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This Can't Be That Hard

Annemie Tonken
Photography
Photography Business
Entrepreneurship
Business Strategies
Customer Service
Associate Programs
Work-Life Balance
Business Growth
Flash Photography
Life Design
Affiliate Marketing
Goal Setting
Marketing
Client Management
Kim Hildebrand
Catskills, New York
Raleigh-Durham-Chapel Hill
Six Figure Creative Podcast
Freelancing
Natural Light Photography

You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your v... more

PublishesWeeklyEpisodes338Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for This Can't Be That Hard

Latest Episodes

Google is changing how people find photographers online, and your Google Business Profile is now more important than ever. Now that AI Overviews are showing up above traditional search results, it's super-important to create a well-optimized profile ... more

What's worse than being up to your eyeballs in your own pre-holiday stress? Dealing with a client who's up to THEIR eyeballs in that same stress... and taking it out on you. 

Busy season is prime time for client complaints... even if their frustrati... more

YouTube

Brand photography is having a moment... and for good reason! It’s fun, it’s in demand, and for many of us, it’s a natural, lucrative add-on to the work we’re already doing. But brand sessions aren’t just portraits with a laptop. Today I’m joined by p... more

YouTube

When you’re buried in work during busy season, it’s easy to fall into survival mode: shoot, edit, deliver, repeat. And while that might get you through the week, it’s not what sets you up for long-term success.

In this episode, I’m sharing simple, s... more

YouTube

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Recent Guests

Emily Kim
Photographer, educator, and former software engineer.
emilykim.co
Episode: 336 - Running Successful Brand Sessions with Emily Kim
Laylee Emadi
A speaker, educator, and conference host who helps entrepreneurs teach effectively.
Founder of The Creative Educator Conference and The Educator's Lounge
Episode: 334 - Amplify your Voice; Amplify your Business with Laylee Emadi
Michelle Franzetti
A wedding and boudoir photographer, former Parks & Rec coordinator
Episode: 332 - The Gathering Effect with Michelle Franzetti
Angelica Pompy
Boudoir photographer and business coach specializing in empowering women in business and photography.
Pompy Portraits
Episode: 330 - Networking like a Pro with Angelica Pompy
Melissa Rich
Former photographer turned systems strategist and workflow consultant helping photographers streamline their business operations.
Virtually Done Systems
Episode: 329 - 4 Time-Saving Automations for Photographers with Melissa Rich
Kinsey Soderberg
Expert in helping women entrepreneurs use AI tools ethically and effectively.
Authentic AI
Episode: 327 - Taking a Human-First Approach to AI with Kinsey Soderberg
Karen Williams
Creative director, photo editor, and industry insider with a focus on demystifying photography business strategies.
Episode: 326 - Breaking Into Brand Photography with Karen Williams
Kellie Llewellyn
Owner of Kellie Rochelle Photography, specializing in destination photography sessions.
Kellie Rochelle Photography
Episode: 324 - How to Offer Destination Photography Sessions with Kellie Llewellyn
Miles Witt Boyer
An internationally published wedding and commercial photographer and Fujifilm ambassador
The Photographic Collective
Episode: 322 - How to Become the Most Valuable Person in the Room with Miles Witt Boyer

Host

Annemie Tonken
A photography business coach known for simplifying complex business strategies, offering actionable insights tailored for the photography industry.

Reviews

4.9 out of 5 stars from 197 ratings
  • The Push I Needed

    ⭐️⭐️⭐️⭐️⭐️

    This Can’t Be That Hard is always packed with valuable, inspiring content. Annemie consistently brings on incredible guests, and I just finished the episode with Angelia Pompy - wow. The conversation around networking was so relatable (the “networking scaries” are real!) and also so motivating. I feel encouraged and ready to put myself out there. Highly recommend this podcast to any creative entrepreneur!

    Apple Podcasts
    5
    Kate DeCoste
    United States2 months ago
  • Relatable and inspiring

    Thanks for sharing some really useful tips and bite size information to start on some strategies. I’ve just booked into your “Business Plan Glow up” module!

    Apple Podcasts
    4
    Suzi_A
    Australia8 months ago
  • Best photography business podcast out there!

    I have been listening to TCBTH since the beginning. Practical, actionable episodes that always leave me with things to think about and steps to take to accomplish a new goal. I was thrilled to be invited as a guest for Episode 203 — The Art of Fine Art School Portraits with Lindsey Turner. Thank you Annemie for all you share to lift up other photographers.

    Apple Podcasts
    5
    Kheric
    United Statesa year ago
  • Finally!!

    Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.

    Apple Podcasts
    5
    CelesteL29
    United Statesa year ago
  • No better way to upskill and upgrade your business

    I could go back and list all the ways my business has improved from listening to TCBTH, but it would take a few days to write and your eyes would get tired reading it. 😀😝 Because—and I’m not blowing smoke— there is SO MUCH amazing information in this podcast. She’s entertaining and full of expertise on systems and process and marketing and so much more. Annemie knows what makes a good podcast—great audio quality, great vocal quality, an on-topic interview that doesn’t go on random tangents, an... more

    Apple Podcasts
    5
    Liddyiowa
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the community-centered approach creates a supportive environment for photographers, encouraging personal growth and professional development.
Many reviews highlight the lack of fluff and the focus on substantive content, making it easy to digest and apply the insights shared.
Listeners appreciate the practical and actionable advice offered, often finding it immediately implementable in their businesses.
The engaging discussions and guest interviews are noted for making complex topics more accessible, enhancing the overall learning experience.
The host is recognized for her simple, relatable style that resonates well with photographers at various stages of their careers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

336 - Running Successful Brand Sessions with Emily Kim
Q: How do you typically prepare your clients for their brand sessions?
I do a lot of upfront discovery work, including a brand questionnaire and a planning call to discuss locations and props, ensuring we craft a session that aligns with their branding and business goals.
336 - Running Successful Brand Sessions with Emily Kim
Q: What is the main difference between portrait photography and brand photography?
The main distinction lies in how the photos are intended to be used, with brand photography focused on creating marketing assets and incorporating environmental contexts more than just portraits.
334 - Amplify your Voice; Amplify your Business with Laylee Emadi
Q: What are some starting steps for someone brand new to speaking?
Start showing up on social media, share your voice and face, then consider offering free one-on-one mentoring sessions to practice.
334 - Amplify your Voice; Amplify your Business with Laylee Emadi
Q: How can someone leverage speaking as a tool in their marketing or any other sort of way?
Speaking is undervalued in the photography community; it allows photographers to connect personally with potential clients.
326 - Breaking Into Brand Photography with Karen Williams
Q: What does knowing your worth look like in practice in the brand and commercial world?
Karen discusses the importance of understanding finances, articulating pricing, and the need for consistency in a portfolio to justify rates.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Can't Be That Hard

What is This Can't Be That Hard about and what kind of topics does it cover?

Focused on the intersection of photography and business management, the content provides practical advice and actionable strategies tailored for photographers. Episodes frequently cover topics like marketing, network building, pricing strategies, and client relations, aiming to simplify the complexities of running a photography business. The unique approach emphasizes a no-fluff methodology, making it relatable and digestible for both aspiring and seasoned photographers seeking clarity and growth in their ventures. Listeners appreciate the host's authentic and encouraging style, ensuring relevance across various stages of their business journey.

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Which podcasts are similar to This Can't Be That Hard?

These podcasts share a similar audience with This Can't Be That Hard:

1. Shoot It Straight
2. Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer
3. Oh Shoot! with Cassidy Lynne
4. Photo Fuel | Family Photography Education
5. Keep It Moving

How many episodes of This Can't Be That Hard are there?

This Can't Be That Hard launched 6 years ago and published 338 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on This Can't Be That Hard?

Recent guests on This Can't Be That Hard include:

1. Emily Kim
2. Laylee Emadi
3. Michelle Franzetti
4. Angelica Pompy
5. Melissa Rich
6. Kinsey Soderberg
7. Karen Williams
8. Kellie Llewellyn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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