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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Latest Episodes

Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting data that's "fit for purpose.... more

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life's little chores.

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You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt's Sameer Amin, on this week's episode of AdExchanger Talks recorded liv... more

YouTube

Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they're about to buy and what it takes to stop bad actors... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
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Recent Guests

Jen Wong
Chief Operating Officer
Reddit
Episode: Reddit Is Training The Robots
Cleo Davis-Urman
CEO and founder of Barrière
Barrière
Episode: Rethinking Vitamin Marketing, With Barrière
Tom Kemp
Executive Director of CalPrivacy
CalPrivacy
Episode: California Regulatin'
Alexa Raff
CMO, Goop
Goop
Episode: The Gwyneth Effect, Measured
David DK Kim
President of Verizon Value, a group of eight prepaid brands under Verizon
Verizon
Episode: Don't Take Customers At Face Value
Katie McAdams
Chief Marketing and Commercial Officer at Basis
Basis
Episode: Don't Take Customers At Face Value
Sarah Sluse
Editorial Director at AdExchanger
AdExchanger
Episode: Don't Take Customers At Face Value
Katie English
Global Head of Ad Product at Spotify
Spotify
Episode: How 'Wrapped' Insights Become Audience Segments
Ryan Detert
CEO and co-founder of Influential
Influential (acquired by Publicis)
Episode: Influencer Marketing Grows

Hosts

Allison Schiff
Managing Editor, AdExchanger Talks host; frequent moderator and interviewer with deep coverage of ad tech, measurement, and brand strategy.
Sarah Sluse
Editorial Director and host in segments with guests; frequent facilitator of publisher strategy and market trends discussions.

Reviews

4.4 out of 5 stars from 125 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States5 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States5 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests are praised for timely, actionable discussions that translate complex topics into takeaways.
Show is recognized for deep dives into ad tech, with a perceived emphasis on transparency and real-world results.
Listeners value expert guests who bring practical, industry-leading insights into AI, measurement, and cross-channel strategies.
Several commenters note strong, informative conversations across a range of moving industry topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rethinking Vitamin Marketing, With Barrière
Q: What role does AI play in Barrière's marketing and product information strategy?
Cleo and Katie discuss AI-friendly copy, SEO strategies, and pre-loading the product information to help AI tools understand and promote the brand, while keeping medical advisor input central to the content.
Rethinking Vitamin Marketing, With Barrière
Q: How did Barrière's origin story shape its product and marketing decisions?
Cleo explains that a personal health crisis led to adopting transdermal patches as a more effective, non-pill delivery method, and marketing was influenced by fashion and accessibility to make the product feel approachable and desirable, not medical.
Reddit Is Training The Robots
Q: How is AI being added on to this connected system, and what role does Basis' Compass play?
Compass automates synthesis of briefs into omni-channel strategies and pushes them into the media plan, delivering efficiency gains and freeing teams to focus on strategy and growth.
Reddit Is Training The Robots
Q: What would a connected advertising system look like as an alternative to nine different platforms?
A connected system would consolidate contracts, plans, invoices, and communications to create a single source of truth, enabling clean data that AI can use more effectively and predictably.
How 'Wrapped' Insights Become Audience Segments
Q: What's your view on AI‑generated content for brands and how much control do advertisers have over using GenAI assets in campaigns?
Advertisers get substantial control over episode topic, brand suitability, and other settings; we aren't arbiters of taste, but we provide tools to manage appetite for AI content, allowing brands to decide their comfort level within the platform's capabilities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

This show consistently covers the intersection of advertising technology, media strategy, and brand growth, with a strong focus on measurement, AI-enabled transformations, and the evolving landscape of upfronts, programmatic buying, and publisher ecosystems. Guests range from CMOs and growth officers to ad-tech executives and publishers, offering practical tactics, policy-level insights, and real-world experiments that help brand marketers, agencies, and tech providers navigate a fast-changing ecosystem. A notable strength is the mix of hands-on branding conversations (humor, guardrails, long-term value) with rigorous discussion of data, verification, and cross-channel orchestration, making it valuable for listeners who want both strategic ... more

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How many listeners does AdExchanger get?

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Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. The Digiday Podcast
5. WSJ Your Money Briefing

How many episodes of AdExchanger are there?

AdExchanger launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdExchanger?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Jen Wong
2. Cleo Davis-Urman
3. Tom Kemp
4. Alexa Raff
5. David DK Kim
6. Katie McAdams
7. Sarah Sluse
8. Katie English

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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