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Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Ari Paparo
Google
Data Privacy
Programmatic Advertising
Travel
Third-Party Cookies
CTV
Diversity In Advertising
Apple App Tracking Transparency
Healthcare Marketing
Minority-Owned Media
Index Exchange
Contextual Advertising
Openx
Group Black
Empowerment Of Black Women
Ad Tech
Advertising Technology
CMA
Connected TV (CTV)
Non-Endemic Advertising

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv

PublishesTwice weeklyEpisodes369Founded4 years ago
Number of ListenersCategories
MarketingInvestingBusiness

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Artwork for Marketecture: Get Smart. Fast.

Latest Episodes

At Marketecture Live III in New York City, Mario Diez, Chief Executive Officer, Peer39, and David Nyurenberg, SVP of Digital, InterMedia Advertising, broke down the biggest challenge in CTV today: the lack of signal transparency.

They explored how m... more

John Hoctor, CEO of Newton Research, joins Ari Paparo and Eric Franchi to break down how AI agents are reshaping marketing analytics. From automating complex workflows to enabling faster experimentation, the conversation explores what “agent-native” ... more

YouTube

Neil Vogel, Chief Executive Officer, People Inc., and Mark Stenberg, Senior Media Reporter, ADWEEK, share how modern publishers can survive and thrive amid declining search traffic and the rise of AI. From diversifying revenue streams to building dur... more

YouTube

Rob Emrich, Founder and Executive Chairman of Infillion, joins to talk about the Catalina acquisition, why retail data matters, and how his company is building a full-stack ad tech platform through acquisitions and integration. The conversation touch... more

YouTube

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Recent Guests

Rob Emrich
Founder and executive chairman of Infillion
Infillion
Episode: Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
Bill Murray
Head of Growth and Performance
Warner Bros. Discovery (WBD)
Episode: The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack
Mike Reidy
SVP of Ad Sales
NBCUniversal
Episode: The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack
Alicia Richardson
Co-founder and managing partner of CrowdAxis
CrowdAxis
Episode: Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it
Terry Kawaja
Founder/CEO, LUMA Partners
LUMA Partners
Episode: Show Me the Money: Terence Kawaja’s 10 Bold Bets on AI, Ads, and the Future of AdTech
Melissa Burdick
Co-founder and president of Pacvue
Pacvue
Episode: Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
Jeff Green
CEO of The Trade Desk
The Trade Desk
Episode: Episode 164: Ari and Jeff Green talk about his giant stock purchase, OpenPath, their AI plans, and more
Nate Elliott
Principal Analyst at eMarketer
eMarketer
Episode: Episode 161: The State of AI with eMarketer’s Nate Elliott
Matt Egol
Founder and CEO of JourneySpark, industry consultant, and author
agenticadvertising.org
Episode: Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association

Hosts

Ari Paparo
Host of Marketecture Podcast; long-standing host with deep involvement in adtech and marketecture events.
Eric Franchi
Co-host with extensive involvement in adtech discussions and Marketecture programming.

Reviews

4.9 out of 5 stars from 60 ratings
  • Really in depth and helpful

    Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

    Apple Podcasts
    5
    I am Bloom
    United States3 years ago
  • Great insider view on adtech

    If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.

    Apple Podcasts
    5
    nickcicero
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

If you're looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
The show provides insightful context on the evolving adtech landscape and practical perspectives from leading practitioners.
Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I've been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 167: How Infillion Bought Catalina and How it Fits with MediaMath
Q: So what did you actually buy with Catalina, and what's the current product mix beyond printed receipts?
Catalina is a data-centric business with a long history in receipts, which evolved into a rich data asset used for retail media and targeting; we acquired the whole company to access both the existing data and the structural capabilities to apply it across direct media, CTV, and measurement.
Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it
Q: So give us the founding story on CrowdAxis. How did you go from the career in mainstream ad tech to this new thing? Tell us about your co-founder.
Alicia describes building CrowdAxis from the need to measure and standardize experiential marketing, drawing on her background at Undertone, OpenSlate, DoubleVerify, and Essence Ventures, where she learned about measurement, wall gardens, and the importance of infrastructure in experiential activation; she co-founded CrowdAxis with Carrie Richardson to tackle these challenges and bring a unified framework to the space.
Episode 166: Alicia Richardson, Winner of the Marketecture Start-up Showcase, on Experiential Marketing and Whether Cannes Is Worth it
Q: We're talking about experiential experiences. Give us a quick definition.
Experiential marketing is marketing that puts the brand in direct physical contact with the consumer, including immersive experiences like trade show presentations, brand-owned events, and pop-ups.
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
Q: How big is Pacvue in this market?
Pacvue processes around 8 billion of retail media spend through its system, indicating a substantial share of the fragmented market.
Episode 165: Melissa Burdick from Pacvue on the state of commerce media, plus TTD's continued woes
Q: What is Pacvue in a sentence or two?
Pacvue is a commerce operating system that unifies buying, measurement, and optimization across all major retail media platforms so brands can act in one place.

Audience Metrics

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Frequently Asked Questions About Marketecture: Get Smart. Fast.

What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?

This show centers on advertising technology, marketing strategy, and the evolving role of AI in media buys, measurement, and ecosystem dynamics. Episodes typically feature industry leaders and practitioners discussing open standards, agentic AI, programmatic advertising, and the operational challenges agencies and publishers face, often with practical takeaways for improving outcomes and trust in data-driven marketing. A notable strength is its blend of practitioner-level insights with strategic context, frequently featuring live-event takeaways and hands-on examples from prominent adtech companies. This mix makes it useful for listeners aiming to understand how AI, data, and platform ecosystems intersect with real-world marketing decisions... more

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2. Open Market
3. The Big Story
4. Channels with Peter Kafka
5. Uncanny Valley | WIRED

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Marketecture: Get Smart. Fast. launched 4 years ago and published 369 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketecture: Get Smart. Fast.?

Recent guests on Marketecture: Get Smart. Fast. include:

1. Rob Emrich
2. Bill Murray
3. Mike Reidy
4. Alicia Richardson
5. Terry Kawaja
6. Melissa Burdick
7. Jeff Green
8. Nate Elliott

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