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The Persuasion Game

Forge
Consumer Behavior
Unilever
Beauty Industry
Diversity, Equity, and Inclusion
Innovation
Marketing
Personalization In Marketing
Storytelling In Marketing
DAF Campaigns
Fenty Beauty
Mccain Foods
Digital Marketing
LGBTQI+ Community
Influencers
Poppy's Funerals
Funeral Industry
Christmas Present Ideas
Diageo
Portfolio Management
Sustainability

The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.

PublishesMonthlyEpisodes40Founded2 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for The Persuasion Game

Latest Episodes

"Most organisations don't need more data. What they need is a wider, more dynamic view of where demand is forming. And they need to be looking in the right places to find it."

In this episode of The Persuasion Game podcast, we're joined by Karl Mile... more

YouTube

“Transparency builds credibility. Hyper-transparency builds trust.”

As Gen Z continue their inevitable march towards being the dominant economic power, the way brands market themselves is going to have to shift dramatically.

As David Cousino puts i... more

YouTube

“Relevance builds brands. Control just increases the risk of irrelevance.”

In this episode of The Persuasion Game, we’re joined by Nathalia Amadeu, Global Brand Director at Vaseline, to explore how the 150-year-old brand is reinventing itself in the... more

YouTube

“The biggest thing that children show me is that there are no limits to what we can do.”

In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children.

Our guest is Sarah Horowitz, Marketing Director for t... more

YouTube

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Recent Guests

David Cousino
Strategy and insights professional with experience at Unilever and James Hardie
Unilever • James Hardie
Episode: Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Nathalia Amadeu
Global Brand Director for Vaseline at Unilever
Unilever
Episode: How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever
Sarah Horowitz
Marketing Director for Northern Europe and the UK at Crayola
Crayola
Episode: What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
Stephan Gans
Senior Vice President of Insights and Analytics at PepsiCo
PepsiCo
Episode: The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
Izzie MacDonald
Global insights team at PepsiCo, head of human and culture capabilities in service of brand building
PepsiCo
Episode: Our take on marketing, strategy and insights in 2026
Sophie Devonshire
CEO of The Marketing Society
The Marketing Society
Episode: Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
Matt Stockbridge
Media effectiveness expert
Worked with Danone, Cadbury, Innocent
Episode: 2025’s Christmas Ads: Which ones will drive sales?
Richard Shotton
Author of 'Choice Factory' and 'Hacking the Human Mind', a persuasion expert
Episode: Unlock brand growth with marketing's secret weapon, with Richard Shotton
Stephen White
Senior Vice President, North America at Diageo
Diageo
Episode: How a film transformed Johnnie Walker’s prospects, with Stephen White, Diageo

Hosts

Adam Rowles
Host of The Persuasion Game; roles across episodes include host and co-host with a focus on marketing strategy, growth, and agency collaboration.
Laura Halliday
Host of The Persuasion Game; frequent moderator and strategist focusing on brand, marketing leadership, and insights.

Reviews

5.0 out of 5 stars from 19 ratings
  • Very persuasive

    Persuaded me to subscribe for the next episode ✌️

    Apple Podcasts
    5
    lkjflkfdl;kj
    United Kingdom2 years ago
  • Brilliant!

    Brilliant, thought provoking, and love the soothing voice of the hosts!!!

    Apple Podcasts
    5
    preetivarma
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts offer actionable insights and a calm, persuasive delivery that makes complex topics accessible.
Guests frequently bring practical case studies and solid frameworks for decision making.
Episodes mix strategic theory with real-world examples from FMCG, tech, and retail; great for pitching brand and insights guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: What is the role of insights in enabling transparency?
Insights teams must continuously feed the business with the outside view, provoke constructive debate, and push for honesty in presentations of strategy and decisions; without them, transparency becomes performative.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: How should brands respond in a crisis to maintain trust?
Lead with verified facts, acknowledge uncertainty, outline next steps, and communicate updates regularly; build a crisis response culture in advance so responses feel human and credible.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: What role do Gen Z and new generations play in this shift?
Gen Z, as the first fully digital-native cohort with growing purchasing power, expects transparency as a baseline, not a perk; brands must respond to these expectations to remain relevant.
Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
Q: Why is transparency now a price of entry for brands?
Technology and consumer behavior have created a world where information moves instantly and endlessly, so brands must operate with openness as the default to avoid being perceived as hiding something.
Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
Q: How should marketers think about the future versus today?
Marketing should manage a two-speed narrative: keep delivering in the present quarter while shaping and communicating a clear long-term ambition, enabled by technology and a strong brand that remains human.

Audience Metrics

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Frequently Asked Questions About The Persuasion Game

What is The Persuasion Game about and what kind of topics does it cover?

A thoughtful look at how brands win in a crowded market through smart marketing, consumer insights, and growth strategies. Across recent episodes, guests range from senior brand leaders and insights chiefs to agency strategists and creators, discussing topics like AI in marketing, shopper and brand strategy, the power of storytelling, and the evolving role of data-driven decision making. The conversations often focus on practical frameworks—how to align teams, measure impact, and foster collaboration with partners—while highlighting big ideas such as human-centric insights, ambition in leadership, and the creator economy. It's a show that blends rigorous analysis with real-world examples from FMCG, beverage, retail, and tech, offering actio... more

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Which podcasts are similar to The Persuasion Game?

These podcasts share a similar audience with The Persuasion Game:

1. Radical with Amol Rajan
2. The News Agents
3. The Rest Is Politics
4. The Rest Is Money
5. The Martin Lewis Podcast

How many episodes of The Persuasion Game are there?

The Persuasion Game launched 2 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Persuasion Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Persuasion Game?

Recent guests on The Persuasion Game include:

1. David Cousino
2. Nathalia Amadeu
3. Sarah Horowitz
4. Stephan Gans
5. Izzie MacDonald
6. Sophie Devonshire
7. Matt Stockbridge
8. Richard Shotton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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