
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will b... more
| Publishes | Weekly | Episodes | 129 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ArtsBusinessCareersBooks | |||

In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result... more
In this episode, Mike walks AJ through THE MONEY HABIT’s launch day, a whopping twelve hours of special guests, marketing ideas, and more. Not even technical glitches could stop the show! Well, they did, but they got everything back on track quickly,... more
In this episode, it’s all the data! Mike breaks down the numbers so far with respect to bulk buys for his new book, The Money Habit. Large and small orders, how the logistics of shipping played out, and more – nothing is left out. Did AJ manage to co... more
In this episode, AJ and Mike answer one of the most common questions they get from first-time authors. How the heck are you supposed to get an endorsement for your book? How do you ask a Big Name someone for a shout-out? This week our duo not only te... more
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As an aspiring author, I love the information and insights offered by Mike and AJ. I never cease to be amazed at the wealth of experience she has and her exceptional ability to communicate that knowledge in a way we newbies need.
I’m also reading her book Write a Must-Read and the podcast reinforces the actions she prescribes in the book.
I’ll finish the 2025 and 2026 episodes today. I have also listened to some of the 2023 and 2024 episodes. I can’t get enough. Thanks, Mike and AJ.
Bingeing and implementing these episodes! Thank you Mike and AJ.
If you want to get ideas, hear behind the scenes about publishing/writing/communication—you’ll love this podcast!
I’m about to go in pre-launch for my book (Direct Your Life Or Someone Else Will) and these insights have been priceless!
These two are funny too!
AJ & Mike have such a fun and helpful way of sharing insight and encouragement for writing non-fiction. Feels like you’re hanging out with friends that won’t hold back on how hard this process can be, but are going to help you write the book you were meant to write. Binge-worthy!
I am deep into my second journey binging these episodes. AJ and Mike are the perfect partnership, balancing enthusiasm and ideas along with practical, steadfast advice. Both authors have earned my profound respect with their dedication to a higher purpose: everything they do and advise is in service to the reader. It’s their generosity that earns them such dedicated followers, which secondarily benefits them to the point that they can make authorship a viable career. Take all their pure gold gui... more
The world of writing and publishing is mysterious and intimidating, but thanks to Mike and AJ, it doesn’t have to be! Learning is fun because these two bring a delightful mix of wisdom and wit.
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Listeners, social reach, demographics and more for this podcast.
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A practical, super-accessible show for authorship and publishing, focusing on nonfiction, book marketing, and building a lasting author career. Across episodes, listeners get hands-on guidance on shaping ideas, crafting compelling manuscripts, building reader-centric content, and executing marketing plans that extend beyond launch. The hosts mix personal storytelling with concrete, repeatable strategies, offering behind-the-scenes transparency and tools that writers can apply immediately. A standout trait is the collaborative dynamic between two successful authors who blend wit with actionable advice, making it easy to follow along and implement steps toward a publishable book and an ongoing author business.
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Don't Write That Book launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Don't Write That Book include:
1. Josh Spodek
2. Matt Schaup
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