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Marketing vs The World

MondayClicks

Welcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing. Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life,... more

PublishesTwice monthlyEpisodes46Founded2 years ago
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Latest Episodes

I’ve been dying to dive into how PPC is evolving in 2026, and Ben Williams is the perfect person to break it all down.

In this episode of Marketing vs. the World, I chat with Ben, founder of Tiedot, a PPC and data analytics agency that's all about m... more

If white papers really are “dead”, why do the right ones still change businesses, conversations and careers?

In this episode, I sit down with Antonia Taylor, founder of Antonia Taylor PR & Communications, to challenge one of marketing’s most persist... more

If blue links are no longer the main event, how do we make sure our brands are still found?

In this end-of-year episode, we take a step back to reflect on how SEO has shifted through 2025 and, more importantly, where it’s heading in 2026. As we’re a... more

What should food and drink brands actually be doing in 2026 when every journalist’s inbox is drowning in AI-generated noise?

In this episode of Marketing vs. the World, I sit down with Amy Bendall, Managing Director of Suffolk-based PR agency Pier, ... more

What if the brands making us feel confident under our clothes are the ones mastering the most intimate, dialogue-driven marketing of all?

In this episode, I reunite with old agency friend Jonita Otter-Richardson, founder and MD of Upshot PR. From gr... more

Picture your inbox lighting up at 3am - not with spam, but with the chilling news that your entire customer database has just walked out the back door.

In this episode, Abbie chats with Daryn Hesketh, founder of Dark Knight and a 27-year cybersecuri... more

What if luxury branding isn’t about exclusivity anymore, but connection?

In this episode of Marketing vs. the World, I am joined by Natalia Chappell, founder of NC & Co., to unpack what’s really working in the world of luxury marketing. With years o... more

How do you turn one 90-minute football match into a year-long global movement?

In this episode of Marketing vs. the World, I sit down with James Maden, the content marketing lead behind Soccer Aid for UNICEF. From Premier League press rooms to Rugby... more

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Marketing vs The World launched 2 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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