The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
Publishes | Twice weekly | Episodes | 327 | Founded | 4 years ago |
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Number of Listeners | Categories | BusinessInvestingMarketing |
Ari Paparo and Eric Franchi speak with Rich Greenfield from
LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restruct... more
Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation... more
Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how au... more
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.
Takeaways
• The trial highligh... more
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Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
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Focusing on the dynamic world of advertising and marketing, insightful discussions are led by industry experts who cover a range of relevant topics including first-party data, AI's impact on digital marketing, and the evolving landscape in media verification. The dialogue often features interviews with notable professionals from leading companies, exploring their experiences and strategies within this fast-paced sector. Unique insights about ad tech developments, data privacy, and effective brand storytelling are frequently highlighted, making it a valuable resource for marketers, advertisers, and industry enthusiasts seeking to stay informed about the latest trends and challenges in the field.
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These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
2. The Big Story
3. Open Market
4. AdExchanger
5. The Monopoly Report
Marketecture: Get Smart. Fast. launched 4 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Marketecture: Get Smart. Fast. include:
1. Rich Greenfield
2. Omar Tawakol
3. Josh Walsh
4. Arthur Muldoon
5. Lisa Utzschneider
6. Ajit Thupil
7. Alan Chapell
8. Jonathan Roberts
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