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Artwork for Med Spa Success Strategies

Med Spa Success Strategies

Ricky Shockley
Med Spa Marketing
Med Spa
Branding
Med Spa Industry
Google Ads
Facebook Ads
Med Spas
Customer Acquisition Cost
Groupon
Med Spa Magic Marketing
Marketing
Botox
Patient Guarantees
Instagram
Facebook
Google Reviews
Google
Artificial Intelligence
Marketing Strategies
Instagram Ads

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

PublishesTwice weeklyEpisodes149Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Med Spa Success Strategies

Latest Episodes

Introducing Med Spa Magic the Book: The Med Spa Owner’s Guide to Predictable Growth and Market Dominance, Ricky Shockley’s new book and a complete framework for understanding how med spa marketing actually works.Get your copy of Med Spa Magic the Boo... more

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing pla... more

YouTube

Med spas are losing patients every day, not because they're worse than the competition, but because they look exactly like everyone else.In this episode, Ricky Shockley shares 10 practical ways your med spa can break free from the "sea of sameness" a... more

YouTube

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient and effective marketing strategies for your practice, book your FREE strategy session and marketing... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

Operation Med Spa
Operation Med SpaAlpha Aesthetics Partners
Med Spa CEO
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Aesthetic Pulse
Aesthetic PulseSmith and Crawford Company

Recent Guests

Ashley Winkler
Founder and CEO of Lux Med Spa & Wellness Center; Lux Wink Growth Consultants
Lux Med Spa & Wellness Center; Lux Wink Growth Consultants
Episode: How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Allie McAllister
Board-certified Aesthetic and Dermatology Nurse Practitioner; founder of CULT Aesthetics
CULT Clinics / CULT Aesthetics Training Conference / Squeeze Skincare
Episode: Med Spa Expansion Strategies: High Retention, Smart Devices & Scaling w/ Allie McAllister
Haley Wood
Board certified women's health nurse practitioner; founder of The Look Aesthetics
The Look Aesthetics; theaestheticcoach.com
Episode: Med Spa Owner Rapid Fire: Hiring Psychology, Leadership Decisions & Operator Mindset w/ Haley Wood
Jeannie Buckman
Founder and CEO of AutomateWell, a referral partnership agency
AutomateWell
Episode: Want More Med Spa Clients? Try Referral Networks & Local Events - Interview w/ Jeannie Buckman
Samara Bell
Attorney, Lengea Law, mergers/acquisitions/partnerships for medical providers
Lengea Law
Episode: Med Spa Legal Roundtable: Ghost Medical Directors, Compliance Pitfalls & Competitor Reports
Sara Shikhman
Healthcare lawyer and entrepreneur with 16+ years of experience
Lengea Law
Episode: Med Spa Legal Roundtable: Ghost Medical Directors, Compliance Pitfalls & Competitor Reports
Dr. Johnny Franco
Board-certified plastic surgeon and founder of Austin Plastic Surgeon
Austin Plastic Surgeon
Episode: Med Spa Scaling: Content That Generates Growth, Leadership & Debt-Free Growth w/ Dr. Johnny Franco
Traci Andreason
Founder of Rise Rejuvenation Center; board certified nurse practitioner; aesthetic injector; CEO of Injector's Guide
Rise Rejuvenation Center; Injector's Guide
Episode: How Top Med Spas Thrive: Local Influencers, Dummy-Proof SOP's & Accountability w/ Traci Andreason
Raquel Merlini
Registered Nurse and Certified Aesthetic Nurse Specialist, owner of R Skin Aesthetics
R Skin Aesthetics
Episode: Stop Selling, Start Educating: Med Spa Consults, Pricing, & Building Trust w/ Raquel Merlini

Host

Ricky Shockley
Host of the Med Spa Success Strategies podcast and show discussions on med spa marketing, operations, and growth.

Reviews

4.9 out of 5 stars from 32 ratings
  • Owner of a hair removal business

    I love this podcast. I’ve learned something new every time it’s on. You have wonderful guests who are so insightful and speak so directly. They also make it very easy to understand. I take notes when I listen. I thank you for making this podcast!

    Apple Podcasts
    5
    jillsherm
    United States8 months ago
  • Valuable Insight

    Ricky Shockley’s Medspa Success Strategies podcast is a game-changer for aesthetic business owners. Each episode delivers actionable insights, marketing tips, and proven strategies to help medspas grow and thrive. Clear, concise, and incredibly valuable for anyone serious about success in the aesthetics industry.

    Apple Podcasts
    5
    Raquel Merlini
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest lineup is appreciated for real-world applicability and direct takeaways for practice growth.
Audience notes the show delivers concise, valuable strategies for med spas.
Listeners praise actionable, easy-to-understand insights and practical guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#206
United States/Business/Marketing
Apple Podcasts
#214
Canada/Business/Marketing
Apple Podcasts
#174
Germany/Business/Marketing
Apple Podcasts
#225
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Q: What strategies helped the practice achieve growth with minimal traditional marketing?
Word-of-mouth, authentic social posts with less frequency, and community-driven “training days” to showcase device capabilities acted as effective growth levers, complemented by strategic partnerships and a clear device strategy.
How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Q: How did Ashley approach hiring injectors for a new practice without a clinical background?
She used a multi-step screening: posting on job boards, checking references, consulting local reps for background on applicants, and conducting casual initial meetups to assess fit and chemistry before formal interviews.
How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Q: What sparked Ashley to become a med spa owner as a non-provider, and how did she structure her entry?
She found the industry compelling while living in Japan, then moved back to the U.S. as a stay-at-home mom. She entered through a business-focused path, securing a medical director and building the practice around compliance, SOPs, and a clear growth plan rather than clinical credentials.
The Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon Weinstein
Q: How should practitioners think about discounting and incentives?
Discounts should be used strategically to incentivize desired behaviors (like bundles or loyalty) and should be meaningful, not simply a blanket 20% offer that dilutes the brand; the goal is to lower acquisition costs while maintaining perceived value.
The Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon Weinstein
Q: Can you walk us through the five-step framework and give a name for it?
We have a five-step framework called the profitable scaling playbook, focusing on offer profit, operating profit, cash flow, customer value, and enterprise value to create a cash-flowing, scalable business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About Med Spa Success Strategies

What is Med Spa Success Strategies about and what kind of topics does it cover?

The show delivers practical, battle-tested tactics for growing and running med spas and aesthetics practices, with a strong emphasis on scaling operations, branding, marketing effectiveness, and revenue optimization. Episodes frequently blend hands-on frameworks (SOPs, scorecards, consult processes) with operator perspectives on growth, compliance, pricing, and team culture. A distinctive trait is the ongoing integration of guest experts (legal, medical, marketing, and practice-management) with the host's hands-on coaching style, plus sponsor-friendly segments that highlight tools and services for practitioners. Potential listeners can expect actionable playbooks, benchmarks, and real-world anecdotes aimed at turning strategy into measurabl... more

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How many listeners does Med Spa Success Strategies get?

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To see how many followers or subscribers Med Spa Success Strategies has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Med Spa Success Strategies?

These podcasts share a similar audience with Med Spa Success Strategies:

1. Operation Med Spa
2. Med Spa CEO
3. Making a (Multi) Million Dollar MedSpa
4. Medical Millionaire Podcast
5. Aesthetic Pulse

How many episodes of Med Spa Success Strategies are there?

Med Spa Success Strategies launched 3 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Med Spa Success Strategies?

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What guests have appeared on Med Spa Success Strategies?

Recent guests on Med Spa Success Strategies include:

1. Ashley Winkler
2. Allie McAllister
3. Haley Wood
4. Jeannie Buckman
5. Samara Bell
6. Sara Shikhman
7. Dr. Johnny Franco
8. Traci Andreason

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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