This Can't Be That Hard
Annemie TonkenYou love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your v... more
| Publishes | Weekly | Episodes | 390 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
The first episode I recorded with Lindsay Herkert back in February of 2025 has been one of my most popular episodes to date. Lindsay has a way of taking something as intimidating (and boring) as Google Ads and making it feel doable and even fun... wh... more
When I asked my friend Rebecca Hunnicutt to contribute to our Stories and Shorties series, I didn't give her any specific direction - she's an educator and long-time family, maternity, newborn, and school photographer in Portland, Oregon, so I knew s... more
Every photographer I know would love more referrals, but they're all looking for them in the same place: their past clients. Of course, past clients can be a wonderful source of referrals, but the timing isn't always right, and we don't want to ask t... more
90% of client confusion and problems - including low sales averages - can be traced back to things that happened (or perhaps didn't happen) much earlier in the process.
That's exactly what my guest this week unpacks. Ina Jalil is a pet photographer ... more
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- Generous and invaluable advice
I’ve learned so much from this podcast, if you were like me where you know you’re photos are good but the business side was falling flat on it’s face, defo hit play on this!
Apple Podcasts5McDucks79
United Kingdom6 months ago - The Push I Needed
⭐️⭐️⭐️⭐️⭐️
This Can’t Be That Hard is always packed with valuable, inspiring content. Annemie consistently brings on incredible guests, and I just finished the episode with Angelia Pompy - wow. The conversation around networking was so relatable (the “networking scaries” are real!) and also so motivating. I feel encouraged and ready to put myself out there. Highly recommend this podcast to any creative entrepreneur!
Apple Podcasts5Kate DeCoste
United Statesa year ago - Relatable and inspiring
Thanks for sharing some really useful tips and bite size information to start on some strategies. I’ve just booked into your “Business Plan Glow up” module!
Apple Podcasts4Suzi_A
Australia2 years ago - Best photography business podcast out there!
I have been listening to TCBTH since the beginning. Practical, actionable episodes that always leave me with things to think about and steps to take to accomplish a new goal. I was thrilled to be invited as a guest for Episode 203 — The Art of Fine Art School Portraits with Lindsey Turner. Thank you Annemie for all you share to lift up other photographers.
Apple Podcasts5KhericUnited States2 years ago - Finally!!
Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.
Apple Podcasts5CelesteL29United States2 years ago
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Chart Rankings
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Apple Podcasts | #177 | United States/Business/Marketing |
Apple Podcasts | #141 |  Canada/Business/Marketing |
Apple Podcasts | #204 |  France/Business/Marketing |
Apple Podcasts | #211 | Australia/Business/Marketing |
Apple Podcasts | #150 |  Belgium/Business/Marketing |
Apple Podcasts | #242 |  Ireland/Business/Marketing |
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Frequently Asked Questions About This Can't Be That Hard
What is This Can't Be That Hard about and what kind of topics does it cover?
The show targets photographers who want pragmatic, repeatable systems to run a profitable, sustainable business. Episodes mix pricing strategies, marketing alignment, client experience, and operational automation, with a steady emphasis on actionable frameworks and real-world case studies. Guests range from copywriters and brand strategists to photographers who scaled with structured offerings, memberships, and scalable workflows. A notable throughline is making business decisions simpler and more humane, using clear CTAs, and staying true to personal values while growing profitability. The format often centers on hands-on tactics, from pricing and sales conversations to tech stacks and AI-assisted workflows, with host-led guidance and acti... more
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How many listeners does This Can't Be That Hard get?
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What are the audience demographics for This Can't Be That Hard?
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Which podcasts are similar to This Can't Be That Hard?
These podcasts share a similar audience with This Can't Be That Hard:
1. Shoot It Straight
2. Get Booked: A Photography Marketing Podcast
3. Business-First Creatives: Client Experience & Systems for Service Providers
4. Photo Fuel | The Vision, Art, and Business of Family Photography
5. Family Photographer Marketing Podcast
How many episodes of This Can't Be That Hard are there?
This Can't Be That Hard launched 7 years ago and published 390 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on This Can't Be That Hard?
Recent guests on This Can't Be That Hard include:
1. Lydia Fine
2. Lyndsay Hanna
3. Melody MacDonald
4. Ali Leigh Koh
5. Courtney Fanning
6. Ashley Rose
7. Naomi Boyer
8. Jenn Chen
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