Customer Centric Marketing for Business with Dan MacInnis
Dan MacInnis - Small Business Customer Centric MarketingGreat marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a smal... more
| Publishes | Twice weekly | Episodes | 56 | Founded | 17 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
This is the 2nd in our series and explores the following:
Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell
Step 4. Digital connector: How to immediately increase the impact of your digital prese... more
This is the first in a webinar series I did for AUS Industries around how to market your business in this usual business environment of the COVID shutdown. To find the slides and video please visit:marketing-for-small-business.teachable.com/p... more
Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer cen... more
Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, becaus... more
Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses.
His websit... more
I was interviewed about building a customer centric marketing approach some time ago and have decided to share with you 10 minutes of key highlights. Today having a customer centric approach to your marketing is not a nice to have, it is a must have.... more
Jordan Elkind has the same passion for customer centricity as me. His love of information and insight has created a career well suited to him at Custora a new sofware company. Custora provides a dashboard of data analytics for retail customers to cre... more
Key Facts
Reviews
- good marketing "therapy"!!
this podcasts gets you to really think about why you use marketing and how to get the best out of it
good advice and good ideas to take away
Apple Podcasts50-omaddyo-0
Australia15 years ago - Marketing for small business
Instructive and accessible advice for small business.
Apple Podcasts5Matt F. AAustralia15 years ago - Dan knows her stuff! Great ideas!
These podcasts give clear, direct and most importantly down to earth real advice for small business owners. I found them really informative and easy to follow. They have given me new insight and some great creative ideas to apply!
Apple Podcasts5KMarCuzAustralia15 years ago - Simple Marketing
Love simple marketing concepts. Emphasize on attracting, retaining the right customers.
Apple Podcasts5AndyHarjanto
United States15 years ago - Digital MarketingExpert Cameron Madill
In this current climate of online businesses, it is really important to have a point of difference, so that your website stands out in the crowd. Dan and Cam discuss this issue and many others that will change the way you look at and develop your website. I especially found the info about Newsletters and subscribers great. I am off to change that on my website now! Thanks Dan and Cam!
Apple Podcasts5fehutchAustralia15 years ago - Marketing with Enthusiasm & Insight
Dan's valuable marketing advise is great & delivered with passion. Her vast knowledge & experience as well as integrity is obvious. Much appreciated.
Apple Podcasts4LearninStillAustralia15 years ago - Great Ideas
This has to be the most help marketing tool for small business on the internet!
Apple Podcasts5I can dig it suckerAustralia15 years ago
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