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Artwork for The Pet Photographers' Journal

The Pet Photographers' Journal

Ina J Photography
Pet Photography
Client Experience
Marketing
Marketing Strategies
Business Coaching
Photography
SEO
Social Media Marketing
Pricing
Pricing Strategy
Artificial Intelligence
Pricing Strategies
Email Marketing
Mindset
Branding
Burnout
Equine Photography
Client Journey
Book Project
Consultation Calls

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, c... more

PublishesWeeklyEpisodes68Foundeda year ago
Number of ListenersCategories
Visual ArtsArtsBusinessMarketing

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Artwork for The Pet Photographers' Journal

Latest Episodes

Meta Ads for Pet Photographers: What Actually Converts, with Monica Koudsy

In February, Ina spent $688.80 on a Meta ads competition for National Love Your Pet Day. It brought in 191 leads and 13 bookings. That's a 6.8% conversion rate, which sounds ... more

How to Sell Pet Photography Without Feeling Salesy, with Shelley Janes

Selling feels salesy. Emailing your list feels spammy. Posting your offer twice feels like bothering people. That's what Ina hears from pet photographers over and over, so she as... more

Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah

When Ina built her first website, her About page said she loved photography and had done darkroom in high school. Copywriter Andrea Shah hears a version of that story fro... more

Sharon Canovas used to charge $75 for a session with around 40 photos, and it was turning into a very expensive hobby. Today her average sale is around $2,000, and she has booked out spring, summer and autumn in a row. She did it while working full t... more

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Recent Guests

Andrea Shah
Copywriter for wedding professionals and creative businesses
Episode: Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah
Sharon Canovas
Pet photographer, Canovas Pet Photography
Canovas Pet Photography
Episode: Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Aubri Poon
Dog photographer based in Calgary, Canada
Aubri Poon Photography
Episode: From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K
Kaity Hartley
Owner of Koarlie Studios, a colorful, playful pet photography studio on the Sunshine Coast
Koarlie Studios
Episode: Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)
Erin Ollila
Conversion copywriter
erinollila.com
Episode: Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
Michelle Marchant
Photographer at Captured Hearts Photography
Captured Hearts Photography
Episode: Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Stacey Sherman
Founder of BarkHop Studio, rescue-focused pet photographer
BarkHop Studio
Episode: How to Grow Your Pet Photography Business With Confidence with Stacey Sherman
Adam Goldberg
Founder of AGold Photos; Founder of Second Shot adoption program
AGold Photos; Second Shot
Episode: How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)
Kirstie McConnell
Pet photographer, founder of Classico Portraits (Italy) and former host of The Pet Photographers Club
Classico Portraits / The Pet Photographers Club
Episode: Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City

Host

Ina Jalil
Host of The Pet Photographers' Journal

Reviews

5.0 out of 5 stars from 22 ratings
  • The most relevant dog photography podcast for soloprenuers.

    Ina, a successful working pet photographer in Australia, saw an opportunity after The Pet Photographers Club shut down and took the brave leap to create her own podcast. For such a new podcast she has already created an amazing amount of valuable content and interviewed quite a few industry leading guests along with guests at the grassroots of the industry. There are nuggets of learning in every episode and Ina asks great questions to get the most value for her audience.

    Apple Podcasts
    5
    JoLyonsPhotography
    Australia8 months ago
  • A wealth of information

    I love how Ina gives advice in a straightforward way without trying to gate keep information or make it sounds harder than it is.

    Apple Podcasts
    5
    Aublivious
    Canada8 months ago
  • Love Learning from Ina!

    Ina is thoughtful, wicked smart, and knows how to run a successful pet photography business. We’re lucky she puts out this podcast with all her wisdom!

    Apple Podcasts
    5
    clairelauer28
    United States9 months ago
  • The best podcast for Pet photographers!

    I really enjoy listening to The Pet Photographer’s Journal with Ina J. She has such great chats with other photographers and business experts, and I always come away with new ideas and inspiration. Ina also shares her own coaching advice which is super helpful and encouraging. Such a good podcast if you’re looking to grow your pet photography business!

    ⭐️⭐️⭐️⭐️⭐️

    Apple Podcasts
    5
    Elouisegiardina
    Australiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fun, practical guidance for turning photography into a sustainable business.
Quality guests and practical strategies consistently help listeners grow bookings and revenue.
Listeners appreciate candid approach and real-world coaching across pricing, marketing, and client experience.
The host shares actionable tips and templates, not ego/me-manage.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#165
United States/Arts/Visual Arts
Apple Podcasts
#121
Canada/Arts/Visual Arts
Apple Podcasts
#64
Australia/Arts/Visual Arts
Apple Podcasts
#97
France/Arts/Visual Arts
Apple Podcasts
#84
New Zealand/Arts/Visual Arts

Talking Points

Recent interactions between the hosts and their guests.

Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah
Q: If you only have time to fix one or two pages in their website, where should they start?
Shah recommends starting with the homepage and services page because those pages support sales and should answer prospective clients' questions about the process, pricing and experience.
Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah
Q: How do you do it? Some people get struggled to go into that story and to surface that story in a way that makes it different to other photographers.
Shah suggests recording a voice note about the story, listening for emotional points of connection, and reviewing client feedback to learn what resonated with past clients. If a photographer has no reviews, she recommends studying reviews of photographers outside their area and looking for recurring client concerns.
Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Q: If someone is considering investing in the mastermind or the workshop, what would you tell them?
She would say there are no regrets about joining; the mentorship and hands-on support have helped scale bookings and marketing, and everyone in the group actively contributes to each other's success.
Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Q: Now that you're in The Mastermind, what do you enjoy most about The Mastermind?
She values the group's inspiration, collaborative mindset, and practical support—members share ideas, push each other, and the facilitator helps refine campaigns and assets, creating a sense of community and accountability.
Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Q: But before we do, just in case people haven't been or haven't listened to the podcast back in February, tell them who you are and what you do and a bit about how you got into pet photography?
Sharon explains she is based in Hamilton, Ontario, a full-time stunt woman for 20 years, who started pet photography during the pandemic after getting into editing and shooting dogs at home, then gradually built a business alongside her film work.

Audience Metrics

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Frequently Asked Questions About The Pet Photographers' Journal

What is The Pet Photographers' Journal about and what kind of topics does it cover?

A practical, hands-on show focused on turning passion for pet photography into a profitable, customer-centered business. Episodes commonly cover pricing strategies, marketing systems, client experience, and sales techniques, often balancing professional growth with family life. A standout element is the creator's emphasis on real-world experimentation, transparency about mistakes, and a willingness to share templates, workflows, and AI-enabled processes that preserve a distinct brand voice. Listeners are likely aspiring or established pet photographers seeking repeatable revenue, clearer positioning, and scalable marketing—especially those who value actionable steps over theory.

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How many listeners does The Pet Photographers' Journal get?

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Which podcasts are similar to The Pet Photographers' Journal?

These podcasts share a similar audience with The Pet Photographers' Journal:

1. Freedom Focus Photography
2. Flourish Academy Podcast
3. B&H Photography Podcast
4. This Can't Be That Hard
5. Feel Better, Live More with Dr Rangan Chatterjee

How many episodes of The Pet Photographers' Journal are there?

The Pet Photographers' Journal launched a year ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Pet Photographers' Journal?

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What guests have appeared on The Pet Photographers' Journal?

Recent guests on The Pet Photographers' Journal include:

1. Andrea Shah
2. Sharon Canovas
3. Aubri Poon
4. Kaity Hartley
5. Erin Ollila
6. Michelle Marchant
7. Stacey Sherman
8. Adam Goldberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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