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Self-Publishing
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Brought to you from the indie author experts at Draft2Digital! Each week, Self Publishing Insiders features an interview with a new guest, covering self-publishing topics from writing and craft to marketing and promoting your books, and anything that can help you build and grow your author career. Learn about new tools, new software, new markets—and of course, all the inside information that D2D c... more

PublishesWeeklyEpisodes267Founded6 years ago
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Artwork for Self Publishing Insiders

Latest Episodes

Marvin brings over 10 years of experience in book publishing and growth marketing. Now, with his new company AuthorScale, he and his team are developing cutting-edge tools to help indie authors leverage technology to revolutionize their book marketin... more

Aaron Renfroe is an author and the owner and operator of Pivot Press. Pivot Press is an organization built to optimize publishing books and audio in the LitRPG genre with as much quality, and as quickly, as possible.

As an author who went from indie... more

Former publicist to the stars, Isabelle Knight is the founder of Build Your Author Brand, an online consultancy helping fiction and non-fiction authors.

Isabelle joins us to share how you can build your author brand, grow your readership, raise your... more

Jane Friedman has spent her entire career in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Bottom Line, the essential publishing industry newsletter for authors, and was named Publishing ... more

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Recent Guests

Isabelle Knight
Founder of Build Your Author Brand; former publicist for JK Rowling and the BBC
Build Your Author Brand
Episode: Building Your Author Brand: Share Your Books with the World
Jane Friedman
Author, publishing educator, and commentator
Independent
Episode: Jane Friedman's 2025 Retrospective & 2026 Publishing Predictions
Kris Austin
CEO of Draft2Digital
Draft2Digital
Episode: Reflecting on 2025 and Looking Ahead to 2026 with D2D CEO Kris Austin
Orna Ross
Co-founder and director of the Alliance of Independent Authors
Alliance of Independent Authors
Episode: 2025 Indie Author Income Survey
Autumn Arnett
Nonprofit executive, diversity consultant, and communications strategist
Editorial Freelancers Association
Episode: Unputdownable - Finding the Right Editor for Your Book
Thomas Dean Donnelly
Professional screenwriter and author of 'Year Of The Rabbit' and 'Year Of The Horse'
Episode: Hollywood Secrets: Incredible Characters, Deep Stories, and Super Drafts
Cameron Sutter
Founder of Plotter and a sci-fi and fantasy author
Plotter
Episode: Virtual Beta Readers with Plottr
Bekah Brinkmeier
USA Today bestselling author and ghostwriter for more than 90 novels
AutoCrit
Episode: Novel 90: The 90 Day Writing Challenge!
Hannah Jacobson
Founder of Book Award Pro
Book Award Pro
Episode: Book Reviews with Book Award Pro

Host

Jim Azzavito
Lead of the marketing team at Draft2Digital; host of Self Publishing Insiders

Reviews

4.8 out of 5 stars from 36 ratings
  • Excellent

    Great for both narrow and wide indie publishers.

    Apple Podcasts
    5
    Mutant Lord: The Mutant Epoch
    Canada2 years ago
  • Thanks Crave

    I’m looking into Crave for when I publish. Thank you for in valuable information

    Apple Podcasts
    5
    Kristt3
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show blends guest expertise with live audience Q&A for real-world insights.
Listeners appreciate practical, actionable advice for indie publishing and marketing.
Guests often come from publishing tech, author services, or successful indie author backgrounds, making it valuable for guest pitches and sponsorship quotes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#208
Ireland/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

Jane Friedman's 2025 Retrospective & 2026 Publishing Predictions
Q: After everything you've covered in your recap, what inspires you the most about where publishing is headed in 2026?
There are many paths open for authors outside the major platforms, with publishers and authors finding ways to reach readers that align with their values and reduce burnout. The industry will see more experimentation in audio and other formats, along with a continued push toward direct reader relationships and smarter use of data and collaboration between authors and traditional publishers.
Building Your Author Brand: Share Your Books with the World
Q: What do authors underestimate about publicity and branding?
Isabelle notes there is fear and misunderstanding around publicity for indie authors, and emphasizes clarifying what PR really means for authors, focusing on the story and the reader rather than chasing press fame.
Reflecting on 2025 and Looking Ahead to 2026 with D2D CEO Kris Austin
Q: Any concrete plans for D2D Print we should expect this year?
Expansion into hard covers and large print, more formats, improved interior and cover tooling, and ongoing balance between feature sets and usability.
Reflecting on 2025 and Looking Ahead to 2026 with D2D CEO Kris Austin
Q: What do you see as the biggest AI-related challenge or opportunity for indie authors in 2026?
AI will not replace human authors; readers still want human-authored content. Tools will handle organization and minor editing, but licensing and rights discussions will shape how authors use AI.
Reflecting on 2025 and Looking Ahead to 2026 with D2D CEO Kris Austin
Q: Kris, looking back at 2025, what moment are you most proud of for Draft2Digital?
The migration/merger with Smashwords and the resulting enablement of more ambitious projects, plus the cleanup tools that help authors unify duplicates and manage their catalogs more easily.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Self Publishing Insiders

What is Self Publishing Insiders about and what kind of topics does it cover?

Indie publishing-focused conversations with authors, editors, and industry leaders that unpack branding, discoverability, tools, and business models. Guests frequently explore self-publishing strategies, direct-to-reader relationships, and evolving industry dynamics like AI-assisted marketing, audiobook formats, and partnerships that support independent authors. Noteworthy is the mix of practitioner-focused advice, practical frameworks, and live Q&A style that surfaces actionable tips for building author careers and sustainable publishing practices. The show appears to cater to authors, aspiring publicists, and DIY publishers looking for hands-on guidance, tool recommendations, and real-world case studies to improve visibility and sales in ... more

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Which podcasts are similar to Self Publishing Insiders?

These podcasts share a similar audience with Self Publishing Insiders:

1. Self-Publishing with ALLi
2. The Indy Author Podcast
3. The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
4. Indie Writers Club
5. The Self-Publishing with Dale Podcast

How many episodes of Self Publishing Insiders are there?

Self Publishing Insiders launched 6 years ago and published 267 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Self Publishing Insiders?

Recent guests on Self Publishing Insiders include:

1. Isabelle Knight
2. Jane Friedman
3. Kris Austin
4. Orna Ross
5. Autumn Arnett
6. Thomas Dean Donnelly
7. Cameron Sutter
8. Bekah Brinkmeier

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