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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

PublishesWeeklyEpisodes100Founded10 years ago
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Latest Episodes

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.

Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prep... more

How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.

Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

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People also subscribe to these shows.

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Recent Guests

Ryan Detert
CEO and co-founder of Influential
Influential (acquired by Publicis)
Episode: Influencer Marketing Grows
Marcelo Kertész
CMO of Manscaped
Manscaped
Episode: Manscaped's Whole‑Body Media Strategy
Samantha Dasher
SVP of Publisher Strategy
Verve
Episode: Manscaped's Whole‑Body Media Strategy
Sarah Iooss
Head of Agency Partnerships at Amazon Ads
Amazon Ads
Episode: Ready, Set, Upfront
Debra Aho Williamson
Founder of Sonata Insights and chief analyst
Sonata Insights
Episode: AI Is The New Ad Space
Kim Rosenblum
CMO at Betterment
Betterment
Episode: Betterment's 'Anti‑Marketing' Machine
Danny Spears
Chief Operating Officer at Ozone
Ozone
Episode: Who Needs 'Corrosive Intermediaries' Anyway?
Brian Norris
CRO of Scripps
EW Scripps Company
Episode: Why Scripps Is All In On Women's Sports
Erin Firneno
SVP of Business Intelligence at Advertiser Perceptions
Advertiser Perceptions
Episode: Sussing Out 'Performance TV'

Hosts

Allison Schiff
Managing Editor, AdExchanger Talks host; frequent moderator and interviewer with deep coverage of ad tech, measurement, and brand strategy.
Sarah Sluse
Editorial Director and host in segments with guests; frequent facilitator of publisher strategy and market trends discussions.

Reviews

4.4 out of 5 stars from 125 ratings
  • Enlightening!

    Love this podcast! It knows exactly what digital marketer wants and needs. Glad to find your podcast, I'm learning a lot!

    Apple Podcasts
    5
    Facqt Media
    United States4 years ago
  • New host is way better. Love her please keep her.

    Amazing, well condensed content on often very complex subjects.

    Apple Podcasts
    5
    fuglygang
    United States5 years ago
  • Awesome information!

    AdExchanger Talks is a favorite! Zach and his guests consistently share compelling conversations with actionable insights. No matter the topic, I gain something from every episode!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • Great show!

    Really love this show- very informative and lots of great takeaways for anyone in the digital advertising field, regardless of experience level

    Apple Podcasts
    5
    Potato_is_good
    United States5 years ago
  • Timely and Relevant

    I appreciate this source of quality industry thought. The host and guests consistently talk through the issues I’m thinking about (or should be thinking about).

    Apple Podcasts
    5
    WhatTylerWhat
    Canada5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host and guests are praised for timely, actionable discussions that translate complex topics into takeaways.
Show is recognized for deep dives into ad tech, with a perceived emphasis on transparency and real-world results.
Listeners value expert guests who bring practical, industry-leading insights into AI, measurement, and cross-channel strategies.
Several commenters note strong, informative conversations across a range of moving industry topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Influencer Marketing Grows
Q: So what is a rigorous incrementality test or a really sophisticated measurement approach actually look like for a creator led campaign? And are CMOs and CFOs demanding that level of rigor?
There's been a progression from basic engagement metrics toward structured test-and-control methodologies, including matched market tests and sophisticated MMM approaches. The goal is to demonstrate lift attributable to creator activity, often in combination with paid media, and to provide a verifiable ROI that justifies ongoing investment.
Zoom's Next Act
Q: How is Zoom measuring the impact of brand swagger and a major ad campaign like Zoom Ahead?
They measure perception shifts, brand health, and top-of-funnel demand signals, noting that while direct short-term metrics may be elusive, the campaign has started to move awareness and preference in a way that supports longer-term growth.
Zoom's Next Act
Q: What's the benefit of having marketing and comms under one roof?
The host explains that combining roles reduces silos and accelerates decision-making, especially as communications become a primary driver in reputation and sustainable growth, influencing both demand and brand.
Zoom's Next Act
Q: Does everyone at Zoom have to use Zoom?
The guest explains that while not mandatory, Zoom is used internally and employees act as 'customer zero,' testing and providing feedback on new products before public release.
Ready, Set, Upfront
Q: Can you explain how interactive video ads fit into the broader strategy for 2024 and beyond?
Interactive ads move beyond passive viewing by enabling shoppable or participatory moments that are contextually relevant to the show, increasing engagement and ensuring ad experiences are meaningful and tied to the viewer's context.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About AdExchanger

What is AdExchanger about and what kind of topics does it cover?

This show consistently covers the intersection of advertising technology, media strategy, and brand growth, with a strong focus on measurement, AI-enabled transformations, and the evolving landscape of upfronts, programmatic buying, and publisher ecosystems. Guests range from CMOs and growth officers to ad-tech executives and publishers, offering practical tactics, policy-level insights, and real-world experiments that help brand marketers, agencies, and tech providers navigate a fast-changing ecosystem. A notable strength is the mix of hands-on branding conversations (humor, guardrails, long-term value) with rigorous discussion of data, verification, and cross-channel orchestration, making it valuable for listeners who want both strategic ... more

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How many listeners does AdExchanger get?

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Which podcasts are similar to AdExchanger?

These podcasts share a similar audience with AdExchanger:

1. The Big Story
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. All-In with Chamath, Jason, Sacks & Friedberg
5. WSJ Tech News Briefing

How many episodes of AdExchanger are there?

AdExchanger launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdExchanger?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on AdExchanger?

Recent guests on AdExchanger include:

1. Ryan Detert
2. Marcelo Kertész
3. Samantha Dasher
4. Sarah Iooss
5. Debra Aho Williamson
6. Kim Rosenblum
7. Danny Spears
8. Brian Norris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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