the realms of advertising and marketing technology. Key topics include the evolution of ad tech, brand safety, transparency in digital advertising, AI integration in marketing strategies, and the impact of privacy regulations. Discussions often feature insights from CEOs and top executives, showcasing their perspectives on navigating the complexities of the ad industry, enhancing consumer engagement, and leveraging data analytics to drive successful campaigns. The podcast's unique angle lies in its emphasis on actionable strategies and thought leadership, offering listeners practical takeaways to apply in their work within marketing, advertising, and related fields.

Where can I find podcast stats for AdExchanger?

Rephonic provides a wide range of podcast stats for AdExchanger. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdExchanger and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdExchanger get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for AdExchanger, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for AdExchanger?

Rephonic provides comprehensive predictive audience data for AdExchanger, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does AdExchanger have?

To see how many followers or subscribers AdExchanger has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. Channels with Peter Kafka
5. The Prof G Pod with Scott Galloway

How many episodes of AdExchanger are there?

AdExchanger launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdExchanger?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdExchanger?

Rephonic pulls ratings and reviews for AdExchanger from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdExchanger?

Rephonic provides full transcripts for episodes of AdExchanger. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Charlene Polite Corley
2. Lisa Utzschneider
3. Kurt Donnell
4. Ty Ahmad-Taylor
5. Carrie Drinkwater
6. Leila Brillson
7. Brittany Scott
8. Ajit Mohan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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