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Artwork for WP-Tonic

WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

Jonathan Denwood & Kurt von Ahnen
Wordpress
Artificial Intelligence
Saas
Gutenberg
E-Commerce
Woocommerce
Web Development
SEO
Online Business
Matt Mullenweg
WP Engine
Open Source
Kinsta
Freelancing
Web Design
Content Creation
Shopify
Ecommerce
Marketing
Sales Funnels

WP-Tonic is a podcast for WordPress professionals, Bootstrap SaaS startup entrepreneurs, and anyone looking to build a business online. We cover a large number of areas with our main show. We interview creative WordPress and startup entrepreneurs, plus online experts who share insights to help you build your online business. Jonathan Denwood and Kurt von Ahnen host and produce the WP-Tonic podcast... more

PublishesWeeklyEpisodes907Founded12 years ago
Number of ListenersCategories
TechnologyEducation

Listen to this Podcast

Artwork for WP-Tonic

Latest Episodes

WordPress and Tech Stories of The Month. Get the insights you Need Now.

Discover the month's must-know WordPress and tech stories in our latest video! We explore key updates, fascinating innovations, and expert commentary vital to anyone involved in... more

#1007 - WP-Tonic Show: We Discuss How to Make Non Sexy Products and Services Sexy

We Discuss How to Make Non Sexy Products and Services Sexy

Struggling to sell dull offerings? Discover how to make non-sexy products sexy using storytelling, emotion ... more

Major changes are reshaping Facebook Advertising. Is an Adpocalypse coming for your campaigns? Learn what's shifting and how to protect your ROI now.

In this interview, we delve into the imminent changes sweeping through Facebook advertising, known ... more

SEO is changing fast in 2026. Discover the key shifts in AI search, rankings & strategy you must know to stay ahead of competitors. Don't get left behind.

As we move into 2026, the SEO landscape is evolving rapidly. In this video, we dissect the lat... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kevin MacGillivray
CMO of Pressable; former Director of Revenue and Product at Shopify
Pressable
Episode: #1007 - WP-Tonic Show: We Discuss How to Make Non Sexy Products and Services Sexy
Lauren Petrullo
Founder of Mongoose Media; joint host of Perpetual Traffic Podcast
Mongoose Media; Perpetual Traffic
Episode: #1006 - WP-Tonic Show: Facebook Advertising Apocalypse, There Are Major Changes Coming
TJ Robertson
Owner of TJ Digital, SEO expert
TJ Digital
Episode: #1005 - WP-Tonic Show: The SEO Playbook That Actually Works in 2026
Ryan Logan
From InfluenceWP, WP Umbrella, ChangeLog WP
InfluenceWP, WP Umbrella, ChangeLog WP
Episode: #1004 - WP-Tonic Show: Do WordPress Plugins Have a Future in a World of AI?
Chris Blodgett
Representative from Lifter LMS
Lifter LMS
Episode: #1003 - WP-Tonic This Month in WordPress & Tech Round Table Show For March, 2026
Isotta Peira
Open source program manager at Automattic
Automattic
Episode: #1002- WP-Tonic Show: How Will WordPress & Education Adapt in a World of AI?
David Snead
Director and co-founder of the Secure Hosting Alliance
Secure Hosting Alliance / i2 Coalition
Episode: #1000- WP-Tonic Show: Hosting & WordPress & Complicated Relationship
Matt Mullenweg
CEO of Automattic and co-founder of WordPress
Automattic
Episode: Matt Mullenweg, CEO of Automattic | What is the Future of WordPress in a World of AI?
Rancis Salas
Head of Product at WP Bakery
WP Bakery
Episode: #997- WP-Tonic Show: The Biggest Challenges & Opportunities For WordPress in 2026

Hosts

Jonathan Denwood
Host and producer with long-running involvement in WordPress and online business shows.
Kurt Von Ahnen
Co-host with agency/marketing and WordPress experience; involved in the WP-Tonic ecosystem.

Reviews

4.9 out of 5 stars from 96 ratings
  • Great podcast, love the panel, could do with less audio troubleshooting, interruptions…

    The title says the bulk of it; I’m a big fan of the podcast, this is my favorite WordPress one. My biggest issue, if you can call it that, is that the moderator/host interrupts a lot. Love his feedback and input when he talks, but oof does it hurt to listen to. Second, the audio seems to be a recurring issue—I think that troubleshooting this before the show would go a long way. We want to hear you all talk, not troubleshoot your mics.

    All the best!

    Edit: This still stands in 2022…God, help us.... more

    Apple Podcasts
    3
    Big Appletite
    United States4 years ago
  • Always worth a listen

    Invaluable for small businesses using Wordpress and with engaging, fun presenters who know their stuff.

    Apple Podcasts
    5
    Mike Smith UK
    United Kingdom6 years ago
  • Great podcast, love the panel, could do with less audio troubleshooting, interruptions…

    The title says the bulk of it; I’m a big fan of the podcast, this is my favorite WordPress one. My biggest issue, if you can call it that, is that the moderator/host interrupts a lot. Love his feedback and input when he talks, but oof does it hurt to listen to. Second, the audio seems to be a recurring issue—I think that troubleshooting this before the show would go a long way. We want to hear you all talk, not troubleshoot your mics.

    All the best!

    Apple Podcasts
    4
    Big Appletite
    United States6 years ago
  • Outstanding Podcast!

    I love listening to the shows, which are entertaining and educational, especially the Round Table discussion. I am a WordPress developer myself—and it’s refreshing to hear people in the community ‘tell it like it is!’ Well done indeed.

    Apple Podcasts
    5
    Christopher !Important
    United States6 years ago
  • Never boring

    Jonathan is an excellent host and makes sure the show is always interesting, and never boring. A must-listen podcast for any online business owner.

    Apple Podcasts
    5
    Audentes
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many say the show is a strong resource for WordPress developers and freelancers seeking market-relevant advice and industry context.
A subset highlights the value of roundtable discussions and diverse guest viewpoints, calling the show consistently informative and engaging.
Generally positive about the panel and content, with frequent praise for guest quality and usefulness to WordPress professionals.
Listeners appreciate practical insights and real-world experiences, though some note audio quality or host pacing as areas for improvement.

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Talking Points

Recent interactions between the hosts and their guests.

#1007 - WP-Tonic Show: We Discuss How to Make Non Sexy Products and Services Sexy
Q: What is the best way for listeners to follow you or engage with Pressable?
People can reach out via LinkedIn; Kevin MacGillivray and the Pressable team are active there for discussions and inquiries.
#1005 - WP-Tonic Show: The SEO Playbook That Actually Works in 2026
Q: Do you think AI and large language models will replace traditional search entirely?
Not entirely, but AI search is changing how information is retrieved and presented; ranking becomes less about top three results and more about being selected and cited within AI-provided answers.
#1005 - WP-Tonic Show: The SEO Playbook That Actually Works in 2026
Q: What are the core things that matter in SEO beyond the usual checklist?
Content quality and authority are the key drivers; build out content for terms where you have authority, ensure it is comprehensive, well-cited, and optimized for user intent to see a real lift.
#1006 - WP-Tonic Show: Facebook Advertising Apocalypse, There Are Major Changes Coming
Q: What tips would you give to someone starting with Meta ads on a tight budget?
Understand the difference between engagement and conversion campaigns, start with a minimum daily budget per audience (e.g., at least $10, but much more for meaningful results), and ensure initial data quality and site readiness before scaling.
#1006 - WP-Tonic Show: Facebook Advertising Apocalypse, There Are Major Changes Coming
Q: How should brands approach ad spend vs. nurturing content?
Brands should view ads as a way to rent attention and nurture leads through education and valuable content, using traffic objectives to build trust before attempting direct conversions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About WP-Tonic

What is WP-Tonic about and what kind of topics does it cover?

- This show targets WordPress professionals, SaaS founders, and startup-minded entrepreneurs, delivering roundtable-style and interview content that explores WordPress ecosystems, AI, hosting, plugins, and related online business topics. Episodes often mix practical guidance for agencies and freelancers with broader tech trends, regulatory context, and platform developments. Notable strengths include a steady stream of experienced WordPress operators and SaaS founders as guests, plus discussions that bridge technical detail with business strategy. The format tends to attract listeners who want actionable insights for building online businesses around WordPress, SaaS apps, and digital services, with occasional sharp takes on industry shifts ... more

Where can I find podcast stats for WP-Tonic?

Rephonic provides a wide range of podcast stats for WP-Tonic. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to WP-Tonic and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does WP-Tonic get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for WP-Tonic, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for WP-Tonic?

Rephonic provides comprehensive predictive audience data for WP-Tonic, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does WP-Tonic have?

To see how many followers or subscribers WP-Tonic has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to WP-Tonic?

These podcasts share a similar audience with WP-Tonic:

1. The WP Minute+
2. WP Tavern
3. WP Builds
4. Radiolab

How many episodes of WP-Tonic are there?

WP-Tonic launched 12 years ago and published 907 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact WP-Tonic?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for WP-Tonic?

Rephonic pulls ratings and reviews for WP-Tonic from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for WP-Tonic?

Rephonic provides full transcripts for episodes of WP-Tonic. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on WP-Tonic?

Recent guests on WP-Tonic include:

1. Kevin MacGillivray
2. Lauren Petrullo
3. TJ Robertson
4. Ryan Logan
5. Chris Blodgett
6. Isotta Peira
7. David Snead
8. Matt Mullenweg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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