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Second Life

Second Life
Fashion
Entrepreneurship
Costume Design
Fashion Design
New York Fashion Week
Fashion Industry
Sephora
Fashion Trends
Product Development
Mental Health
Beauty Industry
Tiktok
Wicked
Women Empowerment
The White Lotus
Motherhood
Bridal Fashion
Met Gala
Content Creation
Vintage Fashion

Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.

PublishesTwice weeklyEpisodes732Founded9 years ago
Number of ListenersCategories
CareersBusinessPersonal JournalsSociety & Culture

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Artwork for Second Life

Latest Episodes

Danielle Pheloung is a content creator and cofounder of the fashion brand Phe Phe. Before amassing a following on social media and starting her own clothing company, Pheloung worked in finance. She started her career as an analyst at Morgan Stanley a... more

This month marks Who What Wear's 20th anniversary! To celebrate, we're spending all of October with guests who have left an indelible mark on the fashion-and-beauty world and grown up alongside us over the past two decades.

To kick things off, Hilla... more

Rickie De Sole is the editor of Air Mail’s style-and-fashion publication, Dress Code. De Sole started her career as a fashion assistant at Vanity Fair. After that, she moved into public relations at Prada, where she worked from 2007 to 2010. De Sole ... more

This week, Hillary sits down in studio with denim expert Benjamin Talley Smith. Talley Smith is a denim designer and consultant who works with the designers at your favorite brands—such as Khaite, Reformation, and J.Crew—to develop their denim lines... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Benjamin Talley Smith
denim expert and designer
Guest in Residence collaboration with Gigi Hadid
Episode: The Who What Wear Podcast: Denim Consultant Benjamin Talley Smith Returns to Talk Fall Trends and the New Guest in Residence Denim Line
Casey Lewis
Author and creator of After School, youth culture newsletter
After School
Episode: Casey Lewis: Creator of After School
Christian Cowan
Designer, fresh off revealing his NYFW S/S 27 collection
Designer
Episode: The Who What Wear Podcast: Designer Christian Cowan Unpacks His Buzzy NYFW S/S 27 Show
Lili Reinhart
Actress, producer, founder of Personal Day Skincare
Personal Day; Small Victory Productions
Episode: Second Listen: Lili Reinhart: Actor, Producer, and Founder of Personal Day Skincare
Annie Meyers-Shyer
Creator of This Oak House, author
This Oak House / Author
Episode: Annie Meyers-Shyer: Author and Creator of "This Oak House"
Stuart Vevers
Creative Director at Coach
Coach
Episode: The Who What Wear Podcast: Coach Creative Director Stuart Vevers on NYFW Prep, the Gen Z Coach Craze, and Designing Cult-Favorite Bags
Jess Rona
Founder of Jess Rona Grooming Salon and Shmoop
Jess Rona Grooming Salon / Shmoop
Episode: Jess Rona: Founder of Jess Rona Grooming Salon and Shmoop
Marissa Schwartz
Costume designer for Sterling Point
Sterling Point (TV series)
Episode: The Who What Wear Podcast: Sterling Point Costume Designer Marissa Schwartz on Acing Gen Z Style and Where to Shop the Characters' Looks
Roxana Saidi
Founder and CEO of Táche
Táche
Episode: Roxana Saidi: Founder and CEO of Táche

Hosts

Hillary Kerr
Co-founder of Who What Wear and host of the show, guiding conversations with leading women about career pivots and entrepreneurship.
Kat Collings
Editor-in-Chief and host involved in the show's conversations around fashion, branding, and entrepreneurship.

Reviews

4.8 out of 5 stars from 4.2k ratings
  • Terrific

    Engaging stories from inspiring women !

    Apple Podcasts
    5
    laura.b.unit
    United States2 months ago
  • Loved!

    Your interview with Jamie Haller was so interesting. It’s great to know the backstory of her line.

    Apple Podcasts
    5
    morris123456798
    United States9 months ago
  • Pls stop with Kat

    I love the podcast but Kat has the most unpleasant voice it’s hard to listen to

    Apple Podcasts
    2
    Masha R.
    United States10 months ago
  • Kat Colling’s voice…NO

    I actually think this is a wonderful podcast overall but every time they let Kat Collings speak, it’s time to switch off. This woman sounds like she has peanut butter stick in the back of her mouth. Sorry for the low rating but please no more.

    Apple Podcasts
    2
    xuey555
    United Statesa year ago
  • Inspiring!

    Thank you for sharing so many inspiring stories! It’s expanded my perception of what could be and how even the most successful women have felt imposter syndrome. They chose to brave and bold anyways, betting on themselves!

    Can we please have an episode on Hillary’s story?!

    Apple Podcasts
    5
    Briaunarose13
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, inspirational stories from women in business.
Some episodes/hosts receive critique about voice or interview style from a subset of listeners.
Listeners praise deep-dive storytelling and practical career insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#13
United States/Business/Careers
Apple Podcasts
#248
United States/Business
Apple Podcasts
#13
Canada/Business/Careers
Apple Podcasts
#25
United Kingdom/Business/Careers
Apple Podcasts
#49
Italy/Business/Careers
Apple Podcasts
#89
Australia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

The Who What Wear Podcast: Denim Consultant Benjamin Talley Smith Returns to Talk Fall Trends and the New Guest in Residence Denim Line
Q: Can you share a concrete example of how you balanced brand heritage with modern relevancy in a collaboration like J.Crew or Madewell?
We refreshed washes, updated branding, and brought in a fit technician while staying true to the brands' DNA. The result was a line that felt authentic to J.Crew's nostalgic yet modern image and Madewell's elevated customer without losing the core denim language.
The Who What Wear Podcast: Denim Consultant Benjamin Talley Smith Returns to Talk Fall Trends and the New Guest in Residence Denim Line
Q: What was the biggest factor that helped you transition from behind the scenes to leading collaborations with big brands?
Key turning points were the New York Times profile and the Madewell collaboration, which built credibility and opened doors with senior teams. I focused on making product myself, then gradually added leadership and team support to scale the work.
Casey Lewis: Creator of After School
Q: How did you transition from internships to your first real job and then to bigger roles?
She details a series of early internships at Teen Vogue and Cookie, then moving into Alloy and finally back to Teen Vogue, describing the hustle, networking, and the evolving media landscape.
Casey Lewis: Creator of After School
Q: What did you study in school and what did you think you were going to be when you grew up?
Casey explains she studied journalism at the University of Missouri and always wanted to be a teen magazine editor, which evolved into a modern version of that career path as she built a prominent teen media presence.
Second Listen: Lili Reinhart: Actor, Producer, and Founder of Personal Day Skincare
Q: What advice would you give someone considering a big pivot into a new venture?
Dip your toe in and test the waters; don't fear failure, view outcomes as learning opportunities, and trust your gut when evaluating opportunities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About Second Life

What is Second Life about and what kind of topics does it cover?

Second Life spotlights women who have fearlessly pivoted to new careers, sharing how they've repurposed skills from earlier roles to navigate ambitious transitions. Episodes often explore entrepreneurship, brand building, creative leadership, and the storytelling behind high-profile collaborations in fashion, beauty, and design. The show stands out for its candid interviews, mentorship anecdotes, and a steady stream of founder-led journeys that illuminate practical lessons on resilience, risk-taking, and authentic scaling. Potential listeners who enjoy real-world career pivots, branding, and women-led business stories will likely find this series both inspiring and actionable.

Where can I find podcast stats for Second Life?

Rephonic provides a wide range of podcast stats for Second Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Second Life get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Second Life, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Second Life?

Rephonic provides comprehensive predictive audience data for Second Life, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Second Life have?

To see how many followers or subscribers Second Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Second Life?

These podcasts share a similar audience with Second Life:

1. Let's Get Dressed
2. The Who What Wear Podcast
3. Lipstick on the Rim
4. the goop podcast
5. Everything is the Best

How many episodes of Second Life are there?

Second Life launched 9 years ago and published 732 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Second Life?

Rephonic pulls ratings and reviews for Second Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Second Life?

Rephonic provides full transcripts for episodes of Second Life. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Second Life?

Recent guests on Second Life include:

1. Benjamin Talley Smith
2. Casey Lewis
3. Christian Cowan
4. Lili Reinhart
5. Annie Meyers-Shyer
6. Stuart Vevers
7. Jess Rona
8. Marissa Schwartz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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