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Artwork for Inside Independent Publishing

Inside Independent Publishing (with IBPA)

Christopher Locke
Hybrid Publishing
IBPA
Book Marketing
Ingramspark
Publishing Industry
Wordeee
Email Marketing
Netgalley
Page Two
Artificial Intelligence
Grants
Live Events
Education Market
Book Editing
Book Publishing Industry
Google
Draft2digital
Indie Publishing
Film and Theater Partnerships
Social Media

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.... more

PublishesMonthlyEpisodes128Founded9 years ago
Number of ListenersCategories
Society & CultureBusiness

Listen to this Podcast

Artwork for Inside Independent Publishing

Latest Episodes

Most publishers’ media pitches get deleted in five seconds — and it's usually because of fixable mistakes. In this episode of “Inside Independent Publishing (with IBPA),” strategic media coach Mary O’Donohue reveals:

• why many pitches to the media... more

In this episode of “Inside Independent Publishing (with IBPA), PTP Press Publisher Joylynn Ross explains why one of the most important conversations an independent publisher can have with their team and their authors should happen before the publishi... more

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How can independent publishers achieve sustainable growth in an increasingly competitive marketplace?

In this episode of “Inside Independent Publishing (with IBPA),” AdventureKEEN Publisher and COO Molly Merkle shares advice about the power of niche... more

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Every standout book has one thing in common: a strong editorial process behind it.

In this episode of “Inside Independent Publishing (with IBPA),” the Editorial Freelancers Association’s Director of Professional Development Asher Rose Fox demystifie... more

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Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Mary O'Donohue
Strategic media coach and founder of Published to Primetime
Mary O'Donohue / Published to Primetime
Episode: Why Independent Publishers’ Media Pitches Get Ignored (and How to Fix It)
Joylynn Ross
Publisher at PTP Press, End of the Rainbow Projects, Inc.
PTP Press / End of the Rainbow Projects, Inc.
Episode: The Book Strategy Session Every Indie Publisher Should Have with Their Team & Authors
Molly Merkle
AdventureKEEN's publisher and COO
AdventureKEEN
Episode: How to Build Sustainable Business Growth through Niche Publishing
Asher Rose Fox
Director of Professional Development at the Editorial Freelancers Association
Editorial Freelancers Association
Episode: The Book Editing Roadmap: Every Stage Your Book Needs
Kyra Ostendorf
Publisher at Teacher Created Materials, leading multiple imprints
Teacher Created Materials (TCM)
Episode: An Insider’s Guide to Selling Your Books to Schools and Educators
MJC Zach Courchene
Owner of Gryphon Publishing Consulting, rights licensing advisor
Gryphon Publishing Consulting
Episode: From Local to Global: How Independent Publishers Land International Rights Deals
JuLee Brand
Founder of W. Brand Publishing
W. Brand Publishing
Episode: Live Events, Real Results: Marketing, Logistics & Sales Tips for Independent Publishers
Shequeta Smith
Founder of She Row Comics
Shero Comics / She Row Comics
Episode: Funding 101 for Independent Publishers: Grants, Fellowships, and Other Creative Ways to Raise Money
Chelle Honiker
Author and Indie Author Magazine co-founder and publisher
Indie Author Magazine / Indie Author Training
Episode: Unlocking AI: Expert Tips Every Independent Publisher Needs Now

Host

Christopher Locke
Host of Inside Independent Publishing with IBPA

Reviews

4.7 out of 5 stars from 31 ratings
  • Tough to describe to “independent”

    All things considered, IBPA’s podcast is very difficult to describe as “independent”. Episode after episode seems to do little more than funnel small publishers and authors to mega-conglomerates like Amazon and Ingram. A reminder: There’s nothing “independent” about “publishing” through Amazon — if you pubsljfn with for example KDP, you’re basically just a contractor for Amazon. And judging how much this podcast chooses to push listeners to Amazon and Ingram, it really makes me wonder how closel... more

    Apple Podcasts
    1
    Melanaigis
    United States2 years ago
  • A Must-Listen for Aspiring and Established Indie Authors

    The “Inside Independent Publishing” podcast is an absolute gem for anyone navigating the world of self-publishing. Whether you're a first-time author or a seasoned writer, this podcast offers insights that cover every aspect of the independent publishing journey. The host, Christopher Locke and an industry expert himself, brings in industry experts who share practical tips, success stories, and honest advice that you won’t find anywhere else. Each episode is packed with actionable information th... more

    Apple Podcasts
    5
    bmchawk
    United States2 years ago
  • Great topics, fantastic host

    This podcast is excellent! The topics and rotating guests are always well-chosen, but I especially like how host Christopher Locke guides the guests with intelligent and helpful questions—the details we really want to know about various facets of indie publishing but are too afraid to ask. Locke is also charismatic and funny and makes every episode entertaining. I’ll keep tuning in!

    Apple Podcasts
    5
    JBhumitra
    United States5 years ago
  • Love it

    Great insight. Answered some questions I had. Thank you. Looking forward to the next ones.

    Apple Podcasts
    5
    Lightboxr
    United States8 years ago
  • Deep dive into indie publishing

    This is a really solid interview style podcast about independent book publishing. The host brings a lot of knowledge to the interviews, and has a good sense of humor which helps carry along the discussions. It is professionally produced. I particularly enjoyed the episode about Indesign, which I knew almost nothing about before I listened to the program.

    Apple Podcasts
    5
    mrlan888
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience finds deep dives into editing, rights, and marketing valuable for indie publishers.
Listeners praise actionable tips and host's engaging, clear interview style.
The show delivers practical, real-world publishing insights from industry pros.
Some critics note sponsor and industry affiliation influence on independence claims.

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Talking Points

Recent interactions between the hosts and their guests.

The Book Strategy Session Every Indie Publisher Should Have with Their Team & Authors
Q: What is the concept of 'serving' the reader and how does it relate to visibility?
Serving means focusing on building community and connection with readers and fans, rather than merely selling a book; visibility should extend to the author's presence and the perceived heartbeat of the books and brand.
The Book Strategy Session Every Indie Publisher Should Have with Their Team & Authors
Q: Why is it important to monetize literary assets like trade reviews and awards?
Because these assets are marketing tools that, when properly used, can drive visibility and sales; they should be embedded in marketing materials and metadata to maximize reach and impact.
The Book Strategy Session Every Indie Publisher Should Have with Their Team & Authors
Q: How should publishers frame the author's role and expectations before a contract is signed?
Publishers should create a formal author job description and define ongoing responsibilities, including marketing and engagement activities, so the author understands they are part of a business and not just a writer.
The Book Strategy Session Every Indie Publisher Should Have with Their Team & Authors
Q: What is the first step publishers should take before bringing an author into a strategy session?
Publishers should have an internal strategy that defines the company's vision, mission, and why the business exists, so the team can speak with a united front when engaging with authors.
How to Build Sustainable Business Growth through Niche Publishing
Q: Where do you find experts to write titles in these focused areas, instead of relying solely on unsolicited manuscripts?
We drive acquisitions from our own knowledge of the marketplace and potential topics, actively seeking experts who can write convincingly about their field, often finding them via social channels and targeted outreach rather than waiting for submissions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Inside Independent Publishing

What is Inside Independent Publishing about and what kind of topics does it cover?

A practical, industry-focused show featuring independent, author, and hybrid publishers along with editors, rights experts, and marketers. Episodes regularly explore pre-publish strategy, niche and education market entry, rights licensing, audiobook production, and effective marketing—often with actionable frameworks, real-world examples, and collaborations with authors and retailers. Notable strengths include in-depth editing roadmaps, hands-on guidance for selling to schools, international rights insights, and community-building through publisher-led initiatives. The format tends to blend tactical steps with candid industry context, making it useful for listeners aiming to optimize publishing operations, expand distribution, or refine go-... more

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To see how many followers or subscribers Inside Independent Publishing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Inside Independent Publishing?

These podcasts share a similar audience with Inside Independent Publishing:

1. A People's Guide to Publishing
2. The Creative Penn Podcast For Writers
3. Self-Publishing with ALLi
4. Nobody Listens to Paula Poundstone
5. Self Publishing Insiders

How many episodes of Inside Independent Publishing are there?

Inside Independent Publishing launched 9 years ago and published 128 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Independent Publishing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Inside Independent Publishing?

Recent guests on Inside Independent Publishing include:

1. Mary O'Donohue
2. Joylynn Ross
3. Molly Merkle
4. Asher Rose Fox
5. Kyra Ostendorf
6. MJC Zach Courchene
7. JuLee Brand
8. Shequeta Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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