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Artwork for Don't Write That Book

Don't Write That Book

Mike Michalowicz, AJ Harper
The Money Habit
Marketing
Money Habit
Publishing
Book Marketing
Inclusive Writing
Bestseller Lists
Book Publishing
Amazon
Book Launch
Profit First
Book Development
Burning Questions
Author Community
Career Author
Trade Reviews
Diversity and Inclusion
Accessibility
Publishing Timeline
Self-Publishing

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will b... more

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Artwork for Don't Write That Book

Latest Episodes

In this episode, Mike and AJ debunk the weird myth that persists that authors can’t make a profit from writing a must-read. What’s the ROI on writing a prescriptive nonfiction book? Sure, there’s parlaying your book sales into speaking gigs, but this... more

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and ... more

In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much ... more

In this episode, Mike and AJ share times in their authorship careers when life came hard and interrupted their flow. What steps do they take to keep “in the book” and keep it as a priority? Each shares moments that tested them and what concrete actio... more

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Recent Guests

Josh Spodek
Author of Sustainability Simplified and alum of a workshop the hosts mention; discussed as a guest who asked the episode be about alternatives to Amazon.
Author, Sustainability Simplified
Episode: Book Sales: Alternatives to Amazon
Matt Schaup
Author visiting the studio, working on a new book
Episode: Building the Marketing Plan

Hosts

Mike Michalowicz
Host of the show with a background in entrepreneurship and publishing strategy. Often discusses marketing and the craft of building a marketable book, sharing behind-the-scenes insights and practical frameworks.
AJ Harper
Co-host and author with a focus on writing craft, author branding, and marketing education. Brings practical perspectives on turning writing into a sustained career.

Reviews

5.0 out of 5 stars from 70 ratings
  • Create a Must-Hear Podcast (Well, they did.)

    As an aspiring author, I love the information and insights offered by Mike and AJ. I never cease to be amazed at the wealth of experience she has and her exceptional ability to communicate that knowledge in a way we newbies need.

    I’m also reading her book Write a Must-Read and the podcast reinforces the actions she prescribes in the book.

    I’ll finish the 2025 and 2026 episodes today. I have also listened to some of the 2023 and 2024 episodes. I can’t get enough. Thanks, Mike and AJ.

    Apple Podcasts
    5
    BiggamusBoyRex
    United Statesa month ago
  • Book Author and/or Speaker—this is a must listen!

    Bingeing and implementing these episodes! Thank you Mike and AJ.

    If you want to get ideas, hear behind the scenes about publishing/writing/communication—you’ll love this podcast!

    I’m about to go in pre-launch for my book (Direct Your Life Or Someone Else Will) and these insights have been priceless!

    These two are funny too!

    Apple Podcasts
    5
    YontonY
    United States5 months ago
  • Perfect for aspiring or experienced authors!

    AJ & Mike have such a fun and helpful way of sharing insight and encouragement for writing non-fiction. Feels like you’re hanging out with friends that won’t hold back on how hard this process can be, but are going to help you write the book you were meant to write. Binge-worthy!

    Apple Podcasts
    5
    Stormberry17
    United States8 months ago
  • My second go-round!

    I am deep into my second journey binging these episodes. AJ and Mike are the perfect partnership, balancing enthusiasm and ideas along with practical, steadfast advice. Both authors have earned my profound respect with their dedication to a higher purpose: everything they do and advise is in service to the reader. It’s their generosity that earns them such dedicated followers, which secondarily benefits them to the point that they can make authorship a viable career. Take all their pure gold gui... more

    Apple Podcasts
    5
    gnatgnatg
    United States8 months ago
  • Exactly what I need as a first-time author

    The world of writing and publishing is mysterious and intimidating, but thanks to Mike and AJ, it doesn’t have to be! Learning is fun because these two bring a delightful mix of wisdom and wit.

    Apple Podcasts
    5
    Gtddcvhbuhb
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the hosts' authentic dynamic and actionable advice, often citing real-world tools and templates that help move projects forward.
Many describe binge-worthy consistency and transparency, appreciating the mix of humor and earnest guidance.
Listeners praise the show for its practical, behind-the-scenes look at publishing and book marketing, calling it a masterclass for nonfiction writers.

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Audience Metrics

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Frequently Asked Questions About Don't Write That Book

What is Don't Write That Book about and what kind of topics does it cover?

A practical, super-accessible show for authorship and publishing, focusing on nonfiction, book marketing, and building a lasting author career. Across episodes, listeners get hands-on guidance on shaping ideas, crafting compelling manuscripts, building reader-centric content, and executing marketing plans that extend beyond launch. The hosts mix personal storytelling with concrete, repeatable strategies, offering behind-the-scenes transparency and tools that writers can apply immediately. A standout trait is the collaborative dynamic between two successful authors who blend wit with actionable advice, making it easy to follow along and implement steps toward a publishable book and an ongoing author business.

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How many listeners does Don't Write That Book get?

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Which podcasts are similar to Don't Write That Book?

These podcasts share a similar audience with Don't Write That Book:

1. The Rich Roll Podcast
2. The Creative Penn Podcast For Writers
3. The Tim Ferriss Show
4. Best Laid Plans
5. Happier with Gretchen Rubin

How many episodes of Don't Write That Book are there?

Don't Write That Book launched 2 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on Don't Write That Book include:

1. Josh Spodek
2. Matt Schaup

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