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The Max Revenue Show

Max Revenue Media
Insurance
Commercial Insurance
Cold Calling
Insurance Industry
Prospecting
Sales Techniques
Client Relationships
Artificial Intelligence
Employee Benefits
Insurance Sales
Sales Strategies
Due Diligence
Networking
Mindset
Brown & Brown
Sales
Client Retention
Lead Generation
Sales Process
Career Change

News, trends, and top producer insights for mid-market producers by mid-market producers

PublishesDailyEpisodes222Founded4 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for The Max Revenue Show

Latest Episodes

In this peisode Trey and Micah sit down with Dustin Applebaum, president of Element 22, the preferred wholesaler of the Max Revenue Show. Dustin walks through his path from naming Amwins at an ad agency to starting Element 22. They get into why an in... more

In this episode Trey hands the mic to Micah and Derek Laczniak for the kind of in-the-trenches conversation they started over lunch at the Denver event. The topic is how to market accounts in a “soft” market that ain’t soft everywhere. Property is do... more

In this episode Brandon Schuh breaks down Zywave’s Broker of the Future study and its claim that AI-native brokers could hit $1M in revenue per employee versus $175K at the traditional shop, then tie it to Willis’s $625M Propel plan, Baldwin’s take-p... more

In this episode, Luke Berry is back after closing out 2026 with nearly $1.2 million in new revenue, topping the Max Revenue leaderboard. Trey digs into how he did it, from ditching big events in favor of duck hunts and fishing trips to building real ... more

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Recent Guests

Luke Berry
Insurance producer focused on employee benefits and property and casualty
Collier
Episode: Luke Berry Breaks Down His Biggest Year Yet (7 Clients, $1.1M)
Trevor Elliott
Property specialist focused on multifamily, affordable housing and commercial property
Hub
Episode: He Nearly 3X’d His Book in 3.5 Years Using This One Strategy with Trevor Elliott
Derek Lazniak
Former broker and builder of a multi-million-dollar book; later on the comeback path
Insurance broker (Wisconsin)
Episode: He Built a $3.5M Book, Lost It All, and Now He’s Coming Back with Derek Laczniak
Josh Guth
AI expert, AI consultant
Nimbus Systems
Episode: Meet Micah’s New AI Secret Weapon, Josh Guth
Andrew Gisriel
Captives expert, focuses on group captives
Captive Resources
Episode: How To Differentiate, Prospect, and Win with Group Captives with Andrew Gisriel
Jen E. Miller
Former national sales trainer at MMA, sales coach
Power of Now (Jen Miller)
Episode: How To 2x or 3x Your Book in 3 Simple Steps with Jen E. Miller
Micah Salas
Zen Master of Commercial Insurance
Christiansen Group
Episode: He Left a $1.2M Book & Started Over (Here's The 5 Hardest Lessons He Learned) with Micah Salas
Geoff Christian
Employee benefit captive specialist; discussed his work and insights
Assured Partners / Gallagher
Episode: How Smart Producers Turn Chaos Into Opportunity with Geoff Christian
Abe Gibson
From Burns & Wilcox
Burns & Wilcox
Episode: How To Find, Wedge, and Win Deals with Cyber with Abe Gibson

Hosts

Trey Shields
Host focusing on revenue growth, market dynamics, and producer education.
Micah Salas
Co-host and sales expert known for practical insurer insights and coaching.

Reviews

4.9 out of 5 stars from 103 ratings
  • Agency Owner, Producer

    Trey and Micah do a great job and bring on real producers during all aspects of their journey. This is a must listen for any advisor.

    Apple Podcasts
    4
    Guffy Wright
    United States5 months ago
  • Game Changers

    I’ve been a P&C broker for over 16 years and had a very old school approach to winning new accounts. In today’s challenging insurance marketplace, the key is not being viewed as a commodity. The Due Diligence and Are You Open To A Conversation Around Your Program approach is not threatening and weeds out the shoppers, those who are happy and identifies those with pains that need solutions.

    Apple Podcasts
    4
    Rugby Warren
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring deep niche expertise and candid industry takes.
Producers value concrete tactics and real-world examples that translate to revenue growth.
Listeners appreciate coaching-centric episodes and practical frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Chubb’s CEO Warns of “Extremely Naive” Capacity Flooding the Market
Q: How would you advise me to go about building these relationships and potentially start to do these program type deals?
Brandon recommends starting with existing contacts, asking for introductions, bringing clients to meet wholesalers and underwriters, and developing a specific program and carefully prepared submissions.
Chubb’s CEO Warns of “Extremely Naive” Capacity Flooding the Market
Q: As a producer, how do I realistically underwrite the MGAs or insurtechs whose products I'm selling, and what should I look for?
Brandon advises producers to assess the carrier's rating, size, limits, surplus and reinsurance, and to disclose the risks of alternative or unrated capacity within their firms.
I Was Wong About Referrals with Micah Salas (Plus, Listener Q&A)
Q: What do you do when prospects don't send you over all the info you need?
Salas suggests asking for a proposal if policies are unavailable, then gathering premiums and key exposure information directly and estimating costs using comparable accounts.
I Was Wong About Referrals with Micah Salas (Plus, Listener Q&A)
Q: How do you give non-generic presentations?
Salas recommends conducting due diligence on policies, rates, operations, and underwriting context, then using the buyer's priorities to shape a specific, customized proposal.
Luke Berry Breaks Down His Biggest Year Yet (7 Clients, $1.1M)
Q: What did you tell the 24-year-old producer who was just starting out?
Berry recommended building prospect pipelines with different time horizons, studying and researching the business, developing a recognizable personal brand, writing original articles to demonstrate expertise, and attending events. He said producers should keep evolving as their books and responsibilities grow.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About The Max Revenue Show

What is The Max Revenue Show about and what kind of topics does it cover?

A revenue-focused show targeting mid-market insurance producers, with an emphasis on practical growth tactics, sales discipline, and market dynamics. Episodes frequently cover cyber risk wedges, summits and lead generation, due-diligence in mergers, niche markets like habitational and D&O, and the impact of private equity and technology on producer economics. Noteworthy is the hands-on coaching style, founder-level anecdotes, and a mix of strategic frameworks (V3, principles over price) alongside timely industry news. The format tends to blend tactical playbooks (prospecting, partnerships, and client management) with candid industry critique, making it useful for producers seeking measurable improvements and for sponsors targeting growth-or... more

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How many listeners does The Max Revenue Show get?

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Which podcasts are similar to The Max Revenue Show?

These podcasts share a similar audience with The Max Revenue Show:

1. RiskCellar
2. BOR or Bust
3. Wolf of Property Casualty
4. The Joe Rogan Experience
5. Power Producers Podcast

How many episodes of The Max Revenue Show are there?

The Max Revenue Show launched 4 years ago and published 222 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Max Revenue Show?

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What guests have appeared on The Max Revenue Show?

Recent guests on The Max Revenue Show include:

1. Luke Berry
2. Trevor Elliott
3. Derek Lazniak
4. Josh Guth
5. Andrew Gisriel
6. Jen E. Miller
7. Micah Salas
8. Geoff Christian

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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