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Artwork for Med Spa Success Strategies

Med Spa Success Strategies

Ricky Shockley
Med Spa Marketing
Med Spa
Branding
Med Spa Industry
Med Spas
Facebook Ads
Google Ads
Customer Acquisition Cost
Groupon
Marketing
Patient Guarantees
Med Spa Magic Marketing
Facebook
Instagram
Marketing Strategies
Google Reviews
Instagram Ads
Meta Ads
Pricing
Content Marketing

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

PublishesTwice weeklyEpisodes142Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Med Spa Success Strategies

Latest Episodes

AI is changing the way med spas approach marketing, but it is not replacing strategy, taste, context, or the human layer that makes marketing actually work.In this episode, Ricky Shockley and Lauren Nettles break down the 2026 AI Med Spa Marketing Pl... more

Ready to simplify your med spa operations and grow smarter? Visit www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off of GlossGenius's Medspa & Aesthetic plans.Most med spas are fighting for the same small percenta... more

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing pla... more

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Ready to simplify your med spa operations and grow smarter? Visit ⁠https://www.glossgenius.com/medspasuccessstrategies⁠ and use code STRATEGIES for 50% off of GlossGenius's Medspa & Aesthetic plans.Why do so many med spa owners feel like their market... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Haley Wood
Board-certified women's health nurse practitioner; founder of The Look Aesthetics
The Look Aesthetics, Franklin, Tennessee
Episode: Growing a Med Spa to $4M+ (1 location): Key Metrics, Retention & Leadership Strategies w/ Haley Wood
Jeannie Buckman
Founder and CEO of AutomateWell, a referral partnership agency
AutomateWell
Episode: Want More Med Spa Clients? Try Referral Networks & Local Events - Interview w/ Jeannie Buckman
Samara Bell
Attorney, Lengea Law, mergers/acquisitions/partnerships for medical providers
Lengea Law
Episode: Med Spa Legal Roundtable: Ghost Medical Directors, Compliance Pitfalls & Competitor Reports
Sara Shikhman
Healthcare lawyer and entrepreneur with 16+ years of experience
Lengea Law
Episode: Med Spa Legal Roundtable: Ghost Medical Directors, Compliance Pitfalls & Competitor Reports
Dr. Johnny Franco
Board-certified plastic surgeon and founder of Austin Plastic Surgeon
Austin Plastic Surgeon
Episode: Med Spa Scaling: Content That Generates Growth, Leadership & Debt-Free Growth w/ Dr. Johnny Franco
Traci Andreason
Founder of Rise Rejuvenation Center; board certified nurse practitioner; aesthetic injector; CEO of Injector's Guide
Rise Rejuvenation Center; Injector's Guide
Episode: How Top Med Spas Thrive: Local Influencers, Dummy-Proof SOP's & Accountability w/ Traci Andreason
Raquel Merlini
Registered Nurse and Certified Aesthetic Nurse Specialist, owner of R Skin Aesthetics
R Skin Aesthetics
Episode: Stop Selling, Start Educating: Med Spa Consults, Pricing, & Building Trust w/ Raquel Merlini
Jessica Hunter
Business consultant specializing in the medical aesthetics industries
Hunter Consulting Service
Episode: Financial Benchmarks for High-Margin Med Spas: Payroll, Profit & Provider Pay w/ Jessica Hunter
Jaclyn Luongo
Vice President of Business Development and Brand Partnerships for PDO Max
PDO Max
Episode: How Med Spas Can Increase Profit Using Vendor Relationships, Retail & Memberships w/ Jaclyn Luongo

Host

Ricky Shockley
Host of the Med Spa Success Strategies podcast and show discussions on med spa marketing, operations, and growth.

Reviews

4.9 out of 5 stars from 32 ratings
  • Owner of a hair removal business

    I love this podcast. I’ve learned something new every time it’s on. You have wonderful guests who are so insightful and speak so directly. They also make it very easy to understand. I take notes when I listen. I thank you for making this podcast!

    Apple Podcasts
    5
    jillsherm
    United States7 months ago
  • Valuable Insight

    Ricky Shockley’s Medspa Success Strategies podcast is a game-changer for aesthetic business owners. Each episode delivers actionable insights, marketing tips, and proven strategies to help medspas grow and thrive. Clear, concise, and incredibly valuable for anyone serious about success in the aesthetics industry.

    Apple Podcasts
    5
    Raquel Merlini
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest lineup is appreciated for real-world applicability and direct takeaways for practice growth.
Audience notes the show delivers concise, valuable strategies for med spas.
Listeners praise actionable, easy-to-understand insights and practical guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Med Spa Owner Rapid Fire: Hiring Psychology, Leadership Decisions & Operator Mindset w/ Haley Wood
Q: What readiness or boundaries help prevent burnout as a business owner?
Predefined daily practices such as prayer and a sunset walk provide foundation and decompression time, helping maintain focus and emotional resilience.
Med Spa Owner Rapid Fire: Hiring Psychology, Leadership Decisions & Operator Mindset w/ Haley Wood
Q: What is Haley's favorite hiring question or filter?
On an initial call, she asks why the candidate wants to work for The Look, which helps reveal whether they've researched the business and truly aligns with the culture.
Med Spa Owner Rapid Fire: Hiring Psychology, Leadership Decisions & Operator Mindset w/ Haley Wood
Q: If the practice could only track one financial metric each morning, what would it be?
Retention analysis, because it directly informs patient loyalty, future demand, and whether the practice is on a path to sustainable growth.
Want More Med Spa Clients? Try Referral Networks & Local Events - Interview w/ Jeannie Buckman
Q: What role do events play in activating partnerships?
Events serve as a catalyst for collaboration, allowing both sides to engage clients together, share incentives, and strengthen the relationship through a jointly successful activity.
Want More Med Spa Clients? Try Referral Networks & Local Events - Interview w/ Jeannie Buckman
Q: How should you initiate a meeting with a potential partner to avoid it feeling transactional?
Go into the meeting like a coffee date, show genuine interest in their business, offer to help first, and bring practical tools (scripts, gift certificates) to make collaboration easy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Med Spa Success Strategies

What is Med Spa Success Strategies about and what kind of topics does it cover?

The show delivers practical, battle-tested tactics for growing and running med spas and aesthetics practices, with a strong emphasis on scaling operations, branding, marketing effectiveness, and revenue optimization. Episodes frequently blend hands-on frameworks (SOPs, scorecards, consult processes) with operator perspectives on growth, compliance, pricing, and team culture. A distinctive trait is the ongoing integration of guest experts (legal, medical, marketing, and practice-management) with the host's hands-on coaching style, plus sponsor-friendly segments that highlight tools and services for practitioners. Potential listeners can expect actionable playbooks, benchmarks, and real-world anecdotes aimed at turning strategy into measurabl... more

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How many listeners does Med Spa Success Strategies get?

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How many subscribers and views does Med Spa Success Strategies have?

To see how many followers or subscribers Med Spa Success Strategies has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Med Spa Success Strategies?

These podcasts share a similar audience with Med Spa Success Strategies:

1. Operation Med Spa
2. Medical Spa Insider
3. Medical Millionaire Podcast
4. Aesthetic Pulse
5. InTouch with Terri

How many episodes of Med Spa Success Strategies are there?

Med Spa Success Strategies launched 3 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Med Spa Success Strategies?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Med Spa Success Strategies?

Rephonic pulls ratings and reviews for Med Spa Success Strategies from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Med Spa Success Strategies?

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What guests have appeared on Med Spa Success Strategies?

Recent guests on Med Spa Success Strategies include:

1. Haley Wood
2. Jeannie Buckman
3. Samara Bell
4. Sara Shikhman
5. Dr. Johnny Franco
6. Traci Andreason
7. Raquel Merlini
8. Jessica Hunter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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