Rephonic
Artwork for Create or Destroy: Reimagining Marketing

Create or Destroy: Reimagining Marketing with Seth Matlins

Seth Matlins
Marketing
Value Creation
Branding
Starbucks
Customer Experience
Brand Strategy
Meaning In Branding
LVMH
Duolingo
Brand
Gymshark
Business
Organizational Design
Artificial Intelligence
Amazon Web Services
Nike
Qualcomm
Canva
EOS Products
Adobe

Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and int... more

PublishesWeeklyEpisodes23Founded6 months ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Create or Destroy: Reimagining Marketing

Latest Episodes

On day two as Starbucks’ CEO, Brian Niccol published an open letter saying "there's a shared sense we've drifted from our core," and Tressie Lieberman, who Niccol hired to as Global CBO after the stock had dropped 38%, has spent the time since rebuil... more

YouTube

Seth’s guest is streetwear legend Jeff Staple who, in 2005, designed a Nike Collab—the Pigeon Dunk—that caused a riot, resells for thousands of dollars 21 years later, and gets the credit (or blame!) for bringing sneaker culture to the masses.

It’s ... more

YouTube

This episode Seth sat down with his friend Noel Mack, Gymshark's Chief Brand Officer, for a conversation that became a masterclass in what it means to turn down money in service of meaning.

Gymshark is one of only two bootstrapped unicorns in UK hi... more

YouTube

This week, Seth Matlins talks with Amazon Web Services CMO Julia White, who’s spent 25 years inside enterprise tech, including a 20-year tenure at Microsoft, where she led product marketing for Office 365 and Azure, leaving to become Chief Marketing ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Pivot
PivotNew York Magazine
The CMO Podcast
The CMO PodcastvYve & Jim Stengel

Recent Guests

Tressie Lieberman
Global Chief Brand Officer at Starbucks with previous marketing experience at Taco Bell, Pizza Hut and Yahoo
Starbucks
Episode: Starbucks Global CBO Tressie Lieberman | When Convenience Killed Soul — and Value
Jeff Staple
Streetwear designer and founder of Staple Design, pivotal in bringing sneaker culture to a mass audience
Staple Design
Episode: Streetwear Legend Jeff Staple on Why You Can’t Buy Your Way Into Culture
Noel Mack
Gymshark Chief Brand Officer
Gymshark
Episode: Gymshark CBO Noel Mack | Find Out Who You Are and Do It on Purpose
Julia White
AWS Chief Marketing Officer
Amazon Web Services
Episode: Amazon Web Services CMO Julia White, on Why Earnings Calls Are Stories About Demand
Nikki Neuburger
Guest with executive branding experience at Nike, Uber Eats, LuluLemon
Former Nike/ Uber Eats/ LuluLemon executive
Episode: LuluLemon CBO Nikki Neuburger | When Cracks in the C-Suite Become Craters at The Front Line
Eric Ries
Entrepreneur and author of Incorruptible, former Lean Startup author
Episode: 'Incorruptible' Author Eric Ries on Making Money But Creating No Value
Manu Orssaud
Duolingo CMO
Duolingo
Episode: Duolingo CMO Manu Orssaud on What Gets Destroyed When the Street Decides Your Strategy
Musa Tariq
Co-founder of Science and Story (consultancy)
Science and Story
Episode: Musa Tariq on How Short-Term Growth Can Disguise Bad Strategy
Mathilde Delhoume-Debreu
Global Brand Officer at LVMH and Brand Equity Advisor across 75 Maisons
LVMH
Episode: LVMH’s Mathilde Delhoume-Debreu | From Diapers to Dior: Value Creation Across Industry

Host

Seth Matlins
Host of Create or Destroy: Reimagining Marketing with Seth Matlins

Reviews

4.8 out of 5 stars from 25 ratings
  • So many insights!

    I love how Seth approaches value creation or destruction and how Nick Tran hits the ball back. Appreciate these insights for marketing pros

    Apple Podcasts
    5
    Annuperspective
    United States5 months ago
  • Really really good new show

    I learn something new every time

    Apple Podcasts
    5
    akej12345
    United States5 months ago
  • Fantastic start

    Seth brings next-level insights for business leaders and marketers. Looking forward to future eps.

    Apple Podcasts
    5
    PodPerson13
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The takeaways are useful for strategists aiming to influence long-term value.
Host brings sharp, candid insights and practical frameworks.
Great depth on value creation and marketing alignment, very actionable.
Quality of conversations and guest caliber make this appealing for sponsorships.
Guests are top-tier and bring diverse perspectives on branding and growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Starbucks Global CBO Tressie Lieberman | When Convenience Killed Soul — and Value
Q: How can marketers ensure cultural relevance drives business results rather than simply getting people to talk about a brand?
Lieberman advises avoiding trend-chasing and participating in culture only where the brand has a distinctive, customer-relevant role. She describes Starbucks' Unicorn Frappuccino return as grounded in renewed public interest, operational planning and an engaging in-store event.
Starbucks Global CBO Tressie Lieberman | When Convenience Killed Soul — and Value
Q: What patterns and decisions can destroy brand value, and how can companies recreate it?
Lieberman says value erodes when convenience takes precedence over a brand's core strengths and customer connection. She recommends considering customers, company history and culture together, then designing the full customer journey to deliver a worthwhile, consistent experience.
Amazon Web Services CMO Julia White, on Why Earnings Calls Are Stories About Demand
Q: You're like OG modern generation enterprise tech. How has your understanding of value creation evolved across shifts like cloud and AI?
Value now hinges on human emotion and the buyer's ego and fear, not just product features. Marketing should speak to those deeper needs and map product capabilities to real customer fears and aspirations.
Duolingo CMO Manu Orssaud on What Gets Destroyed When the Street Decides Your Strategy
Q: With a TAM that spans everyone from Bill Gates to a Syrian refugee, how do you decide where to focus marketing efforts?
The core is building a product for everyone and relying on a data-driven flywheel that starts with a strong product and authentic community signals; branding and content then guide broad growth while performance channels handle scale.
LVMH’s Mathilde Delhoume-Debreu | From Diapers to Dior: Value Creation Across Industry
Q: How should audiences think about identifying a CMO's influence on the bottom line across a career from FMCG to luxury?
CMOs should be evaluated by how they scale desirability, maintain brand DNA, and translate craft and culture into measurable long-term impact, rather than focusing solely on short-term numbers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Create or Destroy: Reimagining Marketing

What is Create or Destroy: Reimagining Marketing about and what kind of topics does it cover?

The show centers on value creation and destruction in business through marketing, product decisions, branding, and organizational behavior. Episodes feature top CMOs, brand strategists, and business leaders from tech, finance, luxury, and political spheres, exploring long-term value drivers, brand as culture, and the intersection of product experience, measurement, and company strategy. Notable traits include a contrarian stance on short-termism, a strong emphasis on brand-led growth, and practical frameworks that span governance, structure, and storytelling. It's likely to appeal to senior marketers, founders, and executives seeking actionable insights on building durable value while aligning across product, marketing, and operations.

Where can I find podcast stats for Create or Destroy: Reimagining Marketing?

Rephonic provides a wide range of podcast stats for Create or Destroy: Reimagining Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Create or Destroy: Reimagining Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Create or Destroy: Reimagining Marketing get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Create or Destroy: Reimagining Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Create or Destroy: Reimagining Marketing?

Rephonic provides comprehensive predictive audience data for Create or Destroy: Reimagining Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Create or Destroy: Reimagining Marketing have?

To see how many followers or subscribers Create or Destroy: Reimagining Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Create or Destroy: Reimagining Marketing?

These podcasts share a similar audience with Create or Destroy: Reimagining Marketing:

1. Pivot
2. On with Kara Swisher
3. The CMO Podcast
4. Uncensored CMO
5. Raging Moderates with Scott Galloway and Jessica Tarlov

How many episodes of Create or Destroy: Reimagining Marketing are there?

Create or Destroy: Reimagining Marketing launched 6 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Create or Destroy: Reimagining Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Create or Destroy: Reimagining Marketing?

Rephonic pulls ratings and reviews for Create or Destroy: Reimagining Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Create or Destroy: Reimagining Marketing?

Rephonic provides full transcripts for episodes of Create or Destroy: Reimagining Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Create or Destroy: Reimagining Marketing?

Recent guests on Create or Destroy: Reimagining Marketing include:

1. Tressie Lieberman
2. Jeff Staple
3. Noel Mack
4. Julia White
5. Nikki Neuburger
6. Eric Ries
7. Manu Orssaud
8. Musa Tariq

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days