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Why it Resonates

Lem Zakharia
Tiktok
Crocs
Stanley
Falafel
Taylor Swift
Alix Earle
Launch Strategy
Looks Maxing
Girls
Anime
The Manosphere
Tyra Banks
Comfort Core
Reale Actives
Stanley Cup
Migration
Australia
Levant
America's Next Top Model
MTV Video Music Awards

Why do some ideas capture the world’s attention while others disappear? In Why It Resonates, Lem Zakharia; founder of Bedou and former producer of Abbie Chatfield’s podcast, explores the cultural phenomena that unexpectedly spread, influence people, and shape conversations. Each episode takes a single object, show, movement, or trend — from America’s Next Top Model to Stanley Cups, viral internet ... more

PublishesWeeklyEpisodes12Founded3 months ago
Number of ListenersCategory
Society & Culture

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Artwork for Why it Resonates

Latest Episodes

Tradwives didn’t just become an internet trend, they became one of the most talked-about and polarising cultural movements of the digital age.

But why did tradwife content resonate so deeply with millions of people online, and how did something root... more

Kylie Minogue didn’t just become a pop star, she became one of the most enduring and beloved cultural icons of the last four decades.

But why did Kylie resonate so deeply across generations, countries, and especially within the queer community?

In ... more

Anime didn’t just stay a niche Japanese art form, it became one of the biggest global cultural forces of the last three decades.

But why did anime resonate so deeply across countries, generations, and especially with young men?

In this episode of W... more

Content note: This episode discusses body image, mental health, addiction, chronic illness, and sexual assault allegations.

Lena Dunham didn’t just create a TV show, she became one of the most polarising cultural figures of an entire generation.

Bu... more

Content note: This episode discusses body image, eating disorders, and mental health.

Looksmaxxing didn’t just stay in niche internet forums, it became a global cultural phenomenon shaping how a generation of young men see themselves.

But how?

In ... more

How did a college student’s “get ready with me” videos turn into one of the most powerful personal and skincare brands on the internet?

In this episode of Why It Resonates, Lem Zakharia explores the rise of Alix Earle and how a seemingly casual TikTo... more

How did one of the most mocked shoes in the world become a global status symbol?

In this episode of Why It Resonates, Lem Zakharia explores the rise of Crocs and how a practical boating shoe evolved into a cultural phenomenon.

From early utility dr... more

How did a teenage country singer build one of the most powerful fan communities in the world?

In this episode of Why It Resonates, Lem Zakharia explores the rise of Taylor Swift and how her fanbase, the Swifties, evolved into a global cultural force... more

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Host

Lem Zakharia
Host and creator of Why It Resonates; Bedou founder and former producer for related projects.

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Frequently Asked Questions About Why it Resonates

What is Why it Resonates about and what kind of topics does it cover?

This show analyzes cultural phenomena that capture public attention by asking why they resonate. Each episode centers on a single object, trend, or movement—from reality-TV legacies to viral products and online communities—and unpacks how and why it connected with broad audiences. Across recent episodes, topics range from fashion and beauty culture to fandom dynamics, platform effects, and the social rituals surrounding iconic brands, suggesting a host who blends cultural analysis with storytelling to reveal underlying human needs, desires, and social signals. A notable strength is the variety of subjects—from fashion to memes to consumer products—delivered through a thoughtful, narrative-driven lens that feels applicable to marketers, crea... more

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Which podcasts are similar to Why it Resonates?

These podcasts share a similar audience with Why it Resonates:

1. It's A Lot with Abbie Chatfield
2. The Mitch Churi Chat Show
3. Big Small Talk
4. We Used to be Journos
5. Just The Gist

How many episodes of Why it Resonates are there?

Why it Resonates launched 3 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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