Rephonic
Artwork for AdExchanger
Google
Advertising
Programmatic Advertising
Generative AI
Ad Tech
Marketing Technology
Retail Media
Digital Advertising
Artificial Intelligence
Brand Safety
Advertising Technology
Digital Marketing
AI In Advertising
Consumer Behavior
Connected TV
Marketing Measurement
AI In Marketing
Marketing Mix Modeling
Adtech
Adexchanger

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

PublishesWeeklyEpisodes100Founded10 years ago
Number of ListenersCategories
MarketingBusinessNewsTech News

Listen to this Podcast

Artwork for AdExchanger

Latest Episodes

With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.

YouTube

Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

YouTube

Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till's Scott Ensign explains what that means for the future of programmatic.

YouTube

Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains the legal strategy and what a positive outcome could mean for claimants.

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Big Story
The Big StoryAdExchanger
AdTechGod Pod
AdTechGod PodAdTechGod, The AdTech God
Hard Fork
Hard ForkThe New York Times
Pivot
PivotNew York Magazine

Recent Guests

Jana Meron
Co-host, AdTech Therapy
AdTech Therapy
Episode: I've Tried Everything But AdTech Therapy
Scott Messer
Co-host, AdTech Therapy
AdTech Therapy
Episode: I've Tried Everything But AdTech Therapy
Emily Steele
CEO and co-founder of Hummingbirds
Hummingbirds
Episode: Cracking The In-Store Attribution Code In Influencer Marketing
Scott Ensign
Chief Strategy Officer at Butler Till
Butler Till
Episode: Programmatic Gets An Agentic Brain
Anna Slater
VP of Global Brand Partnerships at Verve
Verve
Episode: Programmatic Gets An Agentic Brain
Ashley Keller
Plaintiff's attorney, Keller Postman; mass arbitration pioneer
Keller Postman
Episode: Google's Mass Arbitration Problem
Benoit Vatere
Chief Media and Digital Commerce Officer at Liquid Death
Liquid Death
Episode: Murder Your Thirst And Measure Everything
Ali Manning
COO and co-founder of Chalice AI
Chalice AI
Episode: 'Models Built For Me'
Mark Jablonowski
CEO of DSPolitical, a meta DSP for political campaigns
DSPolitical
Episode: The Hardest KPI In Advertising

Hosts

Allison Schiff
Host of AdExchanger Talks; Editor-in-Chief/Editorial leadership at AdExchanger; longtime moderator and interviewer with a focus on ad tech, programmatic, and measurement.
Sarah Sluse
Editorial Director at AdExchanger; frequently participates as interview panelist and moderator on Basis and ad tech discussions.
Katie McAdams
Chief Marketing and Commercial Officer at Basis; provides marketer's perspective on AI planning, consolidation in advertising platforms, and connected advertising systems.

Reviews

4.4 out of 5 stars from 126 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States5 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States5 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

• Listener feedback highlights clear expertise and impactful takeaways, though pacing can vary.
• Industry-focused, practical discussions with actionable insights for ad tech and marketing teams.
• High-caliber guests spanning brands, platforms, and policy with a strong emphasis on AI and data.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

I've Tried Everything But AdTech Therapy
Q: What should publishers consider when evaluating agentic AI tools or running tests?
Decide if your foundations are clean enough for automation, and run careful tests rather than jumping to full-scale adoption; the value exists but requires disciplined budgeting and clear expectations about return.
I've Tried Everything But AdTech Therapy
Q: What's changing with Google's impression counting, and what should publishers expect?
Google plans to count impressions when an ad is rendered, not just downloaded, which can reduce reported impressions and affect monetization; publishers should adjust yield modeling and leverage granular pricing rules to mitigate impacts.
I've Tried Everything But AdTech Therapy
Q: What is a data co-op, and should publishers enable the Google data co-op toggle?
A data co-op pools second-party data for use across publishers and can enable targeting; however, the hosts warn that simply flipping toggles won't automatically boost CPMs and publishers should understand the data flows and compensation implications.
I've Tried Everything But AdTech Therapy
Q: Amazon is being sued by the FTC—why are they being sued, and how could that impact publishers?
The publishers audience is largely unaffected; the issue centers on auction mechanics similar to past Google practices, implying potential changes in how ads are bought but not necessarily how publisher monetization is affected in the near term.
Programmatic Gets An Agentic Brain
Q: How do you see DSPs evolving in an agentic world?
DSPs will need to ingest richer signals and provide higher-quality, contextual inventory signals, updating PMP feeds regularly to reflect what actually works, enabling better decision-making rather than merely chasing lower costs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

A high-level look at industry leaders in advertising technology, brand strategy, and data-driven marketing. Episodes commonly explore programmatic advertising, AI-enabled planning, privacy and Regulation, retail media, and measurements like incrementality vs. ROAS. Guests often come from major brands, adtech platforms, publishers, and agencies, sharing practical strategies for navigating a rapidly evolving ecosystem, from AI-powered bidding to open web discovery and open media ecosystems. The show tends to blend practitioner-focused discourse with regulatory and ethical considerations, often highlighting real-world case studies, scalable media systems, and campaigns that merge creativity with rigorous measurement. Audience members are likel... more

Where can I find podcast stats for AdExchanger?

Rephonic provides a wide range of podcast stats for AdExchanger. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdExchanger and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdExchanger get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for AdExchanger, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for AdExchanger?

Rephonic provides comprehensive predictive audience data for AdExchanger, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does AdExchanger have?

To see how many followers or subscribers AdExchanger has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. Hard Fork
5. Pivot

How many episodes of AdExchanger are there?

AdExchanger launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdExchanger?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdExchanger?

Rephonic pulls ratings and reviews for AdExchanger from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdExchanger?

Rephonic provides full transcripts for episodes of AdExchanger. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Jana Meron
2. Scott Messer
3. Emily Steele
4. Scott Ensign
5. Anna Slater
6. Ashley Keller
7. Benoit Vatere
8. Ali Manning

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days