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AHDB Food & Farming

AHDB
AHDB
Dairy Farming
British Agriculture
Grass Quality
Net Zero
British Dairy
Marketing In Retail
African Swine Fever
Recommended List
Milk
Supermarkets
Agriculture
Farmers
Calf Rearing
Healthy Living
Consumer Perception
UK Agriculture
Yoni's Disease
Environmental Sustainability
Market Insights

Our Food & Farming podcast is for levy payers and those in the food supply chain – bringing together key players in the agriculture industry to talk about the things which really matter. You’ll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multi... more

PublishesWeeklyEpisodes512Founded10 years ago
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NewsScienceNatural Sciences

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Artwork for AHDB Food & Farming

Latest Episodes

On this episode of The AG Show, we’re getting stuck into low‑carbon lamb - where big science meets real‑world farming. It’s all off the back of the three‑year Breed For CH4nge project, and now it’s wrapped up, we’re hearing straight from the people i... more

US dairy couple Rodney and Dorothy Elliott jump on The AG Show to break down the five non-negotiables of a resilient dairy business - with their UK roadshow just around the corner.

Originally from Northern Ireland, the pair headed stateside in 2006 ... more

The AG Show might’ve just stumbled on something genuinely handy for farmers ahead of the next round of the Sustainable Farming Incentive. We’re joined by one of the brains at AHDB behind a new tool that helps you see what different SFI actions could ... more

It’s a Cover Crops 101 special on The AG Show - and we’ve got a couple of proper experts on hand to help.

Clive Wood from Frontier and AHDB’s Bek Hirstman join us to break it all down, getting you up to speed on the basics of cover crops (yes, all t... more

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Recent Guests

Amandeep Kaur Purawel
Senior Economist, AHDB
AHDB
Episode: SFI made simple? Inside AHDB’s new cost/benefit tool for farmers
Jason Unglis
Executive Director, Association of Independent Meat Suppliers (AIMS)
AIMS
Episode: SFI made simple? Inside AHDB’s new cost/benefit tool for farmers
Ian Wilkinson
Representative, FarmEd (demonstration farm)
FarmEd
Episode: SFI made simple? Inside AHDB’s new cost/benefit tool for farmers
Ellie Roberts
Representative, Niab
Niab
Episode: SFI made simple? Inside AHDB’s new cost/benefit tool for farmers
Emily Udall
Analyst, AHDB
AHDB
Episode: SFI made simple? Inside AHDB’s new cost/benefit tool for farmers
Dr Jason Aldiss
Executive Director, Association of Independent Meat Suppliers (AIMS)
AIMS
Episode: SFI made simple? Inside AHDB’s new cost/benefit tool for farmers
Bek Hirstman
AHDB Agronomy and Environment Manager
AHDB
Episode: Why grow cover crops? Plus, falling cattle price and menu trends for red meat and dairy
Clive Wood
Frontier representative and Cover Crops Guide Steering Committee member
Frontier
Episode: Why grow cover crops? Plus, falling cattle price and menu trends for red meat and dairy
Ian Wilson
Beef and dairy farm owner, part of Challenge Sheep project
Wilson family farm
Episode: Can understanding body condition optimise sheep flock performance? Plus, rewilding with Derek Gow

Hosts

Hannah Clark
Host with multiple name variants across episodes; appears in AHDB leadership and podcast hosting roles.
Charlotte Fawkes-Reece
Co-host / Presenter across The Ag Show and related AHDB programs; frequent in episodes discussing farming campaigns and partnerships.
Martin Eccles
Producer and host; AHDB trade and farming sector perspectives.
Jonathan Eckley
International Trade Development Director, AHDB; expert on export markets and trade development.

Reviews

4.3 out of 5 stars from 14 ratings
  • Very interesting.

    Podcast Addict
    Fissy
    5 years ago

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Talking Points

Recent interactions between the hosts and their guests.

COP30, climate change and farmers, virtual-reality pig abattoir and Chris Brant Award
Q: What is COP30 and why was it important to attend?
COP30 is a Conference of Parties under the UNFCCC, a global gathering of governments negotiating climate policies; attending offered a chance for the UK farming sector to share its experiences, learn from others, and influence international discussions and policy with evidence-based farming practices.
Milk prices drop, gap years and farming abroad
Q: What are the main factors driving current milk price volatility in the UK?
A combination of oversupply in UK and Europe, cheaper imports from the US, and a general shift in dairy product prices, along with feed costs and regional production dynamics.
Padel in a potato store? Hear how a farmer's embraced the sporting craze, plus spring drilling tips
Q: What are the practical benefits you've seen from this diversification for your farming operation?
The paddle venture has created a new income stream that has begun paying for itself, while the farm remains the primary activity; it also opens up opportunities for family succession and community engagement.
Padel in a potato store? Hear how a farmer's embraced the sporting craze, plus spring drilling tips
Q: How did you decide on paddle as the diversification route?
The idea emerged after a poor potato year and storage costs; a conversation with a cousin led to paddle courts via a supplier, turning underutilized stores into a profitable, community-focused venture.
Woollen ropes, British pork campaign and beef market outlook
Q: What are the main goals of the pork marketing campaign and how does it impact the sector?
The campaign seeks to re-engage shoppers' attention on pork by emphasizing value, health, convenience, and taste, using video recipes and influencers to inspire meals and encourage purchases, while closely measuring pre- and post-campaign impact to refine messaging and channels.

Audience Metrics

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Frequently Asked Questions About AHDB Food & Farming

What is AHDB Food & Farming about and what kind of topics does it cover?

The show centers on practical farming, market intelligence, trade, and consumer-facing storytelling in agriculture. Across episodes, listeners get a mix of on-farm experiences from farmers and agribusiness guests, data-driven updates from AHDB specialists, and practical discussions on exports, disease management, sustainability, and public engagement. A recurring strength is translating technical topics into accessible takeaways for farmers, suppliers, and policy stakeholders, with documentary-style conversations and hands-on examples (from diversification and data platforms to rainwater harvesting and rewilding debates). Noteworthy is the consistent emphasis on storytelling to improve public perception of farming, the spotlight on export m... more

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How many listeners does AHDB Food & Farming get?

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How many subscribers and views does AHDB Food & Farming have?

To see how many followers or subscribers AHDB Food & Farming has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AHDB Food & Farming?

These podcasts share a similar audience with AHDB Food & Farming:

1. The Farmers Weekly Podcast
2. Farming Today
3. FED by Farmers Podcast
4. The AG Show
5. Agonomics

How many episodes of AHDB Food & Farming are there?

AHDB Food & Farming launched 10 years ago and published 512 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AHDB Food & Farming?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on AHDB Food & Farming?

Recent guests on AHDB Food & Farming include:

1. Amandeep Kaur Purawel
2. Jason Unglis
3. Ian Wilkinson
4. Ellie Roberts
5. Emily Udall
6. Dr Jason Aldiss
7. Bek Hirstman
8. Clive Wood

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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