The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Publishes | Weekly | Episodes | 29 | Founded | 10 months ago |
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Number of Listeners | Categories | BusinessMarketing |
In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of product and marketing teams and why it’s okay not to achieve every big goal.
See Privacy Policy at art19.com/p... more
The one with David Droga, as he exits his role as CEO of Accenture Song, about the CEO learning curve, the value of intimidation, friction and starting at the end.
In this episode, releasing as the legendary marketer and executive steps down from th... more
In this episode Mark and I talk about the evolution of one of the quintessential brand battles in marketing history, why word-of-mouth is the original algorithm, and his framework for deciding when to extend a brand into a new category or build a new... more
In this episode Micky, the one-time CEO of Bonobos, and I talk about her experiences on both sides of what’s all too-often a divide, what’s missing in the CEO/CMO conversation, and why company culture should be seen as a pre-requisite for growth.
Se... more
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Great insightful and motivating conversations from a variety of industry leaders.
Insightful conversations, important topics, charming host. Essential listening for business leaders, creatives, and marketers of every kind.
This show dispenses with the usual marketing nonsense and focuses on why marketing matters. It may be made for CEOs but there’s a lot for CMOs too.
Love these conversations, so helpful in navigating corporate culture and contributions from a marketer’s POV. Seth is a fantastic host.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
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The content centers around the intricate relationships between marketing, leadership, and business growth, often highlighting common challenges faced by CMOs and CEOs. The discussions incorporate insights from high-level executives across various industries, focusing on aligning marketing strategies with broader business goals and the importance of creativity in driving success. Key themes include the disconnect between marketing and other C-suite roles, the shifting dynamics of consumer behavior, and the evaluation of marketing effectiveness over traditional measures. This series is particularly noteworthy for its practical advice and thought leadership that resonates not only with those in marketing but also with executives aiming to stre... more
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These podcasts share a similar audience with The CEO’s Guide to Marketing :
1. The CMO Podcast
2. Marketing Made Simple
3. The Marketing Millennials
4. Marketing Against The Grain
5. Marketing School - Digital Marketing and Online Marketing Tips
The CEO’s Guide to Marketing launched 10 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The CEO’s Guide to Marketing include:
1. Kelsey Robinson
2. Shelley Stewart
3. Esi Eggleston Bracey
4. Katie Welch
5. Tim Ellis
6. Jonny Bauer
7. William White
8. Jonathan Bottomley
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.