Marketecture: Get Smart. Fast.
Ari PaparoThe Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. www.marketecture.tv
| Publishes | Twice weekly | Episodes | 388 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingInvesting | |||
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Latest Episodes
Scott Ensign, Chief Strategy Officer at Butler/Till, joins Ari Paparo to discuss the advantages of being a 100% employee-owned agency, the rise of agentic AI in media buying, AdCP adoption, and the future of pharmaceutical advertising. Learn how Butl... more
Ari Paparo sits down with Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, and Doug Campbell, Chief Strategy Officer at DoubleVerify, to discuss why 91% of marketers distrust platform-reported results, the rise of outco... more
Alex Chatfield, Co-Founder and President of Endorsable, joins Ari Paparo and Eric Franchi to discuss how data technology is transforming influencer and celebrity marketing. Drawing on his ad tech background from AppNexus, Alex explains how brands can... more
In this Marketecture Live session, Keith Petri, SVP of Data, Identity, and Supply at Viant, and Sam Khoury of Marketecture Media discuss deterministic identity, supply path optimization (SPO), contextual targeting, attribution, and the challenges of ... more
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- Really in depth and helpful
Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
Apple Podcasts5I am Bloom
United States3 years ago - Great insider view on adtech
If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.
Apple Podcasts5nickciceroUnited States3 years ago
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Chart Rankings
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Apple Podcasts | #83 | United States/Business/Marketing |
Apple Podcasts | #71 |  Italy/Business/Marketing |
Apple Podcasts | #24 |  South Korea/Business/Marketing |
Apple Podcasts | #36 |  Ukraine/Business/Marketing |
Apple Podcasts | #47 |  Austria/Business/Marketing |
Apple Podcasts | #76 |  Russia/Business/Marketing |
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Frequently Asked Questions About Marketecture: Get Smart. Fast.
What is Marketecture: Get Smart. Fast. about and what kind of topics does it cover?
This show centers on advertising technology, media, and AI-enabled marketing, with candid conversations among industry veterans, publishers, and technologists. Across episodes, listeners encounter deep dives into ad tech ecosystems, data-driven decisioning, streaming and CTV measurement, programmatic innovations, and the evolving role of AI in planning, buying, and publisher strategy. Guests range from startup founders to seasoned executives at major platforms, offering practical perspectives on tools, workflows, and market dynamics. A standout characteristic is the practical, demo-driven discussions and forward-looking bets on agentic advertising, cloud-native architectures, and transparent signal ecosystems, making it valuable for leaders... more
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How many listeners does Marketecture: Get Smart. Fast. get?
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What are the audience demographics for Marketecture: Get Smart. Fast.?
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How many subscribers and views does Marketecture: Get Smart. Fast. have?
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Which podcasts are similar to Marketecture: Get Smart. Fast.?
These podcasts share a similar audience with Marketecture: Get Smart. Fast.:
1. AdTechGod Pod
2. Open Market
3. The Big Story
4. AdTech AdTalk
5. The Aperiam Podcast
How many episodes of Marketecture: Get Smart. Fast. are there?
Marketecture: Get Smart. Fast. launched 4 years ago and published 388 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketecture: Get Smart. Fast.?
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What guests have appeared on Marketecture: Get Smart. Fast.?
Recent guests on Marketecture: Get Smart. Fast. include:
1. Damian Garbaccio
2. Doug Campbell
3. Alex Chatfield
4. Keith Petri
5. Tejas Manohar
6. James Wilhite
7. Auren Hoffman
8. Harry Tong
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.