Rephonic
Artwork for Medspa Unlocked
Dermaesthetic Consulting Group
Medspa Industry
Budgeting For Medspa Startups
Small Business Administration
Construction Costs
Kpis
AI In Aesthetics
Marketing
Medspa Build-Out Costs
Staffing and Training Costs
US Medical Funding
SBA (small Business Administration)
Medical Spa Startup
Dermaesthetic Industry
Tenant Improvements
Compensation
Memberships and Beauty Banks
Pricing Strategy (per Area Vs Per Unit)
Private Equity
Growth99

Unlock the blueprint to building, scaling, and operating a highly profitable medical spa with Ashley James (AJ), one of the most highly sought aesthetic practice consultants in the nation. AJ is an aesthetic business strategist, and Founder & CEO of DermAesthetic Consulting Group (DAC GROUP). With 25+ years in the aesthetic industry and a proven track record of launching and scaling hundreds of ... more

PublishesTwice monthlyEpisodes18Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for Medspa Unlocked

Latest Episodes

In today's highly competitive aesthetic industry, generating leads is only half the battle. The real opportunity lies in how quickly you respond, how effectively you follow up, and how consistently you convert interested consumers into paying patient... more

Beyond Botox: Why Functional Medicine, Hormones & Longevity Are the Future of Medical Aesthetics — with Marcelle Pick, NP

In this powerful episode of MedSpa Unlocked, host Ashley James sits down with Marcelle Pick, NP, a pioneer in functional medici... more

YouTube

In this episode of MedSpa Unlocked, Ashley James breaks down one of the most common—and costly—mistakes aesthetic practice owners make when revenue begins to stall: assuming the answer is more marketing, more promotions, and more leads.

The reality?... more

YouTube

• DermAesthetic Consulting Group Website Click Here

• Scale with Medspa Business Builder, Click Here

In this final episode of Season 2 of Medspa Unlocked, Ashley James digs deep into AI, Marketing & the Future of Your Aesthetic Practice. 

AI and em... more

YouTube

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Recent Guests

Cameron Hemphill
Founder and former CEO of Growth99; speaker and advisor in aesthetics technology
Growth99 (former), Private advisor
Episode: Season 2, Episode 9-- With Special Guest Cameron Hemphill- AI, Emerging Technology & Aesthetic Practice Marketing: What Every Medspa Owner Needs to Know Now
Audrey Neff
Chief Marketing Officer at Aviva Aesthetics, industry KOL
Aviva Aesthetics
Episode: Season 2, Episode 8-With Guest Audrey Neff- Beyond Marketing: The New Rules of Medspa Growth
Whitney Morrison
CEO of Holistic Money, boutique CFO and financial strategy firm focusing on female-owned aesthetics practices
Holistic Money
Episode: Season 2. Ep 6: The KPI Blueprint: Why Medspas Stay Stuck, And How To Scale Profitability to 1M, 5M and Beyond
Rick Diaz
Marketing strategy guru, founder of Tier 3 Media
Tier 3 Media
Episode: Season 2 .Ep. 4 Med Spa Marketing That Actually Works
Marc Cornella
Managing Director of US Medical Funding
US Medical Funding
Episode: Season 2 Ep. 1, Part 2 | SBA Funding For Med Spa Startups

Host

Ashley James
Host of Medspa Unlocked

Reviews

4.5 out of 5 stars from 8 ratings
  • Extremely helpful from a professional business level

    They discussed things on their podcast that many of the other podcasts overlooked. They’re not talking about all the fancy equipment that you need to get how to bring people in with the product they discuss the skeleton bare-bones level of building a business, and the important things to be successful at whatever level and product to be performed.

    Audible
    5
    Douglas Wadofsky
    United Statesa month ago
  • Must listen for any entrepreneur

    Highly informative, easy to follow, and a great way to learn what tools, ideas, systems, and practices are needed not just as a medspa owner— but as an entrepreneur in general. AJ does more than share information on how to get your medspa off the ground and running. She offers a wealth of knowledge and best practices on how to be the best possible business owner and entrepreneur in general. I think this podcast is a must listen for anyone even thinking about dabling into entrepreneurship or own... more

    Apple Podcasts
    5
    arlo_nolan
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Actionable frameworks
Practical, not hype
Financial planning emphasis

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Season 2, Episode 9-- With Special Guest Cameron Hemphill- AI, Emerging Technology & Aesthetic Practice Marketing: What Every Medspa Owner Needs to Know Now
Q: How should medspas think about AI in their operations and marketing?
AI should be treated as a tool to speed up processes and improve data-driven decision making, not as a replacement for human interaction in consultations or relationship-building. The key is to use AI to enhance, not replace, the patient journey and to ensure attribution and ROI are clearly tracked across channels.
Season 2, Episode 9-- With Special Guest Cameron Hemphill- AI, Emerging Technology & Aesthetic Practice Marketing: What Every Medspa Owner Needs to Know Now
Q: What are you focusing on since stepping away from Growth99?
I've shifted toward operating and consulting with practices, helping them become more efficient, integrate AI where it makes sense, and position for future exits or platform-based growth, all while watching private equity activity and tech innovation in the space.
Season 2. Ep 6: The KPI Blueprint: Why Medspas Stay Stuck, And How To Scale Profitability to 1M, 5M and Beyond
Q: What role do KPIs and cost of delivery play in scaling a medspa?
KPIs pinpoint where money is actually going, especially cost of delivery (including product costs and clinician labor). Keeping this under roughly 50% of revenue in smaller shops—and optimizing it through economies of scale—sets the stage for sustainable profit growth.
Season 2. Ep 6: The KPI Blueprint: Why Medspas Stay Stuck, And How To Scale Profitability to 1M, 5M and Beyond
Q: Whitney, welcome. How do you define the biggest financial challenges MedSpas face today?
The core issues are a lack of strategic financial decision-making, unclear KPIs, and misunderstanding of profit margins, which leads to mispricing and overpaying staff, ultimately squeezing margins.

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Frequently Asked Questions About Medspa Unlocked

What is Medspa Unlocked about and what kind of topics does it cover?

The show targets medspa owners, aesthetic clinicians, and entrepreneurial practitioners looking to scale profitable clinics. Across episodes, listeners are guided through practical, finance-forward frameworks for growing medspas—from building a solid financial plan and budgeting for launches to optimizing marketing investments and aligning staff incentives with profitability. Notable recurring themes include treating marketing as a strategic investment, designing full-treatment plans to boost average patient spend, and implementing disciplined cost controls, KPI targets, and revenue-driving systems. The conversations frequently center on start-up hurdles, scaling decisions, and operational playbooks—covering hiring, compensation structures,... more

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Which podcasts are similar to Medspa Unlocked?

These podcasts share a similar audience with Medspa Unlocked:

1. Making a (Multi) Million Dollar MedSpa
2. Aesthetic Pulse
3. Medical Spa Insider
4. Medical Millionaire Podcast
5. Med Spa Success Strategies

How many episodes of Medspa Unlocked are there?

Medspa Unlocked launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Medspa Unlocked?

Recent guests on Medspa Unlocked include:

1. Cameron Hemphill
2. Audrey Neff
3. Whitney Morrison
4. Rick Diaz
5. Marc Cornella

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