Small Biz AI Marketing
Dan MacInnisSmall Biz AI Marketing is the podcast for Australian small business owners who want AI to do real marketing work, not just make noise. Hosted by Dan MacInnis, a strategic marketer with 25 years and 500+ small businesses behind her, each episode takes one job you are already doing (emails, blogs, quotes, follow ups, social, your CRM) and shows what happens when AI takes it on. Real accounts, real r... more
| Publishes | Daily | Episodes | 56 | Founded | 17 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
The last of the foundations, and the one Dan promised: a whole process, start to finish, showing how she actually uses AI. The best example turned out to be the one you are listening to. This podcast is a workflow built with AI over five weeks, and i... more
The question every business owner asks after reading their own website. Start with a one-minute test: ask ChatGPT and Perplexity to recommend a business like yours in your area, and look for your name. If it is not there, you are in good company. Dan... more
A change of pace. Sixteen episodes in, the set-up is done and the decisions are on the table, so before the real-business episodes start at 20, here is the cheat sheet. Ten quick wins you can do this week: the first and last line rule, paste the enqu... more
The decision most small businesses avoid. Not because the offer is not selling, but because AI is about to sell it cheaper than you can, and the hours you get back are worth more somewhere else. Australian research this year found businesses using AI... more
The question that stops more owners than any other. Some will not paste an email into a chat window; some have pasted their whole client list in without thinking. Both are wrong, and the fix is the same. Dan starts with the Australian regulator's sta... more
The headlines get it wrong in both directions. Jobs and Skills Australia found generative AI has more capacity to augment jobs than to automate them: around four percent of Australian jobs are highly exposed, about a fifth medium to high, and the exp... more
Most small business prices were set once, maybe years ago, by looking at the competitor down the road and knocking ten percent off. Nobody has argued with the number since. AI cannot tell you what to charge. It can argue with the price you have, with... more
When you want the work, you stop asking questions. The enquiry lands, the number looks good, the calendar has a gap, and you say yes before asking the three things that would have told you it was going to be a bad six months. AI does not get hungry. ... more
Key Facts
Host
Reviews
- good marketing "therapy"!!
this podcasts gets you to really think about why you use marketing and how to get the best out of it
good advice and good ideas to take away
Apple Podcasts50-omaddyo-0
Australia15 years ago - Marketing for small business
Instructive and accessible advice for small business.
Apple Podcasts5Matt F. AAustralia15 years ago - Dan knows her stuff! Great ideas!
These podcasts give clear, direct and most importantly down to earth real advice for small business owners. I found them really informative and easy to follow. They have given me new insight and some great creative ideas to apply!
Apple Podcasts5KMarCuzAustralia15 years ago - Simple Marketing
Love simple marketing concepts. Emphasize on attracting, retaining the right customers.
Apple Podcasts5AndyHarjanto
United States15 years ago - Digital MarketingExpert Cameron Madill
In this current climate of online businesses, it is really important to have a point of difference, so that your website stands out in the crowd. Dan and Cam discuss this issue and many others that will change the way you look at and develop your website. I especially found the info about Newsletters and subscribers great. I am off to change that on my website now! Thanks Dan and Cam!
Apple Podcasts5fehutchAustralia15 years ago - Marketing with Enthusiasm & Insight
Dan's valuable marketing advise is great & delivered with passion. Her vast knowledge & experience as well as integrity is obvious. Much appreciated.
Apple Podcasts4LearninStillAustralia15 years ago - Great Ideas
This has to be the most help marketing tool for small business on the internet!
Apple Podcasts5I can dig it suckerAustralia15 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #55 | Australia/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Frequently Asked Questions About Small Biz AI Marketing
What is Small Biz AI Marketing about and what kind of topics does it cover?
This show focuses on practical AI-powered marketing for small Australian businesses, translating real-world tasks into repeatable, results-driven workflows. Episodes spotlight hands-on methods for using AI to handle emails, content, customer data, dashboards, and reporting, all with a clear emphasis on tangible outcomes and time-saving prompts you can deploy immediately. A standout trait is the emphasis on keeping hype at bay—each episode ends with a concrete prompt or template to try right away, plus explorations of how different AI tools can complement each other rather than replace human judgment.
The format tends to be concise, actionable, and implementation-oriented, often featuring behind-the-scenes experiments, practical setup tips, ... more
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How many episodes of Small Biz AI Marketing are there?
Small Biz AI Marketing launched 17 years ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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