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Artwork for The Max Revenue Show

The Max Revenue Show

Max Revenue
Insurance
Commercial Insurance
Prospecting
Cold Calling
Insurance Industry
Sales Techniques
Client Relationships
Sales Strategies
Insurance Sales
Due Diligence
Mindset
Sales
Client Retention
Lead Generation
Networking
Employee Benefits
Brown & Brown
Career Change
Client Communication
Revenue Growth

Never take advice from someone who inherited their book from daddy. Listen to this podcast instead. Every week Trey Shields and Micah Salas talk prospecting, sales, and productivity for growth-minded Producers building their book from scratch.

PublishesTwice weeklyEpisodes166Founded3 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for The Max Revenue Show

Latest Episodes

In this episode, Trey sits down with Tanya Andolsen of Argosy Risk, a 30-year veteran of the environmental insurance industry, to break down everything producers need to know.

From why premiums are surprisingly affordable to the hidden gaps in stand... more

In this episode, Micah breaks down his framework for identifiying "three-star" prospects with huge upside, before everyone else starts knocking their door down.

........

Resources & Links:

📈 Free Trial of Insurance Xdate:

⁠⁠⁠⁠⁠⁠https://www.insur... more

Resources & Links:

📈 Free Trial of Insurance Xdate:

⁠⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrev...⁠

🔗 Work with Element22:

Email submissions to: maxrevenue@element22ins.com

Or call Brian at 843-296-3376

📬Sign up for The Max Revenue Letter: more

Resources & Links:📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com/maxrev...🔗 Work with Element22:Email submissions to: maxrevenue@element22ins.comOr call Brian at 843-296-3376📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠https://... more

Key Facts

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Recent Guests

Josh Gurley
Principal, Best Practices Agency owner and sales trainer
Episode: From Building a $1.6M Book to Building a Best Practices Agency with Josh Gurley
Micah Salas
Zen Master of Commercial Insurance
Episode: Your Pipeline is Never Big Enough with Micah Salas
David Carothers
Living legend in commercial insurance, guest on first-time appearance
Independent insurance professional / author
Episode: Prospect with Data, Win with Total Cost of Risk | David Carothers
Will Allen
Founder/CEO of Innovative Captive Strategies
Innovative Captive Strategies
Episode: The New Reality of Winning with Captives with Will Allen
Andrew Wagley
Owner of Wagley Agency; niche program specialist focused on home care and other verticals
Wagley Agency
Episode: How To Build Program Business, Automate Your Lead Gen, and Own Your Niche with Andrew Wagley
Nick Aube
Founder, Producer Systems
Producer Systems
Episode: Due Diligence vs. BOR Only Debate | Micah Salas & Nick Aube
Scott Moak
Sales leader at Ross & Yerger, former EB producer and leadership figure
Ross & Yerger
Episode: Culture, Comp, Equity: The Formula for Building & Attracting Top Producers
Scott Barker
Former venture capitalist, founder of a fund, author of wake-up call stories
Wake Up Call project; former venture fund founder
Episode: A Wake Up Call For Top Producers | Scott Barker
Andrew Meinster
Tow truck insurance niche expert; founder noted for aggressive niche marketing
NSM Insurance Brokers / NovaCore (through acquisition by NSM and rebranding context discussed during the episode)
Episode: How To Dominate a Niche with Andrew Meinster

Hosts

Trey Shields
Host focused on revenue growth and prospecting for producers building from scratch; key driver of strategy and interview direction.
Micah Salas
Co-host and advisor with a focus on commercial insurance insights and strategy; provides industry context and guest facilitation.

Reviews

4.9 out of 5 stars from 63 ratings
  • Game Changers

    I’ve been a P&C broker for over 16 years and had a very old school approach to winning new accounts. In today’s challenging insurance marketplace, the key is not being viewed as a commodity. The Due Diligence and Are You Open To A Conversation Around Your Program approach is not threatening and weeds out the shoppers, those who are happy and identifies those with pains that need solutions.

    Apple Podcasts
    4
    Rugby Warren
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts balance hustle with authentic, long-term relationship-building.
Episodes cover niche markets and modern tech trends without losing focus on human relationships.
Shows provide actionable, repeatable sales playbooks for insurance pros.
Guests offer real-world growth stories rather than theoretical advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#140
United States/Business/Careers
Apple Podcasts
#121
Ukraine/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

From Top CFB Recruit to Top EB Broker | Jeb Blazevich
Q: What's your biggest learning from early misses in selling and client acquisition?
The key is selling a consulting process, not a single product. Focusing on strategy and long-term outcomes builds trust and retention, rather than chasing one-off product sales that can be replaced by a better option later on.
From Top CFB Recruit to Top EB Broker | Jeb Blazevich
Q: Tell us about your team selling model and how you break up roles.
He describes a structured but flexible team approach with producers, client service executives, and support staff. Different teammates handle different aspects (prospecting, service, implementation) based on strengths, allowing for holistic client coverage and shared equity incentives.
Prospect with Data, Win with Total Cost of Risk | David Carothers
Q: What is the core angle you recommend for new producers to pursue in their prospecting?
Focus on a few niche categories where you can deliver distinctive value, build a strong baseline risk assessment, and show how total cost of risk affects the client's bottom line, not just insurance pricing.
Culture, Comp, Equity: The Formula for Building & Attracting Top Producers
Q: Why are some producers successful and others fail?
Success comes from aligning personal passion with professional purpose, supported by a culture that removes obstacles, focuses on mentorship, and enables producers to own their contribution through an equity path and team structure.
Blazing a Path For the Next Generation of Insurance Producers | Justin Tatum
Q: What's your biggest mistake or learning lesson from starting and running this agency?
Believing that a big acquisition or a deal would automatically translate into smooth growth; the real takeaway is that prospects and decision-makers are often not what they appear, so you must verify who actually controls decisions and stay true to a genuine, value-driven approach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About The Max Revenue Show

What is The Max Revenue Show about and what kind of topics does it cover?

A high-energy show focused on prospecting, sales processes, and scalable growth for insurance producers building their books from scratch. Episodes center on practical playbooks—lead generation, meeting frameworks, vendor strategies, and team dynamics—paired with candid career journeys from top performers, agency leaders, and niche specialists. Notable throughlines include relationship-driven selling, a bias for actionable systems over flashy “silver bullets,” and a willingness to tackle difficult topics like pricing transparency, health benefits disruption, and niche markets (HOAs, Direct Primary Care, vendor stacks). The format often blends personal origin stories with repeatable frameworks listeners can adapt to drive durable revenue gro... more

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Which podcasts are similar to The Max Revenue Show?

These podcasts share a similar audience with The Max Revenue Show:

1. Power Producers Podcast
2. David Senra
3. The Fried Egg Golf Podcast
4. Moneywise
5. The Shotgun Start

How many episodes of The Max Revenue Show are there?

The Max Revenue Show launched 3 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Max Revenue Show?

Recent guests on The Max Revenue Show include:

1. Josh Gurley
2. Micah Salas
3. David Carothers
4. Will Allen
5. Andrew Wagley
6. Nick Aube
7. Scott Moak
8. Scott Barker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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