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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

PublishesWeeklyEpisodes100Founded9 years ago
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Artwork for AdExchanger

Latest Episodes

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at... more

Online advertising’s privacy problem isn’t just about bad actors – it’s about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack o... more

YouTube

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Econom... more

YouTube

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the con... more

YouTube

Key Facts

Accepts Guests
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Recent Guests

Marc Guldiman
CEO and founder of Adelaide, a startup that helps advertisers measure and evaluate media based on attention.
Adelaide
Episode: Why Media Quality Should Be The Center Of Attention
Geoff Manne
President and founder of the International Center for Law and Economics.
International Center for Law and Economics
Episode: The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
Alex Sherman
Co-founder and former CEO of Promote IQ, now founder of Bluefish
Bluefish
Episode: Marketing In The Age Of AI Answers
Amy Marentic
Newly appointed CMO of Genesis Motor America, with a background in engineering and extensive automotive experience.
Genesis Motor America
Episode: Shifting Gears, With The CMO Of Genesis Motor America
Mathieu Roche
CEO and co-founder of ID5, an alternative identity provider.
ID5
Episode: Addressing Addressability, With ID5 CEO Mathieu Roche
Priti Ohri
CEO and co-founder of Advertible
Advertible
Episode: The Science (And Art) Of Scaling Native Ads
Giselle Navarro
Managing Editor at HouseFresh
HouseFresh
Episode: HouseFresh Clears The Air On Google’s Changing Search Experience
Paul Longo
General Manager for AI in Ads at Microsoft Advertising
Microsoft Advertising
Episode: AI In Ads – And Ads In AI
Kara Puccinelli
Chief Customer Officer of Nexxen
Nexxen
Episode: Making Sense of DSP-SSP Convergence

Host

Allison Schiff
Host and Managing Editor, often discussing key trends in marketing technology with industry experts.

Reviews

4.4 out of 5 stars from 125 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States3 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States4 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States4 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast for its enlightening content on digital marketing and advertising technology, highlighting its relevance and actionable insights.
Many find the information provided by hosts and guests to be timely and pertinent to current challenges in the industry.
The insights shared are often considered essential for anyone in the ad tech field, regardless of experience level.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Media Quality Should Be The Center Of Attention
Q: Why should attention be treated as a currency in advertising?
Attention must be the opportunity to capture, rather than just the time spent on an ad, as it provides a better proxy for quality.
The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
Q: What does healthy competition in ad tech look like?
Geoff shares that competition might look similar to the current market due to inherent market characteristics leading to concentration.
The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
Q: How does the ICLE get funded?
Geoff explains their funding comes from a mix of private companies, foundations, and individuals, ensuring no strings are attached.
Marketing In The Age Of AI Answers
Q: What can be done to prevent brands or any entities from just dragging their competitors and messing up with how they show up in searches?
There will be misbehavior, but AI providers have an incentive to create the best possible product for their consumer users over time.
Shifting Gears, With The CMO Of Genesis Motor America
Q: What kind of performance marketing can you do for such a considered purchase as a car?
Performance marketing must integrate with brand marketing to ensure we show up when consumers are ready to buy while also building brand awareness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

The podcast explores the dynamic and rapidly evolving worlds of advertising and marketing technology. It frequently features interviews with industry leaders who share insights on key topics such as identity in advertising, the challenges posed by privacy regulations, and the innovative strategies that businesses use to adapt to a digital landscape increasingly shaped by AI and machine learning. With a focus on real-world applications and success stories, listeners can expect actionable insights and thought-provoking discussions that address the intricacies of both programmatic advertising and broader marketing strategies.

The distinctiveness of this podcast lies in its ability to not only highlight the latest trends in ad tech but also to... more

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How many listeners does AdExchanger get?

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To see how many followers or subscribers AdExchanger has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. Channels with Peter Kafka
5. Pivot

How many episodes of AdExchanger are there?

AdExchanger launched 9 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdExchanger?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Marc Guldiman
2. Geoff Manne
3. Alex Sherman
4. Amy Marentic
5. Mathieu Roche
6. Priti Ohri
7. Giselle Navarro
8. Paul Longo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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