The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
Publishes | Twice weekly | Episodes | 322 | Founded | 4 years ago |
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Number of Listeners | Categories | BusinessInvestingMarketing |
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as leveraging AI to scale first-pa... more
In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from simple verification toward performance, why metri... more
In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketing efforts, the importanc... more
In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upcoming ad tech trial, and t... more
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Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
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Focusing on the dynamic world of advertising and marketing, insightful discussions are led by industry experts who cover a range of relevant topics including first-party data, AI's impact on digital marketing, and the evolving landscape in media verification. The dialogue often features interviews with notable professionals from leading companies, exploring their experiences and strategies within this fast-paced sector. Unique insights about ad tech developments, data privacy, and effective brand storytelling are frequently highlighted, making it a valuable resource for marketers, advertisers, and industry enthusiasts seeking to stay informed about the latest trends and challenges in the field.
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These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
2. The Big Story
3. Open Market
4. AdExchanger
5. The Prof G Pod with Scott Galloway
Marketecture: Get Smart. Fast. launched 4 years ago and published 322 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Marketecture: Get Smart. Fast. include:
1. Arthur Muldoon
2. Lisa Utzschneider
3. Ajit Thupil
4. Jonathan Roberts
5. Scott Howe
6. Rich Bloom
7. Brian Wieser
8. Casey Saran
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