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Artwork for A People's Guide to Publishing

A People's Guide to Publishing

Microcosm Publishing
Publishing Industry
Microcosm Publishing
Marketing Strategies
Self-Publishing
Bugs
Amazon
Artificial Intelligence
Brand Identity
Publishing
Pollination
Spines
Lost Art Press
Fitzcarraldo
Sales Reps
Self-Distribution
Insect Conservation
Ecology
Book Bans
Zines
Print-On-Demand

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and peopl... more

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Artwork for A People's Guide to Publishing

Latest Episodes

Early episode drop this week due to the holiday!

Put simply, bookstore co-op is a tool publishers can use to incentivize bookstores for ordering and featuring their books, or hosting events with their authors. Is co-op right for your publisher? How ... more

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It's a throwback episode!

Contracts are no one's favorite part of publishing, no matter which side of the table you're sitting on. This week on the pod, we revisit a classic People's Guide to Publishing episode where Joe and Elly walk you through wh... more

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It's the 20th-ish anniversary of Ashley Rowe Palafox's original "Barefoot and in the Kitchen" zine! This week on the pod, Ashley joins us to talk about the inception of the zine, how punk helps you let go of perfectionism, and updating the zines for ... more

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This week on the pod, Lee Wind of the Independent Book Publisher's Association is here to talk about the We Are Stronger Than Censorship campaign, book bans, and a few fun side quests like microwaves and 90s movies.

For more on the We Are Stronger ... more

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Recent Guests

Yehuda Niv
Founder of Spines, a new publishing platform
Spines
Episode: Episode 309: Does AI innovate publishing or just add noise? | A People's Guide to Publishing
Philomena Polikrone
Point person for free expression advocacy at the American Booksellers Association
American Booksellers Association
Episode: Episode 308: What is the Impact of Book Bans? | A People's Guide to Publishing
Karyn Light-Gibson
Bug expert and first-time guest, author of Bug Life
Episode: Episode 305: Why are bugs so cool? w/Karyn Light-Gibson (author of BUG LIFE) | A People's Guide to Publishing
Jelani Memory
Founder of A Kid's Co.
A Kid's Co.
Episode: Episode 303: How can you teach experts to write a book in a day? w/Jelani Memory | A People's Guide to Publishing
Jane Friedman
Expert in the publishing industry and author involved in various projects
The Hot Sheet
Episode: Episode 302: How Should You Handle Criticism? w/Jane Friedman
Maggie Herskovitz
First-time author of 'Urban Field Guide to the Plants, Trees, and Herbs in Your Path'
Episode: Episode 301: How Do I Identify the Plants in My Path? w/ Maggie Herskovitz
Karen Krebser
Author of Tarot Through the Witch's Year
Microcosm Publishing
Episode: Episode 298: What tarot spreads will get you through the year? w/Karen Krebser
Kurtis Lowe
Head of Group at Book Travelers West
Book Travelers West
Episode: Episode 297: How do books get into bookstores? w/Kurtis Lowe
Chris Vega
Publisher at Blue Cactus Press
Blue Cactus Press
Episode: Episode 295: What are the 3 Biggest Misconceptions in Publishing? w/Chris Vega

Hosts

Joe Biel
Founder and CEO of Microcosm Publishing, who distills industry knowledge from over 25 years of experience in publishing and distribution.
Elly Blue
Vice President of Microcosm Publishing and Editorial and Marketing Director with a focus on promoting diverse literature.

Reviews

4.4 out of 5 stars from 30 ratings
  • Please get a decent mic!

    This is a good show but for the love of God Joe, get a better mic.

    Apple Podcasts
    3
    Albertparrot
    United Statesa year ago
  • My new favorite podcast

    Thank you for sharing your knowledge with us all, love the casual back-and-forth of the conversations which have so many nuggets of wisdom gleaned over the years!

    Apple Podcasts
    5
    Feaoifheag
    United Statesa year ago
  • If you can’t get the lede right

    You write:

    “We've said it hundreds of times on this pod: the problems that everyone assumes and claims to plague publishing aren't programs at all. So what is publishing's biggest problem?”

    LAZINESS?

    Apple Podcasts
    1
    lucywightman
    United States2 years ago
  • Best podcast on publishing period.

    Better than IBPA. Better than Publisher’s Weekly. Listen (and enjoy) Joe and Ellie right now.

    Apple Podcasts
    5
    Bmurlas
    United States4 years ago
  • Exposes a whole behind-the-scenes world, mostly in 10 minute segments

    Podcast Addict
    5
    yessir
    5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There's a strong emphasis on the quality of information shared, making it a reliable resource for those in publishing.
Critiques have been made about audio quality from one host, yet the informative content prevails in value.
Listeners appreciate the casual conversations that blend industry insights with personal anecdotes.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 305: Why are bugs so cool? w/Karyn Light-Gibson (author of BUG LIFE) | A People's Guide to Publishing
Q: What can people do to help bugs?
Plant native flowers, cut grass less, and support organizations focused on invertebrates.
Episode 305: Why are bugs so cool? w/Karyn Light-Gibson (author of BUG LIFE) | A People's Guide to Publishing
Q: What is Karyn's expertise in bugs?
Karyn is an entomologist who focuses on insect conservation and has a master's in biology.
Episode 305: Why are bugs so cool? w/Karyn Light-Gibson (author of BUG LIFE) | A People's Guide to Publishing
Q: What specifically goes wrong without bugs?
Bugs are the first line of the food system and critical for pollination.
Episode 297: How do books get into bookstores? w/Kurtis Lowe
Q: What are the actual steps in your process?
The first step involves a meeting with the publisher to gather presentations and information about upcoming titles, followed by presenting that to retailers.
Episode 297: How do books get into bookstores? w/Kurtis Lowe
Q: How would I get them to readers and then to bookstores?
The process involves engaging with independent bookstores and developing a rapport, while navigating the challenges of orders and returns.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About A People's Guide to Publishing

What is A People's Guide to Publishing about and what kind of topics does it cover?

Conversations revolve around various aspects of the publishing industry, with a strong emphasis on marketing strategies, self-publishing, and the implications of emerging technologies like AI. Noteworthy topics include discussions on how book bans affect marginalized voices, the importance of brand identity for small presses, and effective inventory management in publishing. The hosts engage with leading experts and authors, providing insights on topics from print-on-demand to the distribution of children's books. A particularly engaging aspect is the hosts' candid discussions that blend personal anecdotes with professional industry insights, making the content relatable and accessible to both new and seasoned publishers. This podcast stand... more

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Which podcasts are similar to A People's Guide to Publishing?

These podcasts share a similar audience with A People's Guide to Publishing:

1. The BookSmarts Podcast, with Joshua Tallent
2. Inside Independent Publishing (with IBPA)
3. Life Kit
4. Afford Anything
5. Zero to Well-Read

How many episodes of A People's Guide to Publishing are there?

A People's Guide to Publishing launched 10 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on A People's Guide to Publishing?

Recent guests on A People's Guide to Publishing include:

1. Yehuda Niv
2. Philomena Polikrone
3. Karyn Light-Gibson
4. Jelani Memory
5. Jane Friedman
6. Maggie Herskovitz
7. Karen Krebser
8. Kurtis Lowe

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