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Where's Your Customer?

Jo Williams
Customer Experience
Retail
Customer Centricity
Customer Journey Mapping
Customer Satisfaction
Customer Loyalty
Retail Industry
AI Literacy
AI Tools
The Body Shop
Retail Strategy
Net Promoter Score
Predictive Analytics
First Contact Resolution
Customer Lifetime Value
Employee Engagement
Self-Directed Learning
Team Collaboration
Empathy
Sainsbury's

Where's Your Customer? is a podcast for retail leaders who want to become truly customer-centric. Through honest conversations, inspiring stories, and practical ideas, we help you see your business through your customers' eyes. So you can build stronger connections, happier teams, and a brand customers can't live without.

PublishesWeeklyEpisodes29Founded6 months ago
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BusinessMarketing

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Artwork for Where's Your Customer?

Latest Episodes

The moment an AI output stops being "something the tool suggested" and becomes your professional recommendation is easy to miss. This episode looks at that handover, when nobody double-checks, when a 'plausible' statistic almost ends up in a deck, an... more

Most retail teams are using AI, but most are getting a fraction of what the tools can actually do.

The AI skills gap in retail isn't about access. It's about clear and consistent AI coaching. Without it, practitioners bring their own habits and way... more

Most retailers know when a customer complains. The harder question is what happens when they don't. Customer disengagement in retail typically shows up not as a walkout but as a slow redistribution. Visits become less frequent, the basket shifts towa... more

Every retail environment constantly produces identity signals through elements such as layout, lighting, staffing, technology, and pricing. Long before a customer looks at a product, they've already answered the question: is this place for me? This e... more

There's a question every customer answers within seconds of walking through a retailer's door; is this place for me?

Most of the time they're not consciously aware they're answering it. But it shapes whether they stay, browse, buy, and come back. T... more

You spend time and effort improving a significant operational improvement programme. Queue times come down. Stock availability is consistent. Click-and-collect errors have more than halved. Every metric is moving in the right direction.

But then th... more

Most customer experience programmes begin with a clear vision of what the customer should experience.

What they rarely account for is everything that happens between that moment of design clarity and the shop floor on an ordinary Tuesday. Budget co... more

There's a consistent two-point gap in the UK Customer Satisfaction Index between how customers in the North of England and Scotland rate their retail experiences and how customers in London rate theirs. It appears every year.

In this episode, I loo... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Paul Culshaw
SEO expert and certified business strategist with 25 years of experience in online marketing
paulculshaw.com
Episode: 9| How Retail SEO Strategy Became a Customer Experience Question.

Host

Jo Williams
Certified CX Strategist with over 20 years of experience in retail and trade marketing.

Reviews

5.0 out of 5 stars from 2 ratings
  • Great little podcast

    I love these short episodes, I’ve found them really inspiring and great to share with my colleagues at work as a bit of bite size learning

    Apple Podcasts
    5
    Blue Belle 25
    United Kingdom4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host brings real-world retail experience to each topic.
Great for teams looking to improve customer-centric strategies.
Short, bite-sized episodes with practical CX ideas.
Clear takeaways you can apply to store and digital experiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Where's Your Customer?

What is Where's Your Customer? about and what kind of topics does it cover?

A practical, practitioner-focused show for retail leaders pursuing true customer-centricity. Episodes center on real-world CX strategies, journey mapping, and the evolving retail landscape, with emphasis on turning insights into seamless customer experiences. Across topics like AI literacy for retail, SEO's role in CX, and reinventing loyalty, the conversations mix personal retail experience with actionable frameworks and case studies from major brands. The format tends to be concise, data-informed, and oriented toward improving frontline interactions, store design, and digital engagement in ways listeners can implement immediately. A standout thread is the emphasis on shifting from reactive service to proactive, employee-empowered experien... more

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How many listeners does Where's Your Customer? get?

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How many episodes of Where's Your Customer? are there?

Where's Your Customer? launched 6 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Where's Your Customer??

Recent guests on Where's Your Customer? include:

1. Paul Culshaw

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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