Marketecture: Get Smart. Fast.
Ari PaparoThe Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
| Publishes | Twice weekly | Episodes | 405 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessInvesting | |||
Listen to this Podcast
Latest Episodes
Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution, incrementality, the shift from audio to video, social clips, HLS, and why adv... more
Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO), connected TV, incrementality, AI-powered advertising, and the future of marketi... more
Ben Edelman, independent consultant and longtime ad fraud investigator, joins Ari Paparo and Eric Franchi to discuss the Phia affiliate controversy, the evolution of ad fraud, AppLovin's install practices, and what marketers should know about trust a... more
Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia explains the critical difference between attribution and incrementality, shares ... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- Really in depth and helpful
Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
Apple Podcasts5I am Bloom
United States3 years ago - Great insider view on adtech
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
Apple Podcasts5nickciceroUnited States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #92 | United States/Business/Marketing |
Apple Podcasts | #219 |  United Kingdom/Business/Marketing |
Apple Podcasts | #228 |  Canada/Business/Marketing |
Apple Podcasts | #157 |  Italy/Business/Marketing |
Apple Podcasts | #4 |  South Korea/Business/Marketing |
Apple Podcasts | #37 |  Singapore/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Marketecture: Get Smart. Fast.
What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?
This show centers on advertising technology, media, and AI-enabled marketing, with candid conversations among industry veterans, publishers, and technologists. Across episodes, listeners encounter deep dives into ad tech ecosystems, data-driven decisioning, streaming and CTV measurement, programmatic innovations, and the evolving role of AI in planning, buying, and publisher strategy. Guests range from startup founders to seasoned executives at major platforms, offering practical perspectives on tools, workflows, and market dynamics. A standout characteristic is the practical, demo-driven discussions and forward-looking bets on agentic advertising, cloud-native architectures, and transparent signal ecosystems, making it valuable for leaders... more
Where can I find podcast stats for Marketecture: Get Smart. Fast.?
Rephonic provides a wide range of podcast stats for Marketecture: Get Smart. Fast.. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketecture: Get Smart. Fast. and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Marketecture: Get Smart. Fast. get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Marketecture: Get Smart. Fast., including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Marketecture: Get Smart. Fast.?
Rephonic provides comprehensive predictive audience data for Marketecture: Get Smart. Fast., including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Marketecture: Get Smart. Fast. have?
To see how many followers or subscribers Marketecture: Get Smart. Fast. has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Marketecture: Get Smart. Fast.?
These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
2. Open Market
3. The Big Story
4. AdExchanger
5. AdTech AdTalk
How many episodes of Marketecture: Get Smart. Fast. are there?
Marketecture: Get Smart. Fast. launched 4 years ago and published 405 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketecture: Get Smart. Fast.?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Marketecture: Get Smart. Fast.?
Rephonic pulls ratings and reviews for Marketecture: Get Smart. Fast. from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Marketecture: Get Smart. Fast.?
Rephonic provides full transcripts for episodes of Marketecture: Get Smart. Fast.. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Marketecture: Get Smart. Fast.?
Recent guests on Marketecture: Get Smart. Fast. include:
1. Nikhil Lai
2. Ben Edelman
3. Abhay Singhal
4. Alex Kantrowitz
5. Grant Gudgel
6. Todd Parsons
7. Jenny Quigly-Jones
8. René Raiss
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.