What's Working Now: a SaaS Marketing Podcast
Hosted by Laura MacPhersonLearn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.
| Publishes | Monthly | Episodes | 18 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradewell has discovered that podcasts can be a goldmine of a... more
Community is a hot topic at the moment. And for good reason — it's a strong and proven strategy for sustainable growth. Mark Kilens is the OG of community-led growth. He founded HubSpot Academy and has built Drift’s Insider community into the powerho... more
Successful marketing is fueled by the ability to step into prospects’ shoes and the ability to generate fresh ideas to engage. Both of those things can be hard to do if you’re operating from your own perspective. Being intentional about seeking other... more
We all know that much of the buying journey happens via word of mouth and on social media. Prospects see mentions of products in their feeds and they have conversations with colleagues who make recommendations. It’s really hard to track and measure t... more
Insights
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Reviews
- High level insights made actionable!
After the first few min I was a subscriber, have loved Laura’s content for a while now and love the opportunity to consume it in an audio format. She had my wheels spinning all day after the first episode! Would recommend to any marketer looking to understand and implement content across industries.
Apple Podcasts5Robbie Fitz
United States3 years ago - Well-organized and practical
This is a pleasant and practical podcast. I appreciate that it brings us not only Laura’s insight with her years of experience, but also voices from other key leaders in the field. Story notes and key takeaways on the Ideally Marketing webpage ensure that we can easily reference what we learned.
Apple Podcasts5Liz_EtteUnited States3 years ago - Get actionable insights
I really liked the format, this first episode was a pleasant experience with actionable insights. I look forward to more content from Laura :)
Apple Podcasts5egarciavazquezUnited States4 years ago - Great content from people in the trenches
It’s so refreshing to listen to a podcast about content that is from the perspective of the people who are responsible for content marketing at their company! Well produced and engaging listen. Looking forward to each and every episode.
Apple Podcasts5TabrowneUnited States4 years ago - Get ready to grow!
Just listened to the first episode and hit subscribe. I’m excited for all that’s ahead with this podcast. Laura has a wealth of SaaS marketing knowledge (seen her work on some well know brands) and sounds like she’ll be looping in interviews along the way. Don’t miss out.
Apple Podcasts5tiptop_timUnited States4 years ago
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Audience
Listeners, engagement and demographics and more for this podcast.
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this podcast launched 4 years ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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