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Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Ari Paparo
Google
Ad Tech
Advertising Technology
Digital Advertising
Advertising
Programmatic Advertising
AI In Advertising
Retail Media
CTV
Artificial Intelligence
Data Privacy
Digital Marketing
Marketecture Live
Amazon
Adtech
Connected TV
AI Agents
First-Party Data
Consumer Behavior
Contextual Advertising

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv Interested in sponsoring the show? Contact... more

PublishesTwice weeklyEpisodes410Founded4 years ago
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MarketingBusinessInvesting

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Artwork for Marketecture: Get Smart. Fast.

Latest Episodes

Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 balances brand building, performance marketing, an... more

Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience growth, monetization, and the changing media landscape. Plus, Ari and Eric bre... more

Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They explore audience-first advertising, measurement, AI-p... more

Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s social media settlement and AppLovin’s next move to Fox’s Roku strategy and the... more

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Recent Guests

Jeremy Hobson
Host of The Middle, NPR-based live call-in show
The Middle / NPR
Episode: Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court
Nick Troiano
CEO of Cadent
Cadent
Episode: How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano
Jack Raines
Author of Young Money, known for LinkedIn trolling and viral posts
Author, Young Money
Episode: Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book Deal
Matt Drengler
Head of Partnerships, Podscribe
Podscribe
Episode: Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting
Nikhil Lai
Principal Analyst, Forrester
Forrester
Episode: Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance Marketing
Ben Edelman
Independent consultant known for tracking ad fraud and affiliate marketing issues
Independent consultant
Episode: Episode 184: Ben Edelman Will Send You to Affiliate Jail
Brian Quinn
President and GM of AppsFlyer
AppsFlyer
Episode: Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta
Abhay Singhal
Co-founder of InMobi and CEO of InMobi Advertising
InMobi
Episode: How InMobi Is Reinventing Advertising with AI Agents
Alex Kantrowitz
Host of the Big Technology Podcast; longtime technology reporter
Episode: Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Hosts

Ari Paparo
Host of Marketecture Podcast with focus on advertising technology and market trends
Eric Franchi
Co-host of Marketecture Podcast with emphasis on ad tech and industry analysis

Reviews

4.8 out of 5 stars from 65 ratings
  • Really in depth and helpful

    Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

    Apple Podcasts
    5
    I am Bloom
    United States3 years ago
  • Great insider view on adtech

    If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.

    Apple Podcasts
    5
    nickcicero
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for staying current on measurement and attribution.
Tackles deep industry concepts with guests.
Offers insider view into adtech today.
High-quality discussions that help listeners learn something new each week.

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Talking Points

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Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes
Q: How do you see the advertising ecosystem adapting to fewer impressions and higher prices?
Pricing will likely firm up as inventory tightens and restrictions push down supply; advertisers may shift toward higher-value, premium placements and more efficient targeting, but the overall mix will depend on platform-specific user engagement and regulatory changes.
Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes
Q: What is your hot take on Meta's settlement and its broader implications for the industry?
The settlement is a meaningful headline, but the bigger story is how it signals regulatory intent and could steer peer platforms toward more uniform age and data practices, potentially easing some investor concerns while complicating ad targeting for brands that rely on younger demographics.
How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano
Q: Where does AI fit into Cadent's approach to cross-channel advertising?
AI is the mechanism to raise the intelligence of the entire stack, from campaign optimization to measurement. It relies on a mapped intelligence system so AI can surface actionable insights and enable better decisions across linear, CTV, YouTube and digital channels.
How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano
Q: How do you see customers moving from specialized point solutions to a unified platform?
Specialization is valuable when it delivers clear value, but over time marketers pay the cost of integrating many disparate tools. The trend is toward a unified intelligence across planning, activation and measurement, while still allowing multiple partners to contribute within a cohesive workflow.
Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs Incrementality
Q: Does AppLovin work, and for whom?
Yes, AppLovin works in certain contexts by delivering fast, short-term effects; it's particularly effective for lower AOV and impulse purchases, with easier setup for incrementality testing.

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Frequently Asked Questions About Marketecture: Get Smart. Fast.

What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?

The show consistently dives into the latest shifts in advertising technology, data-driven marketing, and strategic business models shaping the industry. Episodes frequently explore podcast measurement, cross-channel attribution, AI-enabled advertising, and the evolving roles of creators, TV, CTV, and retail media within modern ad ecosystems. Notable is the blend of practitioner-led insights from measurement firms, platforms, and providers with hands-on discussions about real-world deployments, partnerships, and the implications of AI and agentic advertising on planning, buying, and measurement. The format combines in-depth interviews with practical news highlights, making it valuable for marketers, product teams, and agency professionals wh... more

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1. AdTechGod Pod
2. Open Market
3. The Big Story
4. AdTech AdTalk
5. The Aperiam Podcast

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Marketecture: Get Smart. Fast. launched 4 years ago and published 410 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketecture: Get Smart. Fast.?

Recent guests on Marketecture: Get Smart. Fast. include:

1. Jeremy Hobson
2. Nick Troiano
3. Jack Raines
4. Matt Drengler
5. Nikhil Lai
6. Ben Edelman
7. Brian Quinn
8. Abhay Singhal

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