
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv Interested in sponsoring the show? Contact... more
| Publishes | Twice weekly | Episodes | 410 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessInvesting | |||

Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 balances brand building, performance marketing, an... more
Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience growth, monetization, and the changing media landscape. Plus, Ari and Eric bre... more
Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They explore audience-first advertising, measurement, AI-p... more
Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s social media settlement and AppLovin’s next move to Fox’s Roku strategy and the... more
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Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show consistently dives into the latest shifts in advertising technology, data-driven marketing, and strategic business models shaping the industry. Episodes frequently explore podcast measurement, cross-channel attribution, AI-enabled advertising, and the evolving roles of creators, TV, CTV, and retail media within modern ad ecosystems. Notable is the blend of practitioner-led insights from measurement firms, platforms, and providers with hands-on discussions about real-world deployments, partnerships, and the implications of AI and agentic advertising on planning, buying, and measurement. The format combines in-depth interviews with practical news highlights, making it valuable for marketers, product teams, and agency professionals wh... more
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These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
2. Open Market
3. The Big Story
4. AdTech AdTalk
5. The Aperiam Podcast
Marketecture: Get Smart. Fast. launched 4 years ago and published 410 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Marketecture: Get Smart. Fast. include:
1. Jeremy Hobson
2. Nick Troiano
3. Jack Raines
4. Matt Drengler
5. Nikhil Lai
6. Ben Edelman
7. Brian Quinn
8. Abhay Singhal
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