Rephonic
Artwork for Fruitbox

Fruitbox

Fruitnet
Driscoll's
Europe
Apple
Greenyard
Golden Delicious
Berries
United States
Supermarkets
Flavor
Pear
Retail Design
Prognosfruit
Pure Plant

Talking fresh fruits and vegetables with Fruitnet's Chris White.

Hosted on Acast. See acast.com/privacy for more information.

PublishesMonthlyEpisodes118Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Fruitbox

Latest Episodes

In the latest episode of Fruitbox, Chris White speaks to Kurt Ratschiller and Benjamin Laimer of ViP Val Venosta.

Golden Delicious remains a key variety for ViP, one of the largest growers and marketers of apples in Europe. The growers' association... more

In the latest episode of Fruitnet's conversation series Fruitbox, Chris White speaks to Hein Deprez, founder and executive director of Greenyard, one of the world's biggest fresh produce suppliers.

Deprez recently took the company he started more th... more

In the latest episode of Fruitnet's conversation series Fruitbox, Chris White is joined once again by Mark Landini, founder and creative director of Landini Associates, the Sydney-based retail and brand consultancy.

Four years after his first appear... more

The latest episode of Fruitnet's conversation series Fruitbox was recorded live at Prognosfruit 2025 in Angers, France, where Philippe Binard and Daniel Sauvaitre of the World Apple & Pear Association oversaw the delivery of this year's annual Europe... more

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Recent Guests

Kurt Ratschiller
Commercial Director, Vip Val Venosta
Vip Val Venosta
Episode: Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Benjamin Laimer
Marketing Director, Vip Val Venosta
Vip Val Venosta
Episode: Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Hein Deprez
Executive Chairman of Greenyard
Greenyard
Episode: Hein Deprez, Greenyard
Mark Landini
Founder and Creative Director of Landini Associates
Landini Associates
Episode: Mark Landini, Landini Associates
Daniel Sauvaitre
Apple grower and president of ANPP (France's National Apple and Pear Association)
ANPP - France
Episode: Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Philippe Binard
Secretary general of the World Apple and Pear Association and general delegate of Freshfel Europe
World Apple and Pear Association
Episode: Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Wyard Stomp
Managing Director of Driscoll's Europe, Middle East and Africa (EMEA)
Driscoll's
Episode: Wyard Stomp, Driscoll's of EMEA

Host

Chris White
Host of Fruitbox, introducing and guiding the interview

Reviews

4.9 out of 5 stars from 20 ratings
  • Astounding Content

    Can’t get enough, absolutely splendid! The episodes are engaging, insightful and thought provoking.

    Apple Podcasts
    5
    LibertyB2
    United Kingdom6 years ago
  • THE go-to podcast for the fresh produce industry

    Great podcasts, friendly language, really knowledgeable interviews with industry leaders. Essential listening if you’re in the fresh produce industry.

    Apple Podcasts
    5
    Neiliboy
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful and industry-leading discussions that elevate understanding of the fresh produce space.
High-quality conversations with clear takeaways for listeners in produce and retail sectors.
Practical interviews with top executives and strategists that help shape marketing and retail decisions.

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Talking Points

Recent interactions between the hosts and their guests.

Wyard Stomp, Driscoll's of EMEA
Q: How does this work for a company like Driscoll? How do you make that happen?
The process starts with a clear commitment to flavor and consumer delight, followed by substantial investment in breeding for taste, integrated testing, and co-located operations from seedling to harvest to ensure consistent quality and faster market delivery.
Wyard Stomp, Driscoll's of EMEA
Q: But isn't it going to be more of a struggle in Europe? I mean, here supermarkets dominate the category. They do in the US, of course, as well. But they dominate them in a different way...
He argues that the core problems are similar; the difference lies in execution. By simplifying, focusing on flavor, and improving the eating experience, Europe can unlock growth even as retailers emphasize private label and different dynamics.
Wyard Stomp, Driscoll's of EMEA
Q: And what are the lessons that you brought back with you from your time in the United States?
Wyard explains that the US market is generally more streamlined and consumer-focused, with growth driven by collaborating with partners across the value chain and reducing unnecessary complexities to emphasize sell-through, which he believes Europe can adopt to accelerate berry growth.
Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Q: How are you repositioning Golden Delicious to appeal to younger consumers?
Benjamin notes segmentation and marketing innovation as key, including the Apple Pairing program and presenting Golden Delicious in ways that create new tasting experiences and connect the apples to local cuisines, which helps reach a younger demographic.
Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Q: Tell me more about why Golden Delicious remains so important in Europe and what challenges it faces today.
Kurt explains that Golden Delicious is still the biggest variety in Europe and Italy, but it faces stiff competition from newer club varieties and climate-related quality issues, which necessitate segmentation and targeted packaging to maintain its lead.

Audience Metrics

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Frequently Asked Questions About Fruitbox

What is Fruitbox about and what kind of topics does it cover?

The show focuses on fresh fruits and vegetables, with in-depth conversations about branding, market dynamics, design-led retail, and sustainability across the produce value chain. Episodes frequently feature growers, industry leaders, and retail/brand experts discussing segmentation, packaging innovations, regional strategies, and the evolving consumer landscape. A notable strength is bringing senior-level perspectives from agriculture, retail design, and global trade, often linking practical industry challenges to broader trends in sustainability and convenience for shoppers.

Where can I find podcast stats for Fruitbox?

Rephonic provides a wide range of podcast stats for Fruitbox. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Fruitbox and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Fruitbox get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Fruitbox, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Fruitbox?

Rephonic provides comprehensive predictive audience data for Fruitbox, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Fruitbox have?

To see how many followers or subscribers Fruitbox has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Fruitbox?

These podcasts share a similar audience with Fruitbox:

1. The Fresh Produce Journal Podcast
2. Farming Today
3. The Food Programme
4. The Rest Is Politics
5. The Rest Is Politics: Leading

How many episodes of Fruitbox are there?

Fruitbox launched 6 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Fruitbox?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Fruitbox?

Rephonic pulls ratings and reviews for Fruitbox from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Fruitbox?

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What guests have appeared on Fruitbox?

Recent guests on Fruitbox include:

1. Kurt Ratschiller
2. Benjamin Laimer
3. Hein Deprez
4. Mark Landini
5. Daniel Sauvaitre
6. Philippe Binard
7. Wyard Stomp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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