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The Marketing Week Podcast

Marketing Week
Influencer Marketing
Marketing
Imposter Syndrome
Gender Pay Gap
Marketing Teams
Marketing Apprenticeships
BBC
Marketing Effectiveness
Mental Health
Marketing Strategy
Psychological Safety
B2B Marketing
Gen Z
Performance Marketing
AI In Recruitment
Marketing Representation
Adidas
Specsavers
Agency Relationships
Diversity and Inclusion

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. more

PublishesWeeklyEpisodes180Founded9 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The Marketing Week Podcast

Latest Episodes

Stanley 1913 is a brand with more than 100 years of heritage, but it's the last few years which has seen the drinkware business achieve mammoth growth.

In this episode of The Marketing Week Podcast, work and careers editor & podcast lead Molly Innes... more

Carwow's chief marketing officer Ben Carter is a marketer on a mission to help put marketing back at the centre of brands' growth efforts.

In the latest episode of The Marketing Week Podcast, host and editor-in-chief Russell Parsons, digs into why C... more

What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it. 

In this episode of The Marketing Week Podcast, Branson, who sold Seed... more

Have marketers invented a language to describe performance no one else in the business understands?

The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way marketing interprets effectiveness and the... more

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Recent Guests

Kate Ridley
Chief Brand Officer, Stanley 1913
Stanley 1913
Episode: How to grow a viral brand with Stanley 1913's chief brand officer
Ben Carter
CMO of Carwow
Carwow
Episode: Carwow CMO Ben Carter on tackling marketing's 'confidence crisis'
Ben Branson
Founder of Seedlip; founder/CEO of Pollen Projects and The Hidden 20%
Seedlip; Pollen Projects; The Hidden 20%
Episode: Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence
Brian Macreadie
Head of Marketing at law firm Addleshaw Goddard
Addleshaw Goddard
Episode: Are marketers stuck in an effectiveness ‘echo chamber’?
Rachel Moss
TUI Group Head of International Marketing
TUI Group
Episode: Are marketers stuck in an effectiveness ‘echo chamber’?
Selina Sykes
Global Vice President for Digital, Social, and AI Transformation in Unilever's Beauty and Well-being Business Group
Unilever
Episode: How Unilever is transforming brand building with creators, social media and AI
Vera Šídlová
Global Creative Thought Leadership Director at Kantar
Kantar
Episode: Special episode: From chaos to clarity – the new science of creator effectiveness
Stephen Woodford
CEO of the Advertising Association
Advertising Association
Episode: How can advertising fix its trust problem?
Andria Vidler
President of the Advertising Association
Advertising Association
Episode: How can advertising fix its trust problem?

Hosts

Russell Parsons
Host of The Marketing Week Podcast; Marketing Week
Charlotte Rogers
Host of The Marketing Week Podcast; Marketing Week

Reviews

4.4 out of 5 stars from 88 ratings
  • Content ok - dull delivery

    Just not very engaging, very dull delivery.

    Apple Podcasts
    1
    LMA_25
    United Kingdom2 years ago
  • Suggestion of Improvement

    I really love the content of your channel, but the sound/volume of your episodes are really low, making it extreme difficult to listen to unless if I turned on the volume really high, which created a nuisance when I switched to other channels or radio. Not sure if it’s only me, but other channel’s volume seems fine. I hope you can get this fixed, as you produced really good content. It’s a pity if people dropped off because of this issue. Thank you.

    Apple Podcasts
    3
    I.Lee Nav
    Australia2 years ago
  • Great content, but too hard to hear so I rarely listen

    I listen in the gym and I can’t hear a word the host says, only the guest. I workout 6 days/week and this is the one of the few podcasts I want to listen to but can’t really hear.

    Apple Podcasts
    3
    OneNoteTrier
    United States3 years ago
  • Incredible insight from industry leaders

    I'm a relatively new listener, but I have quickly binged the This Much I Learned series from Marketing Week. Charlotte and her guests offer incredible insight in a tidy package. No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend this show enough. 🙌

    Apple Podcasts
    5
    Arlie K
    United States6 years ago
  • Rory Sutherland is great value

    but the interviewer didn’t seem to be in the same room. Interviewer totally failed to match Rory’s energy or even ask follow up questions.

    Apple Podcasts
    4
    Superdad05
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

- Some listeners note audio quality issues but value the substantive content.
- Guests and topics are consistently relevant to modern marketing challenges.
- Listeners appreciate the mix of practitioner insights and academic viewpoints.
- The show is praised for practical takeaways and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Special episode: From chaos to clarity – the new science of creator effectiveness
Q: What is your advice for CMOs to justify creator investment to the board?
Start small, measure rigorously, build credibility across the C-suite, and use data to inform boosts and future briefs; this space has matured but momentum depends on proven effectiveness and learning culture.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: What should brands avoid when working with creators?
Avoid selecting creators solely by follower count, avoid overly scripted briefs, and avoid treating creator marketing as a silo; aim for cross-pollination with larger campaigns and give creators room to bring their own voice.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: What are some concrete examples of successful creator campaigns?
The Vaseline Marathon sponsorship demonstrated community-first collaboration by listening to social conversations and leveraging creator input, while CeraVe partnered with Anwar Jibawi to deliver an authentic, humorous take that felt native rather than like an ad.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: Is creator content really different from advertising, and how should marketers approach the balance?
Yes, it has a distinct fingerprint but should be used in concert with traditional ads; the key is leveraging the unique strengths of creators while maintaining comparable outcomes and alignment with business objectives.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: Tell us about your role at Kantar and what you research.
Vera explains she oversees creative thought leadership, conducts research on what makes creator content effective, and communicates findings from Kantar's data-driven studies to inform best practices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Marketing Week Podcast

What is The Marketing Week Podcast about and what kind of topics does it cover?

The show consistently centers on modern marketing strategy, brand-building, and industry transformation, featuring conversations with senior marketers, academics, policy advocates, and creators. Episodes frequently explore topics like marketing effectiveness, creator ecosystems, trust in advertising, brand growth for both large incumbents and tiny brands, and workplace equity. Noteworthy are deep-dives with global brand leaders (Unilever, Diageo, Nationwide) and researchers from Ehrenberg-Bass, plus episodes addressing diversity, parental leave, and the evolving governance of advertising. Listeners are likely drawn to data-driven insights, practical frameworks for measurement, and real-world case studies from B2B and consumer brands, with a... more

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How many listeners does The Marketing Week Podcast get?

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How many subscribers and views does The Marketing Week Podcast have?

To see how many followers or subscribers The Marketing Week Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Marketing Week Podcast?

These podcasts share a similar audience with The Marketing Week Podcast:

1. Uncensored CMO
2. Nudge
3. Squiggly Careers
4. The High Performance Podcast
5. ZOE Science & Nutrition

How many episodes of The Marketing Week Podcast are there?

The Marketing Week Podcast launched 9 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Week Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Marketing Week Podcast?

Recent guests on The Marketing Week Podcast include:

1. Kate Ridley
2. Ben Carter
3. Ben Branson
4. Brian Macreadie
5. Rachel Moss
6. Selina Sykes
7. Vera Šídlová
8. Stephen Woodford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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