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Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Ari Paparo
Google
Data Privacy
Programmatic Advertising
Travel
CTV
Third-Party Cookies
Diversity In Advertising
Apple App Tracking Transparency
Healthcare Marketing
Minority-Owned Media
Index Exchange
Contextual Advertising
Openx
Empowerment Of Black Women
Group Black
Ad Tech
Advertising Technology
CMA
Connected TV (CTV)
Non-Endemic Advertising

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv

PublishesTwice weeklyEpisodes340Founded4 years ago
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InvestingBusinessMarketing

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Artwork for Marketecture: Get Smart. Fast.

Latest Episodes

Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and ... more

YouTube

Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza ... more

YouTube

At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals, discuss the recent shift in strategy behind the One A Day brand. They outline how the team revisit... more

YouTube

Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is gaining new traction, how ... more

YouTube

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Recent Guests

Steven Liss
CEO of OpenAds
OpenAds
Episode: Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name
Sergio Serra
PM lead for RTB Fabric at AWS
AWS
Episode: Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure
Luke Schoenberger
Executive Vice President of Product Engineering for Playwire
Playwire
Episode: Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper
Jackie Paulino
Chief Product Officer of Pixability
Pixability
Episode: Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Scott Stedman
Founder and CEO of The Imaginarium B2B agency
The Imaginarium
Episode: Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Stephen Yap
CRO of Perion
Perion
Episode: Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising
Omar Tawakol
CEO of Rembrandt, former CEO of Blue Chi, known in the ad tech industry
Rembrandt
Episode: Episode 143: Omar Tawakol on Using AI to Scale Product Placement
Josh Walsh
CEO and Founder of BranchLab, applying neural networks to healthcare data for advertising
BranchLab
Episode: Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Arthur Muldoon
Co-founder and advisor at ArcSpan, an audience monetization platform for publishers.
ArcSpan
Episode: Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon

Hosts

Ari Paparo
Host and co-host, Ari Paparo provides deep insights into media and marketing strategies, engaging with a variety of industry leaders.
Eric Franchi
Co-host, Eric Franchi brings his expertise in advertising technology, engaging with guests to discuss critical industry trends.

Reviews

4.8 out of 5 stars from 56 ratings
  • Really in depth and helpful

    Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

    Apple Podcasts
    5
    I am Bloom
    United States2 years ago
  • Great insider view on adtech

    If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.

    Apple Podcasts
    5
    nickcicero
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is noted for its engaging narratives and the hosts' ability to simplify complex industry concepts, making them accessible to a wider audience.
Listeners appreciate the depth and clarity with which industry topics are discussed, finding the insights shared during interviews very valuable.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
Q: Why haven't you chosen to run TV and CTV for prenatal assets?
Historically, Bayer has been an upfront TV buyer, and they haven't incorporated that into their strategy yet, but they are open to considering it.
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live
Q: How do you make the litmus test for deciding if a trend is something serious to implement?
The importance of having clear KPIs, and understanding when to pivot based on new insights or consumer behaviors is crucial, making sure to align on what matters before making changes.
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
Q: How does the integration process look for existing customers?
It should be seamless as many of our clients are already familiar with our services, and we aim to provide better match rates with the integrated offerings.
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity
Q: What impact do you expect from the acquisition of TrueData?
We expect to merge capabilities that will significantly augment our identity services, making us more competitive in the market.
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content
Q: What actions are you taking based on the survey results?
We're advocating for content with significant human involvement and creating tools to help content creators utilize AI responsibly while maintaining quality.

Audience Metrics

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Frequently Asked Questions About Marketecture: Get Smart. Fast.

What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?

Focusing on the dynamic world of advertising and marketing, insightful discussions are led by industry experts who cover a range of relevant topics including first-party data, AI's impact on digital marketing, and the evolving landscape in media verification. The dialogue often features interviews with notable professionals from leading companies, exploring their experiences and strategies within this fast-paced sector. Unique insights about ad tech developments, data privacy, and effective brand storytelling are frequently highlighted, making it a valuable resource for marketers, advertisers, and industry enthusiasts seeking to stay informed about the latest trends and challenges in the field.

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1. AdTechGod Pod
2. Open Market
3. The Big Story
4. The Monopoly Report
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Marketecture: Get Smart. Fast. launched 4 years ago and published 340 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketecture: Get Smart. Fast.?

Recent guests on Marketecture: Get Smart. Fast. include:

1. Steven Liss
2. Sergio Serra
3. Luke Schoenberger
4. Jackie Paulino
5. Scott Stedman
6. Stephen Yap
7. Omar Tawakol
8. Josh Walsh

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