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BOR or Bust

Daryl Henry

BOR or Bust is a podcast for insurance producers who are done settling for second place.

Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real.

Because BOR is not just... more

PublishesWeeklyEpisodes10Founded2 months ago
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Latest Episodes

Most producers think they're losing deals because they don't have the right market.

They're wrong.

They're losing deals because they've lost control of the sales process.

In this episode, Daryl Henry and Nick Aube break down:

• Why prospects stop... more

The insurance industry teaches you that relationships wins business.

They're wrong.

Relationships matter—but they aren't enough.

In this episode, Nick and Daryl explain why prospects who "love their broker" still take meetings, request quotes, and... more

There are two kinds of insurance brokers: those who know how to win with Broker of Record (BOR) letters... and those who wish they did.

But making that transition isn't easy. How do you evolve from being a quoter into a BOR broker?

What needs to ch... more

Every producer has heard it:

"Our agency has access to more insurance companies."

But does that actually help clients get better results?

In this episode of BOR or Bust, Nick and Daryl explain why market access is one of the most misunderstood con... more

Why do some producers consistently get more meetings and close more business?

Because they stop talking about what they think matters and start talking about what prospects think matters.

In this episode, Nick and Daryl discuss one of the most impo... more

It's very easy to mistake objections in the insurance buying process for buying signals.

In Episode 4 of BOR or Bust, Daryl Henry and Nick Aube break down one of the biggest mindset shifts in insurance sales:

Most objections are actually buying sig... more

Fix your deliverable, and everything in the sales process will fall into place.

In this episode, Nick and Daryl break down the complete BOR Blueprint from cold call to close.

You'll learn:

* How to structure the first outreach

* What should hap... more

Most brokers panic when a prospect says:

“We just want a better price.”

In this episode, Daryl Henry and Nick Aube explain why that sentence is actually one of the strongest buying signals in commercial insurance sales.

The conversation explores: more

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1. The Max Revenue Show
2. Agency Growth Machine
3. Pardon My Take
4. This Past Weekend w/ Theo Von
5. The Way I Heard It with Mike Rowe

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BOR or Bust launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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