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Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Ari Paparo
Google
Data Privacy
Programmatic Advertising
Travel
Third-Party Cookies
CTV
Diversity In Advertising
Apple App Tracking Transparency
Minority-Owned Media
Healthcare Marketing
Index Exchange
Contextual Advertising
Openx
Empowerment Of Black Women
Group Black
Advertising Technology
CMA
Connected TV (CTV)
Loyalty Programs
Non-Endemic Advertising

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv

PublishesTwice weeklyEpisodes322Founded4 years ago
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BusinessInvestingMarketing

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Artwork for Marketecture: Get Smart. Fast.

Latest Episodes

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as leveraging AI to scale first-pa... more

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In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from simple verification toward performance, why metri... more

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In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketing efforts, the importanc... more

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In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upcoming ad tech trial, and t... more

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Recent Guests

Arthur Muldoon
Co-founder and advisor at ArcSpan, an audience monetization platform for publishers.
ArcSpan
Episode: Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
Lisa Utzschneider
CEO of Integral Ad Science
Integral Ad Science
Episode: Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!
Ajit Thupil
Chief Product Officer for Bombora
Bombora
Episode: Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
Jonathan Roberts
Chief Innovation Officer of People
People, Inc.
Episode: Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Scott Howe
CEO of LiveRamp
LiveRamp
Episode: Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Rich Bloom
EVP and GM at Tubi, head of the creator program and business development
Tubi
Episode: How Tubi is Embracing Creators and Trying to Shake up Streaming
Brian Wieser
CEO of Madison and Wall and expert on advertising and media agencies
Madison and Wall
Episode: Episode 134: Brian Wieser Dishes on the Latest Agency Drama
Casey Saran
CEO of Spaceback
Spaceback
Episode: Episode 133: Casey Saran on the intersection between paid and earned media
Stephen Upstone
CEO and founder of LoopMe
LoopMe
Episode: Stephen Upstone discusses LoopMe’s focus on brands in-app

Hosts

Ari Paparo
Host and co-host, Ari Paparo provides deep insights into media and marketing strategies, engaging with a variety of industry leaders.
Eric Franchi
Co-host, Eric Franchi brings his expertise in advertising technology, engaging with guests to discuss critical industry trends.

Reviews

4.8 out of 5 stars from 56 ratings
  • Really in depth and helpful

    Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

    Apple Podcasts
    5
    I am Bloom
    United States2 years ago
  • Great insider view on adtech

    If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.

    Apple Podcasts
    5
    nickcicero
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is noted for its engaging narratives and the hosts' ability to simplify complex industry concepts, making them accessible to a wider audience.
Listeners appreciate the depth and clarity with which industry topics are discussed, finding the insights shared during interviews very valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Q: What are the implications of The Trade Desk losing exclusivity with Walmart?
Scott believes it's not as big a deal as others do and emphasizes the democratization and collaboration in the industry despite changes in exclusive agreements.
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Q: What is LiveRamp nowadays?
Scott explains that LiveRamp has evolved from a data onboarding company to focusing on data collaboration and AI enablement.
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure
Q: What are the future priorities for Prisma?
Consolidating linear and digital workflows, simplifying the TV buying experience, and automating the buying process are key priorities.
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure
Q: How is Prisma currently evolving with respect to AI initiatives?
Prisma is working on multiple AI initiatives that range from mundane applications to more generative AI solutions, emphasizing the importance of data management.
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure
Q: What does it mean to be the president of Prisma?
It involves leading the convergence of digital and linear workflows and managing the growth of MediaOcean's various acquisitions.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Marketecture: Get Smart. Fast.

What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?

Focusing on the dynamic world of advertising and marketing, insightful discussions are led by industry experts who cover a range of relevant topics including first-party data, AI's impact on digital marketing, and the evolving landscape in media verification. The dialogue often features interviews with notable professionals from leading companies, exploring their experiences and strategies within this fast-paced sector. Unique insights about ad tech developments, data privacy, and effective brand storytelling are frequently highlighted, making it a valuable resource for marketers, advertisers, and industry enthusiasts seeking to stay informed about the latest trends and challenges in the field.

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Which podcasts are similar to Marketecture: Get Smart. Fast.?

These podcasts share a similar audience with Marketecture: Get Smart. Fast.:

1. AdTechGod Pod
2. The Big Story
3. Open Market
4. AdExchanger
5. The Prof G Pod with Scott Galloway

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Marketecture: Get Smart. Fast. launched 4 years ago and published 322 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketecture: Get Smart. Fast.?

Recent guests on Marketecture: Get Smart. Fast. include:

1. Arthur Muldoon
2. Lisa Utzschneider
3. Ajit Thupil
4. Jonathan Roberts
5. Scott Howe
6. Rich Bloom
7. Brian Wieser
8. Casey Saran

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