Marketecture: Get Smart. Fast.
Ari PaparoThe Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
| Publishes | Twice weekly | Episodes | 396 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingInvesting | |||
Listen to this Podcast
Latest Episodes
Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators.
Takeaways
• Why creator marketing has become a must-have channel for brands.
How PMG uses AI and proprietary data to improve influencer campaign... more
Live at Cannes, Ari Paparo sits down with René Raiss, Founder of SQREEM, to discuss how the company's Large Behavioral Model (LBM) analyzes real-world behavior instead of language to predict intent, improve advertising performance, and power AI-drive... more
At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce, and how brands can measure success in the evolving AI ecosystem.
Takea... more
Set against the backdrop of UTA Beach at Cannes Lions, Ari Paparo sits down with Michael Burke, Principal at UTA and MediaLink, to discuss creator-led marketing, cultural relevance, AI adoption, brand discovery, and why human relationships matter mor... more
Key Facts
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Reviews
- Really in depth and helpful
Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
Apple Podcasts5I am Bloom
United States3 years ago - Great insider view on adtech
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
Apple Podcasts5nickciceroUnited States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #88 | United States/Business/Marketing |
Apple Podcasts | #186 |  United Kingdom/Business/Marketing |
Apple Podcasts | #243 |  Canada/Business/Marketing |
Apple Podcasts | #100 |  Italy/Business/Marketing |
Apple Podcasts | #217 |  France/Business/Marketing |
Apple Podcasts | #8 |  South Korea/Business/Marketing |
Talking Points
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Frequently Asked Questions About Marketecture: Get Smart. Fast.
What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?
This show centers on advertising technology, media, and AI-enabled marketing, with candid conversations among industry veterans, publishers, and technologists. Across episodes, listeners encounter deep dives into ad tech ecosystems, data-driven decisioning, streaming and CTV measurement, programmatic innovations, and the evolving role of AI in planning, buying, and publisher strategy. Guests range from startup founders to seasoned executives at major platforms, offering practical perspectives on tools, workflows, and market dynamics. A standout characteristic is the practical, demo-driven discussions and forward-looking bets on agentic advertising, cloud-native architectures, and transparent signal ecosystems, making it valuable for leaders... more
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How many listeners does Marketecture: Get Smart. Fast. get?
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What are the audience demographics for Marketecture: Get Smart. Fast.?
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How many subscribers and views does Marketecture: Get Smart. Fast. have?
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Which podcasts are similar to Marketecture: Get Smart. Fast.?
These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
2. Open Market
3. The Big Story
4. AdTech AdTalk
5. The Aperiam Podcast
How many episodes of Marketecture: Get Smart. Fast. are there?
Marketecture: Get Smart. Fast. launched 4 years ago and published 396 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketecture: Get Smart. Fast.?
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What guests have appeared on Marketecture: Get Smart. Fast.?
Recent guests on Marketecture: Get Smart. Fast. include:
1. Michael Komasinski
2. Michael Burke
3. Arthur Querou
4. Andy Schonfeld
5. Patrick Dolan
6. Ryan Mayward
7. Scott Ensign
8. Damian Garbaccio
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.