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Artwork for Create or Destroy: Reimagining Marketing

Create or Destroy: Reimagining Marketing with Seth Matlins

Seth Matlins
Marketing
Branding
Value Creation
Meaning In Branding
Business
Organizational Design
Artificial Intelligence
Qualcomm
Canva
EOS Products
Uber
Yeti
Adobe
Linkedin
Product Marketing
Customer Experience
Product-Led Growth
Vox Media
Wisdomous Company
Culture

Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and int... more

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Artwork for Create or Destroy: Reimagining Marketing

Latest Episodes

Some of the Italian luxury audio brand Sonus Faber’s speakers are made with a window on the top so buyers can see every detail of their handcrafted interior. Because as Jim Mollica, CMO of Bose and President of the company’s Luxury Consumer Audio div... more

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Jonathan Mildenhall has spent his career believing that brands can be bigger than their categories. In a storied career, he helped create “Open Happiness” at Coca-Cola, which became the brand's most profitable platform in its history; at Airbnb, he w... more

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LinkedIn CMO Jessica Jensen calls herself a "painter with an abacus"—which might just be the most perfect shorthand for what a modern marketing leader should be. She grew up writing advertising jingles at the kitchen table with her father, a creative... more

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Gary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable voices in marketing and business. In this wide-ranging conversation, he and Seth get into what Gary has... more

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Recent Guests

Jonathan Mildenhall
CMO of Rocket Companies, former Coca‑Cola and Airbnb executive
Rocket Companies
Episode: Rocket Companies CMO Jonathan Mildenhall, on The Business Case for Creating an Iconic Brand
Jessica Jensen
LinkedIn Chief Marketing Officer
LinkedIn
Episode: LinkedIn CMO Jessica Jensen on The True Math of Value Creation
Gary Vaynerchuk
Entrepreneur, investor, founder of VaynerMedia
VaynerMedia / Gimlet Media (as guest)
Episode: Gary Vaynerchuk: Fighting Your Customer Never Creates Value
Zoe Scaman
Founder of Bodacious, a strategy studio; worked with Droga5, Lego, Netflix, L'Oreal, Tesco, and with Mark Cuban and Luka Doncic
Bodacious
Episode: Zoe Scaman on The Unseen Source of Value Destruction
Mayur Gupta
Chief Growth and Marketing Officer at Kraken Digital Asset Exchange
Kraken
Episode: Kraken's Mayur Gupta, on Creating Value When Product Isn’t Enough
Don McGuire
EVP and Global CMO of Qualcomm, also oversees Snapdragon branding
Qualcomm
Episode: Qualcomm's Don McGuire, on How A Narrative Shift Created 89% More Value
Lara Balazs
EVP and CMO of Global Marketing at Adobe
Adobe
Episode: Adobe's Lara Balazs On Orchestrating Value Creation
Paulie Dery
CMO, AG1 (Athletic Greens)
AG1
Episode: Paulie Dery on Why Every Decision is a Brand Decision
Soyoung Kang
President of EOS Products; former Chief Marketing and Innovation Officer
EOS Products
Episode: Soyoung Kang on the Architecture of Value Creation

Host

Seth Matlins
Host of Create or Destroy: Reimagining Marketing with Seth Matlins, combining experience across Vox Media Podcast Network and Wisdomous Company.

Reviews

4.8 out of 5 stars from 21 ratings
  • So many insights!

    I love how Seth approaches value creation or destruction and how Nick Tran hits the ball back. Appreciate these insights for marketing pros

    Apple Podcasts
    5
    Annuperspective
    United States3 months ago
  • Really really good new show

    I learn something new every time

    Apple Podcasts
    5
    akej12345
    United States3 months ago
  • Fantastic start

    Seth brings next-level insights for business leaders and marketers. Looking forward to future eps.

    Apple Podcasts
    5
    PodPerson13
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversations feel elevated and thoughtful, with clear value for listeners seeking deeper marketing leadership insights.
So many insights! The host and Nick Tran challenge conventional marketing thinking with practical takeaways.
Very strong start and highly actionable for business leaders and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rocket Companies CMO Jonathan Mildenhall, on The Business Case for Creating an Iconic Brand
Q: How did you craft the business case for building an iconic brand at Airbnb, and what lessons translate to other companies today?
Jonathan explains that the business case combined aggressive investment with a clear narrative that branding drives shareholder value. He led a white paper and board reporting to demonstrate how a strong brand attracts disproportionate earned media, advocacy, talent, and returns, eventually allowing a budget rise from $25M to $750M and shifting focus from performance to brand-led growth.
Gary Vaynerchuk: Fighting Your Customer Never Creates Value
Q: How do you reconcile gut with data when evaluating opportunities?
Gut is informed by experience and pattern recognition; when combined with real, verifiable data and disciplined analysis, it becomes a powerful predictor of value creation rather than mere luck.
Gary Vaynerchuk: Fighting Your Customer Never Creates Value
Q: You've had some crazy successful investments. What patterns do you see in the startups that give you confidence they'll create value?
Patterns include strong teams, adaptability, and evidence-backed real reports that reflect the actual business, not just optimistic projections. Intuition refined by experience also guides decisions.
Paulie Dery on Why Every Decision is a Brand Decision
Q: Can you share an example where a non-marketing decision created or destroyed value?
A key example was Uber's driver-focused changes under pressure; improving pay, breaks, and routing signals to drivers showed how operational decisions feed back into brand strength and customer sentiment, effectively driving growth.
Paulie Dery on Why Every Decision is a Brand Decision
Q: How do you define value, creation, and destruction from a brand perspective?
Value is created when a brand makes customers feel good, connected, and proud to engage with the product; destruction happens when the brand fails to meet expectations or betrays trust, leading customers to choose competitors. The guest emphasizes sentiment and experience as core indicators of value.

Audience Metrics

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Frequently Asked Questions About Create or Destroy: Reimagining Marketing

What is Create or Destroy: Reimagining Marketing about and what kind of topics does it cover?

A thoughtful, high-level discussion show focused on how value is created or destroyed through marketing, product decisions, leadership, and organizational design. Episodes feature CMOs, CEOs, and cultural thinkers from tech, consumer brands, and politics, exploring topics like brand architecture, signaling to investors, customer experience, and the intersection of storytelling with business outcomes. Noteworthy aspects include a strong emphasis on value as an overarching business driver, practical case studies from well-known brands, and a willingness to challenge conventional marketing wisdom. The format is interview-driven, blending strategic perspective with real-world examples to help leaders, marketers, and builders rethink how their d... more

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2. On with Kara Swisher
3. The Prof G Pod with Scott Galloway
4. Raging Moderates with Scott Galloway and Jessica Tarlov
5. Hacks On Tap

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Create or Destroy: Reimagining Marketing launched 3 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Create or Destroy: Reimagining Marketing?

Recent guests on Create or Destroy: Reimagining Marketing include:

1. Jonathan Mildenhall
2. Jessica Jensen
3. Gary Vaynerchuk
4. Zoe Scaman
5. Mayur Gupta
6. Don McGuire
7. Lara Balazs
8. Paulie Dery

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