
Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and int... more
| Publishes | Weekly | Episodes | 16 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Early in his career as a social media coordinator at Burberry, Musa Tariq spent six figures to livestream a 2008 Burberry fashion show that, despite hopes of reaching one million viewers, delivered only 673. While it looked (and felt) like a failure... more
LVMH’s Mathilde Delhoume-Debreu spent 30 years at Procter & Gamble before becoming the Global Brand Officer across the luxury behemoth’s 75 independent Maisons, which means she's navigated a spectrum of value creation across categories and has come t... more
Having previously led marketing at physical-product giants like Kellogg, PepsiCo, and Toys "R" Us, JPMorganChase CMO Carla Hassan offers a unique perspective on what changes when your product becomes completely intangible. When 84 million customers e... more
Some of the Italian luxury audio brand Sonus Faber’s speakers are made with a window on the top so buyers can see every detail of their handcrafted interior. Because as Jim Mollica, CMO of Bose and President of the company’s Luxury Consumer Audio div... more
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I love how Seth approaches value creation or destruction and how Nick Tran hits the ball back. Appreciate these insights for marketing pros
I learn something new every time
Seth brings next-level insights for business leaders and marketers. Looking forward to future eps.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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A thoughtful, high-level discussion show focused on how value is created or destroyed through marketing, product decisions, leadership, and organizational design. Episodes feature CMOs, CEOs, and cultural thinkers from tech, consumer brands, and politics, exploring topics like brand architecture, signaling to investors, customer experience, and the intersection of storytelling with business outcomes. Noteworthy aspects include a strong emphasis on value as an overarching business driver, practical case studies from well-known brands, and a willingness to challenge conventional marketing wisdom. The format is interview-driven, blending strategic perspective with real-world examples to help leaders, marketers, and builders rethink how their d... more
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Create or Destroy: Reimagining Marketing launched 4 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Create or Destroy: Reimagining Marketing include:
1. Carla Hassan
2. Jim Mollica
3. Jonathan Mildenhall
4. Jessica Jensen
5. Gary Vaynerchuk
6. Zoe Scaman
7. Mayur Gupta
8. Don McGuire
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