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The Indy Author Podcast

Matty Dalrymple, The Indy Author
Indie Publishing
Self-Publishing
Character Development
Book Marketing
Writing Craft
Networking
Marketing Strategies
Indie Authors
Book Promotion
Audience Engagement
Curios
Creative Writing
Storytelling
Community Building
Book Sponsorships
Nonfiction Writing
Publishing Industry
Author Branding
Writing Process
Short Fiction

The Indy Author Podcast is for writers who are serious about both the craft of writing and the business of publishing — whether you're working toward your first book or building on an established career. Every week, host Matty Dalrymple talks with authors, editors, marketers, and publishing professionals about what's actually working right now. Topics span the full range of the writing life: devel... more

PublishesWeeklyEpisodes348Founded10 years ago
Number of ListenersCategories
CareersBusinessEntrepreneurship

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Artwork for The Indy Author Podcast

Latest Episodes

Matty Dalrymple talks with Jane Friedman about LAYING THE GROUNDWORK FOR BOOK RIGHTS DEALS, including why publishers are increasingly licensing selected rights from successful indie authors, the sales and reader-engagement signals that attract their ... more

Matty Dalrymple talks with Jessie Kwak about USING MAGPIE MODE TO GATHER AND CONNECT IDEAS, including collecting creative sparks before you know exactly where they belong, finding patterns among seemingly unrelated notes, building a practical system ... more

YouTube

Matty Dalrymple talks with Mark Leslie Lefebvre about BUILDING AN AUTHENTIC AUTHOR BRAND, including how your brand already exists whether or not you have consciously shaped it, using reader feedback and comparable authors to identify your strongest b... more

YouTube

Matty Dalrymple talks with Kevin Hall about BOOK MARKETING ON A BUDGET, including how to pitch print publications, radio stations, and libraries with a brief, targeted email; why alumni associations are an overlooked goldmine for book exposure; how t... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Self-Publishing with ALLiAlliance of Independent Authors
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Recent Guests

Kevin M. Hall
memoirist, storyteller, independent author
Self-published author; author of Book Marketing on a Budget
Episode: Book Marketing on a Budget with Kevin Hall - #345
Frankie Blooding
USA Today bestselling author of 24 books and founder of Real Indie Author
Real Indie Author
Episode: Finding Your Author Archetype to Avoid Burnout with Frankie Blooding - #344
Kat Caldwell
Novelist and short story writer specializing in romance and contemporary fiction
Independent author
Episode: Writing Better Characters with the Big Five Personality Traits with Kat Caldwell - #343
Gordon McClellan
Publisher, founder of DartFrog Books
DartFrog Books
Episode: Hybrid Publishing: Green Flags, Red Flags, and What to Expect with Gordon McClellan - #342
Austin S. Camacho
Author of eight novels featuring Hannibal Jones; speaker on writing and crime fiction
Author
Episode: Conflict, Character, and Motivation with Austin S. Camacho - #341
Kristen Tate
Author and interiority expert
The Blue Garrett
Episode: Interiority: The Secret Sauce of Good Fiction with Kristen Tate - #340
Dale L. Roberts
Marketing consultant and author
Episode: Smart Marketing Over Hot Genres with Dale L. Roberts - #339
Carlo J. Emanuele
Award-winning crime novelist and corporate executive from Milwaukee
The Sin s We Inherit saga / The Cost We Pay
Episode: Story First, Marketing Second with Carlo J. Emanuele - #337
Elle Griffin
Writes The Elysian newsletter; founder of The Elysian Collective
The Elysian Collective
Episode: Substack for Fiction and Nonfiction Writers with Elle Griffin - #335

Host

Matty Dalrymple
Host of The Indy Author Podcast; frequent guest host, platform founder, and publishing consultant.

Reviews

4.8 out of 5 stars from 50 ratings
  • Engaging and informative

    Every Author or potential, Author could come away with something necessary to their craft from listening to this podcast. I love it. The most recent podcast is titled: “the economics of con life” and because I loved her earlier podcast I listened to it and learned something about conventions, but I didn’t listen to it right away because the title made me think it was about convicts. Titles are important.

    Apple Podcasts
    5
    Rainforest Bill
    United States3 months ago
  • Informative, Interesting, and Entertaining

    I only recently started listening to the Indy Author Podcast, but I can say that the resources, the interviews, and the subject matter covered are interesting, informative, and incredibly helpful.

    I’m also a fan of the Creative Penn podcast. Matty’s podcast is complementary, covering original approaches to real-world problems, such as a recent episode covering dictation for fiction.

    Highly recommended for indie and trade writers everywhere.

    Apple Podcasts
    5
    RealMiSeRey
    Netherlandsa year ago
  • Validated!

    I’ve been listening to this show for months now and have always enjoyed it, but Michael La Ronn’s wonderful interview about discovery writing using the style called cycling made me stop in my tracks! This is exactly my writing process and I always thought I was the only one using this method. Felt very validated and will be looking for his new book on the subject. Great podcast! Subscribe to it now!

    Apple Podcasts
    5
    Shana Gorian
    United States2 years ago
  • Practical wisdom for writing (and life!)

    I’m really enjoying this podcast! So many useful topics and the information is well organized. Matty is a good interviewer and the guests are relevant and engaging.

    Apple Podcasts
    5
    Tanzr
    Australia3 years ago
  • Delightful and informative

    As a guest on The Indy Author podcast, I was delighted with Matty Dalymple’s easy style of interviewing. I love how in each episode, she engages in conversation and asks excellent questions. The variety of authors she speaks with offers the listeners something for everyone! I highly recommend this podcast.

    Apple Podcasts
    5
    M. R. Saferstein
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring credible, real-world experience across publishing disciplines.
Content covers a wide range from craft to business, with a focus on indie strategies.
Shows are practical and writer-focused, delivering useful tips you can apply right away.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#76
Sweden/Business/Careers
Apple Podcasts
#112
India/Business/Careers
Apple Podcasts
#151
Netherlands/Business/Careers
Apple Podcasts
#162
Saudi Arabia/Business/Careers
Apple Podcasts
#166
New Zealand/Business/Careers
Apple Podcasts
#169
Ukraine/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Building an Authentic Author Brand with Mark Leslie Lefebvre - #346
Q: How should an author balance personal life sharing with branding, especially if they want to keep some parts private?
Sharing personal life isn't a requirement of branding. You can be authentic by sharing process, character development, or behind-the-scenes material that enriches the reader experience without exposing private life. The key is controlling IP and brand IP while offering fans something meaningful, like cut scenes or early drafts, that deepens connection without compromising personal boundaries.
Building an Authentic Author Brand with Mark Leslie Lefebvre - #346
Q: What practical steps can a new author take to avoid being “brand all things to all people” while still exploring different angles?
Be specific about your target audience and the core signals of your brand (tone, themes, genre focus). Use reader reviews and comp titles to identify what resonates, then craft distinct but related branding signals or sub-brands (e.g., Lizzy Ballard vs. Ann Kinnear) to attract different segments without diluting the main brand. Test on platforms like Substack to see which approach sticks before expanding too broadly.
Building an Authentic Author Brand with Mark Leslie Lefebvre - #346
Q: Can you talk a little about when an author should start thinking about brand and how they can test to ensure they're heading toward something that connects with readers?
Start with recognizing that you already have a brand based on what you've published and how readers perceive it. Test branding by analyzing reader feedback, reviews, and how your work aligns with the personas you're considering (reflective vs. authoritative). Use platforms like Substack to experiment with voices and formats, and pay attention to which signals attract the right readers. It's about consistency plus small, deliberate experiments that feel authentic to you.
Finding Your Author Archetype to Avoid Burnout with Frankie Blooding - #344
Q: How can a writer start applying this framework today?
Identify your archetype, understand your core why, and align your brand and marketing with that identity. Then use the diagnostic quiz to confirm your type and follow the practical steps to adjust your writing pace, beta reader selection, and storytelling focus.
Finding Your Author Archetype to Avoid Burnout with Frankie Blooding - #344
Q: What led you to develop the four archetypes and link them to burnout patterns?
I saw authors burn out in the traditional 'book mill' model and realized that different personalities and workflows needed different support; by mapping four archetypes to specific energy traps and marketing approaches, we can tailor processes so writers stay productive without draining themselves.

Audience Metrics

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Frequently Asked Questions About The Indy Author Podcast

What is The Indy Author Podcast about and what kind of topics does it cover?

The episodes consistently center on practical strategies for writers navigating the modern publishing landscape, with emphasis on indie approaches, audience building, and author branding. Listeners get actionable guidance on marketing across multiple platforms, leveraging newsletters and direct reader relationships, crafting scenes and storytelling with intent, and using AI and data-informed tactics to improve discoverability and profitability. A notable strength is the range of guests—from marketing and branding experts to editors and prolific authors—providing concrete, real-world advice for both new and seasoned writers seeking sustainable publishing careers. The show stands out for its hands-on, tactical focus, cross-platform experiment... more

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Which podcasts are similar to The Indy Author Podcast?

These podcasts share a similar audience with The Indy Author Podcast:

1. The Creative Penn Podcast For Writers
2. Self Publishing Insiders
3. Wish I'd Known Then: a Podcast for Self Published Indie Writers
4. Self-Publishing with ALLi
5. SPA Girls Podcast

How many episodes of The Indy Author Podcast are there?

The Indy Author Podcast launched 10 years ago and published 348 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Indy Author Podcast?

Recent guests on The Indy Author Podcast include:

1. Kevin M. Hall
2. Frankie Blooding
3. Kat Caldwell
4. Gordon McClellan
5. Austin S. Camacho
6. Kristen Tate
7. Dale L. Roberts
8. Carlo J. Emanuele

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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