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Where's Your Customer?

Jo Williams

Where's Your Customer? is a podcast for retail leaders who want to become truly customer-centric. Through honest conversations, inspiring stories, and practical ideas, we help you see your business through your customers' eyes. So you can build stronger connections, happier teams, and a brand customers can't live without.

PublishesWeeklyEpisodes10Founded2 months ago
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BusinessMarketing

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Latest Episodes

Customers don't search the way they used to. They start on TikTok, or Instagram, ask ChatGPT for recommendations, or head straight to Amazon without even thinking about your website.

In this episode, I talk with Paul Culshaw, a strategist with ov... more

Something shifts when you step back from work, doesn't it?

Last summer, I had my first child, and whilst I knew maternity leave would be transformative personally, I didn't expect it to reshape the customer experience lessons I'd carry forward in m... more

I don't know about you, but I've always got a job list on top of my day job list. Little things like booking eye tests, picking up paint samples, or nipping to the supermarket because you've run out of Calpol. I love it when I'm on a mission in a sho... more

What Department Stores Teach Us About Customer Experience Last week I found myself in Darlington with time to spare, wandering into a House of Fraser that felt tired and unloved. Sitting in their quiet cafe, mostly surrounded by pensioners, I couldn'... more

The most customer-focused retail leaders aren't waiting for formal AI training. They're building their own AI literacy to serve customers better, and you can too.

If you've been seeing posts about AI transforming retail, hearing colleagues mention ... more

Walking into leadership meetings with glowing NPS scores only to face questions about declining repeat purchases? Most retail teams measure customer experience as if it were still 2015, celebrating snapshots whilst missing the complex omnichannel rea... more

The customer loyalty strategy landscape is experiencing a seismic shift. The loyalty market is projected to reach £4 billion by 2029, but brand loyalty is eroding. In this episode, Jo explores why 45% of customers are abandoning beloved brands for ch... more

Have you ever sat in a meeting, staring at spreadsheets full of customer data, and realised nobody's actually asking about the customers themselves? Not where they are in your sales funnel, but who they actually are as people?

I'm Jo, and I've be... more

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Where's Your Customer? launched 2 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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