What's the Point?
What's The PointWhat’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.From marketing myths and AI hype to talent strategy and commercial realiti... more
| Publishes | Weekly | Episodes | 8 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
Listen to this Podcast
Latest Episodes
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term growth.
In this episode, the team unpack what br... more
Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do.
In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why marketing and sales alignment in recruitment ... more
Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real commercial impact.
We chat about:
- When it’s t... more
Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live audience.
We explore how marketing... more
Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEOs still miss the point?
In this episode, we’re joined by Matt Gallivan, Sales Director at JobAdder for No... more
AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by Matt Cumber, CEO of SourceFlow, to cut through the noise and talk about the reality of AI in recruitmen... more
Recruitment marketing is changing-fast. In this episode, we explore what that means for marketers and recruitment leaders alike. From shifting expectations to the rise of data-driven strategies, here’s what you need to know to stay ahead.
In this ep... more
Starting out in recruitment marketing is rarely straightforward. Between being asked to wear every hat in the business, proving your worth to leadership, and trying to balance tactics with strategy-it’s easy to lose sight of where marketing truly add... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 |  Mexico/Business/Marketing |
Apple Podcasts | #77 |  Netherlands/Business/Marketing |
Apple Podcasts | #138 | Mexico/Business |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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| Professions | Age Range | Household Income | |||
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What's the Point? launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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