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Artwork for The Pet Photographers' Journal

The Pet Photographers' Journal

Ina J Photography
Pet Photography
Client Experience
Marketing
Marketing Strategies
Business Coaching
Photography
SEO
Social Media Marketing
Pricing
Pricing Strategy
Artificial Intelligence
Pricing Strategies
Email Marketing
Mindset
Branding
Burnout
Equine Photography
Book Project
Consultation Calls
Client Journey

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, c... more

PublishesWeeklyEpisodes63Foundeda year ago
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Artwork for The Pet Photographers' Journal

Latest Episodes

Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a f... more

Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release.

In this episode I'm talking about press releases, which I think is the most underused free marketing available to pet photographe... more

Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at their website and thought she would probably get in trouble if she did not smile co... more

Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do with them once they landed. Now she has eleven bookings sitting in her calendar for... more

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Recent Guests

Kaity Hartley
Owner of Koarlie Studios, a colorful, playful pet photography studio on the Sunshine Coast
Koarlie Studios
Episode: Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)
Erin Ollila
Conversion copywriter
erinollila.com
Episode: Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
Michelle Marchant
Photographer at Captured Hearts Photography
Captured Hearts Photography
Episode: Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Stacey Sherman
Founder of BarkHop Studio, rescue-focused pet photographer
BarkHop Studio
Episode: How to Grow Your Pet Photography Business With Confidence with Stacey Sherman
Adam Goldberg
Founder of AGold Photos; Founder of Second Shot adoption program
AGold Photos; Second Shot
Episode: How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)
Kirstie McConnell
Pet photographer, founder of Classico Portraits (Italy) and former host of The Pet Photographers Club
Classico Portraits / The Pet Photographers Club
Episode: Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City
Jason Krygier-Baum
Owner of Fido Photo, Toronto
Fido Photo
Episode: The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto
Angela Schneider
Adventure dog photographer; grief educator and coach; author of Through the Lens of Goodbye
Big White Dog Photography; Two Hearts Pet Loss Center; grief educator with David Kessler
Episode: Holding Space for Goodbye: End-of-Life Sessions, Grief and Showing Up With More Than a Camera with Angela Schneider
Cat Race
Award-winning dog photographer
Cat's Dog Photography
Episode: Inspiration, Copying, and the Courage to Own Your Creative Vision with Cat Race

Host

Ina Jalil
Host of The Pet Photographers' Journal

Reviews

5.0 out of 5 stars from 22 ratings
  • The most relevant dog photography podcast for soloprenuers.

    Ina, a successful working pet photographer in Australia, saw an opportunity after The Pet Photographers Club shut down and took the brave leap to create her own podcast. For such a new podcast she has already created an amazing amount of valuable content and interviewed quite a few industry leading guests along with guests at the grassroots of the industry. There are nuggets of learning in every episode and Ina asks great questions to get the most value for her audience.

    Apple Podcasts
    5
    JoLyonsPhotography
    Australia6 months ago
  • A wealth of information

    I love how Ina gives advice in a straightforward way without trying to gate keep information or make it sounds harder than it is.

    Apple Podcasts
    5
    Aublivious
    Canada7 months ago
  • Love Learning from Ina!

    Ina is thoughtful, wicked smart, and knows how to run a successful pet photography business. We’re lucky she puts out this podcast with all her wisdom!

    Apple Podcasts
    5
    clairelauer28
    United States7 months ago
  • The best podcast for Pet photographers!

    I really enjoy listening to The Pet Photographer’s Journal with Ina J. She has such great chats with other photographers and business experts, and I always come away with new ideas and inspiration. Ina also shares her own coaching advice which is super helpful and encouraging. Such a good podcast if you’re looking to grow your pet photography business!

    ⭐️⭐️⭐️⭐️⭐️

    Apple Podcasts
    5
    Elouisegiardina
    Australiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, no-fluff guidance that adds real bookings and higher-value work.
Quality guests and host's experience-driven approach are repeatedly highlighted as strengths.
They value transparent pricing and actionable templates rather than theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Q: Can you share a standout campaign and its impact?
The Mother's Day calendar campaign generated around 10 bookings from roughly 80 leads, with a cost of about $250 to run and strong ROI, which demonstrated how nurturing leads and timing can maximize results.
Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Q: What role did pricing play in your transformation?
Pricing was a major block; coaching helped me see pricing as a reflection of value, not what I think clients can or should pay, and introducing transparent pricing at consults dramatically improved confidence and conversions.
Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Q: How did you move from chaos to a repeatable marketing system?
We shifted from ad-hoc campaigns to a structured marketing plan with defined campaigns and a consistent follow-up process, plus in-person consults and a clear pricing approach that customers could understand and budget for.
Inspiration, Copying, and the Courage to Own Your Creative Vision with Cat Race
Q: What is the point of looking at someone's photo for inspiration versus copying? What's your stance on that?
Inspiration is fine, but you should add your own unique spin and credit the source when appropriate; copying an exact setup becomes problematic and can alienate audiences. The balance lies in learning from others, then transforming the idea into something personal and original that reflects your own voice.
Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City
Q: How did you manage to have a fully booked calendar before returning to Australia?
By identifying ideal partners, building a large outreach list, personalized initial emails, then following with simple, plug-and-play collaboration templates, and finally leveraging a high-velocity ordering process that converts inquiries into booked shoots.

Audience Metrics

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Frequently Asked Questions About The Pet Photographers' Journal

What is The Pet Photographers' Journal about and what kind of topics does it cover?

This show targets ambitious pet photographers who want practical, revenue-focused guidance for building a sustainable business. Across episodes, listeners hear hands-on strategies for pricing, client experience, marketing, and scalable workflows—from offline partnerships and lead-gen automation to AI-assisted operations. The host often features guests who are active entrepreneurs in pet photography or adjacent services, sharing real-world tactics, pricing psychology, and mindset shifts that help photographers book higher-value work without sacrificing authenticity. A standout aspect is the emphasis on repeatable systems, transparent client communications, and compassionate business practices, making it useful for solos and small studios aim... more

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Which podcasts are similar to The Pet Photographers' Journal?

These podcasts share a similar audience with The Pet Photographers' Journal:

1. Freedom Focus Photography
2. Flourish Academy Podcast
3. Profitable Photographer Podcast
4. PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
5. This Can't Be That Hard

How many episodes of The Pet Photographers' Journal are there?

The Pet Photographers' Journal launched a year ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Pet Photographers' Journal?

Recent guests on The Pet Photographers' Journal include:

1. Kaity Hartley
2. Erin Ollila
3. Michelle Marchant
4. Stacey Sherman
5. Adam Goldberg
6. Kirstie McConnell
7. Jason Krygier-Baum
8. Angela Schneider

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