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Artwork for A People's Guide to Publishing

A People's Guide to Publishing

Microcosm Publishing
Microcosm Publishing
Publishing Industry
Publishing
Amazon
Marketing Strategies
Self-Publishing
Working Lit
Artificial Intelligence
Bugs
Brand Identity
Book Publishing
Fitzcarraldo
Lost Art Press
Pollination
Spines
Self-Distribution
Tariffs
Sales Reps
Book Bans
Zines

Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created... more

PublishesWeeklyEpisodes381Founded11 years ago
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Artwork for A People's Guide to Publishing

Latest Episodes

Jim Hanas of the Small Press Insights Dashboard is back! Join him, Elly, and Joe for a deep dive into how much of the book industry relies on data and analytics, how presses can use Bookscan and other insight tools to inform their lists and marketing... more

YouTube

So you want to write or publish a book. It's easy to get caught up in what's hot, marketable, and selling NOW (we see you, romantasy).

But what if you have a book that might not be the easiest to market? Whether it's because of the regionality, nich... more

YouTube

Does a publisher need a point of view? And why the hell does Microcosm say we're a "moderate/centrist" publisher in all of our books?

This week on the pod, Microcosm Marketing Specialist Daley Farr joins Joe and Elly to talk about Microcosm's POV, ... more

YouTube

Fun fact about Microcosm—we broke up with Amazon in 2018 and never looked back. And while we thought we would see a dip in sales, we've really seen the opposite.

There's a common thought in publishing and writing that you HAVE to sell on Amazon, bec... more

YouTube

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Recent Guests

J. Hunter Bennett
Author of More Punk than the Public Library
Episode: Episode 381: Why do you write the book YOU want to read? w/J. Hunter Bennett | A People's Guide to Publishing
Daley Farr
Marketing specialist at Microcosm Publishing
Microcosm Publishing
Episode: Episode 380: Why do publishers need a point of view? w/ Daley Farr | A People's Guide to Publishing Podcast
Jane Friedman
Publishing industry writer and publisher of The Bottom Line
The Bottom Line
Episode: Episode 379: Are Most Books Sold on Amazon? w/ Jane Friedman | A People's Guide to Publishing Podcast
Guy LeCharles Gonzalez
Library and publishing industry expert
Episode: Episode 366: How do libraries affect book sales? w/Guy LeCharles Gonzalez| A People's Guide to Publishing Podcast
Maureen Karb
Head of the Como Sales Group
Como Sales Group
Episode: Episode 363: How to Sell Books to Bookstores w/Maureen Karb | A People's Guide to Publishing Podcast
Danny Caine
Author of How to Defend Books and Why, educator and bookseller
Microcosm Publishing
Episode: Episode 353: Book Bans and How to Fight Them w/Danny Caine | A People's Guide to Publishing Podcast
Melissa Wrolstad
Author of The Air Self-C Care Handbook
Microcosm Publishing
Episode: Episode 352: How do you take care of your air? w/Melissa Wrolstad | A People's Guide to Publishing Podcast
Summer Jewel Keown
Editor of What Rides at Night, part of the Bikes in Space series
Microcosm Publishing
Episode: Episode 351: The Queer, Feminist Joy of Bikes in Space w/ Summer Jewel Keown | A People's Guide to Publishing
Alex Ketchum
Dr. Alex D. Ketchum, author and organizer in publishing and events
Microcosm Publishing
Episode: Episode 347: How do you organize inclusive events and conferences? w/Dr. Alex D. Ketchum | A People's Guide to Publishing Podcast

Hosts

Joe Biel
Host and founder/CEO of Microcosm Publishing; author and industry leader in indie publishing.
Elly Blue
Co-host and Vice President of Microcosm Publishing; handles editorial and marketing direction.

Reviews

4.4 out of 5 stars from 34 ratings
  • Please get a decent mic!

    This is a good show but for the love of God Joe, get a better mic.

    Apple Podcasts
    3
    Albertparrot
    United States2 years ago
  • My new favorite podcast

    Thank you for sharing your knowledge with us all, love the casual back-and-forth of the conversations which have so many nuggets of wisdom gleaned over the years!

    Apple Podcasts
    5
    Feaoifheag
    United States2 years ago
  • If you can’t get the lede right

    You write:

    “We've said it hundreds of times on this pod: the problems that everyone assumes and claims to plague publishing aren't programs at all. So what is publishing's biggest problem?”

    LAZINESS?

    Apple Podcasts
    1
    lucywightman
    United States3 years ago
  • Best podcast on publishing period.

    Better than IBPA. Better than Publisher’s Weekly. Listen (and enjoy) Joe and Ellie right now.

    Apple Podcasts
    5
    Bmurlas
    United States5 years ago
  • Exposes a whole behind-the-scenes world, mostly in 10 minute segments

    Podcast Addict
    5
    yessir
    6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful, practical take on publishing that's valuable for indie presses and authors.
High-quality discussions on niche publishing topics and reader communities, though some tech-focused episodes may feel dense to newcomers.
The hosts offer actionable strategies and real-world industry insight with a friendly, approachable vibe.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#154
South Africa/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

Episode 380: Why do publishers need a point of view? w/ Daley Farr | A People's Guide to Publishing Podcast
Q: When you're like Daley Farr, person of Earth, person that reads and buys books, what makes you turn up and be like, that's interesting?
Farr is drawn to work that is weird, bold, confrontational in an interesting way, or visually distinctive, especially when it presents something unfamiliar.
Episode 381: Why do you write the book YOU want to read? w/J. Hunter Bennett | A People's Guide to Publishing
Q: What were the three books?
The hosts recall choosing another book about DC punk and possibly a book about little free libraries as comparable titles. They also discuss Street Books as a potentially fitting comparison.
Episode 381: Why do you write the book YOU want to read? w/J. Hunter Bennett | A People's Guide to Publishing
Q: What was your experience of our struggles with this?
Bennett says the book stalled for more than a year because he did not know how to describe it. He credits Microcosm's marketing team with finding a description and title that communicated its complex combination of subject matter.
Episode 379: Are Most Books Sold on Amazon? w/ Jane Friedman | A People's Guide to Publishing Podcast
Q: What about that metric for Amazon and 51 percent or more of sales in Anglophilia?
Friedman says the answer depends on which publishers and markets are counted. She notes that self-published books may sell many units but generate fewer dollars, and that publishers' sales channels and product categories differ.
Episode 379: Are Most Books Sold on Amazon? w/ Jane Friedman | A People's Guide to Publishing Podcast
Q: Does Amazon represent the majority of books sold in the world?
Friedman says she does not know, and suspects it does not represent a worldwide majority. Amazon is especially dominant in the United States and other English-language markets, but its share varies by category and region.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About A People's Guide to Publishing

What is A People's Guide to Publishing about and what kind of topics does it cover?

A show focused on practical publishing strategies, indie publishing, and the evolving book industry through candid conversations between two Microcosm Publishing executives. Episodes frequently cover topics like publicity, bookstore dynamics, warehouse and operational logistics, and the role of technology (including publishing software) in running a small to mid-sized press. Noteworthy is the emphasis on hands-on, community-driven approaches and real-world anecdotes from indie publishing, which can be especially valuable for authors, editors, and small publishers looking to innovate beyond traditional channels.

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Which podcasts are similar to A People's Guide to Publishing?

These podcasts share a similar audience with A People's Guide to Publishing:

1. The Shit No One Tells You About Writing
2. The Creative Penn Podcast For Writers
3. You're Wrong About
4. The Daily
5. The Bleeders: about book writing & publishing

How many episodes of A People's Guide to Publishing are there?

A People's Guide to Publishing launched 11 years ago and published 381 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on A People's Guide to Publishing?

Recent guests on A People's Guide to Publishing include:

1. J. Hunter Bennett
2. Daley Farr
3. Jane Friedman
4. Guy LeCharles Gonzalez
5. Maureen Karb
6. Danny Caine
7. Melissa Wrolstad
8. Summer Jewel Keown

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