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Artwork for The CEO’s Guide to Marketing 

The CEO’s Guide to Marketing 

Forbes

The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.

PublishesTwice weeklyEpisodes10Founded2 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for The CEO’s Guide to Marketing 

Latest Episodes

In this conversation, Seth and Chime CMO Vineet Mehra talked about the CAC (customer acquisition cost) valley of death, explaining unit economic payback, and how a CFO’s willingness to invest money—especially when they don’t understand the consequenc... more

In this episode, Seth talks with Frank Cooper, who has been the CMO at Visa, Blackstone, and Buzzfeed about causation, correlation and dispelling the myth that marketing doesn’t drive commercial outcomes.

Here's a link to the article mentioned aroun... more

For this conversation, Seth sits with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer for a wide-ranging conversation about what can either facilitate or get in the way of marketing’s role in value creation, the false narrative that’s ... more

In this episode, Seth sits down with Kofi Amoo-Gottfried, CMO at DoorDash. Kofi’s perspective on what CEOs (and the rest of the c-suite) need to better understand about marketing has been informed by his years as a strategist at Leo Burnett and Weide... more

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Reviews

5.0 out of 5 stars from 15 ratings
  • Brilliant and Human

    Insightful conversations, important topics, charming host. Essential listening for business leaders, creatives, and marketers of every kind.

    Apple Podcasts
    5
    LadyPerson22
    United States18 days ago
  • Focused and smart

    This show dispenses with the usual marketing nonsense and focuses on why marketing matters. It may be made for CEOs but there’s a lot for CMOs too.

    Apple Podcasts
    5
    GordyHam
    United States25 days ago
  • Wonderful listen!

    Love these conversations, so helpful in navigating corporate culture and contributions from a marketer’s POV. Seth is a fantastic host.

    Apple Podcasts
    5
    PrOL - Film
    United States2 months ago

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