Self-Publishing with ALLi

Alliance of Independent Authors

Self-Publishing

Indie Authors

Spotify

Amazon

Indie Publishing

Audiobooks

Marketing Strategies

Editing

Book Marketing

Tiktok

London Book Fair

Email Marketing

Marketing

Artificial Intelligence

Independent Publishing

Creative Writing

Audience Engagement

Bookshop.org

E-Books

Author Marketing

The Self-Publishing with ALLi podcast from the Alliance of Independent Authors provides a comprehensive guide for indie authors.

120 ratings

Publishes	Daily	Episodes	899	Founded	10 years ago
Number of Listeners		Categories	ManagementBusinessEntrepreneurship

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Latest Episodes

Interview: What Genre Conventions Teach Authors About Professional Book Cover Design with Howard Lovy and Michele DeFilippo

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Michele DeFilippo, founder of 1106 Design, about the role genre conventions play in professional book cover design. Michele explains the visual signals that help readers recognize a ... more

Yesterday • 31 min

Where Friction Hides in Your Author Business (And When It Might Be Useful), with Orna Ross and Joanna Penn

On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business — the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision f... more

17 May 2026 • 42 min

News: BookTok Bestseller List Launches in the UK; Subscription Boxes Drive Charts; Have Special Editions Peaked?

On this episode of Self-Publishing with ALLi, Dan Holloway examines three interconnected stories about how books get discovered and sold. He reports on the launch of the UK's first BookTok bestseller list, powered by Nielsen BookScan, and what its ro... more

15 May 2026 • 12 min

Why Indie Authors Should Ignore the Market's Mood and Focus on Their Mission, with Joe Solari

On the Self-Publishing with ALLi podcast, Joe Solari draws a lesson from Jeff Bezos's early years at Amazon — when Wall Street was calling it amazon.bomb and Bezos kept building anyway — to make a case for why indie authors need to stop watching thei... more

13 May 2026 • 15 min

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Recent Guests

Muhammad Atique

Author and lecturer who studies AI, media, and cultural transformation

Independent Author; Lecturer in New Zealand

Episode: Inspirational Indie Author Interview #209: Muhammad Atique. Author Explores AI, Algorithms, and Human Connection in the Digital Age

Alyssa Desire Brinker

ALLi member calling in from Michigan

Alliance of Independent Authors (ALLi)

Episode: Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

Dina Santarelli

ALLi member watching from New York

Alliance of Independent Authors (ALLi)

Episode: Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

Andrew Griffiths

Australia's number one small business author, speaker, and longtime advocate for using books strategically

Independent author and speaker

Episode: Interview: Beyond Bookshops — Bulk Sales, Gifting and Alternative Distribution, with Anna Featherstone and Andrew Griffiths

Biba Pearce

Award-winning author across crime, romance and cozy mystery

Mortlake Press (self-published works and later own label)

Episode: Inspirational Indie Author Interview #208: Biba Pearce. Crime and Romance Author Builds Six-Figure Career Across Multiple Pen Names

Allyson Longueira

Associate Director of Publishing at Western Colorado University's graduate program in creative writing

Western Colorado University

Episode: Interview: How Authors Can Work Effectively with Book Designers with Howard Lovy and Allyson Longueira

Dale L. Roberts

ALLi advisor on video marketing

ALLi

Episode: Marketing Your Books Using Video, with Dale L. Roberts and Matty Dalrymple

Darnnell Reese

Desert Storm combat veteran and author

Military veteran and author of Victorious! Defeating Bullies and Giants God's Way

Episode: Inspirational Indie Author Interview #207: Darnnell Reese. Desert Storm Veteran Breaks Decades of Silence on Trauma; Turns to Faith and Writing to Confront Bullies

Lande Jewels

Guest author and creator of the London-based Museum series

London-based author; late-career poet/illustrator

Episode: Interview: Verse, Visuals, and Special Edition Decisions — Making a Book with Intention, Featuring Anna Featherstone and Lande Jewels

Hosts

Howard Lovy

Content and Communications Manager at the Alliance of Independent Authors and Book Editor.

Orna Ross

Director of the Alliance of Independent Authors, actively engaged in promoting the interests of self-published authors.

Reviews

4.5 out of 5 stars from 120 ratings

Must Listen for ALL Authors!
This podcast features a number of experts who selflessly share their advice across a wide spectrum of writing and self-publishing advice from creativity to marketing and beginner to expert. There are a LOT of episodes to listen to, so I recommend you be selective and listen to only those topics that you are interested in…regardless, you WILL find a plethora of help hidden over the years should you invest the time!
Apple Podcasts
5
Neal Schaffer
United States7 months ago
Speaker event training
The episode with Alexa Nazzaro was so informative and packed with actionable tips! Thank you for sharing this workshop on the podcast!!!
Apple Podcasts
5
Grantmom314
United Statesa year ago
They Support and are sponsored by Predatory companies.
Hello, I am just a little shocked that there is no accountability with an organization that claims to support authors. I paid for their membership and I believed I could trust their watchdog list, but was taken advantage of one of their highly rated members/partners/sponsors. Gatekeeper Press is one of this podcasts sponsors and in their ad even promises 100% satisfaction. There is nothing stating that if you are not satisfied they will force you to sign an NDA before offering any solutions. The... more
Apple Podcasts
1
amesstewart
United Statesa year ago
Great tips for authors
This podcast is a great balance of relaxed but informative.
I’m 3 years into writing and have 8 non-fiction books out and I get valuable information on how to market my books in just about every episode.
Keep up the good work!
Apple Podcasts
5
andyisawesomepeqceout
Australia2 years ago
Very useful and entertaining!
Great stuff!
Apple Podcasts
5
Mutant Lord: The Mutant Epoch
Canada2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the wealth of practical advice provided, spanning from marketing strategies to personal anecdotes from successful authors.

Overall, the tone is seen as supportive and encouraging, making it accessible for both new and experienced authors.

The community-oriented approach is highlighted as a distinctive feature, fostering collaboration among indie authors.

Critiques include concerns about the quality of recommended services, indicating a need for critical evaluation of sponsors and partners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#155	United Kingdom/Business/Entrepreneurship
Apple Podcasts	#175	Australia/Business/Entrepreneurship
Apple Podcasts	#110	Denmark/Business/Entrepreneurship
Apple Podcasts	#155	Finland/Business/Entrepreneurship
Apple Podcasts	#164	New Zealand/Business/Entrepreneurship
Apple Podcasts	#216	Austria/Business/Entrepreneurship

Talking Points

Recent interactions between the hosts and their guests.

Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

Q: What should I consider when planning a professional cover and interior design, especially for self-publishing?

Leverage designer recommendations from genre peers, check the ALLi Discounts and Deals section and the Services directory for vetted designers and formatters, and use a few reliable sources to evaluate options before committing; the aim is to balance quality with cost and to ensure the chosen provider understands your market.

Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

Q: Does final editing happen after formatting, or should editing precede formatting?

Editing and proofreading should be completed before formatting to avoid rework; you should not format first and then edit afterwards as it creates avoidable inefficiencies.

Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

Q: What is your view on Goodreads giveaways and other cheap/low-cost promotional methods?

Investing in giveaways can be worthwhile but open, honest assessment is needed; if results are underwhelming, treat it as a learning expense and consider scaling the test to a smaller budget or using alternative list-building approaches like Book Funnel or Story Origin to optimize cost and impact.

Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

Q: What is the recommended process and timing for adding references in a nonfiction manuscript?

Add references during the drafting stage to avoid losing sources and to protect against plagiarism. Gather references as you write so editors can verify them easily, and maintain organized notes to prevent ethical or factual issues later.

Legal Reviews, ISBN Ownership, and Pre-Order Pitfalls: Member Q&A with Michael La Ronn and Sacha Black

Q: Should I agree to a contract with a publishing services company that gives my ISBN to that company?

If you register the ISBN yourself, you remain the publisher of record; publishing companies usually take out the ISBN for you, and transferring ownership is not straightforward or recommended. In most cases, maintain control of the ISBN and ensure you understand who registers and who can transfer it before signing any contract.

Audience Metrics

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Frequently Asked Questions About Self-Publishing with ALLi

What is Self-Publishing with ALLi about and what kind of topics does it cover?

This series provides indie authors with invaluable insights into the self-publishing landscape, covering a diverse range of topics from manuscript assessments to marketing strategies tailored for independent authors. Noteworthy discussions include the impacts of new technologies like AI on publishing, as well as the establishment of unique platforms aimed at enhancing visibility for indie authors. With a mix of expert insights, practical advice, and interviews featuring both successful authors and industry leaders, the content is crafted to empower listeners at all stages of their writing journey. It's particularly distinctive for its focus on community-building and collaboration among indie authors, fostering an environment where shared ex... more

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How many listeners does Self-Publishing with ALLi get?

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Which podcasts are similar to Self-Publishing with ALLi?

These podcasts share a similar audience with Self-Publishing with ALLi:

1. The Creative Penn Podcast For Writers
2. Self Publishing Insiders
3. The Indy Author Podcast
4. The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
5. Wish I'd Known Then Podcast For Writers

How many episodes of Self-Publishing with ALLi are there?

Self-Publishing with ALLi launched 10 years ago and published 899 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Self-Publishing with ALLi?

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What guests have appeared on Self-Publishing with ALLi?

Recent guests on Self-Publishing with ALLi include:

1. Muhammad Atique
2. Alyssa Desire Brinker
3. Dina Santarelli
4. Andrew Griffiths
5. Biba Pearce
6. Allyson Longueira
7. Dale L. Roberts
8. Darnnell Reese

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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