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Artwork for The Persuasion Game

The Persuasion Game

Forge
Consumer Behavior
Unilever
Beauty Industry
Diversity, Equity, and Inclusion
Innovation
Marketing
Personalization In Marketing
Storytelling In Marketing
DAF Campaigns
Fenty Beauty
Mccain Foods
Digital Marketing
LGBTQI+ Community
Influencers
Poppy's Funerals
Funeral Industry
Christmas Present Ideas
Brand Strategy
Diageo
Sustainability

The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.

PublishesMonthlyEpisodes43Founded2 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The Persuasion Game

Latest Episodes

“In organisations where everybody sees themselves as a brand-builder and has a role to play, my experience is, it leads to dramatically different outcomes.”

In this episode of The Persuasion Game podcast, Adam is joined by Andrew Geoghegan, an exper... more

YouTube

“Brilliant leadership is acknowledging that you don't have all the answers, and the answers can come from anywhere and anyone.”

In this episode of The Persuasion Game, Adam is once again joined by Elleanor Lloyd Malcolm, Forge’s Chief Growth Officer... more

YouTube

“There is a new normal of pace and agility. Businesses are having to shift how they set themselves up to win in this very fast-moving world.”

In this episode of The Persuasion Game podcast, Adam is joined by Eleanor Lloyd Malcolm, Forge’s Chief Grow... more

YouTube

"Most organisations don't need more data. What they need is a wider, more dynamic view of where demand is forming. And they need to be looking in the right places to find it."

In this episode of The Persuasion Game podcast, we're joined by Karl Mile... more

YouTube

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Recent Guests

Nathalia Amadeu
Global Brand Director of Vaseline at Unilever
Unilever
Episode: Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge
Nicole German
Chief Marketing Officer of Corporate and Institutional Banking at HSBC
HSBC
Episode: Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge
Kathryn Swallow
Global Head of the OTC Category at Haleon
Haleon
Episode: Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge
Karl Miley
Co-Founder of Forge and leader of the dynamic demand practice
Forge
Episode: Rethinking how you measure demand, with Karl Miley, Co-Founder, Forge
David Cousino
Strategy and insights professional with experience at Unilever and James Hardie
Unilever • James Hardie
Episode: Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Sarah Horowitz
Marketing Director for Northern Europe and the UK at Crayola
Crayola
Episode: What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
Stephan Gans
Senior Vice President of Insights and Analytics at PepsiCo
PepsiCo
Episode: The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
Izzie MacDonald
Global insights team at PepsiCo, head of human and culture capabilities in service of brand building
PepsiCo
Episode: Our take on marketing, strategy and insights in 2026
Sophie Devonshire
CEO of The Marketing Society
The Marketing Society
Episode: Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society

Hosts

Adam Rowles
Host of The Persuasion Game, focused on growth, brand strategy, and cross-functional leadership.
Laura Halliday
Co-host and marketing leader focused on growth, brand building, and strategic storytelling.

Reviews

5.0 out of 5 stars from 20 ratings
  • Very persuasive

    Persuaded me to subscribe for the next episode ✌️

    Apple Podcasts
    5
    lkjflkfdl;kj
    United Kingdom2 years ago
  • Brilliant!

    Brilliant, thought provoking, and love the soothing voice of the hosts!!!

    Apple Podcasts
    5
    preetivarma
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are praised for clear, calm delivery and strong guest selection.
Guests' deep industry expertise comes through in diverse case studies.
Listeners highlight the show's practical takeaways and growth-minded framing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: What is the role of insights in enabling transparency?
Insights teams must continuously feed the business with the outside view, provoke constructive debate, and push for honesty in presentations of strategy and decisions; without them, transparency becomes performative.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: How should brands respond in a crisis to maintain trust?
Lead with verified facts, acknowledge uncertainty, outline next steps, and communicate updates regularly; build a crisis response culture in advance so responses feel human and credible.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: What role do Gen Z and new generations play in this shift?
Gen Z, as the first fully digital-native cohort with growing purchasing power, expects transparency as a baseline, not a perk; brands must respond to these expectations to remain relevant.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: Why is transparency now a price of entry for brands?
Technology and consumer behavior have created a world where information moves instantly and endlessly, so brands must operate with openness as the default to avoid being perceived as hiding something.
Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
Q: How should marketers think about the future versus today?
Marketing should manage a two-speed narrative: keep delivering in the present quarter while shaping and communicating a clear long-term ambition, enabled by technology and a strong brand that remains human.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
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Frequently Asked Questions About The Persuasion Game

What is The Persuasion Game about and what kind of topics does it cover?

A fast-moving, business-focused discussion that brings together growth-minded brand leaders, marketers, and insights professionals to unpack how modern marketing, strategy, and consumer understanding drive growth. Episodes frequently center on leadership evolution (CMO to Chief Growth Officer), brand building in fast-changing markets, the role of data, AI, transparency, and community-driven innovation, with practical takeaways from major global brands. Noteworthy is the show's penchant for blending big-picture strategy with real-world case studies across consumer goods, financial services, and tech, often featuring practitioners who shape growth at scale. This makes it a compelling listen for listeners seeking actionable frameworks, cross-f... more

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Which podcasts are similar to The Persuasion Game?

These podcasts share a similar audience with The Persuasion Game:

1. AI Haven't A Clue
2. NewlyParents
3. The Story
4. The News Agents
5. The Louis Theroux Podcast

How many episodes of The Persuasion Game are there?

The Persuasion Game launched 2 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Persuasion Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Persuasion Game?

Recent guests on The Persuasion Game include:

1. Nathalia Amadeu
2. Nicole German
3. Kathryn Swallow
4. Karl Miley
5. David Cousino
6. Sarah Horowitz
7. Stephan Gans
8. Izzie MacDonald

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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