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Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Ari Paparo
Google
Data Privacy
Programmatic Advertising
Travel
CTV
Third-Party Cookies
Diversity In Advertising
Apple App Tracking Transparency
Healthcare Marketing
Minority-Owned Media
Index Exchange
Contextual Advertising
Openx
Empowerment Of Black Women
Group Black
Ad Tech
Advertising Technology
CMA
Connected TV (CTV)
Non-Endemic Advertising

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv

PublishesTwice weeklyEpisodes327Founded4 years ago
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BusinessInvestingMarketing

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Artwork for Marketecture: Get Smart. Fast.

Latest Episodes

Ari Paparo and Eric Franchi speak with Rich Greenfield from

LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restruct... more

Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation... more

YouTube

Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how au... more

YouTube

In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.

Takeaways

• The trial highligh... more

YouTube

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rich Greenfield
Partner at Lightshed Partners and general partner at Lightshed Ventures, expert in traditional media
Lightshed Partners
Episode: Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount
Omar Tawakol
CEO of Rembrandt, former CEO of Blue Chi, known in the ad tech industry
Rembrandt
Episode: Episode 143: Omar Tawakol on Using AI to Scale Product Placement
Josh Walsh
CEO and Founder of BranchLab, applying neural networks to healthcare data for advertising
BranchLab
Episode: Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab
Arthur Muldoon
Co-founder and advisor at ArcSpan, an audience monetization platform for publishers.
ArcSpan
Episode: Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon
Lisa Utzschneider
CEO of Integral Ad Science
Integral Ad Science
Episode: Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!
Ajit Thupil
Chief Product Officer for Bombora
Bombora
Episode: Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora
Alan Chapell
Expert in privacy, regulatory issues, and antitrust
Episode: Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies
Jonathan Roberts
Chief Innovation Officer of People
People, Inc.
Episode: Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Scott Howe
CEO of LiveRamp
LiveRamp
Episode: Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week

Hosts

Ari Paparo
Host and co-host, Ari Paparo provides deep insights into media and marketing strategies, engaging with a variety of industry leaders.
Eric Franchi
Co-host, Eric Franchi brings his expertise in advertising technology, engaging with guests to discuss critical industry trends.

Reviews

4.8 out of 5 stars from 56 ratings
  • Really in depth and helpful

    Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom

    Apple Podcasts
    5
    I am Bloom
    United States2 years ago
  • Great insider view on adtech

    If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.

    Apple Podcasts
    5
    nickcicero
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is noted for its engaging narratives and the hosts' ability to simplify complex industry concepts, making them accessible to a wider audience.
Listeners appreciate the depth and clarity with which industry topics are discussed, finding the insights shared during interviews very valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#69
United States/Business/Marketing
Apple Podcasts
#55
Australia/Business/Marketing
Apple Podcasts
#8
Poland/Business/Marketing
Apple Podcasts
#117
Ireland/Business/Marketing
Apple Podcasts
#132
Philippines/Business/Marketing
Apple Podcasts
#139
Poland/Business

Talking Points

Recent interactions between the hosts and their guests.

SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Q: What does it mean when SPO is a commercial term?
SPO should be based on data-driven quality assessments rather than just commercial negotiations.
SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
Q: What is the role of an SSP or OpenX in particular around performance and outcomes?
OpenX utilizes AI to enhance performance by predicting outcomes based on bid stream data.
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Q: What are the implications of The Trade Desk losing exclusivity with Walmart?
Scott believes it's not as big a deal as others do and emphasizes the democratization and collaboration in the industry despite changes in exclusive agreements.
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Q: What is LiveRamp nowadays?
Scott explains that LiveRamp has evolved from a data onboarding company to focusing on data collaboration and AI enablement.
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure
Q: What are the future priorities for Prisma?
Consolidating linear and digital workflows, simplifying the TV buying experience, and automating the buying process are key priorities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketecture: Get Smart. Fast.

What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?

Focusing on the dynamic world of advertising and marketing, insightful discussions are led by industry experts who cover a range of relevant topics including first-party data, AI's impact on digital marketing, and the evolving landscape in media verification. The dialogue often features interviews with notable professionals from leading companies, exploring their experiences and strategies within this fast-paced sector. Unique insights about ad tech developments, data privacy, and effective brand storytelling are frequently highlighted, making it a valuable resource for marketers, advertisers, and industry enthusiasts seeking to stay informed about the latest trends and challenges in the field.

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Which podcasts are similar to Marketecture: Get Smart. Fast.?

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1. AdTechGod Pod
2. The Big Story
3. Open Market
4. AdExchanger
5. The Monopoly Report

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Marketecture: Get Smart. Fast. launched 4 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketecture: Get Smart. Fast.?

Recent guests on Marketecture: Get Smart. Fast. include:

1. Rich Greenfield
2. Omar Tawakol
3. Josh Walsh
4. Arthur Muldoon
5. Lisa Utzschneider
6. Ajit Thupil
7. Alan Chapell
8. Jonathan Roberts

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