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Join the SPA Girls each week for the top self-publishing podcast!

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Latest Episodes

Why do some characters feel real enough to root for while others fall flat despite having every “correct” ingredient? In this episode of the SPA Girls Podcast (EP562), we dive into writing fear and emotion with Becca Puglisi, international speaker, w... more

This week we’re revisiting a favourite conversation with USA Today bestselling author Brenna Aubrey — and it’s a masterclass in both bold business decisions and long-term career survival. Brenna takes us right back to the beginning: writing sprawling... more

Germany is the third-biggest book market in the world — and it’s still hungry for indie authors. This week we’re joined by USA Today bestselling romance author Skye MacKinnon, who returns to update us on everything that’s changed in German translatio... more

Want to write a book series readers binge — and come back to buy again and again? Bestselling YA fantasy author Helen Scheuerer joins the SPA Girls to break down how to design a series that hooks readers, boosts your read-through rate, and sets you u... more

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Recent Guests

Helen Scheuerer
YA fantasy author; indie publisher of The Oremere Chronicles
Talum Press (imprint)
Episode: Six-Figure Income on One Book a Year: An Indie Author’s Slow-Release Strategy ft. Helen Scheuerer (EP#557 Classic Replay)
Rebecca Hefner
USA Today best-selling author, direct selling and wide publishing expert
Author / Direct selling advocate
Episode: How to Market Audiobooks Wide: Direct Sales, Spotify & Facebook Ads ft. Rebecca Hefner (EP#556)
Elizabeth O'Roark
Bestselling romance author discussed in-depth career journey and craft
Author
Episode: No Sugarcoating the Author Business ft. Bestselling Romance Author Elizabeth O’Roark (EP554)
Elana Johnson
USA Today best-selling author of Contemporary Beach Romance and Christian Cowboy Romance
Author
Episode: Inside a Prolific Author’s Daily Routine ft. Elana Johnson (Classic Replay EP#553)
Phil Marshall
Science fiction author, founder and CEO of Spoken
Spoken
Episode: Ethical Digital Narration: What It Means for Indie Authors ft. Phil Marshall of Spoken Press (EP#552)
Danielle Romero
Romance and urban fantasy author, uses Mexican-inspired pen name for romance
Independent author
Episode: Success Through Switching Genres – with Romance Author, Daniela Romero (Classic Replay EP#551)
Brad Andalman
Co-creator of Vellum, book formatting software
Vellum
Episode: Book Formatting Made Easy – with Brad Andalman of Vellum (EP#550)
Corinne O'Flynn
Founder of The Calm Entrepreneur
The Calm Entrepreneur
Episode: How to Run Your Author Business Without Losing Your Mind ft. Corinne O’Flynn (Classic Replay – EP#549)
Kait Nolan
USA Today best selling, RITA Award winning Mississippi author
Episode: SPA Girls Podcast – EP547 – Success Writing Small Town Romance – with USA Today Bestseller, Kait Nolan (Classic Replay)

Reviews

4.8 out of 5 stars from 168 ratings
  • Sooo good

    Your podcast feels so relatable and I just love it keep going girls!

    Apple Podcasts
    5
    ARApinkrose
    Australia6 months ago
  • Great guests, practical and fun

    These experienced romance authors really listen to and engage their impressive writer guests and are open about their own writing and publishing experiences. I love their authenticity and I always learn a lot and finish listening with things to consider. Love their Kiwi accents and their friendliness. Thanks team!

    Apple Podcasts
    5
    Sara Hartland
    Australiaa year ago
  • Delightful & Informative!

    Just discovered your podcast today & listened to my first episode. You are all absolutely delightful & I learned so much! Can’t wait to explore more. ⭐️⭐️⭐️⭐️⭐️ from a fellow author in Canada 🇨🇦

    Apple Podcasts
    5
    N_Halifax
    Canada2 years ago
  • Favorite!

    Great information, and lots of different viewpoints and perspectives. These authors give helpful insights, ask challenging questions, and always give great interviews. Having their unique takes on a particular topic is just one of the many reasons why I listen to every episode.

    Apple Podcasts
    5
    Leah Marie Ezra
    United States2 years ago
  • Hooray for the SPA girls!

    I love this podcast. It’s so interesting and informative but done in a relaxed, chatty way with a sense of humour so you never feel you’re being lectured at, especially as a newbie writer. It’s like having a group of friends giving you great advice. Plus the guests are always helpful too. Highly recommended xxx

    Apple Podcasts
    5
    Sister Winter
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Sound quality is occasionally variable, but content and guest quality are consistently strong.
Guests are described as insightful and well-prepared, with strong emphasis on indie publishing experience.
Listeners praise practical, actionable advice and the authentic, friendly vibe.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#130
New Zealand/Arts/Books
Apple Podcasts
#143
New Zealand/Arts
Apple Podcasts
#220
Ireland/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

How to Write a Book Series Readers Binge ft. Helen Scheuerer (Classic Replay EP#559)
Q: What role does the first book play in ensuring the rest of the series succeeds, especially with marketing and reader expectations?
The first book establishes world-building, tone, and core questions. It should deliver on its promise and set up open loops that entice readers to continue, while enabling clear marketing signals for ads and collaborations later on.
How to Write a Book Series Readers Binge ft. Helen Scheuerer (Classic Replay EP#559)
Q: What do you do when you're thinking about writing a new series, and what are you doing with this new series in terms of planning?
I start with extensive research, comp titles, and genre analysis, then shift to outlining the world and characters, while weaving in elements from previous series to create a coherent universe. I also use a structured outline template and a series bible to keep track of details across multiple books.
Six-Figure Income on One Book a Year: An Indie Author’s Slow-Release Strategy ft. Helen Scheuerer (EP#557 Classic Replay)
Q: What were the core elements of your first launch strategy for Heart of Mist?
She explains building a broad outreach to book bloggers, creating a professional media kit, leveraging cover and series parallels to trad authors, and using pre-orders plus a strong editorial process to generate early reviews and social proof.
From Zero to $100K per Month – A Prolific Author’s Business Strategy ft. Elana Johnson (EP#555 Classic Replay)
Q: How do you decide when to push a hard release vs a soft release?
Hard releases are reserved for moments when you have enough backlist and a long-term campaign plan. Soft releases spread the rollout to reduce risk and pressure, using newsletters and phased ads to maximize impact without burning out.
No Sugarcoating the Author Business ft. Bestselling Romance Author Elizabeth O’Roark (EP554)
Q: Okay, so Elizabeth, tell us all about how you got into self-publishing from being a medical writer to a steamy romance author.
She pivoted during a divorce, choosing to publish quickly with three young kids, moving from no editor to recognizing the need for editing, and rapidly publishing from 2013 onward to build her indie career.

Audience Metrics

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Frequently Asked Questions About SPA Girls Podcast

What is SPA Girls Podcast about and what kind of topics does it cover?

A lively show focused on self-publishing, indie publishing, and the business of writing craft. Across episodes, listeners get practical guidance on branding, cover design, newsletters, and marketing strategies; deep dives into productivity, genre switching, and how authors manage multiple brands or income streams; and timely discussions on AI in publishing, narration, and effective backlist monetization. Noteworthy strengths include author-led insights from bestselling romance and indie authors, actionable playbooks for launches and backlist revivals, and a candid, conversational vibe that blends humor with real-world publishing pragmatism.

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How many listeners does SPA Girls Podcast get?

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How many episodes of SPA Girls Podcast are there?

SPA Girls Podcast launched 11 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on SPA Girls Podcast?

Recent guests on SPA Girls Podcast include:

1. Helen Scheuerer
2. Rebecca Hefner
3. Elizabeth O'Roark
4. Elana Johnson
5. Phil Marshall
6. Danielle Romero
7. Brad Andalman
8. Corinne O'Flynn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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