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This Can't Be That Hard

Annemie Tonken
Photography
Photography Business
Entrepreneurship
Business Strategies
Customer Service
Associate Programs
Business Growth
Work-Life Balance
Flash Photography
Life Design
Affiliate Marketing
Goal Setting
Client Management
Marketing
Kim Hildebrand
Raleigh-Durham-Chapel Hill
Catskills, New York
Six Figure Creative Podcast
Freelancing
Natural Light Photography

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your v... more

PublishesWeeklyEpisodes363Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for This Can't Be That Hard

Latest Episodes

What if "Just raise your prices" is the wrong advice for right now?

That's a question a lot of photographers have been sitting with lately - and honestly, it's one worth taking seriously. When budgets feel tight and bookings feel uncertain, the stan... more

What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it?

In this episode, Annemie and Dayna get a little theatrical to break down one of the most important (and... more

Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and suddenly that McDonald's sign is the only thing you can see.

That's how marketing works: you're not in... more

For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook was fairly clear. These days, though, the landscape has shifted…

With the proliferation of AI to... more

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Recent Guests

Corey Potter
Former wedding photographer turned SEO educator for photographers
Fuel Your Photos
Episode: 360 - SEO in the Age of AI with Corey Potter
Angelica Pompey
Networking expert featured in a pep talk
Episode: 359 - Big, Bold Marketing Moves
Nicole Begley
Photography educator known for charitable marketing
Episode: 359 - Big, Bold Marketing Moves
Dayna Schaaf
Marketing Director at This Can't Be That Hard; guest host
This Can't Be That Hard
Episode: 358 - March Marketing Madness! Guest host: Dayna Schaaf
Tiffany Bastian
Accountant with over 20 years of experience specializing in working with photographers
Bastian Accounting
Episode: 357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian
Stacey Rolfe
Founder of Tidy Tog and Tog Hub, a business helping photographers with organizational systems and CRM setups
Tidy Tog and Tog Hub
Episode: 356 - Internal Organization: Building Your Business Brain with Stacey Rolfe
Erin Wissig
A systems strategist and photography specific VA who helps photographers build custom workflows.
ErinWissig.com
Episode: 355 - External Organization: The Secret to Client Confidence with Erin Wissig
Ashley Pendergraft
An Airtable and Automation expert focused on helping entrepreneurs manage their workflows effectively.
Systems Over Stress
Episode: 354 - The Importance of Organizing your Business with Ashley Pendergraft
Leah O'Connell
Thoughtful host and photographer
Photo Fuel
Episode: 345 - The Art of Building a Business That Lasts with Leah O'Connell

Host

Annemie Tonken
Host of a show focused on providing actionable strategies and systems for photographers to successfully manage their businesses. Known for her straightforward, no-fluff approach, Annemie shares her insights and encourages listeners to embrace their entrepreneurial journey.

Reviews

4.9 out of 5 stars from 200 ratings
  • The Push I Needed

    ⭐️⭐️⭐️⭐️⭐️

    This Can’t Be That Hard is always packed with valuable, inspiring content. Annemie consistently brings on incredible guests, and I just finished the episode with Angelia Pompy - wow. The conversation around networking was so relatable (the “networking scaries” are real!) and also so motivating. I feel encouraged and ready to put myself out there. Highly recommend this podcast to any creative entrepreneur!

    Apple Podcasts
    5
    Kate DeCoste
    United States8 months ago
  • Relatable and inspiring

    Thanks for sharing some really useful tips and bite size information to start on some strategies. I’ve just booked into your “Business Plan Glow up” module!

    Apple Podcasts
    4
    Suzi_A
    Australiaa year ago
  • Best photography business podcast out there!

    I have been listening to TCBTH since the beginning. Practical, actionable episodes that always leave me with things to think about and steps to take to accomplish a new goal. I was thrilled to be invited as a guest for Episode 203 — The Art of Fine Art School Portraits with Lindsey Turner. Thank you Annemie for all you share to lift up other photographers.

    Apple Podcasts
    5
    Kheric
    United Statesa year ago
  • Finally!!

    Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.

    Apple Podcasts
    5
    CelesteL29
    United States2 years ago
  • No better way to upskill and upgrade your business

    I could go back and list all the ways my business has improved from listening to TCBTH, but it would take a few days to write and your eyes would get tired reading it. 😀😝 Because—and I’m not blowing smoke— there is SO MUCH amazing information in this podcast. She’s entertaining and full of expertise on systems and process and marketing and so much more. Annemie knows what makes a good podcast—great audio quality, great vocal quality, an on-topic interview that doesn’t go on random tangents, an... more

    Apple Podcasts
    5
    Liddyiowa
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the practical and actionable advice provided, which makes complex business topics more approachable.
The show is regarded as a supportive resource for creative entrepreneurs, especially photographers, seeking to enhance their business practices.
Feedback often highlights the host's clear communication style and ability to foster meaningful discussions with guests, adding value to the listening experience.
Many listeners express that the podcast helps alleviate feelings of overwhelm by providing structured insights into running a photography business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

360 - SEO in the Age of AI with Corey Potter
Q: What role do social profiles and local directories play in being discoverable?
Be everywhere with consistent messaging across profiles (Facebook, Yelp, Instagram, YouTube, etc.). Join relevant professional directories to signal expertise, and use editorial collaborations to earn mentions and links that Google and AI can trust.
360 - SEO in the Age of AI with Corey Potter
Q: How should photographers approach the AI-overview era and ranking in AI searches?
Aim to be present in AI overviews by aligning content with nuanced queries that AI tends to summarize. Use structured, explicit content and avoid relying solely on AI. If you're ranking well organically, that helps your AI overview visibility; otherwise, craft content to target specific, less competitive queries.
360 - SEO in the Age of AI with Corey Potter
Q: What do we gotta do on the other side, Corey? What's the magic sauce on our websites, on our blogs? Like, how are we reaching those people when they are Googling or querying?
Start with fundamentals: design pages that target specific searchers, create specialty landing pages for each niche, and build a clear page hierarchy (H1 for main topic, H2s for subtopics, etc.). Then focus on page titles and actionable content that aligns with what the searcher is seeking, while ensuring consistency and proof across the web.
357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian
Q: What is the first step you recommend for better financial organization?
The first step is to separate personal and business finances to gain clarity on revenue and expenses, helping manage finances more effectively.
357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian
Q: What are the common challenges photographers face with financial organization?
Photographers often feel shame or embarrassment regarding their financial disorganization, which can stem from a lack of understanding or anxiety about financial management.

Audience Metrics

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Frequently Asked Questions About This Can't Be That Hard

What is This Can't Be That Hard about and what kind of topics does it cover?

Targeted towards photographers aiming to effectively manage their businesses, this podcast covers a broad range of topics essential for success in the photography industry. The host emphasizes actionable strategies and systems that help listeners navigate the challenges of running a business, such as financial organization, marketing techniques, client management, and the importance of establishing a sustainable income. The unique mix of practical advice, emotional support, and expert insights from guests makes it stand out as a valuable resource for both novice and seasoned photographers alike. Listeners can expect to gain clarity on complex subjects while enjoying a relatable and friendly atmosphere.

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Which podcasts are similar to This Can't Be That Hard?

These podcasts share a similar audience with This Can't Be That Hard:

1. Shoot It Straight
2. Get Booked: A Photography Marketing Podcast
3. Business-First Creatives
4. Photo Fuel | The Vision, Art, and Business of Family Photography
5. Oh Shoot! with Cassidy Lynne

How many episodes of This Can't Be That Hard are there?

This Can't Be That Hard launched 6 years ago and published 363 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This Can't Be That Hard?

Recent guests on This Can't Be That Hard include:

1. Corey Potter
2. Angelica Pompey
3. Nicole Begley
4. Dayna Schaaf
5. Tiffany Bastian
6. Stacey Rolfe
7. Erin Wissig
8. Ashley Pendergraft

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