
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
| Publishes | Twice weekly | Episodes | 347 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | InvestingBusinessMarketing | |||

In this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of Marketecture, and the biggest news stories in the industry. They highlight key CEOs and companies, ex... more
Dr. Mark Grether, SVP & General Manager, PayPal, unpacks how PayPal is reshaping commerce media by leveraging its transaction graph across 30 million merchants and 400 million consumers at Marketecture Live. From democratizing retail media for SMBs t... more
Scott Spencer, co-founder of Rewarded Interest and former DoubleClick and Google product leader, explains why cookie banners failed, how consumer privacy still feels broken, and what it takes to give users real control without hurting publishers or a... more
Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic, why new standards are fixing real-time “spike” problems, and ... more
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Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
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Focusing on the intricacies of advertising and marketing, episodes offer insights into the latest trends, technologies, and strategies that shape the industry. Guests often include leading figures from ad tech, publishing, and related fields, providing professional perspectives on critical issues like AI's impact on monetization, consumer trust in advertising, and the future of digital content. The podcast is characterized by its blend of expertise and humor, making complex topics accessible while also engaging professionals looking for actionable insights in an ever-evolving landscape. Regular segments also allow for a discussion of industry news, becoming a go-to resource for those wanting to stay ahead in the marketing world.
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These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
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3. The Big Story
4. Channels with Peter Kafka
5. Cheeky Pint
Marketecture: Get Smart. Fast. launched 4 years ago and published 347 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Marketecture: Get Smart. Fast. include:
1. Dr. Mark Grether
2. Scott Spencer
3. Jim Payne
4. Matthew Goldstein
5. Jenny Wall
6. Steven Liss
7. Sergio Serra
8. Paul Bannister
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