Rephonic
Artwork for The Persuasion Game

The Persuasion Game

Forge
Unilever
Beauty Industry
Diversity, Equity, and Inclusion
Consumer Behavior
Personalization In Marketing
Storytelling In Marketing
Christmas Present Ideas
Funeral Industry
Poppy's Funerals
Influencers
LGBTQI+ Community
Digital Marketing
Mccain Foods
Fenty Beauty
DAF Campaigns
Cultural Merging At Christmas
Family Traditions At Christmas
Botivo
Portfolio Management
Innovation In Branding

The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.

PublishesTwice monthlyEpisodes37Founded2 years ago
Number of ListenersCategories
BusinessManagementMarketing

Listen to this Podcast

Artwork for The Persuasion Game

Latest Episodes

“The biggest thing that children show me is that there are no limits to what we can do.”

In this episode of The Persuasion Game podcast, we’re taking inspiration from the creativity of children.

Our guest is Sarah Horowitz, Marketing Director for t... more

YouTube

“You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.”

For many years, the insights industry has desired a ‘seat at the top table’, influencing decisions at the most senior levels of their organis... more

YouTube

The tables have been turned in this episode of The Persuasion Game podcast, as Adam and Laura get a taste of their own medicine in the hot seat.

Izzie Macdonald, Global Cultural Insights Capability Lead at PepsiCo, takes on the role of host.

Izzie ... more

YouTube

Ambition is the watchword for The Marketing Society in 2026: “Ambition for our businesses, our careers and our country.”

In this episode of The Persuasion Game podcast, we welcome Sophie Devonshire, CEO of The Marketing Society, for a conversation n... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Sliced Bread
Sliced BreadBBC Radio 4
AI Haven't A Clue
AI Haven't A ClueAI Haven't a Clue
The Martin Lewis Podcast
The Martin Lewis PodcastBBC Radio 5 Live

Recent Guests

Sarah Horowitz
Marketing Director for Northern Europe and the UK at Crayola
Crayola
Episode: What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
Stephan Gans
Senior Vice President of Insights and Analytics at PepsiCo
PepsiCo
Episode: The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
Izzie MacDonald
Global insights team at PepsiCo, head of human and culture capabilities in service of brand building
PepsiCo
Episode: Our take on marketing, strategy and insights in 2026
Sophie Devonshire
CEO of The Marketing Society
The Marketing Society
Episode: Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
Matt Stockbridge
Media effectiveness expert
Worked with Danone, Cadbury, Innocent
Episode: 2025’s Christmas Ads: Which ones will drive sales?
Richard Shotton
Author of 'Choice Factory' and 'Hacking the Human Mind', a persuasion expert
Episode: Unlock brand growth with marketing's secret weapon, with Richard Shotton
Stephen White
Senior Vice President, North America at Diageo
Diageo
Episode: How a film transformed Johnnie Walker’s prospects, with Stephen White, Diageo
Fiona Hughes
Creator marketing expert with over 20 years in PR and 10 years in creator-led marketing.
Not explicitly mentioned
Episode: Creator marketing is booming - what’s in it for you? With Fiona Hughes, Creator Marketing Expert
Sarah Dossett
European Portfolio Director for Mars, focusing on confectionery brands
Mars
Episode: How to win in shopper marketing, with Sarah Dossett, Mars

Hosts

Adam Rowles
Co-host of The Persuasion Game
Laura Halliday
Co-host of The Persuasion Game

Reviews

5.0 out of 5 stars from 19 ratings
  • Very persuasive

    Persuaded me to subscribe for the next episode ✌️

    Apple Podcasts
    5
    lkjflkfdl;kj
    United Kingdom2 years ago
  • Brilliant!

    Brilliant, thought provoking, and love the soothing voice of the hosts!!!

    Apple Podcasts
    5
    preetivarma
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The calming and engaging presentation style of the hosts enhances the overall listening experience.
Listeners appreciate the thought-provoking discussions and insights shared by the hosts and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
Q: How should marketers think about the future versus today?
Marketing should manage a two-speed narrative: keep delivering in the present quarter while shaping and communicating a clear long-term ambition, enabled by technology and a strong brand that remains human.
Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
Q: In 2026, where should a marketer start if they want to set more ambitious goals?
They should not go it alone; build a supportive tribe, seek guidance from peers, and make time to learn and connect. Set a plan and framework for achieving goals, and ensure your personal energy and life balance support long-term ambition.
The case for diversity in marketing with Julian Gomez
Q: How important do you think creators are for ED&I as an approach? Would brands in other categories benefit from them?
Julian advocates for the use of influencers in all categories, emphasizing their role in creating authentic connections with diverse consumer bases.
The case for diversity in marketing with Julian Gomez
Q: Are you able to share anything about the commercial outcomes of implementing this type of approach?
Brands that are inclusive see significant financial benefits, selling 16.26% more than non-inclusive brands and having higher consumer loyalty and pricing power.
The case for diversity in marketing with Julian Gomez
Q: Where did your ED&I awareness or journey start?
Julian's journey began with a commitment to inclusivity, aiming to listen to diverse voices internally and externally, ensuring brands communicated effectively with varied consumer stories.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Persuasion Game

What is The Persuasion Game about and what kind of topics does it cover?

The content focuses on the intricacies of persuasion and its pivotal role in shaping consumer behavior, propelling business success, and enhancing marketing strategies. Throughout various episodes, hosts engage with industry experts, marketers, and business leaders, unraveling how they utilize persuasive techniques to influence stakeholders and achieve growth. From behavioral science to brand narratives, discussions delve into practical tactics and rich stories that enhance listeners' marketing skills and business acumen. Notably, the emphasis on real-world applications and expert insights offers listeners actionable strategies for improving their own persuasion abilities.

Where can I find podcast stats for The Persuasion Game?

Rephonic provides a wide range of podcast stats for The Persuasion Game. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Persuasion Game and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Persuasion Game get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Persuasion Game, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Persuasion Game?

Rephonic provides comprehensive predictive audience data for The Persuasion Game, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Persuasion Game have?

To see how many followers or subscribers The Persuasion Game has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Persuasion Game?

These podcasts share a similar audience with The Persuasion Game:

1. Radical with Amol Rajan
2. The Rest Is Politics
3. Sliced Bread
4. AI Haven't A Clue
5. The Martin Lewis Podcast

How many episodes of The Persuasion Game are there?

The Persuasion Game launched 2 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Persuasion Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Persuasion Game?

Rephonic pulls ratings and reviews for The Persuasion Game from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Persuasion Game?

Rephonic provides full transcripts for episodes of The Persuasion Game. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Persuasion Game?

Recent guests on The Persuasion Game include:

1. Sarah Horowitz
2. Stephan Gans
3. Izzie MacDonald
4. Sophie Devonshire
5. Matt Stockbridge
6. Richard Shotton
7. Stephen White
8. Fiona Hughes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days