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The Fresh Produce Journal Podcast

Fruitnet
Big 50
Middle East
Inflation
Taylor Farms
Ali Capper
Tom Bradshaw
Albert Bartlett
Potatoes
Eat-Lancet
Leeds, United Kingdom
Burgess Farms
Natures Way Foods
Fertiliser Prices
Horticulture
Chris Comerford
Strawberries
Veg Power
Apples
Fresh Produce Journal
Andy Murray

News, views and the insider scoop from the journalists behind the top stories affecting the UK fruit and veg sector, hosted by Nina Pullman.

Hosted on Acast. See acast.com/privacy for more information.

PublishesMonthlyEpisodes14Foundeda year ago
Number of ListenersCategories
MarketingBusiness NewsNewsBusiness

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Artwork for The Fresh Produce Journal Podcast

Latest Episodes

Which category has knocked the long-standing leader off the top of the FPJ Big 50 Products leaderboard? How have geopolitical conflict and inflation shaped the last year of fresh produce sales? And which categories have bucked the trend to see innova... more

Nina Pullman is joined by chief executive of the Fresh Produce Consortium, Nigel Jenney, to discuss how the upcoming EU-UK reset deal could spell trouble for imports from the rest of the world. While set to ease trade with Europe, the new plans could... more

In this complementary episode to the new People in Produce issue of FPJ, Nina, Michael and Fred share their top three most influential people in the sector today.

Plus, recruitment expert Max MacGillivray joins Nina to discuss a gap in the market fo... more

Nina Pullman is joined by Michael Barker to debate the pros and cons of the Easter price battle between Morrisons, Aldi and Lidl, with all three retailers cutting British veg lines to 4p. They consider the industry reaction at a time of rising produc... more

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Recent Guests

Max MacGillivray
Founder of recruitment firm Red Fox
Red Fox Recruitment
Episode: The most influential people in fresh produce
David Barker
Crop consultant for FlavourFresh Salads
FlavourFresh Salads
Episode: Price wars and production costs
Sven Badge
Associate head of research and knowledge exchange, chair of Greenhouse Innovation Consortium
Edge Hill University / Greenhouse Innovation Consortium
Episode: Price wars and production costs
Martin Emmett
Chair of the NFU Horticulture and Potatoes Board
NFU
Episode: The Middle East, resilience and the future of UK fresh produce
Carl Collen
Deputy Editor of Eurofruit magazine
Eurofruit magazine
Episode: Fruit delays, AI fears and why mascots should take to the streets
Fiona Robertson-Lock
From Fairshare, charity partner involved in redistribution
Fairshare
Episode: Mailbag: Vertical farming, food surplus and EAT-Lancet
Dan Parker
From VegPower, advocacy group focused on consumer awareness
VegPower
Episode: Mailbag: Vertical farming, food surplus and EAT-Lancet
Max McGillivray
From Beanstalk Global, expert on branding and marketing in fresh produce
Beanstalk Global
Episode: Mailbag: Vertical farming, food surplus and EAT-Lancet
Tim O'Malley
Chairman of Nationwide Produce
Nationwide Produce
Episode: Mailbag: Vertical farming, food surplus and EAT-Lancet

Host

Nina Pullman
Host of The Fresh Produce Journal Podcast, journalist and industry commentator

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Talking Points

Recent interactions between the hosts and their guests.

Mailbag: Vertical farming, food surplus and EAT-Lancet
Q: How can produce suppliers respond to Eat-Lancet messaging and support healthier diets while addressing access issues in food deserts?
Suppliers can monitor and align with retailer health initiatives, position fresh produce as a core part of health campaigns (not just supplements), and collaborate with government and retailers to improve affordability and access in underserved areas.
Mailbag: Vertical farming, food surplus and EAT-Lancet
Q: What practical steps can the fresh produce industry take to increase surplus redistribution to charities?
The panel notes existing engagement with charities like City Harvest and Fair Share is already strong, but suggests formalizing connections, creating easy donation pathways at points of sale or distribution, and encouraging a government-supported framework to enable smooth, efficient redistribution.
Andy Murray, Albert Bartlett and the spud that scored an ace
Q: Why is long-term partnership important, and who is the target audience?
The brand aims to reach Gen Z, young professionals, and families, leveraging Andy's broad appeal and authenticity to recruit younger shoppers while sustaining engagement across generations.
Andy Murray, Albert Bartlett and the spud that scored an ace
Q: What will the partnership look like and what activities is Andy involved in?
The partnership includes a television campaign in October, outdoor and in-store activations, and a broader role in content creation around food and an active lifestyle, with the Bring Out Your Best Sides tagline.
Andy Murray, Albert Bartlett and the spud that scored an ace
Q: First of all, how did this come about? Andy Murray, tell us how you got him.
John Hicks explains that Andy's involvement began after conversations at Cronmicks and a shared set of values, leading to a threefold partnership covering consumer advertising, long-term community work, and lifestyle messaging.

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Frequently Asked Questions About The Fresh Produce Journal Podcast

What is The Fresh Produce Journal Podcast about and what kind of topics does it cover?

This program serves as a sector-focused briefing on UK fruit and vegetable news, trends, and leadership moves, with roundtable-style discussions and expert interviews from industry insiders, growers, retailers, and journalists. Episodes frequently examine price dynamics, supply chain resilience, policy impacts, and marketing strategy, often featuring high-profile executive conversations (e.g., brand campaigns, retailer partnerships) and analysis of global events influencing UK produce. A notable strength is its insider access and practical takeaways for listeners in PR, marketing, and sponsorship roles, plus a willingness to tackle both macro issues and on-the-ground operational realities. The show tends to blend policy context, business st... more

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Which podcasts are similar to The Fresh Produce Journal Podcast?

These podcasts share a similar audience with The Fresh Produce Journal Podcast:

1. Farming Today
2. The Rest Is Politics

How many episodes of The Fresh Produce Journal Podcast are there?

The Fresh Produce Journal Podcast launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fresh Produce Journal Podcast?

Recent guests on The Fresh Produce Journal Podcast include:

1. Max MacGillivray
2. David Barker
3. Sven Badge
4. Martin Emmett
5. Carl Collen
6. Fiona Robertson-Lock
7. Dan Parker
8. Max McGillivray

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