This Can't Be That Hard
Annemie TonkenYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your v... more
| Publishes | Weekly | Episodes | 350 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
We're kicking 2026 off with some big milestones around here! At the time this goes live, we're crossing the six year anniversary of the launch of Simple Sales and the almost six-year anniversary of the podcast. On top of that, we recently crossed hal... more
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For our final episode of the year, I’m resharing a conversation I had with Jill Smith on The Business Focused Photograp... more
Marketing can feel like a mystery sometimes… especially when you’re trying to figure out what actually works versus what just burns time.
This week, I’m resharing a conversation I had with Kim Box on The Motherhood Anthology Podcast where we talked ... more
AI is everywhere right now… and whether it excites you or makes you want to pull the covers over your head, it’s here to stay.
This week, I’m resharing a conversation I had with my friend Colie James on her podcast Business First Creatives. Colie is... more
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Reviews
- The Push I Needed
⭐️⭐️⭐️⭐️⭐️
This Can’t Be That Hard is always packed with valuable, inspiring content. Annemie consistently brings on incredible guests, and I just finished the episode with Angelia Pompy - wow. The conversation around networking was so relatable (the “networking scaries” are real!) and also so motivating. I feel encouraged and ready to put myself out there. Highly recommend this podcast to any creative entrepreneur!
Apple Podcasts5Kate DeCoste
United States5 months ago - Relatable and inspiring
Thanks for sharing some really useful tips and bite size information to start on some strategies. I’ve just booked into your “Business Plan Glow up” module!
Apple Podcasts4Suzi_A
Australiaa year ago - Best photography business podcast out there!
I have been listening to TCBTH since the beginning. Practical, actionable episodes that always leave me with things to think about and steps to take to accomplish a new goal. I was thrilled to be invited as a guest for Episode 203 — The Art of Fine Art School Portraits with Lindsey Turner. Thank you Annemie for all you share to lift up other photographers.
Apple Podcasts5KhericUnited Statesa year ago - Finally!!
Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.
Apple Podcasts5CelesteL29United States2 years ago - No better way to upskill and upgrade your business
I could go back and list all the ways my business has improved from listening to TCBTH, but it would take a few days to write and your eyes would get tired reading it. 😀😝 Because—and I’m not blowing smoke— there is SO MUCH amazing information in this podcast. She’s entertaining and full of expertise on systems and process and marketing and so much more. Annemie knows what makes a good podcast—great audio quality, great vocal quality, an on-topic interview that doesn’t go on random tangents, an... more
Apple Podcasts5LiddyiowaUnited States2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #147 | United States/Business/Marketing |
Apple Podcasts | #92 | Australia/Business/Marketing |
Apple Podcasts | #61 |  Switzerland/Business/Marketing |
Apple Podcasts | #178 |  Belgium/Business/Marketing |
Apple Podcasts | #193 |  Netherlands/Business/Marketing |
Apple Podcasts | #197 |  Ireland/Business/Marketing |
Talking Points
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Frequently Asked Questions About This Can't Be That Hard
What is This Can't Be That Hard about and what kind of topics does it cover?
Focused on the intersection of photography and business, the content is designed to empower photographers regardless of their level of experience. By offering detailed, step-by-step strategies and actionable insights, each episode addresses various aspects of running a photography business, such as marketing, pricing, client management, and personal development. The host emphasizes a no-fluff approach, ensuring that listeners leave each episode with tangible takeaways. Throughout the series, there are frequent definitions and explanations intended for those who may feel overwhelmed by the intricacies of operating a business, providing a supportive community feel that resonates strongly with both aspiring and established photographers.
Where can I find podcast stats for This Can't Be That Hard?
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How many listeners does This Can't Be That Hard get?
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What are the audience demographics for This Can't Be That Hard?
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How many subscribers and views does This Can't Be That Hard have?
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Which podcasts are similar to This Can't Be That Hard?
These podcasts share a similar audience with This Can't Be That Hard:
1. Shoot It Straight
2. Get Booked: A Photography Marketing Podcast
3. Business-First Creatives
4. Photo Fuel | Family Photography Education
5. Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing
How many episodes of This Can't Be That Hard are there?
This Can't Be That Hard launched 6 years ago and published 350 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact This Can't Be That Hard?
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What guests have appeared on This Can't Be That Hard?
Recent guests on This Can't Be That Hard include:
1. Ina Jalil
2. Lydia Fine
3. Emily Kim
4. Laylee Emadi
5. Michelle Franzetti
6. Angelica Pompy
7. Melissa Rich
8. Kinsey Soderberg
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.