Marketecture: Get Smart. Fast.
Ari PaparoThe Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
| Publishes | Twice weekly | Episodes | 382 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingInvesting | |||
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Latest Episodes
Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis’ acquisition of LiveRamp, the company’s biggest missed opportunities, and why connectivity is becoming even more important in the AI era.
They also dive into G... more
In this Marketecture Live session, Harry Tong from PubMatic and Georgie Haig from MiQ demonstrate how ADCP and AI agents can automate campaign setup, audience discovery, supply recommendations, and media activation in seconds instead of days.
They a... more
In this episode, Ari Paparo and Eric Franchi take an in-depth look at the evolving landscape of sports advertising, featuring insights from Tony Marlow. The conversation explores the latest innovations in how brands and media companies are approachin... more
At Marketecture Live, David Dworin, Chief Product Officer, FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, shares how AI and agentic workflows are reshaping marketing and media operations. From accelerating campaign execution to enabling real-... more
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- Really in depth and helpful
Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
Apple Podcasts5I am Bloom
United States3 years ago - Great insider view on adtech
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
Apple Podcasts5nickciceroUnited States3 years ago
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Apple Podcasts | #81 | United States/Business/Marketing |
Apple Podcasts | #120 |  Italy/Business/Marketing |
Apple Podcasts | #246 |  Australia/Business/Marketing |
Apple Podcasts | #49 |  Norway/Business/Marketing |
Apple Podcasts | #54 |  Netherlands/Business/Marketing |
Apple Podcasts | #78 |  India/Business/Marketing |
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Frequently Asked Questions About Marketecture: Get Smart. Fast.
What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?
This show centers on advertising technology, marketing strategy, and the evolving role of AI in media buys, measurement, and ecosystem dynamics. Episodes typically feature industry leaders and practitioners discussing open standards, agentic AI, programmatic advertising, and the operational challenges agencies and publishers face, often with practical takeaways for improving outcomes and trust in data-driven marketing. A notable strength is its blend of practitioner-level insights with strategic context, frequently featuring live-event takeaways and hands-on examples from prominent adtech companies. This mix makes it useful for listeners aiming to understand how AI, data, and platform ecosystems intersect with real-world marketing decisions... more
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How many listeners does Marketecture: Get Smart. Fast. get?
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What are the audience demographics for Marketecture: Get Smart. Fast.?
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How many subscribers and views does Marketecture: Get Smart. Fast. have?
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Which podcasts are similar to Marketecture: Get Smart. Fast.?
These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
2. Open Market
3. The Big Story
4. AdExchanger
5. AdTech AdTalk
How many episodes of Marketecture: Get Smart. Fast. are there?
Marketecture: Get Smart. Fast. launched 4 years ago and published 382 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketecture: Get Smart. Fast.?
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What guests have appeared on Marketecture: Get Smart. Fast.?
Recent guests on Marketecture: Get Smart. Fast. include:
1. Auren Hoffman
2. Harry Tong
3. Georgiana Haig
4. David Dworin
5. Mike Treon
6. Mark Stenberg
7. Alex Boras
8. Crissi Cupak
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.