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Artwork for Med Spa Success Strategies

Med Spa Success Strategies

Ricky Shockley
Med Spa Marketing
Med Spa
Branding
Med Spa Industry
Google Ads
Facebook Ads
Med Spas
Customer Acquisition Cost
Groupon
Med Spa Magic Marketing
Marketing
Botox
Patient Guarantees
Facebook
Instagram
Google Reviews
Google
Artificial Intelligence
Marketing Strategies
Retention

Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.

PublishesTwice weeklyEpisodes153Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Med Spa Success Strategies

Latest Episodes

Introducing Med Spa Magic the Book: The Med Spa Owner’s Guide to Predictable Growth and Market Dominance, Ricky Shockley’s new book and a complete framework for understanding how med spa marketing actually works.

Get your copy of Med Spa Magic the B... more

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing pla... more

YouTube

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing pla... more

YouTube

Introducing Med Spa Magic the Book: The Med Spa Owner’s Guide to Predictable Growth and Market Dominance, Ricky Shockley’s new book and a complete framework for understanding how med spa marketing actually works.Get your copy of Med Spa Magic the Boo... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

Operation Med Spa
Operation Med SpaAlpha Aesthetics Partners
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Medical Spa Insider
Medical Spa InsiderAmerican Med Spa Association - AmSpa
Aesthetic Pulse
Aesthetic PulseSmith and Crawford Company

Recent Guests

Elisabeth Hall
Strategic advisor for aesthetic practices; former Allergan Aesthetics executive
Elisabeth Hall Advisory
Episode: Is Your Med Spa Scaling Into Chaos? Leadership, Systems & Retention w/ Elisabeth Hall
Benjamin Stover
Chief Commercial Officer for AI Med Consult
AI Med Consult
Episode: Stop Losing Med Spa Leads: AI, Speed to Lead & Better Sales Conversations w/ Ben Stover
Ashley Winkler
Founder and CEO of Lux Med Spa & Wellness Center; Lux Wink Growth Consultants
Lux Med Spa & Wellness Center; Lux Wink Growth Consultants
Episode: How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Allie McAllister
Board-certified Aesthetic and Dermatology Nurse Practitioner; founder of CULT Aesthetics
CULT Clinics / CULT Aesthetics Training Conference / Squeeze Skincare
Episode: Med Spa Expansion Strategies: High Retention, Smart Devices & Scaling w/ Allie McAllister
Haley Wood
Board-certified women's health nurse practitioner; founder of The Look Aesthetics
The Look Aesthetics, Franklin, Tennessee
Episode: Growing a Med Spa to $4M+ (1 location): Key Metrics, Retention & Leadership Strategies w/ Haley Wood
Jeannie Buckman
Founder and CEO of AutomateWell, a referral partnership agency
AutomateWell
Episode: Want More Med Spa Clients? Try Referral Networks & Local Events - Interview w/ Jeannie Buckman
Samara Bell
Attorney, Lengea Law, mergers/acquisitions/partnerships for medical providers
Lengea Law
Episode: Med Spa Legal Roundtable: Ghost Medical Directors, Compliance Pitfalls & Competitor Reports
Sara Shikhman
Healthcare lawyer and entrepreneur with 16+ years of experience
Lengea Law
Episode: Med Spa Legal Roundtable: Ghost Medical Directors, Compliance Pitfalls & Competitor Reports
Dr. Johnny Franco
Board-certified plastic surgeon and founder of Austin Plastic Surgeon
Austin Plastic Surgeon
Episode: Med Spa Scaling: Content That Generates Growth, Leadership & Debt-Free Growth w/ Dr. Johnny Franco

Hosts

Ricky Shockley
Host with strong focus on med spa success strategies and marketing systems
Lauren Nettles
Co-host contributing strategic discussion and growth insights

Reviews

4.9 out of 5 stars from 32 ratings
  • Owner of a hair removal business

    I love this podcast. I’ve learned something new every time it’s on. You have wonderful guests who are so insightful and speak so directly. They also make it very easy to understand. I take notes when I listen. I thank you for making this podcast!

    Apple Podcasts
    5
    jillsherm
    United States9 months ago
  • Valuable Insight

    Ricky Shockley’s Medspa Success Strategies podcast is a game-changer for aesthetic business owners. Each episode delivers actionable insights, marketing tips, and proven strategies to help medspas grow and thrive. Clear, concise, and incredibly valuable for anyone serious about success in the aesthetics industry.

    Apple Podcasts
    5
    Raquel Merlini
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Noted for practical, actionable insights that are easy to implement.
Content is clear and accessible, helping owners apply strategies quickly.
Guests provide direct, implementable guidance for med spa growth.
Hosts keep discussions focused on ROI and long-term value.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Stop Losing Med Spa Leads: AI, Speed to Lead & Better Sales Conversations w/ Ben Stover
Q: Hey Ben, could you share your backstory and how you arrived at AI Med Consult?
Ben explains his healthcare tech background, time at Philips Healthcare, and how he and co-founders built AI Med Consult to address gaps in patient engagement in aesthetics, focusing on combining technology with authentic care.
How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Q: What strategies helped the practice achieve growth with minimal traditional marketing?
Word-of-mouth, authentic social posts with less frequency, and community-driven “training days” to showcase device capabilities acted as effective growth levers, complemented by strategic partnerships and a clear device strategy.
How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Q: How did Ashley approach hiring injectors for a new practice without a clinical background?
She used a multi-step screening: posting on job boards, checking references, consulting local reps for background on applicants, and conducting casual initial meetups to assess fit and chemistry before formal interviews.
How to Build a Thriving Med Spa as a Non-Provider: Hiring, Compliance & Growth w/ Ashley Winkler
Q: What sparked Ashley to become a med spa owner as a non-provider, and how did she structure her entry?
She found the industry compelling while living in Japan, then moved back to the U.S. as a stay-at-home mom. She entered through a business-focused path, securing a medical director and building the practice around compliance, SOPs, and a clear growth plan rather than clinical credentials.
The Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon Weinstein
Q: How should practitioners think about discounting and incentives?
Discounts should be used strategically to incentivize desired behaviors (like bundles or loyalty) and should be meaningful, not simply a blanket 20% offer that dilutes the brand; the goal is to lower acquisition costs while maintaining perceived value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About Med Spa Success Strategies

What is Med Spa Success Strategies about and what kind of topics does it cover?

The show centers on practical strategies for growing med spas and aesthetics practices, with a strong emphasis on marketing, operations, hiring, compliance, and leadership. Episodes frequently explore scaling from single locations to multi-site brands, retention and patient lifetime value, branding differentiation, and the balance between traditional ads and owned content. Sponsorships and tool recommendations (e.g., practice management platforms) recur, and guests range from clinicians and lawyers to growth-focused operators, offering actionable frameworks, checklists, and real-world anecdotes that pragmatically address regulatory, staffing, and revenue challenges. A notable strength is its blend of founder-level perspectives with legal an... more

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How many listeners does Med Spa Success Strategies get?

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To see how many followers or subscribers Med Spa Success Strategies has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Med Spa Success Strategies?

These podcasts share a similar audience with Med Spa Success Strategies:

1. Operation Med Spa
2. Med Spa CEO
3. Medical Spa Insider
4. Medical Millionaire Podcast
5. Aesthetic Pulse

How many episodes of Med Spa Success Strategies are there?

Med Spa Success Strategies launched 3 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Med Spa Success Strategies?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Med Spa Success Strategies?

Recent guests on Med Spa Success Strategies include:

1. Elisabeth Hall
2. Benjamin Stover
3. Ashley Winkler
4. Allie McAllister
5. Haley Wood
6. Jeannie Buckman
7. Samara Bell
8. Sara Shikhman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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