B2B SaaS Marketing Snacks
KalungiConversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.
| Publishes | Monthly | Episodes | 97 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
Is the Marketing Qualified Lead (MQL) dead, or are marketing teams stuck in a cycle of high-volume, low-return efforts?
Marketing economics have undergone significant structural shifts in recent years. With the disappearance of global labor arbitrag... more
Is signal-based selling really the next step in B2B growth, or are most teams still just getting better at managing noise?
Sales and marketing teams have more data than ever. They can see site visits, account activity, intent signals, and engagement... more
With content getting cheaper and noise getting higher, which parts of the old playbooks still hold up, and which ones break?
Marketing-led growth keeps getting pricier, and “more content” is no longer a moat. So you end up staring at the same fork i... more
Are you actually growing your product, or just stacking signups that never turn into usage?
A lot of teams get stuck there. More registrations feel good, but it’s not the same as real usage, paid adoption, and a pipeline you can trust. And now with ... more
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Reviews
- Content is great but audio is poor
Why can’t you fix the audio, speak louder or get a better mic please.
Apple Podcasts3Starik70
Canada4 years ago Nice. more on tactics would help
Podcast Addict44 years agoandyh- Tactical & helpful
Mike & Stijn break down complex topics in a short time and give great, tactical advice.
Apple Podcasts5Lyndsay_14
United States5 years ago - Keep it comin’!
Great content, guys! More!!
Apple Podcasts5Fadi.evisionITUnited States5 years ago - Awesome B2B SaaS marketing nuggets
So cool to hear bite size snippets of genuine learnings from the exciting realm of B2B SAAS marketing.
Apple Podcasts5Arkilvert
United Kingdom5 years ago
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Apple Podcasts | #180 |  Finland/Business/Marketing |
Apple Podcasts | #209 |  China/Business/Marketing |
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Frequently Asked Questions About B2B SaaS Marketing Snacks
What is B2B SaaS Marketing Snacks about and what kind of topics does it cover?
High-velocity, practical guidance for growing B2B SaaS startups through tight frameworks, smart positioning, and targeted GTM motions. Episodes frequently tackle why traditional inbound metrics may fall short, and how to shift toward quality-led growth, ABM, and signal-driven outreach. Listeners often get tactical playbooks on structuring teams, ICPs, activation, and pricing, with real-world takes on AI's role in marketing, privacy considerations, and rapid experimentation. A standout quality is the focus on actionable, repeatable methods and short-form insights that fit into busy schedules, plus recurring emphasis on brand building and outbound as core components of modern GTM. This mix likely appeals to growth-focused marketers, operators... more
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Which podcasts are similar to B2B SaaS Marketing Snacks?
These podcasts share a similar audience with B2B SaaS Marketing Snacks:
1. The Diary Of A CEO with Steven Bartlett
2. Startups For the Rest of Us
3. Hard Fork
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. The SaaS Podcast - Growing Profitable AI SaaS & AI Agents
How many episodes of B2B SaaS Marketing Snacks are there?
B2B SaaS Marketing Snacks launched 6 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on B2B SaaS Marketing Snacks?
Recent guests on B2B SaaS Marketing Snacks include:
1. Wes Bush
2. Alex Laventer
3. Julian Revorio
4. Antoine Vial
5. Stijn Hendrikse
6. Fadi George
7. Adriana Valerio
8. Silvia Parra
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.