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Artwork for Marketing vs The World

Marketing vs The World

MondayClicks
Youtube
Google
Search Engine Optimization
Tiktok
Artificial Intelligence
Instagram
SEO
Broadcast PR
Marketing
AI (artificial Intelligence)
Content Strategy
Monday Clicks
Pharmaceutical Industry
Netherlands
White Papers
Lingerie Industry
Television
Public Relations
Soccer Aid
Klaviyo

Welcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing. Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life,... more

PublishesTwice monthlyEpisodes55Founded2 years ago
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Artwork for Marketing vs The World

Latest Episodes

What if the secret to dominating the future of search isn't about chasing keywords, but about building a brand that AI simply cannot ignore?

In this episode of Marketing vs. the World, I sit down with Hannah Forbes-George, Global Head of Content Mar... more

What if the secret to social media success isn't about being on every platform, but simply knowing exactly where your audience actually hangs out?

In this episode of Marketing vs. the World, I sit down with Adam Roberts, co-founder of Seen Agency, t... more

This is one of those topics that is rapidly changing the way we think about our digital presence, yet so many brands are still treating their social channels as completely separate from their search strategy.

In this Monday Clicks Mini, I break down... more

I’ve been really excited for this conversation because the pharmaceutical space online is one of the most competitive and fast-moving sectors right now.

In this episode, I sit down with Matt Pyke, founder of Fly High Media, to unpack what it really ... more

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Recent Guests

Hannah Forbes-George
Global Head of Content Marketing
Onclusive
Episode: The AI Visibility Playbook: How to Win in the Era of Generative Search
Adam Roberts
Co-founder of Seen Agency
Seen Agency
Episode: Social Media: What Actually Matters Right Now?
Matt Pike
Founder and managing director of Fly High Media
Fly High Media
Episode: Winning Search in Pharma: What the Top 1% Are Doing Differently
Phil Caplin
Founder of Broadcast Revolution
Broadcast Revolution
Episode: Inside Broadcast PR: The Marketing Channel You’re Probably Overlooking
Adam Milbank
Co-founder of Jones Milbank and Nine Tree Studios
Jones Milbank / Nine Tree Studios
Episode: Stop Making Boring Brand Videos: How the Best Brands Turn Video Into Sales
Matt Brighto
Head of Content, Monday Clicks
Monday Clicks
Episode: How to Make Your Content Rank in Google and AI Platforms
Maikel Schrik
Dutch online marketing specialist focusing on SEO and Google Ads
Rencoline Marketing
Episode: Cracking the Dutch Market: The SEO & GEO Secrets UK Brands Don’t Know
Ben Williams
Founder of Tiedot, PPC and data analytics expert
Tiedot
Episode: The New Rules of PPC: AI Search, Automation and Attribution in 2026
Antonia Taylor
Founder of Antonia PR & Communications
Antonia PR & Communications
Episode: Whitepapers Aren’t Dead: You’re Just Using Them in the Wrong Way

Host

Abbie Dando
Host of Marketing vs The World

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Human-Centric Design: The Edge Marketers Can’t Ignore
Q: If I were a client, how would you approach solving my problem step by step?
We start by understanding goals, gather feedback from both customers and internal stakeholders, identify assumptions, and map out where frictions occur. Then we test small, iterative changes, measure impact, and keep refining until we see meaningful improvements in key metrics.
Why Email Newsletters Are the New Marketing Superpower
Q: Can you explain why newsletters are a superpower and what makes them different from other channels?
Newsletters are a superpower because they reach a highly engaged, opt-in audience in a private space, offer a strong ROI, and become a long-term business asset through focused list growth and thoughtful segmentation.
Fashion's Secret Weapon: Retention Marketing with Klaviyo & Paid Ads
Q: What brands are doing email marketing well right now, and what common mistakes should retailers avoid in fashion email marketing?
She highlights the importance of tone of voice and brand storytelling, warns against over-segmentation and blanket cadences, and stresses timely, value-driven communications tailored to customer segments and product context.
Fashion's Secret Weapon: Retention Marketing with Klaviyo & Paid Ads
Q: So do you want to tell us a bit about your background and how you came to be the founder of your business, and then what you do for clients?
Naomi explains she started NMD Marketing in 2018 after years in-house with luxury fashion brands, carving out a niche in fashion-focused retention marketing and Klaviyo-driven email program design and strategy, with flexibility to provide full-service or strategic support.
The New Rules of PPC: AI Search, Automation and Attribution in 2026
Q: How should a business approach attribution and tracking across multiple systems?
Start with simple, trusted first-party data, align CRM with ads, learn to read data managers and events managers, and ensure basic tagging is solid before layering more complex solutions.

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Frequently Asked Questions About Marketing vs The World

What is Marketing vs The World about and what kind of topics does it cover?

Marketing-focused conversations with top practitioners and business leaders across the marketing industry, with recurring host Abbie Dando guiding thoughtful, practitioner-oriented discussions. Episodes cover a broad spectrum—from SEO, AI, and content strategy to broadcast PR, luxury branding, and industry-specific marketing—often including practical frameworks, real-world case studies, and actionable takeaways for brands and agencies. A notable strength is the mix of tactical how-tos (e.g., social search, PDP optimization, localization for Dutch markets) with strategic perspectives on long-term brand-building, measurement, and cross-channel orchestration. The show tends to feature guests who are practitioners or founders with hands-on expe... more

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1. The Diary Of A CEO with Steven Bartlett

How many episodes of Marketing vs The World are there?

Marketing vs The World launched 2 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing vs The World?

Recent guests on Marketing vs The World include:

1. Hannah Forbes-George
2. Adam Roberts
3. Matt Pike
4. Phil Caplin
5. Adam Milbank
6. Matt Brighto
7. Maikel Schrik
8. Ben Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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