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Second Life

Second Life
Fashion
Entrepreneurship
Costume Design
Fashion Design
Fashion Industry
Fashion Trends
Sephora
New York Fashion Week
Product Development
Tiktok
Beauty Industry
Mental Health
Women Empowerment
Wicked
Motherhood
Met Gala
The White Lotus
Content Creation
Vintage Fashion
Schiaparelli

Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.

PublishesDailyEpisodes707Founded8 years ago
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Society & CultureBusinessPersonal JournalsCareers

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Latest Episodes

This week on the Who What Wear Podcast, Who What Wear Shopping Director Bobby Schuessler sits down with Nordstrom Fashion Director Linda Cui Zhang to talk about Nordstrom's 125th Anniversary Sale. Cui Zhang and Schuessler give the full rundown on eve... more

Lauren Wang is the CEO and founder of period-product brand The Flex Company. Before even graduating college, Wang held several positions. At just age 15, she freelanced as an HTML website builder. Then during college, she took classes at night while ... more

This week, Who What Wear Editor in Chief Kat Collings sits down with Sara Byblow, the costume designer of the new Legally Blonde prequel Elle. They discuss keeping the legacy of Elle Woods's iconic style alive, sourcing more than 70 looks for young E... more

Beatriz de los Mozos is the founder and CEO of the shoe brand Flabelus. Before founding her own brand, de los Mozos earned a law degree and a master's degree in comparative politics. She began her professional career in law in London and then transit... more

Key Facts

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Recent Guests

Sara Byblow
Costume designer for the Elle prequel series; introduced as the guest this episode
Elle prequel series costume department
Episode: The Who What Wear Podcast: "Elle" Costume Designer Sara Byblow on Storytelling Through Shades of Pink and the Legacy of Elle Woods's Style
Beatriz de los Mozos
CEO and founder of Flabelus
Flabelus
Episode: Beatriz de los Mozos: Founder and CEO of Flabelus
Erin Jahns
Beauty Director at Who What Wear who led the curation of the Who What Wear 100 Beauty Awards
Who What Wear
Episode: The Who What Wear Podcast: The 2026 Who What Wear 100 Beauty Awards
Leigh Batnick Plessner
Chief Creative Officer at Catbird
Catbird
Episode: Leigh Batnick Plessner: Chief Creative Officer of Catbird
Irene Chen
Co-founder of Parker Thatch
Parker Thatch
Episode: Irene Chen: Cofounder of Parker Thatch
Amy Smilovic
Founder and Creative Director of Tibi
Tibi
Episode: The Who What Wear Podcast: Tibi Founder Amy Smilovic on Why Creatives Should Make "Almost Reckless" Decisions in Fashion, Business, and Life
Rose Previte
Restaurateur and entrepreneur who founded Compass Rose, Maydan, and more
No White Plates / Compass Rose / Maydan
Episode: Rose Previte: Restaurateur and Entrepreneur
Lauren Eggertsen
Executive Editorial and Style Director, Who What Wear
Who What Wear
Episode: The Who What Wear Podcast: The Summer 2026 Shopping Guide
Chichi Offor
Shopping Editor, Who What Wear
Who What Wear
Episode: The Who What Wear Podcast: The Summer 2026 Shopping Guide

Host

Hillary Kerr
Co‑founder of the publisher and host focusing on women's career journeys.

Reviews

4.8 out of 5 stars from 4.2k ratings
  • Loved!

    Your interview with Jamie Haller was so interesting. It’s great to know the backstory of her line.

    Apple Podcasts
    5
    morris123456798
    United States6 months ago
  • Pls stop with Kat

    I love the podcast but Kat has the most unpleasant voice it’s hard to listen to

    Apple Podcasts
    2
    Masha R.
    United States7 months ago
  • Kat Colling’s voice…NO

    I actually think this is a wonderful podcast overall but every time they let Kat Collings speak, it’s time to switch off. This woman sounds like she has peanut butter stick in the back of her mouth. Sorry for the low rating but please no more.

    Apple Podcasts
    2
    xuey555
    United States8 months ago
  • Inspiring!

    Thank you for sharing so many inspiring stories! It’s expanded my perception of what could be and how even the most successful women have felt imposter syndrome. They chose to brave and bold anyways, betting on themselves!

    Can we please have an episode on Hillary’s story?!

    Apple Podcasts
    5
    Briaunarose13
    United Statesa year ago
  • Generally solid but sometime misses

    These guests are such gets and even if we know a brand or a product, I still want to know the backstory. Like how did Pistola get its name? May seem like common knowledge but what keeps me listening is the story. When it's missing I feel like not only is it a lost opportunity but it makes this show sound like everything else out there.

    Apple Podcasts
    3
    Happymomwhohatescartrips!
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate candid career stories and practical pivots from diverse industries.
Some critiques note repetitive interview formats and strong personal branding moments.
Praise for high-quality guests and motivational, real‑life narratives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#35
United States/Business/Careers
Apple Podcasts
#31
United Kingdom/Business/Careers
Apple Podcasts
#57
Canada/Business/Careers
Apple Podcasts
#34
Australia/Business/Careers
Apple Podcasts
#112
Italy/Business/Careers
Apple Podcasts
#112
France/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

The Who What Wear Podcast: The 2026 Who What Wear 100 Beauty Awards
Q: What role do celebrity judges play in selecting winners?
Celebrity hairstylists and makeup artists on the panel test and critique across categories, providing expert, real-world feedback that informs final decisions.
The Who What Wear Podcast: The 2026 Who What Wear 100 Beauty Awards
Q: Can you walk us through how many products are tested and how many ultimately make the Core 100 list?
They start with thousands of submissions (over 2,000 in a recent year) and whittle down through testing and editorial review until about 100 winners are chosen, with discussions and consensus driving final picks.
Leigh Batnick Plessner: Chief Creative Officer of Catbird
Q: What mistake did you make and what did you learn from it?
Leigh cites her imperfect balance between heart and strategy, acknowledging that a too-emotional approach can lead to missteps, but emphasizes channeling her full heart into work while learning to temper it to protect the business and relationships.
The Who What Wear Podcast: The Summer 2026 Swim Report With Natasha Oakley and Lauren Chan
Q: Natasha, what is the origin story behind Monday Swimwear and how did you become an expert in this space?
Natasha explains they started with a Bikini A Day blog 12 years ago, featuring a new bikini daily, grew up around swim culture in Maui and Sydney, and built Monday Swimwear to offer inclusive sizing and timeless quality.
Brooke Averick: Content Creator, Podcast Host, and Author
Q: What advice would you give someone nervous about making a big career change?
Brooke emphasizes taking the leap when unhappy, acknowledging privilege, and prioritizing personal happiness over social expectations, with emphasis on not letting fear prevent meaningful pivots.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Second Life

What is Second Life about and what kind of topics does it cover?

A show spotlighting women who have navigated bold career pivots, drawing on skills from their earlier roles to forge new paths in business, media, fashion, sports, and creative entrepreneurship. Guests share practical lessons on reinvention, authenticity, work-life balance, and building brands or ventures from the ground up. The conversations often blend behind-the-scenes industry specifics with personal growth, making it a practical source for listeners exploring pivots, brand storytelling, and career resilience. A standout angle is spotlighting high-achievement women across diverse fields, offering both inspiration and actionable strategies for navigating nonlinear career journeys.

Where can I find podcast stats for Second Life?

Rephonic provides a wide range of podcast stats for Second Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Second Life get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Second Life, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Second Life?

Rephonic provides comprehensive predictive audience data for Second Life, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Second Life have?

To see how many followers or subscribers Second Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Second Life?

These podcasts share a similar audience with Second Life:

1. Let's Get Dressed
2. The Who What Wear Podcast
3. Lipstick on the Rim
4. The Run-Through with Vogue
5. the goop podcast

How many episodes of Second Life are there?

Second Life launched 8 years ago and published 707 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Second Life?

Rephonic pulls ratings and reviews for Second Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Second Life?

Rephonic provides full transcripts for episodes of Second Life. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Second Life?

Recent guests on Second Life include:

1. Sara Byblow
2. Beatriz de los Mozos
3. Erin Jahns
4. Leigh Batnick Plessner
5. Irene Chen
6. Amy Smilovic
7. Rose Previte
8. Lauren Eggertsen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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