This Can't Be That Hard
Annemie TonkenYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your v... more
| Publishes | Weekly | Episodes | 384 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
This week, we're shifting gears. The busy season is upon us, and from now straight through the holidays, we're all going to be chasing our tails in one way or another - with marketing, with sessions, or even just with general pre- and mid-holiday cha... more
Here's something see all the time (and have fully been guilty of myself): you run a marketing campaign, it does what it does, and by the time it's over, you don't want to think about it any more... you're just onto the next thing. You skip the debri... more
You know that feeling when you get a client email, a phone call, or even just an inquiry and your heart starts racing... Maybe it's excitement, maybe it's fear, or maybe it's a combination of the two, but according to our nervous system, it's all the... more
Most restaurant menus have a handful of apps, a handful of entrees, and a handful of desserts: enough to give people choices and accommodate dietary restrictions, but not so many that people get overwhelmed.
So why do most of us limit our photograph... more
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- Generous and invaluable advice
I’ve learned so much from this podcast, if you were like me where you know you’re photos are good but the business side was falling flat on it’s face, defo hit play on this!
Apple Podcasts5McDucks79
United Kingdom5 months ago - The Push I Needed
⭐️⭐️⭐️⭐️⭐️
This Can’t Be That Hard is always packed with valuable, inspiring content. Annemie consistently brings on incredible guests, and I just finished the episode with Angelia Pompy - wow. The conversation around networking was so relatable (the “networking scaries” are real!) and also so motivating. I feel encouraged and ready to put myself out there. Highly recommend this podcast to any creative entrepreneur!
Apple Podcasts5Kate DeCoste
United Statesa year ago - Relatable and inspiring
Thanks for sharing some really useful tips and bite size information to start on some strategies. I’ve just booked into your “Business Plan Glow up” module!
Apple Podcasts4Suzi_A
Australia2 years ago - Best photography business podcast out there!
I have been listening to TCBTH since the beginning. Practical, actionable episodes that always leave me with things to think about and steps to take to accomplish a new goal. I was thrilled to be invited as a guest for Episode 203 — The Art of Fine Art School Portraits with Lindsey Turner. Thank you Annemie for all you share to lift up other photographers.
Apple Podcasts5KhericUnited States2 years ago - Finally!!
Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.
Apple Podcasts5CelesteL29United States2 years ago
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #126 | United States/Business/Marketing |
Apple Podcasts | #92 |  Canada/Business/Marketing |
Apple Podcasts | #134 | Australia/Business/Marketing |
Apple Podcasts | #73 |  Belgium/Business/Marketing |
Apple Podcasts | #78 |  New Zealand/Business/Marketing |
Apple Podcasts | #90 |  Israel/Business/Marketing |
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Frequently Asked Questions About This Can't Be That Hard
What is This Can't Be That Hard about and what kind of topics does it cover?
The show targets photographers who want pragmatic, repeatable systems to run a profitable, sustainable business. Episodes mix pricing strategies, marketing alignment, client experience, and operational automation, with a steady emphasis on actionable frameworks and real-world case studies. Guests range from copywriters and brand strategists to photographers who scaled with structured offerings, memberships, and scalable workflows. A notable throughline is making business decisions simpler and more humane, using clear CTAs, and staying true to personal values while growing profitability. The format often centers on hands-on tactics, from pricing and sales conversations to tech stacks and AI-assisted workflows, with host-led guidance and acti... more
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How many listeners does This Can't Be That Hard get?
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What are the audience demographics for This Can't Be That Hard?
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Which podcasts are similar to This Can't Be That Hard?
These podcasts share a similar audience with This Can't Be That Hard:
1. Shoot It Straight
2. Get Booked: A Photography Marketing Podcast
3. Business-First Creatives: Client Experience & Systems for Service Providers
4. Photo Fuel | The Vision, Art, and Business of Family Photography
5. Oh Shoot! with Cassidy Lynne
How many episodes of This Can't Be That Hard are there?
This Can't Be That Hard launched 7 years ago and published 384 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on This Can't Be That Hard?
Recent guests on This Can't Be That Hard include:
1. Courtney Fanning
2. Ashley Rose
3. Naomi Boyer
4. Jenn Chen
5. Allison Maxwell
6. Corey Potter
7. Angelica Pompey
8. Nicole Begley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.