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Artwork for This Can't Be That Hard

This Can't Be That Hard

Annemie Tonken
Photography
Photography Business
Entrepreneurship
Business Strategies
Customer Service
Associate Programs
Work-Life Balance
Business Growth
Flash Photography
Life Design
Affiliate Marketing
Goal Setting
Client Management
Marketing
Kim Hildebrand
Catskills, New York
Raleigh-Durham-Chapel Hill
Freelancing
Six Figure Creative Podcast
Natural Light Photography

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your v... more

PublishesWeeklyEpisodes356Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for This Can't Be That Hard

Latest Episodes

Organization is not just about what your clients see… it's also about how your business feels to you.

In this episode, we dive deeper on our organization theme by looking at internal systems… the behind the scenes structure that keeps everything run... more

Organization isn’t just about tidy desks and color coded planners… it’s about how your business feels to your clients. This episode is part two of our organization series, and we’re digging into external organization… the systems, workflows, and proc... more

What if the secret to a calmer, more creative business isn’t another color-coded planner or a prettier desk, but a system that actually works for you - quirks, chaos, and all? If you’ve ever felt like organization is just another thing on your to-do ... more

If you’ve been following along with our systems theme, you’ve already worked through marketing, sales, and fulfillment, the three core systems that can absolutely run your business. But even with those dialed in, many photographers still feel stuck o... more

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Recent Guests

Erin Wissig
A systems strategist and photography specific VA who helps photographers build custom workflows.
ErinWissig.com
Episode: 355 - External Organization: The Secret to Client Confidence with Erin Wissig
Ashley Pendergraft
An Airtable and Automation expert focused on helping entrepreneurs manage their workflows effectively.
Systems Over Stress
Episode: 354 - The Importance of Organizing your Business with Ashley Pendergraft
Ina Jalil
Professional pet photographer specializing in outdoor dog photography.
Ina J Photography
Episode: 339 - From Finance to Full-Time Pet Photographer with Ina Jalil
Lydia Fine
Photographer and digital marketing pro with over 20 years of experience
Apollo and Ivy
Episode: 338 - Get Found First on Google with Lydia Fine
Emily Kim
Photographer, educator, and former software engineer.
emilykim.co
Episode: 336 - Running Successful Brand Sessions with Emily Kim
Laylee Emadi
A speaker, educator, and conference host who helps entrepreneurs teach effectively.
Founder of The Creative Educator Conference and The Educator's Lounge
Episode: 334 - Amplify your Voice; Amplify your Business with Laylee Emadi
Michelle Franzetti
A wedding and boudoir photographer, former Parks & Rec coordinator
Episode: 332 - The Gathering Effect with Michelle Franzetti
Angelica Pompy
Boudoir photographer and business coach specializing in empowering women in business and photography.
Pompy Portraits
Episode: 330 - Networking like a Pro with Angelica Pompy
Melissa Rich
Former photographer turned systems strategist and workflow consultant helping photographers streamline their business operations.
Virtually Done Systems
Episode: 329 - 4 Time-Saving Automations for Photographers with Melissa Rich

Host

Annemie Tonken
Host of a show focused on practical strategies for photography business management. Annemie emphasizes no-fluff, actionable content that supports photographers in scaling their businesses with clarity and purpose.

Reviews

4.9 out of 5 stars from 198 ratings
  • The Push I Needed

    ⭐️⭐️⭐️⭐️⭐️

    This Can’t Be That Hard is always packed with valuable, inspiring content. Annemie consistently brings on incredible guests, and I just finished the episode with Angelia Pompy - wow. The conversation around networking was so relatable (the “networking scaries” are real!) and also so motivating. I feel encouraged and ready to put myself out there. Highly recommend this podcast to any creative entrepreneur!

    Apple Podcasts
    5
    Kate DeCoste
    United States6 months ago
  • Relatable and inspiring

    Thanks for sharing some really useful tips and bite size information to start on some strategies. I’ve just booked into your “Business Plan Glow up” module!

    Apple Podcasts
    4
    Suzi_A
    Australiaa year ago
  • Best photography business podcast out there!

    I have been listening to TCBTH since the beginning. Practical, actionable episodes that always leave me with things to think about and steps to take to accomplish a new goal. I was thrilled to be invited as a guest for Episode 203 — The Art of Fine Art School Portraits with Lindsey Turner. Thank you Annemie for all you share to lift up other photographers.

    Apple Podcasts
    5
    Kheric
    United Statesa year ago
  • Finally!!

    Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.

    Apple Podcasts
    5
    CelesteL29
    United States2 years ago
  • No better way to upskill and upgrade your business

    I could go back and list all the ways my business has improved from listening to TCBTH, but it would take a few days to write and your eyes would get tired reading it. 😀😝 Because—and I’m not blowing smoke— there is SO MUCH amazing information in this podcast. She’s entertaining and full of expertise on systems and process and marketing and so much more. Annemie knows what makes a good podcast—great audio quality, great vocal quality, an on-topic interview that doesn’t go on random tangents, an... more

    Apple Podcasts
    5
    Liddyiowa
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Recognized for its practical approach to complex topics in photography business management.
Listeners appreciate the supportive community aspect and the relatable content provided by the host and guests.
Packed with valuable, inspiring content and actionable advice for photographers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

355 - External Organization: The Secret to Client Confidence with Erin Wissig
Q: Are there any other sort of steps or, or actually, I guess I would broaden that question to be for people who do have some of this built, but they feel like there are some sticky points? What are your recommendations for tackling that?
We're going to start with that website, even for our more established people, and just kind of do a quick run through of it. Make sure that all of those pieces are working for you.
355 - External Organization: The Secret to Client Confidence with Erin Wissig
Q: So when you're working with a new photographer, new client to you, tell me a little bit about where you start when it comes to this, like dialing in the client experience from an organization perspective.
The first thing I look at is what all are you offering or what do you want to offer, right? Sometimes it's because they are expanding, so we want to take in a holistic approach.
348 - Smarter, Simpler Marketing for Photographers with Kim Box
Q: What's the biggest bang for your buck in marketing as a momtographer?
Creating systems for your marketing rather than relying on a single strategy is key. Focus on email marketing while also creating buzzworthy events to engage your audience.
344 - Advice to Your Past Self (Reset)
Q: What advice would you tell yourself if you were starting your photography business?
Stick with your established policies and don't feel pressured to give away too much for free.
344 - Advice to Your Past Self (Reset)
Q: What advice would you give your younger self or maybe to somebody that's just starting out?
Don't compare yourself to other photographers who are farther along on their journey, and don't blindly copy their pricing.

Audience Metrics

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Frequently Asked Questions About This Can't Be That Hard

What is This Can't Be That Hard about and what kind of topics does it cover?

Focused on the intersection of photography and business, the content is designed to empower photographers regardless of their level of experience. By offering detailed, step-by-step strategies and actionable insights, each episode addresses various aspects of running a photography business, such as marketing, pricing, client management, and personal development. The host emphasizes a no-fluff approach, ensuring that listeners leave each episode with tangible takeaways. Throughout the series, there are frequent definitions and explanations intended for those who may feel overwhelmed by the intricacies of operating a business, providing a supportive community feel that resonates strongly with both aspiring and established photographers.

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Which podcasts are similar to This Can't Be That Hard?

These podcasts share a similar audience with This Can't Be That Hard:

1. Shoot It Straight
2. Get Booked: A Photography Marketing Podcast
3. Business-First Creatives
4. Photo Fuel | The Vision, Art, and Business of Family Photography
5. Family Photographer Marketing Podcast

How many episodes of This Can't Be That Hard are there?

This Can't Be That Hard launched 6 years ago and published 356 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This Can't Be That Hard?

Recent guests on This Can't Be That Hard include:

1. Erin Wissig
2. Ashley Pendergraft
3. Ina Jalil
4. Lydia Fine
5. Emily Kim
6. Laylee Emadi
7. Michelle Franzetti
8. Angelica Pompy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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