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Artwork for Good. Better. Broker.

Good. Better. Broker.

Justin White
Mortgage Industry
Real Estate
United Wholesale Mortgage
Client Relationships
Refinancing
Social Media Marketing
Networking
Real Estate Agents
Client Education
Sales Techniques
Referrals
Loan Origination
Mortgage Brokerage
Loan Officers
Communication Strategies
Social Media
Client Experience
Sales Strategies
Customer Engagement
Lead Generation

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker. – your go-to source for expert advice from the best in the industry.From big cities to small towns and large companies to one-person shops, you’ll hear from brokers all across ... more

PublishesTwice monthlyEpisodes125Founded5 years ago
Number of ListenersCategories
BusinessManagementInvesting

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Artwork for Good. Better. Broker.

Latest Episodes

The following guest sits down with host Justin White:

•   Anthony Lee – CEO and Founder, Veterans Alliance Home Loans

Showing up For the Military Veteran Community Requires a Keen Understanding of the VA Loan

From the military to marathons to mort... more

YouTube

The following guest sits down with host Justin White:

•   Justin Kelly – President and CEO, CPF Mortgage

Why an Assembly Line Loan Process Helps Borrowers, Agents, and Staff Members

On the surface, delivering the same loan experience every time ma... more

YouTube

The following guests sit down with host Justin White:

•   Eric Wilson – Freddie Mac

•   Roger Moore – Loan Pronto

•   Jason Kindler and Aaron Bacus – First Coast Mortgage

•   Julie Grushoff – Clear Choice Lending

•   Jaxzann Riggs – The Mortgage Net... more

YouTube

The following guests sit down with host Justin White:

•   Allison Thenhaus – C2 Financial

•   Mahb Rahman – Safetrust Mortgage

•   Dakota Baisa – Powell Home Mortgage

•   Jessica Benge – Benge Mortgage

•   Lamont Harris – Harris Capital Mortgage

UW... more

YouTube

Key Facts

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Recent Guests

Anthony Lee
CEO and founder of ZAP Mortgage, Veterans Alliance Home Loans; former US Air Force member; endurance athlete
ZAP Mortgage; Veterans Alliance Home Loans
Episode: How to Serve Those Who Served Us | Episode 126
Justin Kelly
CEO and senior mortgage loan originator, CPF Mortgage (Tampa, Florida)
CPF Mortgage
Episode: Rinse and Repeat: Why Every Loan Experience Needs to Be the Same | Episode 125
Eric Wilson
Freddie Mac vice president
Freddie Mac
Episode: UWM LIVE! Megacast Part 2 | Episode 124
Roger Moore
President and founder
Loan Pronto
Episode: UWM LIVE! Megacast Part 2 | Episode 124
Aaron Bacus
Broker owner
First Coast Mortgage Funding
Episode: UWM LIVE! Megacast Part 2 | Episode 124
Jason Kindler
Broker owner
First Coast Mortgage Funding
Episode: UWM LIVE! Megacast Part 2 | Episode 124
Julie Grushoff
Mortgage loan originator
Clear Choice Lending
Episode: UWM LIVE! Megacast Part 2 | Episode 124
Jaxzann Riggs
Broker owner
The Mortgage Network
Episode: UWM LIVE! Megacast Part 2 | Episode 124
Kristen Genovese
Mortgage loan originator
CMS Mortgage Solutions
Episode: UWM LIVE! Megacast Part 2 | Episode 124

Host

Justin White
Host of Good Better Broker

Reviews

4.8 out of 5 stars from 81 ratings
  • So much value

    I love to hear these podcasts on my way to work. I always get a new idea or learn something new. It definitely brings value to my work and look forward to each new episode.

    Apple Podcasts
    5
    Lissette2381
    United States3 years ago
  • Real talk!

    Justin White is a great host! Having video conferenced with him personally, he puts his guests at ease. This shines through in the podcast as well. Great advice for anyone looking to ramp up their business!

    Apple Podcasts
    5
    BrandieO1981
    United States4 years ago
  • UWM is #1

    This is a fantastic way for mortgage brokers to learn from experts across the country. Share ideas, best practices, and Insights to how to maximize potential in your given market. Can’t wait to listen to more episodes to come!!!

    Apple Podcasts
    5
    Kyle Tess
    United States5 years ago
  • Great idea share

    Fairly new loan processor here. I just attended the UWM success track and they told us about this gem being released this week. What a great way to share ideas and get tips and tricks from people who have been in the business. This was a perfect way to spend my flight home. Looking forward to future episodes!

    Apple Podcasts
    5
    _KaMi BoO_<3
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

host helps put guests at ease, which comes through in the conversations
new listeners are excited to access tips and tricks from seasoned guests
listeners find practical value and new ideas each episode
great for mortgage pros to learn from experts across the country

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Talking Points

Recent interactions between the hosts and their guests.

UWM LIVE! Megacast Part 2 | Episode 124
Q: How does LPA choice change the underwriting experience for brokers?
LPA choice provides clearer top-level feedback (often turning cautions into accepts) and specifies actionable steps required to qualify, increasing the likelihood of loan approvals and reducing repeated rescores.
UWM LIVE! Megacast Part 2 | Episode 124
Q: What is Freddie Mac focusing on in today's housing market?
Freddie Mac is prioritizing affordability for both broader and low-to-moderate income borrowers and making the process easier through technology, tools, and underwriting systems to reduce costs and speed up decisions.
Rinse and Repeat: Why Every Loan Experience Needs to Be the Same | Episode 125
Q: What role does education play in this, especially for real estate partners and their teams?
Education positions the company as an expert, with regular trainings and seminars tailored to agents' needs, helping them grow their businesses while understanding how the loan process impacts their day-to-day work.
Rinse and Repeat: Why Every Loan Experience Needs to Be the Same | Episode 125
Q: You were telling me that brand and reputation come from the process that you guys have. Why do you feel that way?
Brand predictability matters because people form impressions from the experience, and a consistent, smooth process leads to positive perceptions, repeat business, and referrals.
Rinse and Repeat: Why Every Loan Experience Needs to Be the Same | Episode 125
Q: So tell us about how you've set it up, because there is a very structured way that you have the business running now. Tell us how it works.
Justin describes a three-gateway assembly-line approach: a validation team handling pre-approvals, a processing team moving loans through underwriting, and a closing team, with cross-training and backups to keep workflow steady and scalable.

Audience Metrics

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Frequently Asked Questions About Good. Better. Broker.

What is Good. Better. Broker. about and what kind of topics does it cover?

The show centers on practical strategies for mortgage professionals, with a strong emphasis on the broker channel, partnerships with real estate agents, and leveraging tech like AI and video to win business. Episodes frequently cover growth playbooks, client education, referral networks, and open collaboration between brokers and lenders, often framed through personal origin stories and leadership insights. A standout angle is the focus on relationship-driven sales, transparent compensation discussions, and scalable yet sustainable practices that emphasize serving clients first. Listeners can expect actionable tips on networking, open houses, content marketing, and team-building within the wholesale/broker ecosystem.

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How many listeners does Good. Better. Broker. get?

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To see how many followers or subscribers Good. Better. Broker. has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Good. Better. Broker.?

These podcasts share a similar audience with Good. Better. Broker.:

1. AIME Podcast Network
2. HousingWire Daily
3. Loan Officer Leadership
4. Loan Officer Freedom
5. The Loan Officer Podcast

How many episodes of Good. Better. Broker. are there?

Good. Better. Broker. launched 5 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Good. Better. Broker.?

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What guests have appeared on Good. Better. Broker.?

Recent guests on Good. Better. Broker. include:

1. Anthony Lee
2. Justin Kelly
3. Eric Wilson
4. Roger Moore
5. Aaron Bacus
6. Jason Kindler
7. Julie Grushoff
8. Jaxzann Riggs

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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