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Artwork for The Pet Photographers' Journal

The Pet Photographers' Journal

Ina J Photography
Pet Photography
Client Experience
Marketing
Marketing Strategies
Business Coaching
Photography
SEO
Social Media Marketing
Pricing
Pricing Strategy
Artificial Intelligence
Pricing Strategies
Email Marketing
Mindset
Branding
Burnout
Equine Photography
Client Journey
Book Project
Consultation Calls

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, c... more

PublishesWeeklyEpisodes65Foundeda year ago
Number of ListenersCategories
Visual ArtsArtsBusinessMarketing

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Artwork for The Pet Photographers' Journal

Latest Episodes

Sharon Canovas used to charge $75 for a session with around 40 photos, and it was turning into a very expensive hobby. Today her average sale is around $2,000, and she has booked out spring, summer and autumn in a row. She did it while working full t... more

In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran with a Calgary brewery had raised $87,341 for the Calgary Humane Society. A separ... more

Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a f... more

Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release.

In this episode I'm talking about press releases, which I think is the most underused free marketing available to pet photographe... more

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Recent Guests

Sharon Canovas
Pet photographer, Canovas Pet Photography
Canovas Pet Photography
Episode: Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Aubri Poon
Dog photographer based in Calgary, Canada
Aubri Poon Photography
Episode: From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K
Kaity Hartley
Owner of Koarlie Studios, a colorful, playful pet photography studio on the Sunshine Coast
Koarlie Studios
Episode: Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)
Erin Ollila
Conversion copywriter
erinollila.com
Episode: Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
Michelle Marchant
Photographer at Captured Hearts Photography
Captured Hearts Photography
Episode: Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Stacey Sherman
Founder of BarkHop Studio, rescue-focused pet photographer
BarkHop Studio
Episode: How to Grow Your Pet Photography Business With Confidence with Stacey Sherman
Adam Goldberg
Founder of AGold Photos; Founder of Second Shot adoption program
AGold Photos; Second Shot
Episode: How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)
Kirstie McConnell
Pet photographer, founder of Classico Portraits (Italy) and former host of The Pet Photographers Club
Classico Portraits / The Pet Photographers Club
Episode: Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City
Jason Krygier-Baum
Owner of Fido Photo, Toronto
Fido Photo
Episode: The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto

Host

Ina Jalil
Host of The Pet Photographers' Journal

Reviews

5.0 out of 5 stars from 22 ratings
  • The most relevant dog photography podcast for soloprenuers.

    Ina, a successful working pet photographer in Australia, saw an opportunity after The Pet Photographers Club shut down and took the brave leap to create her own podcast. For such a new podcast she has already created an amazing amount of valuable content and interviewed quite a few industry leading guests along with guests at the grassroots of the industry. There are nuggets of learning in every episode and Ina asks great questions to get the most value for her audience.

    Apple Podcasts
    5
    JoLyonsPhotography
    Australia7 months ago
  • A wealth of information

    I love how Ina gives advice in a straightforward way without trying to gate keep information or make it sounds harder than it is.

    Apple Podcasts
    5
    Aublivious
    Canada8 months ago
  • Love Learning from Ina!

    Ina is thoughtful, wicked smart, and knows how to run a successful pet photography business. We’re lucky she puts out this podcast with all her wisdom!

    Apple Podcasts
    5
    clairelauer28
    United States8 months ago
  • The best podcast for Pet photographers!

    I really enjoy listening to The Pet Photographer’s Journal with Ina J. She has such great chats with other photographers and business experts, and I always come away with new ideas and inspiration. Ina also shares her own coaching advice which is super helpful and encouraging. Such a good podcast if you’re looking to grow your pet photography business!

    ⭐️⭐️⭐️⭐️⭐️

    Apple Podcasts
    5
    Elouisegiardina
    Australiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fun, practical guidance for turning photography into a sustainable business.
Quality guests and practical strategies consistently help listeners grow bookings and revenue.
Listeners appreciate candid approach and real-world coaching across pricing, marketing, and client experience.
The host shares actionable tips and templates, not ego/me-manage.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#195
Canada/Arts/Visual Arts
Apple Podcasts
#247
Australia/Arts/Visual Arts
Apple Podcasts
#92
New Zealand/Arts/Visual Arts
Apple Podcasts
#207
Spain/Arts/Visual Arts

Talking Points

Recent interactions between the hosts and their guests.

Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Q: If someone is considering investing in the mastermind or the workshop, what would you tell them?
She would say there are no regrets about joining; the mentorship and hands-on support have helped scale bookings and marketing, and everyone in the group actively contributes to each other's success.
Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Q: Now that you're in The Mastermind, what do you enjoy most about The Mastermind?
She values the group's inspiration, collaborative mindset, and practical support—members share ideas, push each other, and the facilitator helps refine campaigns and assets, creating a sense of community and accountability.
Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Q: But before we do, just in case people haven't been or haven't listened to the podcast back in February, tell them who you are and what you do and a bit about how you got into pet photography?
Sharon explains she is based in Hamilton, Ontario, a full-time stunt woman for 20 years, who started pet photography during the pandemic after getting into editing and shooting dogs at home, then gradually built a business alongside her film work.
Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Q: Can you share a standout campaign and its impact?
The Mother's Day calendar campaign generated around 10 bookings from roughly 80 leads, with a cost of about $250 to run and strong ROI, which demonstrated how nurturing leads and timing can maximize results.
Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Q: What role did pricing play in your transformation?
Pricing was a major block; coaching helped me see pricing as a reflection of value, not what I think clients can or should pay, and introducing transparent pricing at consults dramatically improved confidence and conversions.

Audience Metrics

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Frequently Asked Questions About The Pet Photographers' Journal

What is The Pet Photographers' Journal about and what kind of topics does it cover?

A practical, hands-on show focused on turning passion for pet photography into a profitable, customer-centered business. Episodes commonly cover pricing strategies, marketing systems, client experience, and sales techniques, often balancing professional growth with family life. A standout element is the creator's emphasis on real-world experimentation, transparency about mistakes, and a willingness to share templates, workflows, and AI-enabled processes that preserve a distinct brand voice. Listeners are likely aspiring or established pet photographers seeking repeatable revenue, clearer positioning, and scalable marketing—especially those who value actionable steps over theory.

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How many listeners does The Pet Photographers' Journal get?

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Which podcasts are similar to The Pet Photographers' Journal?

These podcasts share a similar audience with The Pet Photographers' Journal:

1. Freedom Focus Photography
2. Flourish Academy Podcast
3. Profitable Photographer Podcast
4. PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
5. This Can't Be That Hard

How many episodes of The Pet Photographers' Journal are there?

The Pet Photographers' Journal launched a year ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Pet Photographers' Journal?

Recent guests on The Pet Photographers' Journal include:

1. Sharon Canovas
2. Aubri Poon
3. Kaity Hartley
4. Erin Ollila
5. Michelle Marchant
6. Stacey Sherman
7. Adam Goldberg
8. Kirstie McConnell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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