Digital Marketing From The Coalface
Dave RobinsonDigital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibberish, but enjoyable jibberish.
| Publishes | Weekly | Episodes | 101 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Welcome back to another episode of Digital Marketing From The Coalface! After a brief hiatus (and a very jet-lagged return from Boston for Julie), we are back to call out the B2B marketing myths wasting your budget. In this episode, we reveal the har... more
Did you know that 92% of B2B buyers enter a formal evaluation with a vendor already in mind? In this episode of Digital Marketing From The Coalface, Julie and Dave dive deep into the hidden realities of the modern B2B buyer journey. With 70% to 80% o... more
Dave and Julie record with the office doors wide open to enjoy an unusually hot day here in Royal Deeside, where a quick run for cold drinks sparks an unexpected marketing lesson about the "famous brand rule". The discussion flows naturally toward th... more
Is Google deliberately obscuring its AI search mechanics to protect its 20-year monopoly? In this episode of Digital Marketing From The Coalface, we dive into the smoke and mirrors of the latest Google AI guidelines, which frustratingly claim that no... more
Welcome back to this episode of Digital Marketing From the Coalface, where Julie and Dave discuss topics ranging from the power of specific messaging to the changing landscape of online search, before wrapping up with a surprising real-world use case... more
Are you a CMO or CTO struggling to align your marketing strategy and tech stack with the rapid rise of AI? In this week's episode of Digital Marketing from the Coalface, Dave and Julie unpack three massive shifts disrupting the B2B landscape. First, ... more
Welcome back to Digital Marketing from the Coalface, where Dave and Julie tackle the real-world frustrations and shifting landscapes of today's digital marketing. From the relentless stalking of aggressive (and nonsensical) retargeting ads to navigat... more
Welcome to episode 169, where Julie and Dave mull over the catastrophic mistakes engineering and B2B companies make when building their marketing teams, and how to control MarTech chaos. But first, are you searching for a marketer who can handle high... more
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