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Artwork for The CEO’s Guide to Marketing 

The CEO’s Guide to Marketing 

Forbes
Marketing
Visa
Walmart
Innovation
Marketing Strategy
Consumer Behavior
Brand Trust
Marketing Complexity
C-Suite Management
Everyday Low Price
Customer Loyalty
Brand Equity
Emotional Connection
Digital Marketing
Branding
Product Marketing
Brand Marketing
C-Suite Challenges
Non-Cpg Companies
Consumer Goods

The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.

PublishesWeeklyEpisodes29Founded10 months ago
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BusinessMarketing

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Artwork for The CEO’s Guide to Marketing 

Latest Episodes

In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of product and marketing teams and why it’s okay not to achieve every big goal.

See Privacy Policy at art19.com/p... more

YouTube

The one with David Droga, as he exits his role as CEO of Accenture Song, about the CEO learning curve, the value of intimidation, friction and starting at the end.

In this episode, releasing as the legendary marketer and executive steps down from th... more

YouTube

In this episode Mark and I talk about the evolution of one of the quintessential brand battles in marketing history, why word-of-mouth is the original algorithm, and his framework for deciding when to extend a brand into a new category or build a new... more

YouTube

In this episode Micky, the one-time CEO of Bonobos, and I talk about her experiences on both sides of what’s all too-often a divide, what’s missing in the CEO/CMO conversation, and why company culture should be seen as a pre-requisite for growth.

Se... more

Key Facts

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Recent Guests

Kelsey Robinson
Senior Partner at McKinsey, co-author of the report
McKinsey
Episode: The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
Shelley Stewart
Senior Partner at McKinsey, co-author of the report
McKinsey
Episode: The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
Esi Eggleston Bracey
Chief Growth and Marketing Officer at Unilever
Unilever
Episode: The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
Katie Welch
CMO of Rare Beauty, previously GM at The Honest Company and CMO at Hourglass Cosmetics.
Rare Beauty
Episode: The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something.
Tim Ellis
CMO of the NFL, former CMO at Activision, with extensive experience in creative marketing and brand strategy.
NFL
Episode: The one with NFL CMO Tim Ellis on future-proofing the league, Monday Morning Marketing, and why the short-term must always support the long-term.
Jonny Bauer
Founder and Chief Executive of Fundamentalco, former global head of Blackstone's brand strategy and transformation group, and global chief strategy officer at Droga5.
Fundamentalco
Episode: The one with Fundamentalco founder and CEO Jonny Bauer about how to make a company more valuable.
William White
CMO of Walmart with over 25 years of customer commercial leadership experience in CPG and retail, previously with Target and Coca-Cola
Walmart
Episode: The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.
Jonathan Bottomley
CMO at Calvin Klein
Calvin Klein
Episode: The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.
Vineet Mehra
CMO of Chime, previously held senior marketing roles at Walgreens Boots Alliance and Ancestry.
Chime
Episode: The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.

Host

Seth Matlins
Host and Managing Director of the Forbes CMO Network, he brings a wealth of experience in marketing and business strategy, focusing on enhancing the marketing acumen of C-suite executives through candid conversation.

Reviews

5.0 out of 5 stars from 46 ratings
  • The best of the best

    Great insightful and motivating conversations from a variety of industry leaders.

    Apple Podcasts
    5
    Cococo1978
    United States3 months ago
  • Brilliant and Human

    Insightful conversations, important topics, charming host. Essential listening for business leaders, creatives, and marketers of every kind.

    Apple Podcasts
    5
    LadyPerson22
    United States9 months ago
  • Focused and smart

    This show dispenses with the usual marketing nonsense and focuses on why marketing matters. It may be made for CEOs but there’s a lot for CMOs too.

    Apple Podcasts
    5
    GordyHam
    United States9 months ago
  • Wonderful listen!

    Love these conversations, so helpful in navigating corporate culture and contributions from a marketer’s POV. Seth is a fantastic host.

    Apple Podcasts
    5
    PrOL - Film
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great insightful and motivating conversations from a variety of industry leaders.
Insightful conversations, important topics, charming host. Essential listening for business leaders, creatives, and marketers of every kind.
This show dispenses with the usual marketing nonsense and focuses on why marketing matters. It may be made for CEOs but there's a lot for CMOs too.
Love these conversations, so helpful in navigating corporate culture and contributions from a marketer's POV. Seth is a fantastic host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

David Droga’s Exit Interview
Q: How do you ensure that everyone sees their role and contribution to the whole?
Establish a mission that is believable and transferable, allowing everyone to understand how they contribute from their position.
The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.
Q: Does that change how you build a brand in the future?
Kirkham affirms that marketing basics remain constant even as brands adapt to new technologies and consumer behaviors.
The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.
Q: What might the C-suite of other companies with portfolios of brands not understand about the art and science of managing those portfolios?
Kirkham emphasizes the need for a holistic view in brand portfolio management, similar to urban planning for a city.
The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.
Q: What is the differentiating premise for why Pepsi might make that tailgate better than another beverage choice?
Kirkham identifies a focus on product benefits in combination with cultural events as critical for differentiation.
The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.
Q: Why not? And Pepsi, right?
Kirkham discusses the importance of differentiating products from brand messages to better connect with consumers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The CEO’s Guide to Marketing 

What is The CEO’s Guide to Marketing  about and what kind of topics does it cover?

The content centers around the intricate relationships between marketing, leadership, and business growth, often highlighting common challenges faced by CMOs and CEOs. The discussions incorporate insights from high-level executives across various industries, focusing on aligning marketing strategies with broader business goals and the importance of creativity in driving success. Key themes include the disconnect between marketing and other C-suite roles, the shifting dynamics of consumer behavior, and the evaluation of marketing effectiveness over traditional measures. This series is particularly noteworthy for its practical advice and thought leadership that resonates not only with those in marketing but also with executives aiming to stre... more

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How many listeners does The CEO’s Guide to Marketing  get?

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Which podcasts are similar to The CEO’s Guide to Marketing ?

These podcasts share a similar audience with The CEO’s Guide to Marketing :

1. The CMO Podcast
2. Marketing Made Simple
3. The Marketing Millennials
4. Marketing Against The Grain
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The CEO’s Guide to Marketing  are there?

The CEO’s Guide to Marketing  launched 10 months ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CEO’s Guide to Marketing ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The CEO’s Guide to Marketing ?

Recent guests on The CEO’s Guide to Marketing  include:

1. Kelsey Robinson
2. Shelley Stewart
3. Esi Eggleston Bracey
4. Katie Welch
5. Tim Ellis
6. Jonny Bauer
7. William White
8. Jonathan Bottomley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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