
Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and int... more
| Publishes | Weekly | Episodes | 23 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

On day two as Starbucks’ CEO, Brian Niccol published an open letter saying "there's a shared sense we've drifted from our core," and Tressie Lieberman, who Niccol hired to as Global CBO after the stock had dropped 38%, has spent the time since rebuil... more
Seth’s guest is streetwear legend Jeff Staple who, in 2005, designed a Nike Collab—the Pigeon Dunk—that caused a riot, resells for thousands of dollars 21 years later, and gets the credit (or blame!) for bringing sneaker culture to the masses.
It’s ... more
This episode Seth sat down with his friend Noel Mack, Gymshark's Chief Brand Officer, for a conversation that became a masterclass in what it means to turn down money in service of meaning.
Gymshark is one of only two bootstrapped unicorns in UK hi... more
This week, Seth Matlins talks with Amazon Web Services CMO Julia White, who’s spent 25 years inside enterprise tech, including a 20-year tenure at Microsoft, where she led product marketing for Office 365 and Azure, leaving to become Chief Marketing ... more
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I love how Seth approaches value creation or destruction and how Nick Tran hits the ball back. Appreciate these insights for marketing pros
I learn something new every time
Seth brings next-level insights for business leaders and marketers. Looking forward to future eps.
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The show centers on value creation and destruction in business through marketing, product decisions, branding, and organizational behavior. Episodes feature top CMOs, brand strategists, and business leaders from tech, finance, luxury, and political spheres, exploring long-term value drivers, brand as culture, and the intersection of product experience, measurement, and company strategy. Notable traits include a contrarian stance on short-termism, a strong emphasis on brand-led growth, and practical frameworks that span governance, structure, and storytelling. It's likely to appeal to senior marketers, founders, and executives seeking actionable insights on building durable value while aligning across product, marketing, and operations.
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These podcasts share a similar audience with Create or Destroy: Reimagining Marketing:
1. Pivot
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3. The CMO Podcast
4. Uncensored CMO
5. Raging Moderates with Scott Galloway and Jessica Tarlov
Create or Destroy: Reimagining Marketing launched 6 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Create or Destroy: Reimagining Marketing include:
1. Tressie Lieberman
2. Jeff Staple
3. Noel Mack
4. Julia White
5. Nikki Neuburger
6. Eric Ries
7. Manu Orssaud
8. Musa Tariq
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