B2B SaaS Marketing Snacks
KalungiConversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.
| Publishes | Monthly | Episodes | 95 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
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Latest Episodes
With content getting cheaper and noise getting higher, which parts of the old playbooks still hold up, and which ones break?
Marketing-led growth keeps getting pricier, and “more content” is no longer a moat. So you end up staring at the same fork i... more
Are you actually growing your product, or just stacking signups that never turn into usage?
A lot of teams get stuck there. More registrations feel good, but it’s not the same as real usage, paid adoption, and a pipeline you can trust. And now with ... more
Is your go-to-market built around “why” or around “wow, how, now”?
Many teams love Simon Sinek’s Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the... more
Is an MBA still worth it for marketers in 2025, or should you learn by shipping work in public?
Schools still broaden your network and expose you to many disciplines. The catch is that the tactical skills age fast, and AI is eating a lot of the outp... more
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- Content is great but audio is poor
Why can’t you fix the audio, speak louder or get a better mic please.
Apple Podcasts3Starik70
Canada3 years ago Nice. more on tactics would help
Podcast Addict44 years agoandyh- Tactical & helpful
Mike & Stijn break down complex topics in a short time and give great, tactical advice.
Apple Podcasts5Lyndsay_14
United States5 years ago - Keep it comin’!
Great content, guys! More!!
Apple Podcasts5Fadi.evisionITUnited States5 years ago - Awesome B2B SaaS marketing nuggets
So cool to hear bite size snippets of genuine learnings from the exciting realm of B2B SAAS marketing.
Apple Podcasts5Arkilvert
United Kingdom5 years ago
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Apple Podcasts | #113 |  China/Business/Marketing |
Apple Podcasts | #139 |  Finland/Business/Marketing |
Apple Podcasts | #225 |  South Africa/Business/Marketing |
Apple Podcasts | #243 |  Israel/Business/Marketing |
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Frequently Asked Questions About B2B SaaS Marketing Snacks
What is B2B SaaS Marketing Snacks about and what kind of topics does it cover?
This show focuses on practical, story-driven strategies for growing B2B SaaS businesses, with a heavy emphasis on go-to-market design, growth tactics, and the role of AI in marketing. Episodes frequently explore product-led and sales-enabled growth, activation and time-to-value, account expansion, pricing, and messaging strategies for enterprise contexts. A distinguishing trait is the culture of quick, tactical takeaways and frameworks that listeners can apply to real-world SaaS challenges, from MVP to PMF and beyond. The conversations are grounded in hands-on experience from Kalungi's marketing leadership, often featuring structured frameworks and actionable playbooks that appeal to operators and growth-focused executives.
Noteworthy elem... more
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How many listeners does B2B SaaS Marketing Snacks get?
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Which podcasts are similar to B2B SaaS Marketing Snacks?
These podcasts share a similar audience with B2B SaaS Marketing Snacks:
1. The Official SaaStr Podcast: SaaS | Founders | Investors
2. The Startup Ideas Podcast
3. The Dave Gerhardt Show (from Exit Five)
4. Founders
5. My First Million
How many episodes of B2B SaaS Marketing Snacks are there?
B2B SaaS Marketing Snacks launched 6 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact B2B SaaS Marketing Snacks?
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What guests have appeared on B2B SaaS Marketing Snacks?
Recent guests on B2B SaaS Marketing Snacks include:
1. Wes Bush
2. Alex Laventer
3. Julian Revorio
4. Stijn Hendrikse
5. Fadi George
6. Antoine Vial
7. Adriana Valerio
8. Silvia Parra
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.