Marketing Ecosystem
Rushana KhusainovaWelcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert. Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing. Whether you’re a marketing student or just curious about marketing eager t... more
| Publishes | Weekly | Episodes | 10 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode of Marketing Ecosystem, Dr. Rushana Khusainova speaks with a team of MSc graduates from the University of Bristol Business School who won the prestigious Elevate Great AI Competition 2025 with their project on AI and education. The st... more
Episode 8. Pricing, or how much for the pair of hand-knitted socks?
In this episode I discuss Pricing part of the Marketing Mix (along with Product, Place and Promotion). I discuss what price signifies and a few strategies on how to set appropriate ... more
In this interview with Prof. James Norman - Professor of Sustainable Design - we are discussing a new concept - Regenerative Marketing. What is regenerative marketing and what can we learn from regenerative design and practice?This and many more idea... more
What is Fashion Revolution? Can we just ban fast fashion? And why a pair of leggings made of plastic bottles is not such a good idea. It is such a previllege having Professor Gianpaolo Vignali on my podcast, Marketing Ecosystem. In this discussion, P... more
In this episode we are discussing Marketing Communication - Promotion part of the Marketing Mix (4Ps). We are also looking at Paid, Earned and Owned media. And I'm sharing a real llife example of promoting a webinar series.
Research insight: Panta... more
This episode has been produced by generative Artificial Intelligence (genAI) app, Google NotebookLM.
Based on our paper, titled Essential GenAI skills for marketing students, written by Rushana Khusainova, Eleonora Pontano, Esther Kang and Samantha... more
Episode 3. Product or what Are You Selling?
In this episode I introduce a concept of Marketing Mix (Product, Price, Place and Promotion) and especially focus on what are you selling?
Gaining clarity on what is specifically your offering, is cruci... more
Episode 2. The Environment or why there were no tomatoes in supermarkets.
This episode covers the environment and environmental analysis. It dives into examples of environmental factors and tools and explores why understanding external (macro and mi... more
Key Facts
Reviews
- Authentic and fresh
Nice take on marketing basics.
Apple Podcasts5Rushana Coaching
United Kingdoma year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #7 |  Russia/Business/Marketing |
Apple Podcasts | #101 | Russia/Business |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Marketing Ecosystem launched a year ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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