From Lab to Label: The Scientification of Consumer Brands
CitruslabsWelcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlig... more
| Publishes | Twice monthly | Episodes | 50 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Health & Fitness | |||
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Latest Episodes
You've read the label. You've taken the pill. But do you actually know if it's working?
In this episode, Susanne sits down with Dr. Shilpa Raut, VP of Research and Development at Cymbiotika. Drawing on years at pharmaceutical giants like Novartis an... more
In this episode, Susanne sits down with Sue Delegan, co-founder and CEO of Brutus Broth, to share how a rescued dog named Brutus inspired a pet wellness brand now found in more than 20,000 retail locations. Sue walks through the early days of turning... more
In this episode, Susanne sits down with Kasia Feng, General Manager at Green Chef, and Kimberley Sukhum, Head of Science at Tiny Health, to uncover how biomarkers are changing the bar for clinical evidence in consumer wellness. From weight and choles... more
In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic brand. Drawing on her experience across Johnson & Johnson, Pfizer, GSK, and Haleon, Bindu shares wh... more
About a year ago, Susanne sat down with Marc Washington, former CEO and now Founder Emeritus of Supergut, for a thoughtful conversation on how science and personal experience helped shape one of the most talked-about brands in gut health. Marc shares... more
In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail. Caroline shares what retail buye... more
In this episode, Susanne sits down with Kirsten Karchmer, CEO of Conceivable, to talk about why fertility challenges seem to be rising and what women can do before IVF becomes the default option. Drawing on 25 years as a fertility acupuncturist, Kirs... more
In this episode, Susanne chats with co-founders Terry Chang and Dr. Ulrike Kaunzner of Two Moons, a women’s health brand focused on PMS and PMDD through seed cycling. With Terry’s legal background and Ulrike’s work as a neurologist and assistant prof... more
Key Facts
Reviews
- Great insights for any founder
Love hearing all the amazing stories from great founders and leaders across tons of different industries! Very insightful and encouraging
Apple Podcasts5Bbrock13
United States2 years ago - Wonderful for a behind-the-scenes look at clinical trials
I enjoy the interview format to get a closer look at brands who are choosing clinical research for their products. It’s really shaped my perspective in how I select supplements, skincare, and superfoods now. If they don’t have clinical research to back up their claims, then what kind of confidence do they have in their product?
Apple Podcasts5CnskdoccnsUnited States3 years ago
Top Health & Fitness Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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this podcast launched 3 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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