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Artwork for Second Life

Second Life

Second Life
Fashion
Entrepreneurship
Costume Design
Fashion Design
Fashion Industry
Fashion Trends
Sephora
New York Fashion Week
Product Development
Mental Health
Tiktok
Women Empowerment
Beauty Industry
Vintage Fashion
Wicked
Interior Design
Motherhood
The White Lotus
Met Gala
Beauty

Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.

PublishesTwice weeklyEpisodes696Founded8 years ago
Number of ListenersCategories
Personal JournalsCareersBusinessSociety & Culture

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Artwork for Second Life

Latest Episodes

Lauren Harwell Godfrey is a jewelry designer and the founder of the brand Harwell Godfrey. But before she started her own jewelry brand, she began her career in advertising. Her advertising career spanned 15 years, working with clients like Adidas, L... more

This week, Who What Wear Executive Editorial and Style Director⁠ Lauren Eggersten⁠ sits down with three swimwear experts to talk about everything 2026 swimwear style. Our guests include⁠ Natasha Oakley⁠, a model and the CEO and cofounder of Monday Sw... more

Brooke Averick is a content creator, cohost of Brooke and Connor Make a Podcast, and the author of the new novel Phoebe Berman Is Going to Lose It. But before she was a content multi-hyphenate, she began her career as a preschool teacher at a Quaker ... more

Celebrity stylist Dani Michelle is known for creating looks that set trends and often ripple through the entire fashion industry. She works with some of the most influential tastemakers in the business, such as Hailey Bieber, Kendall Jenner, and Dais... more

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Recent Guests

Dani Michelle
Celebrity stylist, fashion industry professional
Stylist to Kendall Jenner, Hailey Bieber, Daisy Edgar-Jones
Episode: The Who What Wear Podcast: It-Girl Stylist Dani Michelle on the Impact of a Simple Look, Sourcing Archival Vintage, and Summer Accessories
Jen Hamilton
Labor and delivery nurse, author and content creator
Nursing profession; Hot Mess Express (nonprofit)
Episode: Jen Hamilton: Nurse, Content Creator, and Author
Anna Sui
Fashion designer and founder of the Anna Sui label
Anna Sui
Episode: The Who What Wear Podcast: The Legendary Anna Sui: From ’90s Fashion Darling to Gen Z Cult Favorite
Isabel Klee
Content creator and New York Times bestselling author
Self/ademic/freelance writing and dog fostering
Episode: Isabel Klee: Author and Content Creator
James Yardley
Celebrity stylist
Self-employed stylist to Hannah Waddingham, Connor Storrie, and others
Episode: The Who What Wear Podcast: Stylist James Yardley on Dressing Heated Rivalry Star Connor Storrie, and Their First Met Gala
Dr. Heather Woolery-Lloyd
Dermatologist and Chief Medical Advisor at Nutrafol
Nutrafol
Episode: Heather Woolery-Lloyd, MD: Chief Medical Advisor at Nutrafol
Rachel Hochhauser
Author of Lady Tremaine; co-founder of Piecework Puzzles
Piecework Puzzles; Major Studio
Episode: Rachel Hochhauser: Author and Cofounder of Piecework
Erin Walsh
Celebrity stylist and author
Episode: The Who What Wear Podcast: Celebrity Stylist Erin Walsh on "The Devil Wears Prada 2" Press Tour, and Her New Book, "The Art of Intentional Dressing"
Susie Wolff
Managing Director of F1 Academy; former racing driver
F1 Academy
Episode: Susie Wolff: Managing Director of F1 Academy

Host

Hillary Kerr
Co‑founder of the publisher and host focusing on women's career journeys.

Reviews

4.8 out of 5 stars from 4.2k ratings
  • Loved!

    Your interview with Jamie Haller was so interesting. It’s great to know the backstory of her line.

    Apple Podcasts
    5
    morris123456798
    United States4 months ago
  • Pls stop with Kat

    I love the podcast but Kat has the most unpleasant voice it’s hard to listen to

    Apple Podcasts
    2
    Masha R.
    United States6 months ago
  • Kat Colling’s voice…NO

    I actually think this is a wonderful podcast overall but every time they let Kat Collings speak, it’s time to switch off. This woman sounds like she has peanut butter stick in the back of her mouth. Sorry for the low rating but please no more.

    Apple Podcasts
    2
    xuey555
    United States7 months ago
  • Inspiring!

    Thank you for sharing so many inspiring stories! It’s expanded my perception of what could be and how even the most successful women have felt imposter syndrome. They chose to brave and bold anyways, betting on themselves!

    Can we please have an episode on Hillary’s story?!

    Apple Podcasts
    5
    Briaunarose13
    United Statesa year ago
  • Generally solid but sometime misses

    These guests are such gets and even if we know a brand or a product, I still want to know the backstory. Like how did Pistola get its name? May seem like common knowledge but what keeps me listening is the story. When it's missing I feel like not only is it a lost opportunity but it makes this show sound like everything else out there.

    Apple Podcasts
    3
    Happymomwhohatescartrips!
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate candid career stories and practical pivots from diverse industries.
Some critiques note repetitive interview formats and strong personal branding moments.
Praise for high-quality guests and motivational, real‑life narratives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Who What Wear Podcast: It-Girl Stylist Dani Michelle on the Impact of a Simple Look, Sourcing Archival Vintage, and Summer Accessories
Q: How did you get started in fashion and land your first editorial opportunities?
Dani talks about interning at Seventeen, observing a stylist at work, moving to California, and leveraging early mentorship to enter the industry, followed by building a network through hands-on experience on shoots and editorial sets.
The Who What Wear Podcast: The Legendary Anna Sui: From ’90s Fashion Darling to Gen Z Cult Favorite
Q: How did Gen Z embrace your archive and designs?
Young audiences rediscovered her 90s pieces; Olivia Rodrigo and Indiana (among others) revisited archival items, leading to new collaborations and renewed interest.
The Who What Wear Podcast: The Legendary Anna Sui: From ’90s Fashion Darling to Gen Z Cult Favorite
Q: What allowed you to maintain independence while growing your business?
Licensing deals, strong distribution, and smart collaborations provided steady income and freedom to pursue her design vision without being overly beholden to one boss or market segment.
The Who What Wear Podcast: The Legendary Anna Sui: From ’90s Fashion Darling to Gen Z Cult Favorite
Q: So how were you first introduced to fashion?
Anna describes being inspired from a young age, moving to New York, and taking an opportunity early at a brand where she learned design hands-on, which propelled her toward launching her own line.
Heather Woolery-Lloyd, MD: Chief Medical Advisor at Nutrafol
Q: What prompted the shift from full-time academic medicine to launching Specific Beauty?
She wanted better options for hyperpigmentation treatments beyond hydroquinone and saw a need for accessible, effective OTC solutions; it was a learning experience in business as well as science.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Second Life

What is Second Life about and what kind of topics does it cover?

A show spotlighting women who have navigated bold career pivots, drawing on skills from their earlier roles to forge new paths in business, media, fashion, sports, and creative entrepreneurship. Guests share practical lessons on reinvention, authenticity, work-life balance, and building brands or ventures from the ground up. The conversations often blend behind-the-scenes industry specifics with personal growth, making it a practical source for listeners exploring pivots, brand storytelling, and career resilience. A standout angle is spotlighting high-achievement women across diverse fields, offering both inspiration and actionable strategies for navigating nonlinear career journeys.

Where can I find podcast stats for Second Life?

Rephonic provides a wide range of podcast stats for Second Life. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Life and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Second Life get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Second Life, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Second Life?

Rephonic provides comprehensive predictive audience data for Second Life, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Second Life have?

To see how many followers or subscribers Second Life has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Second Life?

These podcasts share a similar audience with Second Life:

1. Let's Get Dressed
2. The Who What Wear Podcast
3. Lipstick on the Rim
4. The Run-Through with Vogue
5. the goop podcast

How many episodes of Second Life are there?

Second Life launched 8 years ago and published 696 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Life?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Second Life?

Rephonic pulls ratings and reviews for Second Life from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Second Life?

Rephonic provides full transcripts for episodes of Second Life. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Second Life?

Recent guests on Second Life include:

1. Dani Michelle
2. Jen Hamilton
3. Anna Sui
4. Isabel Klee
5. James Yardley
6. Dr. Heather Woolery-Lloyd
7. Rachel Hochhauser
8. Erin Walsh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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