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The Persuasion Game

Forge
Consumer Behavior
Unilever
Beauty Industry
Diversity, Equity, and Inclusion
Innovation
Marketing
Personalization In Marketing
Storytelling In Marketing
Brand Strategy
Diageo
DAF Campaigns
Fenty Beauty
Mccain Foods
Digital Marketing
LGBTQI+ Community
Poppy's Funerals
Funeral Industry
Influencers
Christmas Present Ideas
Sustainability

The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.

PublishesMonthlyEpisodes45Founded2 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The Persuasion Game

Latest Episodes

“People don’t romanticise what a headache or body pain is. Understanding what moments are truly embedded in consumers’ routines, and showing up with authenticity, is such a crucial thing in our strategy.”

In this special edition of The Persuasion Ga... more

“It’s a challenge in any industry to break the category norms.  But we did it. We did it with Hailey and with Claudia, and then we did it in many other iterations.”

In this episode of The Persuasion Game podcast, Adam is joined by Leanne Fremar, Glo... more

YouTube

“In organisations where everybody sees themselves as a brand-builder and has a role to play, my experience is, it leads to dramatically different outcomes.”

In this episode of The Persuasion Game podcast, Adam is joined by Andrew Geoghegan, an exper... more

YouTube

“Brilliant leadership is acknowledging that you don't have all the answers, and the answers can come from anywhere and anyone.”

In this episode of The Persuasion Game, Adam is once again joined by Elleanor Lloyd Malcolm, Forge’s Chief Growth Officer... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Recent Guests

Leanne Fremar
Global Chief Brand Officer at JPMorganChase
JPMorganChase
Episode: From luxury fashion to banking, with Leanne Fremar, Global Chief Brand Officer, JPMorganChase
Andrew Geoghegan
Experienced global CMO, author of Effective Brand Building
Formerly Diageo, PepsiCo, William Grant & Sons; Author
Episode: Growth through effective brand building, with Andrew Geoghegan, Experienced Global CMO and Author
Nathalia Amadeu
Global Brand Director of Vaseline at Unilever
Unilever
Episode: Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge
Nicole German
Chief Marketing Officer of Corporate and Institutional Banking at HSBC
HSBC
Episode: Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge
Kathryn Swallow
Global Head of the OTC Category at Haleon
Haleon
Episode: Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge
Karl Miley
Co-Founder of Forge and leader of the dynamic demand practice
Forge
Episode: Rethinking how you measure demand, with Karl Miley, Co-Founder, Forge
David Cousino
Strategy and insights professional with experience at Unilever and James Hardie
Unilever • James Hardie
Episode: Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Sarah Horowitz
Marketing Director for Northern Europe and the UK at Crayola
Crayola
Episode: What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
Stephan Gans
Senior Vice President of Insights and Analytics at PepsiCo
PepsiCo
Episode: The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans

Hosts

Adam Rowles
Host of The Persuasion Game, focused on growth, brand strategy, and cross-functional leadership.
Laura Halliday
Co-host and marketing leader focused on growth, brand building, and strategic storytelling.

Reviews

5.0 out of 5 stars from 20 ratings
  • Very persuasive

    Persuaded me to subscribe for the next episode ✌️

    Apple Podcasts
    5
    lkjflkfdl;kj
    United Kingdom2 years ago
  • Brilliant!

    Brilliant, thought provoking, and love the soothing voice of the hosts!!!

    Apple Podcasts
    5
    preetivarma
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are praised for clear, calm delivery and strong guest selection.
Guests' deep industry expertise comes through in diverse case studies.
Listeners highlight the show's practical takeaways and growth-minded framing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From luxury fashion to banking, with Leanne Fremar, Global Chief Brand Officer, JPMorganChase
Q: How do you see the balance between where technology can play for customers versus needing to stick with human interaction?
She says AI can help teams move faster and use more data, but marketing should keep human consumers central. Human judgment, touch, trust and anticipating what customers want remain critical.
From luxury fashion to banking, with Leanne Fremar, Global Chief Brand Officer, JPMorganChase
Q: What has been the consistent red thread through your career?
Fremar says it has been understanding the consumer through observation, intuition, data and close attention to market dynamics, allowing her to anticipate major shifts.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: What is the role of insights in enabling transparency?
Insights teams must continuously feed the business with the outside view, provoke constructive debate, and push for honesty in presentations of strategy and decisions; without them, transparency becomes performative.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: How should brands respond in a crisis to maintain trust?
Lead with verified facts, acknowledge uncertainty, outline next steps, and communicate updates regularly; build a crisis response culture in advance so responses feel human and credible.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: What role do Gen Z and new generations play in this shift?
Gen Z, as the first fully digital-native cohort with growing purchasing power, expects transparency as a baseline, not a perk; brands must respond to these expectations to remain relevant.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Persuasion Game

What is The Persuasion Game about and what kind of topics does it cover?

A fast-moving, business-focused discussion that brings together growth-minded brand leaders, marketers, and insights professionals to unpack how modern marketing, strategy, and consumer understanding drive growth. Episodes frequently center on leadership evolution (CMO to Chief Growth Officer), brand building in fast-changing markets, the role of data, AI, transparency, and community-driven innovation, with practical takeaways from major global brands. Noteworthy is the show's penchant for blending big-picture strategy with real-world case studies across consumer goods, financial services, and tech, often featuring practitioners who shape growth at scale. This makes it a compelling listen for listeners seeking actionable frameworks, cross-f... more

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To see how many followers or subscribers The Persuasion Game has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Persuasion Game?

These podcasts share a similar audience with The Persuasion Game:

1. Uncensored CMO
2. The News Agents
3. Newscast
4. The Rest Is Politics: Leading
5. Mo Gilligan: Beginning, Middle & End

How many episodes of The Persuasion Game are there?

The Persuasion Game launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Persuasion Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Persuasion Game?

Recent guests on The Persuasion Game include:

1. Leanne Fremar
2. Andrew Geoghegan
3. Nathalia Amadeu
4. Nicole German
5. Kathryn Swallow
6. Karl Miley
7. David Cousino
8. Sarah Horowitz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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