This Can't Be That Hard
Annemie TonkenYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your v... more
| Publishes | Weekly | Episodes | 393 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
Listen to this Podcast
Latest Episodes
I'll admit it... SEO tools sometimes make my eyes glaze over. I was okay with Google Analytics for a while, but then it changed and I lost track of where anything lived. I suspect I'm not the only one.
So when I heard Melissa Arlena of Picture Perfe... more
The busy season can be a lot. Sessions start to blur together, the inbox never quite empties, and - for a lot of photographers - this is the time when photography starts to feel more like work than fun.
As normal as that feeling is, it's also someth... more
I've met Shaun Austin Gordon at several industry events over the years. He's a former wedding photographer and the founder/owner of KISS Books, which makes gorgeous professional albums. This past spring, we got to talking about the impact we have as ... more
The first episode I recorded with Lindsay Herkert back in February of 2025 has been one of my most popular episodes to date. Lindsay has a way of taking something as intimidating (and boring) as Google Ads and making it feel doable and even fun... wh... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Generous and invaluable advice
I’ve learned so much from this podcast, if you were like me where you know you’re photos are good but the business side was falling flat on it’s face, defo hit play on this!
Apple Podcasts5McDucks79
United Kingdom7 months ago - The Push I Needed
⭐️⭐️⭐️⭐️⭐️
This Can’t Be That Hard is always packed with valuable, inspiring content. Annemie consistently brings on incredible guests, and I just finished the episode with Angelia Pompy - wow. The conversation around networking was so relatable (the “networking scaries” are real!) and also so motivating. I feel encouraged and ready to put myself out there. Highly recommend this podcast to any creative entrepreneur!
Apple Podcasts5Kate DeCoste
United Statesa year ago - Relatable and inspiring
Thanks for sharing some really useful tips and bite size information to start on some strategies. I’ve just booked into your “Business Plan Glow up” module!
Apple Podcasts4Suzi_A
Australia2 years ago - Best photography business podcast out there!
I have been listening to TCBTH since the beginning. Practical, actionable episodes that always leave me with things to think about and steps to take to accomplish a new goal. I was thrilled to be invited as a guest for Episode 203 — The Art of Fine Art School Portraits with Lindsey Turner. Thank you Annemie for all you share to lift up other photographers.
Apple Podcasts5KhericUnited States2 years ago - Finally!!
Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.
Apple Podcasts5CelesteL29United States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #101 | United States/Business/Marketing |
Apple Podcasts | #209 |  Canada/Business/Marketing |
Apple Podcasts | #161 | Australia/Business/Marketing |
Apple Podcasts | #30 |  New Zealand/Business/Marketing |
Apple Podcasts | #48 |  Switzerland/Business/Marketing |
Apple Podcasts | #100 |  Belgium/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About This Can't Be That Hard
What is This Can't Be That Hard about and what kind of topics does it cover?
The show targets photographers who want pragmatic, repeatable systems to run a profitable, sustainable business. Episodes mix pricing strategies, marketing alignment, client experience, and operational automation, with a steady emphasis on actionable frameworks and real-world case studies. Guests range from copywriters and brand strategists to photographers who scaled with structured offerings, memberships, and scalable workflows. A notable throughline is making business decisions simpler and more humane, using clear CTAs, and staying true to personal values while growing profitability. The format often centers on hands-on tactics, from pricing and sales conversations to tech stacks and AI-assisted workflows, with host-led guidance and acti... more
Where can I find podcast stats for This Can't Be That Hard?
Rephonic provides a wide range of podcast stats for This Can't Be That Hard. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to This Can't Be That Hard and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does This Can't Be That Hard get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for This Can't Be That Hard, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for This Can't Be That Hard?
Rephonic provides comprehensive predictive audience data for This Can't Be That Hard, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does This Can't Be That Hard have?
To see how many followers or subscribers This Can't Be That Hard has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to This Can't Be That Hard?
These podcasts share a similar audience with This Can't Be That Hard:
1. Shoot It Straight
2. Get Booked: A Photography Marketing Podcast
3. Business-First Creatives: Client Experience & Systems for Service Providers
4. Oh Shoot! with Cassidy Lynne
5. Photo Fuel | The Vision, Art, and Business of Family Photography
How many episodes of This Can't Be That Hard are there?
This Can't Be That Hard launched 7 years ago and published 393 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact This Can't Be That Hard?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for This Can't Be That Hard?
Rephonic pulls ratings and reviews for This Can't Be That Hard from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for This Can't Be That Hard?
Rephonic provides full transcripts for episodes of This Can't Be That Hard. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on This Can't Be That Hard?
Recent guests on This Can't Be That Hard include:
1. Bobbi Barbarich
2. Shaun Austin Gordon
3. Lindsay Herkert
4. Rebecca Hunnicutt
5. Ina Jalil
6. Lydia Fine
7. Maddie Peschong
8. Lyndsay Hanna
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.