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The Marketing Week Podcast

Marketing Week
Influencer Marketing
Marketing
Imposter Syndrome
Gender Pay Gap
Marketing Teams
Marketing Apprenticeships
BBC
Marketing Effectiveness
Mental Health
Psychological Safety
Marketing Strategy
B2B Marketing
Gen Z
Performance Marketing
AI In Recruitment
Marketing Representation
Adidas
Specsavers
Agency Relationships
Diversity and Inclusion

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. more

PublishesWeeklyEpisodes178Founded9 years ago
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MarketingBusiness

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Artwork for The Marketing Week Podcast

Latest Episodes

What drives founders forward? For Ben Branson, who launched Seedlip in 2015, it is twofold: a “fear of failure” and “being dissatisfied about something" and wanting to change it. 

In this episode of The Marketing Week Podcast, Branson, who sold Seed... more

Have marketers invented a language to describe performance no one else in the business understands?

The latest Language of Effectiveness data reveals over 70% of respondents see a disconnect between the way marketing interprets effectiveness and the... more

In this episode of The Marketing Week Podcast, news editor Niamh Carroll is joined by Unilever's beauty and wellbeing division global vice president of digital, social and AI transformation Selina Sykes.

She explains how Unilever's approach to brand... more

Creator marketing is everywhere. But for many CMOs it still feels messy, inconsistent and driven by instinct. Is it just advertising with a friendlier face, or a fundamentally different channel? And can it genuinely build brands while still deliverin... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Ben Branson
Founder of Seedlip; founder/CEO of Pollen Projects and The Hidden 20%
Seedlip; Pollen Projects; The Hidden 20%
Episode: Seedlip founder Ben Branson on overcoming adversity, innovation and neurodivergence
Brian Macreadie
Head of Marketing at law firm Addleshaw Goddard
Addleshaw Goddard
Episode: Are marketers stuck in an effectiveness ‘echo chamber’?
Selina Sykes
Global Vice President for Digital, Social, and AI Transformation in Unilever's Beauty and Well-being Business Group
Unilever
Episode: How Unilever is transforming brand building with creators, social media and AI
Vera Šídlová
Global Creative Thought Leadership Director at Kantar
Kantar
Episode: Special episode: From chaos to clarity – the new science of creator effectiveness
Stephen Woodford
CEO of the Advertising Association
Advertising Association
Episode: How can advertising fix its trust problem?
Andria Vidler
President of the Advertising Association
Advertising Association
Episode: How can advertising fix its trust problem?
Jenni Romaniuk
Professor at Ehrenberg-Bass Institute
Ehrenberg-Bass Institute
Episode: Professors Byron Sharp and Jenni Romaniuk on influencing CFOs, how (small) brands grow and AI hype
Byron Sharp
Professor at Ehrenberg-Bass Institute
Ehrenberg-Bass Institute
Episode: Professors Byron Sharp and Jenni Romaniuk on influencing CFOs, how (small) brands grow and AI hype
Laura Burch
Founder of Work & Class, working-class-focused creative agency
Work & Class
Episode: Is the marketing industry as progressive as it claims?

Hosts

Russell Parsons
Editor-in-Chief of Marketing Week; frequent host with a focus on leadership and transformation discussions
Charlotte Rogers
Deputy Managing Editor and Head of Insight; regular host guiding conversations on leadership, culture, and industry trends
Molly Innes
Senior Reporter; frequent host covering marketing leadership and industry topics

Reviews

4.4 out of 5 stars from 88 ratings
  • Content ok - dull delivery

    Just not very engaging, very dull delivery.

    Apple Podcasts
    1
    LMA_25
    United Kingdom2 years ago
  • Suggestion of Improvement

    I really love the content of your channel, but the sound/volume of your episodes are really low, making it extreme difficult to listen to unless if I turned on the volume really high, which created a nuisance when I switched to other channels or radio. Not sure if it’s only me, but other channel’s volume seems fine. I hope you can get this fixed, as you produced really good content. It’s a pity if people dropped off because of this issue. Thank you.

    Apple Podcasts
    3
    I.Lee Nav
    Australia2 years ago
  • Great content, but too hard to hear so I rarely listen

    I listen in the gym and I can’t hear a word the host says, only the guest. I workout 6 days/week and this is the one of the few podcasts I want to listen to but can’t really hear.

    Apple Podcasts
    3
    OneNoteTrier
    United States3 years ago
  • Incredible insight from industry leaders

    I'm a relatively new listener, but I have quickly binged the This Much I Learned series from Marketing Week. Charlotte and her guests offer incredible insight in a tidy package. No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend this show enough. 🙌

    Apple Podcasts
    5
    Arlie K
    United States6 years ago
  • Rory Sutherland is great value

    but the interviewer didn’t seem to be in the same room. Interviewer totally failed to match Rory’s energy or even ask follow up questions.

    Apple Podcasts
    4
    Superdad05
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Broad range of topics and industry guests; highly informative for marketers and sponsors.
Positive on the depth of analysis, with occasional critiques on delivery pacing.
Sound quality inconsistencies noted by some listeners.
Engaging guests with practical, real-world insights.
Consistently strong content with valuable leadership perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Special episode: From chaos to clarity – the new science of creator effectiveness
Q: What is your advice for CMOs to justify creator investment to the board?
Start small, measure rigorously, build credibility across the C-suite, and use data to inform boosts and future briefs; this space has matured but momentum depends on proven effectiveness and learning culture.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: What should brands avoid when working with creators?
Avoid selecting creators solely by follower count, avoid overly scripted briefs, and avoid treating creator marketing as a silo; aim for cross-pollination with larger campaigns and give creators room to bring their own voice.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: What are some concrete examples of successful creator campaigns?
The Vaseline Marathon sponsorship demonstrated community-first collaboration by listening to social conversations and leveraging creator input, while CeraVe partnered with Anwar Jibawi to deliver an authentic, humorous take that felt native rather than like an ad.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: Is creator content really different from advertising, and how should marketers approach the balance?
Yes, it has a distinct fingerprint but should be used in concert with traditional ads; the key is leveraging the unique strengths of creators while maintaining comparable outcomes and alignment with business objectives.
Special episode: From chaos to clarity – the new science of creator effectiveness
Q: Tell us about your role at Kantar and what you research.
Vera explains she oversees creative thought leadership, conducts research on what makes creator content effective, and communicates findings from Kantar's data-driven studies to inform best practices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Interests
Professions
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Frequently Asked Questions About The Marketing Week Podcast

What is The Marketing Week Podcast about and what kind of topics does it cover?

This show centers on strategic marketing leadership, brand building, and the evolving dynamics of advertising, often featuring senior marketers, agency partners, and industry advocates. Episodes frequently explore transformation in marketing organizations, the role of data and storytelling, the rise of creator-driven campaigns, and governance in digital advertising, with a practical tilt toward long-term brand health and measurable impact. Noteworthy traits include high-profile C-suite guests, candid discussions about industry-wide challenges (such as inclusion, parental leave, and mental health), and a bias toward actionable takeaways for scaling brands and marketing teams. Potential listeners who want grounded insights from practitioners ... more

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How many listeners does The Marketing Week Podcast get?

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Which podcasts are similar to The Marketing Week Podcast?

These podcasts share a similar audience with The Marketing Week Podcast:

1. Uncensored CMO
2. Nudge
3. The Poshcast
4. The Rest Is Politics
5. The Martin Lewis Podcast

How many episodes of The Marketing Week Podcast are there?

The Marketing Week Podcast launched 9 years ago and published 178 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Marketing Week Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Marketing Week Podcast?

Recent guests on The Marketing Week Podcast include:

1. Ben Branson
2. Brian Macreadie
3. Selina Sykes
4. Vera Šídlová
5. Stephen Woodford
6. Andria Vidler
7. Jenni Romaniuk
8. Byron Sharp

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