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Agency Action

WP Minute
Wordpress
Client Relationships
Discovery
Agency Growth
Pricing Strategies
Value-Based Pricing
SEO
Agency Management
Project Management
Linkedin
Scope Creep
Wordpress Plugins
Networking
Sales Strategies
Client Expectations
Agency Life
Time Management
AI Tools
Woocommerce
Shopify

Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business. Whet... more

PublishesWeeklyEpisodes36Founded10 months ago
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Latest Episodes

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the challenges of taking time off. A sabbatical can be great for the soul. However, it’s also a test for your agency’s processes and team members. Can they keep things go... more

Get ready for a special edition of The WP Minute’s Agency Action podcast! Matt Medeiros (filling in for a vacationing Kurt and Toby) is joined by developer and WordPress core contributor Brendan O'Connell. Together, they explore the increasing role o... more

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This episode of The WP Minute’s Agency Action podcast looks at the growing trend of AI fatigue. Kurt and Toby note that clients are finding that AI tools alone can’t solve their pain points. It presents a big opportunity for agencies and freelancers ... more

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Maybe your client projects start with simple ideas. But client requests and scope creep can turn them into a tangled mess before you know it. Kurt and Toby have been there! This episode of The WP Minute’s Agency Action podcast is all about keeping yo... more

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Are you tired of the endless self-promotion on social media? Not sure how to show off your skills without bothering others? This episode of The WP Minute’s Agency Action podcast is for you!

Kurt and Toby examine the complexities of self-promotion on... more

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Client transitions are on Kurt and Toby’s minds in this episode of The WP Minute’s Agency Action podcast. The guys look at what happens when a client goes elsewhere, how it impacts your professional relationships, and why boundaries are important. Th... more

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This episode of The WP Minute’s Agency Action podcast asks a simple question: Do you have agency or a job? Kurt and Toby discuss the nuances of building an agency and offer sustainability tips. The guys also discuss the importance of client relations... more

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Join Toby and Kurt as they celebrate the first anniversary of The WP Minute’s Agency Action podcast! The guys look back at their past conversations and the importance of listener engagement. Turning their focus to the present, they look at the common... more

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Recent Guests

Matt Medeiros
Podcast host and business strategist focused on agency growth
Agency Action Show, The WP Minute
Episode: How Pricing Impacts Client Expectations and Scope Creep

Hosts

Toby Cryns
Co-host of Agency Action Podcast
Kurt von Ahnen
Co-host of Agency Action Podcast

Talking Points

Recent interactions between the hosts and their guests.

Feast or famine for WordPress Agencies?
Q: How do you price your services if you've barely sold any of these things before?
Price based on the value you deliver, considering your expertise, even if you don't have a large portfolio.
Feast or famine for WordPress Agencies?
Q: How do you figure out what to do and who to target without wasting a ton of time on people you're never going to sell to?
Focus on grassroots marketing and building genuine connections rather than relying solely on paid ads.
Feast or famine for WordPress Agencies?
Q: How do you manage your time between learning, building sites, marketing, and actually running the business?
Time blocking is essential; protect your time and have specific hours for activities.
How to Add Value-Based Pricing to Your WordPress Agency
Q: How do you know if you're undervaluing yourself?
One way to determine that is by raising your prices and seeing if you lose clients; if you do, it often indicates you may have been undervaluing your services.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Agency Action

What is Agency Action about and what kind of topics does it cover?

This show centers on practical realities of running a WordPress agency, with two seasoned hosts openly discussing pricing, client relationships, leadership, project discovery, and marketing for growth. Episodes emphasize humanizing client interactions in an increasingly AI-influenced landscape, maintaining clear boundaries, and building sustainable workflows through processes, communications, and structured pricing. Listeners can expect candid stories from agency life, actionable advice on discovery, pricing models, and efficiency, plus perspectives on tooling, hosting, and the broader WordPress ecosystem. The format consistently blends personal experience with tactical takeaways, making it a likely fit for agency owners, marketers, and fre... more

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How many episodes of Agency Action are there?

Agency Action launched 10 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Agency Action?

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What guests have appeared on Agency Action?

Recent guests on Agency Action include:

1. Matt Medeiros

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