
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will b... more
| Publishes | Weekly | Episodes | 136 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ArtsCareersBusinessBooks | |||

In this episode, AJ and Mike discuss and reflect on the publishing industry and its evolution over the years. They even share what their predictions are for the future of book publishing. Mike and AJ will be making some pretty bold statements, you do... more
In this episode, AJ and Mike discuss all about validating your book’s content before and during writing. They call this “test driving” your content, to see if your content really resonates with readers. Identifying where your readers get confused, ov... more
In this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polli... more
In this episode, AJ and Mike debate whether AI causes intellectual atrophy or is a potential augmentation tool for authors. AJ brings up both the loss of creativity and the ethical issues of AI’s training data. Mike argues that can be helpful with to... more
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As someone in the early stages of authorship, I can’t recommend this podcast enough for new non-fiction authors. Mike and AJ have such an incredible depth of experience and expertise and are so generous with sharing it each week.
Plus, we should all aspire to have a cheerleader in our corner like these two hosts do for each other each episode.
As an aspiring author, I love the information and insights offered by Mike and AJ. I never cease to be amazed at the wealth of experience she has and her exceptional ability to communicate that knowledge in a way we newbies need.
I’m also reading her book Write a Must-Read and the podcast reinforces the actions she prescribes in the book.
I’ll finish the 2025 and 2026 episodes today. I have also listened to some of the 2023 and 2024 episodes. I can’t get enough. Thanks, Mike and AJ.
Bingeing and implementing these episodes! Thank you Mike and AJ.
If you want to get ideas, hear behind the scenes about publishing/writing/communication—you’ll love this podcast!
I’m about to go in pre-launch for my book (Direct Your Life Or Someone Else Will) and these insights have been priceless!
These two are funny too!
AJ & Mike have such a fun and helpful way of sharing insight and encouragement for writing non-fiction. Feels like you’re hanging out with friends that won’t hold back on how hard this process can be, but are going to help you write the book you were meant to write. Binge-worthy!
I am deep into my second journey binging these episodes. AJ and Mike are the perfect partnership, balancing enthusiasm and ideas along with practical, steadfast advice. Both authors have earned my profound respect with their dedication to a higher purpose: everything they do and advise is in service to the reader. It’s their generosity that earns them such dedicated followers, which secondarily benefits them to the point that they can make authorship a viable career. Take all their pure gold gui... more
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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A practical, author-focused show that helps aspiring and established writers navigate the publishing journey. Across episodes, the hosts explore choosing publishing paths (traditional, self, or hybrid), crafting a compelling book promise, planning launches, leveraging readings and sponsorships, and managing the emotional and logistical realities of multi-project writing. The tone blends candid storytelling with actionable frameworks, case studies, and behind-the-scenes insights from real publishing experiences, making it a valuable resource for non-fiction authors seeking clarity, momentum, and practical next steps.
A standout aspect is the collaborative dynamic between the hosts, who pair strategic guidance with humor and transparency abo... more
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These podcasts share a similar audience with Don't Write That Book:
1. The Creative Penn Podcast For Writers
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3. How I Write
4. The Curiosity Shop with Brené Brown and Adam Grant
5. Guy Kawasaki's Remarkable People
Don't Write That Book launched 3 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Don't Write That Book include:
1. Ramit Sethi
2. Phil Jones
3. Gene Chatsky
4. Aaron Walker
5. Josh Spodek
6. Matt Schaup
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