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Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Ari Paparo
Google
Data Privacy
Programmatic Advertising
Travel
CTV
Third-Party Cookies
Diversity In Advertising
Apple App Tracking Transparency
Healthcare Marketing
Minority-Owned Media
Index Exchange
Contextual Advertising
Openx
Empowerment Of Black Women
Group Black
Advertising Technology
CMA
Connected TV (CTV)
Loyalty Programs
Non-Endemic Advertising

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv

PublishesTwice weeklyEpisodes359Founded4 years ago
Number of ListenersCategories
InvestingBusinessMarketing

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Artwork for Marketecture: Get Smart. Fast.

Latest Episodes

Eric Seufert (Mobile Dev Memo) joins Ari Paparo and Eric Franchi for a wide-ranging conversation on the future of apps, AI agents, walled gardens, and the shifting power dynamics in digital advertising. They dive into the so-called “SaaS-pocalypse” a... more

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Nate Elliott, Principal Analyst at eMarketer, joins Ari Paparo and Eric Franchi to talk through what’s actually happening with AI adoption in marketing and commerce. He shares a practical view on how many consumers actively use AI tools, why usage st... more

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Matthew Egol, Founder & CEO of JourneySpark Consulting, joins Ari Paparo and Eric Franchi to break down agentic advertising and what AdCP means for the industry, from AI’s Super Bowl moment to standards governance, Prebid collaboration, IAB alignment... more

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Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is built around an open partner ecosystem, and how AI is changing day to day agency work. They also cover B... more

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Recent Guests

Nate Elliott
Principal Analyst at eMarketer
eMarketer
Episode: Episode 161: The State of AI with eMarketer’s Nate Elliott
Matt Egol
Founder and CEO of JourneySpark, industry consultant, and author
agenticadvertising.org
Episode: Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Bob Lord
President of Horizon Media
Horizon Media
Episode: Episode 159: Bob Lord of Horizon on How Indie Agencies Compete
Rajeev Goel
CEO of PubMatic
PubMatic
Episode: Episode 158: Rajeev Goel Is Making Agentic Advertising a Reality
Paul Knegten
Marketing strategist with a focus on ad tech.
Former CMO of Beeswax
Episode: Episode 157: Marketing Ad Tech in 2026 with Paul Knegten
Erez Levin
Former Googler and media futurist
Episode: Episode 156: Does quality really matter? Erez Levin weighs in
Mike Khristo
CEO of Layers, a company automating marketing for developers
Layers
Episode: Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub
Khurrum Malik
VP of Business and Product Marketing for Walmart Connect
Walmart Connect
Episode: Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik
Jayson Dubin
CEO and founder of Playwire, a technology and services company for publishers
Playwire
Episode: Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live

Hosts

Ari Paparo
Host of the Marketecture Podcast, discussing various aspects of advertising and marketing with industry experts.
Eric Franchi
Co-host of the Marketecture Podcast, focusing on discussions that explore current trends in advertising and technology.

Reviews

4.8 out of 5 stars from 58 ratings
  • Really in depth and helpful

    Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

    Apple Podcasts
    5
    I am Bloom
    United States2 years ago
  • Great insider view on adtech

    If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.

    Apple Podcasts
    5
    nickcicero
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the in-depth discussions of complex industry concepts, noting the ability to learn something new each week. There are positive remarks about the combination of serious insights with humor, making the content engaging and informative. Many find it to be an essential source of knowledge for anyone in the advertising and marketing sectors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Q: What are the implications of AI advertising as seen in recent events like the Super Bowl?
More AI-oriented advertisements were present than ever before, showing the growing integration of AI technologies in marketing and consumer engagement.
Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Q: What does the collaboration with Prebid imply for agenticadvertising.org?
Prebid will manage the sales agent code, allowing agenticadvertising.org to focus on education, certification, and broader governance.
Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Q: Is there going to be accreditation in the future?
Yes, the organization anticipates a structure for certification for both humans and organizations.
Episode 160: Matthew Egol on Why We Need an AI-Specific Industry Association
Q: What is agenticadvertising.org?
It's more of a professional association focused on open standards and professional certification that brings together brands, agencies, and tech companies.
Tim and Chris Vanderhook on Viant’s Lattice Brain: How Autonomous Advertising Beats Human Traders
Q: What results did you see from the head-to-head challenge between AI and human traders?
The AI outperformed the human trader, achieving a lower CPA without using retargeting, indicating robust performance in generating click-based conversions.

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Frequently Asked Questions About Marketecture: Get Smart. Fast.

What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?

Focusing on the intricacies of advertising and marketing, episodes offer insights into the latest trends, technologies, and strategies that shape the industry. Guests often include leading figures from ad tech, publishing, and related fields, providing professional perspectives on critical issues like AI's impact on monetization, consumer trust in advertising, and the future of digital content. The podcast is characterized by its blend of expertise and humor, making complex topics accessible while also engaging professionals looking for actionable insights in an ever-evolving landscape. Regular segments also allow for a discussion of industry news, becoming a go-to resource for those wanting to stay ahead in the marketing world.

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Which podcasts are similar to Marketecture: Get Smart. Fast.?

These podcasts share a similar audience with Marketecture: Get Smart. Fast.:

1. AdTechGod Pod
2. Open Market
3. The Big Story
4. Pivot
5. Hard Fork

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Marketecture: Get Smart. Fast. launched 4 years ago and published 359 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketecture: Get Smart. Fast.?

Recent guests on Marketecture: Get Smart. Fast. include:

1. Nate Elliott
2. Matt Egol
3. Bob Lord
4. Rajeev Goel
5. Paul Knegten
6. Erez Levin
7. Mike Khristo
8. Khurrum Malik

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