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Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Ari Paparo
Google
Data Privacy
Programmatic Advertising
Travel
Third-Party Cookies
CTV
Diversity In Advertising
Apple App Tracking Transparency
Healthcare Marketing
Minority-Owned Media
Index Exchange
Contextual Advertising
Openx
Group Black
Empowerment Of Black Women
Ad Tech
Advertising Technology
CMA
Connected TV (CTV)
Non-Endemic Advertising

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv

PublishesTwice weeklyEpisodes347Founded4 years ago
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InvestingBusinessMarketing

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Artwork for Marketecture: Get Smart. Fast.

Latest Episodes

In this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of Marketecture, and the biggest news stories in the industry. They highlight key CEOs and companies, ex... more

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Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizing retail media for SMBs t... more

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Scott Spencer, co-founder of Rewarded Interest and former DoubleClick and Google product leader, explains why cookie banners failed, how consumer privacy still feels broken, and what it takes to give users real control without hurting publishers or a... more

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Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic, why new standards are fixing real-time “spike” problems, and ... more

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Recent Guests

Dr. Mark Grether
Executive at PayPal with expertise in advertising and retail media
PayPal
Episode: PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live
Scott Spencer
Legendary product manager in advertising technology, co-inventor of RTB, and founder of Rewarded Interest
Rewarded Interest
Episode: Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners
Jim Payne
Founder of MoPub and Max, and now CEO of CloudX
CloudX
Episode: Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI
Matthew Goldstein
Known as the publisher whisperer and focuses on monetization in the age of AI.
Episode: Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein
Jenny Wall
Ad tech leader focusing on outcomes in advertising
VideoAmp
Episode: CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live
Steven Liss
CEO of OpenAds
OpenAds
Episode: Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
Sergio Serra
PM lead for RTB Fabric at AWS
AWS
Episode: Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
Paul Bannister
Chief Strategy Officer for Raptive
Raptive
Episode: Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content
Luke Schoenberger
Executive Vice President of Product Engineering for Playwire
Playwire
Episode: Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper

Hosts

Ari Paparo
Host of the Marketecture Podcast, discussing various aspects of advertising and marketing with industry experts.
Eric Franchi
Co-host of the Marketecture Podcast, focusing on discussions that explore current trends in advertising and technology.

Reviews

4.8 out of 5 stars from 57 ratings
  • Really in depth and helpful

    Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

    Apple Podcasts
    5
    I am Bloom
    United States2 years ago
  • Great insider view on adtech

    If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.

    Apple Podcasts
    5
    nickcicero
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the in-depth discussions of complex industry concepts, noting the ability to learn something new each week. There are positive remarks about the combination of serious insights with humor, making the content engaging and informative. Many find it to be an essential source of knowledge for anyone in the advertising and marketing sectors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 153: Scott Spencer invented RTB, now he’s taking on cookie banners
Q: What motivated you to start Rewarded Interest?
Scott highlights the need to address privacy concerns and the desire to find a better way for consumers to manage their consent preferences.
PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live
Q: Is Honey participating in the retail media trend?
Yes, Honey is utilizing a significant amount of purchase intent data to support merchants and aid in advertising.
PayPal Open Commerce with Dr. Mark Grether: Retail Media, Agentic Commerce at Marketecture Live
Q: What are you working on in the AI-Agentic world?
We're working on integrating PayPal into etchantic platforms to provide trust in new commerce environments and examining how we can streamline purchase processes for consumers.
Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live
Q: You mentioned that Advantage Plus is over-reporting incrementality; what do you know about Meta's own incrementality attribution product?
The results seem mixed, possibly due to its newness and reliance on high volume of incrementality studies to train the algorithm effectively.
Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live
Q: Do you think longer purchase cycles might be better handled with manual strategies?
Yes, that's a good theory. Advantage Plus is good at quickly identifying intent and may not perform as well for products with longer consideration cycles.

Audience Metrics

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Frequently Asked Questions About Marketecture: Get Smart. Fast.

What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?

Focusing on the intricacies of advertising and marketing, episodes offer insights into the latest trends, technologies, and strategies that shape the industry. Guests often include leading figures from ad tech, publishing, and related fields, providing professional perspectives on critical issues like AI's impact on monetization, consumer trust in advertising, and the future of digital content. The podcast is characterized by its blend of expertise and humor, making complex topics accessible while also engaging professionals looking for actionable insights in an ever-evolving landscape. Regular segments also allow for a discussion of industry news, becoming a go-to resource for those wanting to stay ahead in the marketing world.

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Which podcasts are similar to Marketecture: Get Smart. Fast.?

These podcasts share a similar audience with Marketecture: Get Smart. Fast.:

1. AdTechGod Pod
2. Open Market
3. The Big Story
4. Channels with Peter Kafka
5. Cheeky Pint

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Marketecture: Get Smart. Fast. launched 4 years ago and published 347 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketecture: Get Smart. Fast.?

Recent guests on Marketecture: Get Smart. Fast. include:

1. Dr. Mark Grether
2. Scott Spencer
3. Jim Payne
4. Matthew Goldstein
5. Jenny Wall
6. Steven Liss
7. Sergio Serra
8. Paul Bannister

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