
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, c... more
| Publishes | Weekly | Episodes | 60 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Visual ArtsArtsBusinessMarketing | |||

Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do with them once they landed. Now she has eleven bookings sitting in her calendar for... more
For years I did what everyone tells you to do. I posted consistently, I showed up on social media, I made sure my website was SEO optimised. And I was still sitting there waiting for the bookings to come in.
Last year, more than half my bookings cam... more
I spent $688.80 on Facebook ads over 13 days. That turned into $33,495 in sales.
I keep hearing that nobody's spending right now, and that giveaways don't work because all they attract is freebie seekers. So in this episode I'm breaking down my Nati... more
When someone tells me AI content all sounds the same, I don't argue. I agree, somewhat. Most people are giving AI basic prompts and getting generic AI slop back.
In this episode I'm sharing the difference between AI slop and AI that amplifies your a... more
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Ina, a successful working pet photographer in Australia, saw an opportunity after The Pet Photographers Club shut down and took the brave leap to create her own podcast. For such a new podcast she has already created an amazing amount of valuable content and interviewed quite a few industry leading guests along with guests at the grassroots of the industry. There are nuggets of learning in every episode and Ina asks great questions to get the most value for her audience.
I love how Ina gives advice in a straightforward way without trying to gate keep information or make it sounds harder than it is.
Ina is thoughtful, wicked smart, and knows how to run a successful pet photography business. We’re lucky she puts out this podcast with all her wisdom!
I really enjoy listening to The Pet Photographer’s Journal with Ina J. She has such great chats with other photographers and business experts, and I always come away with new ideas and inspiration. Ina also shares her own coaching advice which is super helpful and encouraging. Such a good podcast if you’re looking to grow your pet photography business!
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Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #148 |
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This show targets ambitious pet photographers who want practical, revenue-focused guidance for building a sustainable business. Across episodes, listeners hear hands-on strategies for pricing, client experience, marketing, and scalable workflows—from offline partnerships and lead-gen automation to AI-assisted operations. The host often features guests who are active entrepreneurs in pet photography or adjacent services, sharing real-world tactics, pricing psychology, and mindset shifts that help photographers book higher-value work without sacrificing authenticity. A standout aspect is the emphasis on repeatable systems, transparent client communications, and compassionate business practices, making it useful for solos and small studios aim... more
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These podcasts share a similar audience with The Pet Photographers' Journal:
1. Freedom Focus Photography
2. Flourish Academy Podcast
3. This Can't Be That Hard
4. Profitable Photographer Podcast
5. Mindset & Money Mastery for Photographers with Karinda K.
The Pet Photographers' Journal launched a year ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Pet Photographers' Journal include:
1. Stacey Sherman
2. Adam Goldberg
3. Kirstie McConnell
4. Jason Krygier-Baum
5. Angela Schneider
6. Cat Race
7. Yunet Solarzano
8. Claire Lauer
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