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Flourish Academy Podcast

Heather Lahtinen
Photography
Mindset
Elevate
Photography Business
Flourish Academy
Self-Improvement
Entrepreneurship
Coaching
Business Growth
Self-Concept
Pricing Strategies
Mindset Coaching
Elevate Program
Personal Development
Marketing
Personal Growth
Marketing Strategies
Client Relationships
Imposter Syndrome
Pet Photography

Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way."

PublishesWeeklyEpisodes100Founded8 years ago
Number of ListenersCategories
Self-ImprovementEducation

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Artwork for Flourish Academy Podcast

Latest Episodes

In this episode, Heather sits down with her good friend Nicole Begley for an honest conversation about productivity, efficiency, and why there is no one-size-fits-all approach to running a business. They share their vastly different ways of managing ... more

In this episode, Heather reveals what she believes is the number one reason photographers struggle to find clients—and it has far less to do with the economy, algorithms, competition, or pricing than you might think. She breaks down how your expectat... more

In this episode, Heather sits down with longtime Elevate member Susie Inverso of Crimson Cat Studios to unpack a sales conversation that didn't go quite as expected. What started as a discussion about pricing an end-of-life pet session quickly reveal... more

In this deeply personal episode, Heather shares a real-time look inside one of her recent business meltdowns—complete with frustration, self-doubt, emotional overwhelm, and the mindset work required to move through it. Through three raw recordings pu... more

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Recent Guests

Shelbi Nicole Imagery
Dog and equine photographer featured in Elevate; specializes in artwork-focused experiences
Shelbi Nicole Imagery
Episode: Podcast Ep 413 - The Exact Steps Necessary for a Successful Model Call
Marty Pearson
Friend and guest, Critter Pics photographer and Elevate member
Critter Pics
Episode: Podcast Ep 400 - What Happens When You Don't Give Up on Yourself
Karly Coleman
Pet and equine photographer; Elevate member
Self-employed photographer; Elevate member
Episode: Podcast Ep 393 - The Decision That Changed Everything: Karley's Journey Begins
Kelly McNamara
Founder and chief treat officer of Kelly Mac Studios; pet photographer
Kelly Mac Studios
Episode: Podcast Ep 382 - The Missing Piece: How Kelly Transformed Her Photography Business
Jess Wasik
Pet photographer with high-value sales and strong client-servicing focus
Independent Photographer
Episode: Podcast Ep 381 - The Anatomy of an $8,000 Sale: Mindset, Marketing & Pricing
Katie Carmichael
Pet photographer focused on pets and families, pricing and mindset expert in the episode
Independent Photographer
Episode: Podcast Ep 381 - The Anatomy of an $8,000 Sale: Mindset, Marketing & Pricing
Marcy Frye
Pet photographer, dog-focused sessions, expert in packaging and pricing
Independent Photographer
Episode: Podcast Ep 381 - The Anatomy of an $8,000 Sale: Mindset, Marketing & Pricing
Connor Walberg
SEO educator for photographers; runs Simple SEO membership
connorwalberg.com
Episode: Podcast Ep 380 - Mindset Meets Marketing: How SEO Can Grow Your Photography Business
Alison Chamerelle
Pet photographer based in San Diego, California.
Episode: Podcast Ep 355 - Photographers Unfiltered: A true story of an unhappy client

Hosts

Heather Lahtinen
Host of Flourish Academy Podcast; host and founder, Flourish Academy
Nicole Begley
Co-host of Flourish Academy Podcast and photographer/entrepreneur
Heather Laughton
Host of Flourish Academy Podcast; Host and founder, Flourish Academy

Reviews

4.9 out of 5 stars from 72 ratings
  • Love. This. Podcast.

    I listened to your interview with Marty yesterday—SO informative! The one statement that hit me square in my brain exactly where it needed to land was “inconsistency creates anxiety”.

    BOOM. 👏🏻

    Apple Podcasts
    5
    Connie Shuffett
    United States4 months ago
  • Feels like sitting down to coffee with your bestie mentor!

    Heather is such a wealth of knowledge for people wanting to grow their business! Whether you’re brand new or established, Heather has something incredible to share in her episodes. I love her mindset talks and how she really just tells it like it is. You won’t regret listening to this show and will find yourself eager for the next episode to drop!!

    Apple Podcasts
    5
    Tavia Redburn
    United States4 years ago
  • A Must Listen for Mindset Help!

    I look forward to Heather’s podcast every single week! Heather is so real about everything going on and she really cares about her listeners and helping them grow in their business and personal lives. She really is a Mindset Maven. :-) You will not be disappointed with the Flourish Academy podcast!

    Apple Podcasts
    5
    SuperGirl_30
    United States5 years ago
  • Weekly Motivation

    Thank you Heather for sharing your encouraging topics and weekly wisdom. I love how authentic you are. It feels like I’m listening to a great friend every week.

    Apple Podcasts
    5
    kimelizabethphotography
    United States5 years ago
  • This will light your fire!

    This podcast truly helped kick me out of the lowest point in my photography career. Heather and Mara are an unmatched duo that can make you laugh and really make you think. I’m so grateful that they take time out of their lives to sit down and do this podcast. I cannot stress enough the value of this show and how much it has changed things for me in the last few weeks. This is for EVERYONE in any stage of their photography career!

    Apple Podcasts
    5
    Chofferwithlove
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The Elevate coaching angle is a strong draw for ongoing learning and community support.
Shows emphasis on emotional regulation and leadership during challenging moments resonates with listeners.
Listeners praise actionable mindset content and practical business strategies.
Audiences value authentic, mentor-like guidance and real-world stories from photographers.

Top Self-Improvement Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Podcast Ep 374 - Should you always follow a "proven system" in regards to pricing?
Q: What should my mindset be toward friction when investing in education or programs?
Frictions are part of growth; rather than avoiding friction, anticipate and work through it with support from the program and your coach. The goal should be to use friction as a learning catalyst and to structure actions that move you forward rather than chasing a frictionless path.
Podcast Ep 374 - Should you always follow a "proven system" in regards to pricing?
Q: Should I go with the proven system or go with my gut?
There is no universal right choice; assess whether the proven system aligns with what you actually want to sell and be willing to experiment. The gut can signal the next best step, but expecting a frictionless outcome is misguided. The hosts encourage testing and personal adaptation rather than blind adherence to a template.
Podcast Ep 382 - The Missing Piece: How Kelly Transformed Her Photography Business
Q: What were your thoughts when you first heard the Model, and how did it change your approach to sales and pricing?
It was a light bulb moment and a turning point; I realized that my thoughts dictated my sales results, and once I aligned my mindset with the model, sales followed more naturally and with greater conviction.
Podcast Ep 381 - The Anatomy of an $8,000 Sale: Mindset, Marketing & Pricing
Q: How do the guests approach marketing to sustain client acquisition?
Strategies include a mix of in-person networking, referrals, community events, and intentional follow-up calls; emphasis is on authentic service, not aggressive selling, and leveraging Elevate education for ongoing accountability.
Podcast Ep 381 - The Anatomy of an $8,000 Sale: Mindset, Marketing & Pricing
Q: What was the highest sale one guest achieved and what did it include?
Jess's guest reported a high sale around $23,000 featuring multiple wall art pieces across rooms, an album, and upgrades designed to maximize value for the client, with the client ultimately deciding to proceed.

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Frequently Asked Questions About Flourish Academy Podcast

What is Flourish Academy Podcast about and what kind of topics does it cover?

The show centers on mindset, leadership, and practical strategies for growing creative and photography-based businesses. Across recent episodes, co-hosts explore emotional intelligence, burnout prevention, visibility, pricing psychology, and sustainable growth, often tying personal development to tangible business outcomes. A distinctive thread is the integration of coaching programs (notably Elevate) and concrete frameworks that listeners can apply to client conversations, pricing decisions, and daily workflows. The format blends personal stories with actionable steps, interviews, and book-inspired insights, making it appealing to practitioners who want mindset work that directly supports revenue and impact. A recurring strength is deliver... more

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Which podcasts are similar to Flourish Academy Podcast?

These podcasts share a similar audience with Flourish Academy Podcast:

1. Freedom Focus Photography
2. The Pet Photographers' Journal
3. Profitable Photographer Podcast
4. PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
5. This Can't Be That Hard

How many episodes of Flourish Academy Podcast are there?

Flourish Academy Podcast launched 8 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Flourish Academy Podcast?

Recent guests on Flourish Academy Podcast include:

1. Shelbi Nicole Imagery
2. Marty Pearson
3. Karly Coleman
4. Kelly McNamara
5. Jess Wasik
6. Katie Carmichael
7. Marcy Frye
8. Connor Walberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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