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Artwork for CELab: The Customer Education Lab

CELab: The Customer Education Lab

CELab
Customer Education
Learning Management Systems
Saas
Gainsight
Community Building
Community Engagement
Customer Retention
Training Strategies
B2B Saas
Customer Success
Atlassian
Digital Customer Success
Education Services
Forrester Report
Change Management
Product-Led Growth
Artificial Intelligence
Skilljar
Consulting
Customer Experience

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

PublishesTwice monthlyEpisodes148Founded8 years ago
Number of ListenersCategories
BusinessTechnology

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Artwork for CELab: The Customer Education Lab

Latest Episodes

In this episode of CELab, Dave Derington sits down with Tim Devine, who built Optro's (formerly AuditBoard) live training program from a solo effort in 2021 into a three-person team running roughly 250 custom training engagements a year. Tim's thesis... more

In this episode of the Customer Education Lab, Adam Avramescu sits down with Kelly Mullaney, Head of AI Guild at Juniper Square, to unpack how AI is actually changing Customer Education. Kelly traces his journey from tax tech writer at Microsoft, to ... more

In this episode of the Customer Education Lab we sit down with longtime friend and customer education leader Lila Krutel at Skilljar by Gainsight to unpack how MCP (Model Context Protocol) and modern AI tools like Claude are reshaping the role of Cus... more

In this episode of the Customer Education Lab, we sit down with Jess Katz, Senior Customer Education Manager at Forter, to unpack how she built an AI‑powered customer education function as a team of one. Jess walks us through her journey from joining... more

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Recent Guests

Kelly Mullaney
Head of AI Guild at Juniper Square
Juniper Square
Episode: CELab - Ep 181 - Kelly Mullaney - From “Team of One” to 10x Impact: How AI Is Rewiring Customer Education
Lila Krutel
Guest expert on customer education and AI-enabled tooling
Gainsight (and Skilljar)
Episode: CELab - Ep 180 - Lila Krutel - How MCP + AI Are Shifting Power Back to Customer Education Leaders
Jess Katz
Senior Customer Education Manager at Forter
Forter
Episode: CELab - Ep 179 - How Jess Katz Built an AI‑Powered Customer Education Org as a Team of One
Ashley DeKerlegand
Director of Customer Education and CX Enablement at Quickbase
Quickbase
Episode: CELab - Ep 178 - From Order Taker to Trusted Consultant: How Action Mapping & Brainstorm Transformed Customer Education at Quickbase
Kevin Lee
Content creator and Atlassian educator, known for Atlassian Answered
Atlassian
Episode: CELab - Ep 177 - How Kevin Lee Turned “Scrappy” Video into a Scaled Customer Education Engine
Roberto Aiello
Senior Learning Experience Designer at Personio
Personio
Episode: CELab Ep 175 - From Click-Paths to Conversations: Roberto Aiello on AI, Localization, and Customer Education
Mia Čomić
Product Marketing Manager at LearnWorlds
LearnWorlds
Episode: CELab - Ep 174 - From Course Library to Learning OS: LearnWorlds and the Future of Customer Education
Bessie Weiss
Senior Director of Customer Education at Webflow
Webflow
Episode: CELab - Ep 172 - Bessie Weiss - From PLG Darling to Enterprise Powerhouse: How Webflow Scales Customer Education
Sean Reay
Revenue enablement leader with experience at Outreach, Canva, Intercom
Intercom (current)
Episode: CELab - Ep 171 - Building an Operating System for Execution: Sean Reay on the Future of Enablement & CX

Hosts

Dave Derington
Co-host of CELab and lead facilitator on episodes exploring customer education strategy and practical frameworks.
Adam Avramescu
Co-host focused on hypothesis-driven exploration of customer education topics and industry trends.

Reviews

4.9 out of 5 stars from 87 ratings
  • Great podcast for customer Ed, customer success, or customer experience

    Really enjoy this podcast! Makes me excited to go to work and experiment

    Apple Podcasts
    5
    Monnierani
    United Statesa year ago
  • Excellent, thoughtful content!

    I’ve really been enjoying CE Labs. I’m still catching up on episodes! The ideas in this podcast have helped me evolve my thinking around Customer Education, and I’ve made some awesome and very helpful connections. Thank you, Adam, for this great show!

    Apple Podcasts
    5
    LauraAdkins03
    United States2 years ago
  • Interesting guests, mediocre host

    I wish Dave would talk less and let guests talk more. I’m listening to the gamification episode and it bugs me how much he interrupts them to add little of value (filler hype or a story about himself that’s just repetitive). I feel like he also doesn’t prepare his questions in advance and as a result rambles for several minutes before getting to a prompt the guest can answer.

    He seems like such a nice, friendly guy! But his style of hosting just isn’t for me. I prefer Adam as host because he’s ... more

    Apple Podcasts
    3
    kagdiebsksg
    United States3 years ago
  • Always insightful

    I would recommend diving into this if you’re in the Customer Education space. Always something to take home and love the different angles - especially learning from industry leaders. But above all, it’s presented in a great and easily digestible format. Love this podcast. 🙌🏽

    Apple Podcasts
    5
    Torewolf
    Germany3 years ago
  • Love this show!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend CELab enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great podcast for customer Ed, customer success, or customer experience.
Listeners often praise concise, practical takeaways and the science-informed approach.
Excellent, thoughtful content with actionable ideas for CE practitioners.
A must-listen for anyone in customer education; hosts bring real-world insights and guests who drive the field forward.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#33
Ireland/Technology

Talking Points

Recent interactions between the hosts and their guests.

CELab - Ep 177 - How Kevin Lee Turned “Scrappy” Video into a Scaled Customer Education Engine
Q: What production philosophy does Kevin advocate for in customer education videos?
He advocates for a balance of authenticity and practicality—shipping regularly with lean setups, keeping videos short (three to four minutes for CELabAnswered), focusing on audience value, and using small editing techniques like crop-ins and crop-outs to maintain flow without overediting.
CELab - Ep 177 - How Kevin Lee Turned “Scrappy” Video into a Scaled Customer Education Engine
Q: What was the key insight about audience and content that led to the Atlassian Answered approach?
The insight was that many people encounter jargon and complex marketing language; by lowering the barrier, using simple analogies, and demonstrating real-world scenarios, the content resonated with non-technical audiences and scaled across thousands of users.
CELab - Ep 177 - How Kevin Lee Turned “Scrappy” Video into a Scaled Customer Education Engine
Q: How did Kevin evolve from a content creator to a developer of Atlassian Answered and a broader educational program?
Kevin explains that his early work on personal channels taught him to break down complex product concepts using relatable analogies; at Atlassian, he applied those lessons to simplify JIRA and other tools, packaging the message for broad audiences and leveraging organic reach to build trust and drive product adoption.
CELab - Ep 180 - Lila Krutel - How MCP + AI Are Shifting Power Back to Customer Education Leaders
Q: What should CE leaders do first to start using MCPs?
First, check if your LMS or CSP vendor supports an MCP server. If not, consider vendors that do, or plan to advocate for MCP support as a strategic capability; start with a focused use case to demonstrate value, then expand.
CELab - Ep 180 - Lila Krutel - How MCP + AI Are Shifting Power Back to Customer Education Leaders
Q: Can you share a concrete win using MCP in a real project?
Yes, we used Claude to identify customers with unused training passes and to assemble an email campaign, resulting in a rapid, one-day outreach plan rather than a prolonged, manual process.

Audience Metrics

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Frequently Asked Questions About CELab: The Customer Education Lab

What is CELab: The Customer Education Lab about and what kind of topics does it cover?

CELab focuses on practical strategies for building and maturing customer education programs in B2B SaaS and tech-enabled services. Episodes frequently tackle learning science, AI-assisted content development, education technology, and integration with customer success, product, and enablement teams. Guests include senior educators, product trainers, and leaders from companies like Gainsight, Atlassian, Skilljar, and Parta, offering real-world playbooks, measurable outcomes, and scalable approaches. The show stands out for its crisp format, hypothesis-driven discussions, and emphasis on actionable takeaways that practitioners can apply to accelerate learning, adoption, and retention. Potential listeners should find the mix of theory, tooling... more

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Which podcasts are similar to CELab: The Customer Education Lab?

These podcasts share a similar audience with CELab: The Customer Education Lab:

1. CX Signals
2. Freakonomics Radio
3. The Rest Is Politics: Leading
4. The Daily
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of CELab: The Customer Education Lab are there?

CELab: The Customer Education Lab launched 8 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CELab: The Customer Education Lab?

Recent guests on CELab: The Customer Education Lab include:

1. Kelly Mullaney
2. Lila Krutel
3. Jess Katz
4. Ashley DeKerlegand
5. Kevin Lee
6. Roberto Aiello
7. Mia Čomić
8. Bessie Weiss

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