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Artwork for B2B SaaS Marketing Snacks

B2B SaaS Marketing Snacks

Kalungi
B2B Saas
Marketing Leadership
B2B Saas Marketing
Ansoff Matrix
Go-To-Market Strategy
Growth Strategies
Customer Retention
Market Penetration
Product Market Fit
Digital Marketing Strategy
Fractional Executives
Customer Testimonials
Customer Acquisition
Demand Generation
Marketing Strategy
Sales Forecasting
Marketing Objectives and Key Results (okrs)
Lead Generation
Competitive Analysis
Personal Branding

Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.

PublishesTwice monthlyEpisodes90Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for B2B SaaS Marketing Snacks

Latest Episodes

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Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Julian Revorio
Marketing leader at Kalungi with experience in digital marketing for B2B SaaS companies.
Kalungi
Episode: 86- Video in B2B SaaS marketing
Stijn Hendrikse
Co-Founder at Kalungi and serial CMO for B2B SaaS companies
Kalungi
Episode: 77- Leveling up your go to market
Fadi George
CTO and Co-Founder at Kalungi with extensive experience in marketing and CRM systems.
Kalungi
Episode: 72- What you need to build a great CRM
Antoine Vial
Fractional CMO at Kalungi, with experience in leading marketing for over 15 companies.
Kalungi
Episode: 71- The importance of partnerships for sales-led growth
Adriana Valerio
Producer of the episode.
Kalungi
Episode: 71- The importance of partnerships for sales-led growth
Silvia Parra
Fractional CMO with experience across multiple B2B SaaS companies
Kalungi
Episode: 70- Demand creation vs demand capture

Hosts

Brian Graf
CEO at Kalungi, Co-Host of B2B SaaS Marketing Snacks
Stijn Hendrikse
Co-Founder of Kalungi, serial SaaS marketing executive and ex-Microsoft product marketing leader

Reviews

4.6 out of 5 stars from 54 ratings
  • Content is great but audio is poor

    Why can’t you fix the audio, speak louder or get a better mic please.

    Apple Podcasts
    3
    Starik70
    Canada3 years ago
  • Nice. more on tactics would help

    Podcast Addict
    4
    andyh
    3 years ago
  • Tactical & helpful

    Mike & Stijn break down complex topics in a short time and give great, tactical advice.

    Apple Podcasts
    5
    Lyndsay_14
    United States4 years ago
  • Keep it comin’!

    Great content, guys! More!!

    Apple Podcasts
    5
    Fadi.evisionIT
    United States5 years ago
  • Awesome B2B SaaS marketing nuggets

    So cool to hear bite size snippets of genuine learnings from the exciting realm of B2B SAAS marketing.

    Apple Podcasts
    5
    Arkilvert
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many comments highlight the focus on practical, applicable insights suitable for busy professionals.
Some feedback suggests improvements in audio quality for a better listening experience.
Listeners appreciate the concise, tactical advice that covers modern marketing challenges and strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

80- Account expansion
Q: What KPIs should a company look for to gauge account expansion effectiveness?
Leading indicators include product engagement and NPS scores, while lagging indicators involve referrals, revenue retention, and expansion metrics.
80- Account expansion
Q: What are some effective campaigns for account expansion?
Effective campaigns include cross-selling and upselling, which require analyzing the customer base and identifying happy customers who can be engaged personally.
80- Account expansion
Q: When should a company focus on account expansion?
The sweet spot for account expansion is typically during growth stages when a company has already established product market fit and customer retention.
80- Account expansion
Q: What is account expansion and why does it matter?
Account expansion is a strategy to grow revenue from existing customers by increasing their usage or encouraging them to upgrade or purchase additional products.
77- Leveling up your go to market
Q: What would your recommendation be for listeners or leaders who want to get better?
Focus on understanding if you're a real SaaS business, analyze your go-to-market model, and ensure you have the right people in the right roles.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About B2B SaaS Marketing Snacks

What is B2B SaaS Marketing Snacks about and what kind of topics does it cover?

Targeting early-stage B2B software companies, the show focuses on concise marketing strategies and frameworks tailored for those navigating their journey from Minimum Viable Product (MVP) to Product Market Fit (PMF). Notable discussions include effective go-to-market strategies, leveraging customer relationships, and incorporating modern tools like AI in marketing. The conversational format allows for accessible insights into topics such as account expansion, pricing strategies, and video marketing, making it an ideal resource for aspiring marketers and startup founders seeking practical advice and operational tips.

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Which podcasts are similar to B2B SaaS Marketing Snacks?

These podcasts share a similar audience with B2B SaaS Marketing Snacks:

1. The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
2. Startups For the Rest of Us
3. Marketing Against The Grain
4. The GaryVee Audio Experience
5. The Game with Alex Hormozi

How many episodes of B2B SaaS Marketing Snacks are there?

B2B SaaS Marketing Snacks launched 5 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact B2B SaaS Marketing Snacks?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on B2B SaaS Marketing Snacks?

Recent guests on B2B SaaS Marketing Snacks include:

1. Julian Revorio
2. Stijn Hendrikse
3. Fadi George
4. Antoine Vial
5. Adriana Valerio
6. Silvia Parra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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