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Artwork for The Pet Photographers' Journal

The Pet Photographers' Journal

Ina J Photography
Pet Photography
Client Experience
Marketing Strategies
Business Coaching
Social Media Marketing
Photography
SEO
Pricing Strategy
Marketing
Pricing Strategies
Email Marketing
Mindset
Burnout
Equine Photography
Branding
Consultation Calls
Emotional Persuasion
Book Project
Business Success
Mental Health

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, c... more

PublishesWeeklyEpisodes45Founded10 months ago
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MarketingBusinessVisual ArtsArts

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Artwork for The Pet Photographers' Journal

Latest Episodes

How I Know What a Client Will Spend Before They See Their Photos

If you've ever had a client ghost you after the session, or show up to their ordering appointment completely shocked by the pricing, this episode is going to hit close to home.

Becaus... more

If you've ever thought about offering end-of-life sessions, or you already do and you want to do them better, this episode is for you.

In this conversation, I sit down with Angela Schneider from Big White Dog Photography for an honest, emotional and... more

Cat Race has been photographing dogs professionally since 2013, and she is one of the most recognisable names in the industry. Her work has won awards, appeared in national and international publications, and her Scarf Project is one of the most dist... more

You did everything right. The session was amazing, the dog was a star, the client loved it. Then you sent the gallery link or reached out to book their ordering appointment. And nothing.

In this solo episode, Ina gets honest about what's actually ha... more

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Recent Guests

Yunet Solarzano
Owner of Olive and Fable Pet Photography; former client
Olive and Fable Pet Photography
Episode: From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story
Claire Lauer
Marketing strategist and SEO consultant focused on photographers
CL Content Marketing
Episode: How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer
Kerry Martin
Melbourne-based pet photographer, Puppy Tales
Puppy Tales
Episode: Why Pet Photographers Should Document Their Own Dogs | Personal Projects, Legacy and Life with Kerry Martin
Alex Vita
Founder of Foreground Web, web designer for photographers with a photographer's background
Foreground Web
Episode: SEO, UX, and AI: What Pet Photographers Need to Know About Their Website with Alex Vita
Graham Crichton
Owner of a pet photography studio in Belfast, Northern Ireland
Graham Crichton Photography (Studio)
Episode: Stop Selling Photos: Sell the Experience with Graham Crichton
Tarryn Michie
Founder, Pet Biz Creatives; marketing expert for pet brands
Pet Biz Creatives
Episode: Email Marketing, AI & Visibility: How Pet Photographers Can Stand Out in a Noisy Market with Tarryn Michie
Sharon Canovas
Specializes in pet and family photography, has been in business for about four years.
Episode: From Overwhelmed with Marketing to Fully Booked for Spring with Sharon Canovas
Colie James
Assistant strategist at Dubsado Certified Specialist and educator with over a decade of photography experience
Colie James Photography
Episode: How to Transform Your Pet Photography Client Experience with Colie James
Allira Fontana
Sydney-based pet and equine photographer
Allira Fontana Photography
Episode: The Behind the Scenes Nobody Talks About: Pricing, Outsourcing, Health, and Being a Pet Photographer

Host

Ina Jalil
Host of The Pet Photographers' Journal; fully-fledged pet photographer; based in Canberra, Australia. Active in sharing pricing, client experience, and marketing insights.

Reviews

5.0 out of 5 stars from 10 ratings
  • The most relevant dog photography podcast for soloprenuers.

    Ina, a successful working pet photographer in Australia, saw an opportunity after The Pet Photographers Club shut down and took the brave leap to create her own podcast. For such a new podcast she has already created an amazing amount of valuable content and interviewed quite a few industry leading guests along with guests at the grassroots of the industry. There are nuggets of learning in every episode and Ina asks great questions to get the most value for her audience.

    Apple Podcasts
    5
    JoLyonsPhotography
    Australia2 months ago
  • A wealth of information

    I love how Ina gives advice in a straightforward way without trying to gate keep information or make it sounds harder than it is.

    Apple Podcasts
    5
    Aublivious
    Canada2 months ago
  • Love Learning from Ina!

    Ina is thoughtful, wicked smart, and knows how to run a successful pet photography business. We’re lucky she puts out this podcast with all her wisdom!

    Apple Podcasts
    5
    clairelauer28
    United States2 months ago
  • The best podcast for Pet photographers!

    I really enjoy listening to The Pet Photographer’s Journal with Ina J. She has such great chats with other photographers and business experts, and I always come away with new ideas and inspiration. Ina also shares her own coaching advice which is super helpful and encouraging. Such a good podcast if you’re looking to grow your pet photography business!

    ⭐️⭐️⭐️⭐️⭐️

    Apple Podcasts
    5
    Elouisegiardina
    Australia7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide diverse perspectives from marketing, SEO, and operations, contributing valuable takeaways.
Listeners appreciate practical advice and transparency from the host about pricing and client experience.
High-quality, actionable insights for growing a pet photography business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#176
Australia/Arts/Visual Arts
Apple Podcasts
#232
New Zealand/Arts/Visual Arts

Talking Points

Recent interactions between the hosts and their guests.

Why Pet Photographers Should Document Their Own Dogs | Personal Projects, Legacy and Life with Kerry Martin
Q: How did you get into pet photography and start documenting your own dogs as a project?
Kerry explains she started photographing animals casually during travel in the Navy, then discovered a passion for capturing her own dogs as a way to document everyday moments and share the love with others who cherish dogs, which gradually evolved into larger projects.
How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer
Q: What marketing services do you provide for photographers?
Claire explains that she narrows focus to SEO and content marketing for photographers, helping clients rank higher in search results and build sustainable visibility, while also addressing sales processes and pricing strategy to convert traffic into bookings.
Is Your Website Costing You Bookings? How SEO Actually Works for Pet Photographers with Mikaela from Pet Marketing Unleashed
Q: What is the most straightforward way to track if your SEO efforts are working?
You can track leads from inquiries to see if they are coming from Google search, and monitor website analytics to understand traffic sources.
Is Your Website Costing You Bookings? How SEO Actually Works for Pet Photographers with Mikaela from Pet Marketing Unleashed
Q: What are some simple things busy small business owners can realistically do to improve their SEO visibility?
You can start with optimizing your website's page settings, including meta descriptions, page titles, and alt text for images, and also ensure to have a solid Google Business profile.
Building a Photography Business That Holds Both Volume and Value with Louise Sedgman
Q: How do you balance the high volume of Santa photos with your more boutique equine portraiture work?
Louise mentions that her equine portraiture is her passion, but the Santa photos provide a significant income. She enjoys both aspects, aided by a capable team for Santa sessions, allowing her to manage the workflows effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Pet Photographers' Journal

What is The Pet Photographers' Journal about and what kind of topics does it cover?

A practical, entrepreneurially minded show for pet photographers who want structure, growth, and profitability. Across episodes, core themes include building repeatable marketing systems, refining client experiences from inquiry to post-session follow-up, and aligning pricing with value. Hosts frequently discuss actionable tools—from CRMs and automation to AI-assisted workflows—while highlighting burnout, mindset, and sustainable business practices. Guests span working photographers, marketers, and educators who share real-world tactics, case studies, and coaching strategies designed to help listeners book more clients, raise prices, and scale without losing authenticity or joy in their craft.

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How many listeners does The Pet Photographers' Journal get?

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Which podcasts are similar to The Pet Photographers' Journal?

These podcasts share a similar audience with The Pet Photographers' Journal:

1. Freedom Focus Photography
2. Flourish Academy Podcast
3. This Can't Be That Hard
4. Profitable Photographer Podcast
5. PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

How many episodes of The Pet Photographers' Journal are there?

The Pet Photographers' Journal launched 10 months ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Pet Photographers' Journal?

Recent guests on The Pet Photographers' Journal include:

1. Yunet Solarzano
2. Claire Lauer
3. Kerry Martin
4. Alex Vita
5. Graham Crichton
6. Tarryn Michie
7. Sharon Canovas
8. Colie James

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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