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CELab: The Customer Education Lab

CELab
Customer Education
Learning Management Systems
Saas
Community Building
Community Engagement
Customer Retention
Gainsight
Training Strategies
B2B Saas
Customer Success
Digital Customer Success
Education Services
Change Management
Forrester Report
Skilljar
Consulting
Customer Experience
Atlassian
AI In Customer Education
AI In Learning

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

PublishesTwice monthlyEpisodes146Founded7 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for CELab: The Customer Education Lab

Latest Episodes

In this episode of the Customer Education Lab, we sit down with Jess Katz, Senior Customer Education Manager at Forter, to unpack how she built an AI‑powered customer education function as a team of one. Jess walks us through her journey from joining... more

In this episode, we are joined by Ashley DeKerlegand, Director of Customer Education and CX Enablement at Quickbase, to unpack how she transformed Quickbase University from “optional training” into a core driver of expansion and reduced churn. Ashley... more

In this episode of CELab, we welcome content creator Kevin Lee to unpack how “scrappy” social-style video can transform Customer Education and scaled Customer Success. Kevin shares his journey from running a Rubik’s Cube meme account and a 200K-subs... more

Customer education has outgrown the LMS era. In this episode of CELab we down with Zayd Badwan, Chief Revenue & Customer Officer at Uplimit, and Yash Tekriwal, who leads education and cohort programs at Clay, to ask a hard question: if your main met... more

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Recent Guests

Sarah Sedgman
CEO and Founder of LearnExperts, a platform focusing on innovating training development through AI.
LearnExperts
Episode: CELab - Ep 170 -AI in Customer Education: Scaling Success with LearnExperts & Sarah Sedgman
Erica Kuhl
Formerly of Salesforce, now leading customer education at Gainsight
Gainsight
Episode: CELab - Ep 164 - Skilljar by Gainsight - Part 1
Andrew Matsiavin
Co-founder of Parta and expert in e-learning content development
Parta
Episode: CELab - Episode 161 - From Frustration to Innovation: Transforming Customer Education with Parta
Beaker Tincher
Colleague at Personio focused on customer training and credentialing.
Personio
Episode: CELab - Episode 161 - From Frustration to Innovation: Transforming Customer Education with Parta
Randon Ruggles
Leader in Customer Education at Jamf
Jamf
Episode: CELab - Ep 160 - Randon Ruggles and The Secret to Customer Education Success: Short-Form Video, Data, and Team Synergy
Jeremy Davis
Head of Product Marketing at Cloudshare
Cloudshare
Episode: CELab - Ep 158 - Jeremy Davis at Cloudshare - Virtual Labs: The Game-Changer in Customer Education Technology
Todd Kirk
Expert on customer education and co-host of SaaS Therapy
BrainStorm
Episode: Episode 155 - Todd Kirk @ Brainstorm - "The Two-Hump Problem"
Julie Cochrane
Global Education Services lead for Charles River Development
Charles River Development
Episode: CELab - Ep 149 - Julie Cochrane - Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook
Craig Hewitt
Founder of Castos, a podcast hosting and analytics platform
Castos
Episode: CELab Ep 145 - Craig Hewitt - The Future of Podcasting and Customer Growth

Hosts

Dave Derington
Co-host of CELab and lead facilitator on episodes exploring customer education strategy and practical frameworks.
Adam Avramescu
Co-host focused on hypothesis-driven exploration of customer education topics and industry trends.

Reviews

4.9 out of 5 stars from 86 ratings
  • Great podcast for customer Ed, customer success, or customer experience

    Really enjoy this podcast! Makes me excited to go to work and experiment

    Apple Podcasts
    5
    Monnierani
    United States10 months ago
  • Excellent, thoughtful content!

    I’ve really been enjoying CE Labs. I’m still catching up on episodes! The ideas in this podcast have helped me evolve my thinking around Customer Education, and I’ve made some awesome and very helpful connections. Thank you, Adam, for this great show!

    Apple Podcasts
    5
    LauraAdkins03
    United States2 years ago
  • Interesting guests, mediocre host

    I wish Dave would talk less and let guests talk more. I’m listening to the gamification episode and it bugs me how much he interrupts them to add little of value (filler hype or a story about himself that’s just repetitive). I feel like he also doesn’t prepare his questions in advance and as a result rambles for several minutes before getting to a prompt the guest can answer.

    He seems like such a nice, friendly guy! But his style of hosting just isn’t for me. I prefer Adam as host because he’s ... more

    Apple Podcasts
    3
    kagdiebsksg
    United States3 years ago
  • Always insightful

    I would recommend diving into this if you’re in the Customer Education space. Always something to take home and love the different angles - especially learning from industry leaders. But above all, it’s presented in a great and easily digestible format. Love this podcast. 🙌🏽

    Apple Podcasts
    5
    Torewolf
    Germany3 years ago
  • Love this show!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend CELab enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great podcast for customer Ed, customer success, or customer experience.
Listeners often praise concise, practical takeaways and the science-informed approach.
Excellent, thoughtful content with actionable ideas for CE practitioners.
A must-listen for anyone in customer education; hosts bring real-world insights and guests who drive the field forward.

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Talking Points

Recent interactions between the hosts and their guests.

CELab - Ep 165 - Clea Mahoney - How to Launch a Customer Education LMS in 55 Days: Lessons from Rewst’s Rapid Rollout
Q: What advice would you give to someone building their very first customer education program?
Figure out what your customers need, refine it to something specific and measurable, and start small.
CELab - Ep 166 - From Academia to AI: Building Scalable Partner Programs with April Trask
Q: What are a few lessons that you've learned that would carry forward today?
Need to adapt to changing environments and avoid holding tightly to outdated playbooks, while balancing immediate business needs with long-term strategic goals.
CELab Ep 146 - CELab 2024 Wrapped
Q: What's one non-obvious piece of advice you would offer to someone who is thinking about getting into consulting?
The most important thing is to be an active listener to really understand the needs and problems of clients, as nuances in engagement are crucial.
CELab Ep 146 - CELab 2024 Wrapped
Q: What are some of the key problems that potential clients are trying to solve when they approach you as a consultant?
Clients often struggle with knowing what to do due to losing team members or resource deficiencies; they seek guidance on building curriculum or selecting an LMS.
CELab - Ep 151 - Elli Neeld - Building AI Chatbots for CX
Q: What's an example, if we can be concrete, of when you pop up with Proactive Education and what the chatbot would say?
On the bank details page, the chatbot opens proactively after five seconds, offering buttons for common queries like how to connect a bank account or business entity type, allowing users to initiate a chat based on their needs.

Audience Metrics

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Frequently Asked Questions About CELab: The Customer Education Lab

What is CELab: The Customer Education Lab about and what kind of topics does it cover?

CELab focuses on practical strategies for building and maturing customer education programs in B2B SaaS and tech-enabled services. Episodes frequently tackle learning science, AI-assisted content development, education technology, and integration with customer success, product, and enablement teams. Guests include senior educators, product trainers, and leaders from companies like Gainsight, Atlassian, Skilljar, and Parta, offering real-world playbooks, measurable outcomes, and scalable approaches. The show stands out for its crisp format, hypothesis-driven discussions, and emphasis on actionable takeaways that practitioners can apply to accelerate learning, adoption, and retention. Potential listeners should find the mix of theory, tooling... more

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1. Up First from NPR
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3. Wait Wait... Don't Tell Me!

How many episodes of CELab: The Customer Education Lab are there?

CELab: The Customer Education Lab launched 7 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CELab: The Customer Education Lab?

Recent guests on CELab: The Customer Education Lab include:

1. Sarah Sedgman
2. Erica Kuhl
3. Andrew Matsiavin
4. Beaker Tincher
5. Randon Ruggles
6. Jeremy Davis
7. Todd Kirk
8. Julie Cochrane

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