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The Max Revenue Show

Max Revenue
Insurance
Commercial Insurance
Cold Calling
Prospecting
Insurance Industry
Sales Techniques
Client Relationships
Sales Strategies
Insurance Sales
Due Diligence
Employee Benefits
Mindset
Sales
Client Retention
Lead Generation
Networking
Sales Process
Brown & Brown
Career Change
Client Communication

Never take advice from someone who inherited their book from daddy. Listen to this podcast instead. Every week Trey Shields and Micah Salas talk prospecting, sales, and productivity for growth-minded Producers building their book from scratch.

PublishesTwice weeklyEpisodes175Founded4 years ago
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Artwork for The Max Revenue Show

Latest Episodes

In this episode Clayton Wood, CEO of Pinnacle Benefit Partners, breaks down his simple yet powerful cold-calling strategy that helped him scale his book from zero to seven figures. If you’ve ever thought cold outreach is dead or felt too intimidated ... more

In this episode Micah and Trey talk with Mega Producer and Insurance Nerd, Brandon Schuh. Brandon explains where the market is, why it is where it is, and maybe even more importantly, where it's going.

Resources & Links:

📈 Free Trial of Insurance ... more

In this episode, Micah breaks down his curiosity-based approach to moving those "I'm happy with my agent" prospects without resorting to pressure or manipulation.

Topics covered:

* Why the "low-hanging fruit" 10-20% isn't where the real money is

more

Resources & Links:

📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠

www.insurancexdate.com/maxrevenue

🔗 Work with Element22:

Email submissions to: maxrevenue@element22ins.com

Or call Brian at 843-296-3376

📬Sign up for The Max Revenue Letter:

more

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Recent Guests

Clayton Wood
CEO Pinnacle Benefit Partners
Pinnacle Benefit Partners
Episode: Cold Calling Isn’t Dead - It’s the Most Efficient Way to Grow with Clayton Wood
Brandon Schuh
PNC market expert, guest expert on mid-year market update
Risk Seller
Episode: State of the P&C Market Mid Year 2026 with Brandon Schuh
Sims Tillerson
Founder/Consultant focused on social selling and outreach for insurance producers
Tillerson Consulting
Episode: The Social Selling Playbook for Insurance Producers with Sims Tillirson
David Steenstra
King of drop-ins; worked at Federated, bank-owned agency, and Christensen Group
Christensen Group
Episode: How To Write $350k a Year By Just Dropping In | David Steenstra
Luke Barry
EB benefits expert discussed as a guest
Episode: 2026 Mid Year State of Benefits Address | Luke Berry
Larry Linne
CEO of Insight Performance Group, best-selling author, top consultant in the insurance industry
Insight Performance Group
Episode: How To Write $1,000,000 a Year (Yes, Revenue)
Tanya Andolsen
Ms. Tanya Andolsen of Argosy Risk
Argosy Risk
Episode: Better Than CE: Environmental & Pollution with Tanya Andolsen
Josh Gurley
Principal, Best Practices Agency owner and sales trainer
Episode: From Building a $1.6M Book to Building a Best Practices Agency with Josh Gurley
Micah Salas
Zen Master of Commercial Insurance
Episode: Your Pipeline is Never Big Enough with Micah Salas

Hosts

Trey Shields
Host of The Max Revenue Show
Micah Salas
Co-host, Zen Master of Commercial Insurance

Reviews

4.9 out of 5 stars from 69 ratings
  • Agency Owner, Producer

    Trey and Micah do a great job and bring on real producers during all aspects of their journey. This is a must listen for any advisor.

    Apple Podcasts
    4
    Guffy Wright
    United Statesa month ago
  • Game Changers

    I’ve been a P&C broker for over 16 years and had a very old school approach to winning new accounts. In today’s challenging insurance marketplace, the key is not being viewed as a commodity. The Due Diligence and Are You Open To A Conversation Around Your Program approach is not threatening and weeds out the shoppers, those who are happy and identifies those with pains that need solutions.

    Apple Podcasts
    4
    Rugby Warren
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate real producers as guests and practical, proven strategies.
The format emphasizes actionable playbooks, not hype, and often includes candid coaching.
Guests provide diverse insurance-focused expertise, from captives to niche programs and benefits.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

State of the P&C Market Mid Year 2026 with Brandon Schuh
Q: What do we need to know about the current state of the PNC market?
Overall, the PNC market shows property-driven softening and higher reinsurance attachment points, with deductible buy-downs and parametric products gaining traction. Casualty remains mixed, with capacity growing and claims cost pressured by social inflation and litigation funding, particularly in North Carolina. Technology and AI are positioned to transform brokerage operations, potentially enabling smaller players to compete more effectively.
The Social Selling Playbook for Insurance Producers with Sims Tillirson
Q: What are some standout case studies or wins?
A producer in DMV area wrote nonprofits and booked a meeting with a head of People at a 100 Life Company after video DMs; another case involved CFOs and a direct mail sequence yielding multiple meetings in a week.
The Social Selling Playbook for Insurance Producers with Sims Tillirson
Q: How many touches does it take to reach a decision maker today?
Ten video DMs and a broader mix of 10-20 comments plus 20 connection requests daily, with a total daily outreach time of about 60 minutes.
The Social Selling Playbook for Insurance Producers with Sims Tillirson
Q: What does a practical system look like for an individual producer?
A four-pillar LinkedIn play: expand the network, engage by commenting, deliver edutainment content, and use strategic video DMs to convert, all tracked through a disciplined, time-boxed routine.
The Social Selling Playbook for Insurance Producers with Sims Tillirson
Q: A, is social selling legit or is it a scam?
The hosts push back against passive, vanity-based social selling and push for a system where social activity is integrated with active outreach, relationship-building, and value delivery to convert prospects.

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Frequently Asked Questions About The Max Revenue Show

What is The Max Revenue Show about and what kind of topics does it cover?

The show centers on prospecting, sales strategy, and operational discipline for insurance producers building a book from scratch. Episodes frequently cover mindset, client selection, outbound vs networking, productized approaches like BOR (broker Of Record), and scalable systems for growth, including niche programs, captives, and AI-assisted workflows. Noteworthy moments often involve candid coaching, real-world playbooks, and actionable frameworks that listeners can adapt to win more business while maintaining balance. The format regularly features practitioners and leaders sharing battle-tested tactics, making it useful for ambitious producers, agency owners, and sales leaders seeking practical, repeatable methods to accelerate revenue.

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Which podcasts are similar to The Max Revenue Show?

These podcasts share a similar audience with The Max Revenue Show:

1. Power Producers Podcast
2. Sales Gravy: Jeb Blount
3. Bedros Keuilian Podcast Show
4. The GaryVee Audio Experience
5. Modern Wisdom

How many episodes of The Max Revenue Show are there?

The Max Revenue Show launched 4 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Max Revenue Show?

Recent guests on The Max Revenue Show include:

1. Clayton Wood
2. Brandon Schuh
3. Sims Tillerson
4. David Steenstra
5. Luke Barry
6. Larry Linne
7. Tanya Andolsen
8. Josh Gurley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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