Rephonic
Artwork for The Unfounders

The Unfounders

Mitch Lee
Tripp
London
Sustainability
Caravan Coffee Roasters
Oato
Coconut Collaborative
Premier Foods
Tesco
Stocked (STOCKED)
Frozen Food
Pukpip
Fearn & Rosie
Canned Wine Group
UK Grocery/fmcg
Seep
Della Vite
The Turmeric Co
Holos Kombucha
Brewdog
Marna Iced Tea

Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.

You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here fo... more

PublishesWeeklyEpisodes91Founded2 years ago
Number of ListenersCategories
EntrepreneurshipCareersBusiness

Listen to this Podcast

Artwork for The Unfounders

Latest Episodes

Today's guest is a good friend and absolute LEGEND in the FMCG scene, Harry Turpin.

Harry is Head of Sales at Imaginakery - a game-changing children's better for you snacking brand, with their hero products Jungle Squad.

If you're a parent, you NEE... more

Clarisse Fraisse is Innovation Controller at Premier Foods - and she was an absolute joy to speak to!

I loved hearing about her background, working in brands like Kerry, Gu and for the brilliant ZenB pasta.

We talk all things innovation, NPD, froze... more

Today's guest is Marieke Hammes - Head of Operations and Sustainability at The Canned Wine Group.

They have two brilliant sub-brands, Canned Wine Co and The Copper Crew - both showcasing how incredibly delicious and sustainable canned wine can be.

more

This weeks guest is the effervescent Zoe Fox - Head of Business Development at The Coconut Collab and host of brilliant consumer brand podcast Getting to Grow.

Well versed in brilliant conversations, it was nice to dig into all things Zoe, her motiv... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Brand Growth Heroes
Brand Growth HeroesFiona Fitz | Brand Growth Heroes Mini MBA |

Recent Guests

Harry Turpin
Head of Sales at Imaginakery; former founder of Savourists
Imaginakery
Episode: #90 - Harry Turipin - Imaginakery / Jungle Squad [Head of Sales]
Clarisse Fraisse
Innovation Controller at Premier Foods
Premier Foods
Episode: #89 - Clarisse Fraisse - Premier Foods [Innovation Controller]
Marieke Hammes
Head of Operations and Sustainability at Canned Wine Group
Canned Wine Group
Episode: #88 - Marieke Hammes - The Canned Wine Group [Head of Operations & Sustainability]
Zoe Fox
Head of Growth at The Coconut Collaborative
The Coconut Collaborative
Episode: #87 - Zoe Fox - The Coconut Collab / Getting to Grow [Head of Business Development / Podcast Host]
Lawrence Moore
Commercial Director at Oato
Oato
Episode: #86 - Lawrence Moore - Oato [Commercial Director]
Charlie Pugh Cordero
Growth Lead at Forever Farmers
Forever Farmers
Episode: #85 - Charlie Pugh Cordero - Foreva Farmers [Growth Lead]
Lucy Williamson
Brand Manager at STOCKED
STOCKED
Episode: #84 - Lucy Williamson - STOCKED [Brand Manager]
Louis Bedwell
FMCG Industry Advisor
Mission Ventures / Food industry professional
Episode: #83 - Louis Bedwell - FMCG Industry Advisor
Ellen Whysall
Business Development Manager at Pukpip
Pukpip
Episode: #82 - Ellen Whysall - Pukpip [Business Development Manager]

Host

Mitch
Host of The Unfounders

Reviews

5.0 out of 5 stars from 23 ratings
  • Great insights

    An excellent podcast for insights into the inner workings of challenger brands in the food industry, featuring some fantastic guests!

    Apple Podcasts
    5
    CookieCatArtist123477🤗😽😸
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are credible, experienced operators who give real-world, actionable advice.
Audience appreciates the blunt, practical takeaways from founder stories.
The show consistently highlights growth, partnerships, and brand-building in challenger brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#56 - Sarah Warman - Fractional CMO [Ex BrewDog]
Q: What were your motivations for moving from BrewDog to a fractional role, and how has the switch felt so far?
I wanted more variety and the chance to flex my creative muscles across industries after 12 years in craft beer. The switch is still settling in, as it's a new rhythm and I'm testing the waters, but the early months have shown that this approach fits my life and skill set.
#56 - Sarah Warman - Fractional CMO [Ex BrewDog]
Q: What does it mean to be a fractional CMO, and how do you approach it across different brands?
Fractional is essentially part-time but strategically driven; I juggle a few brands with a mix of days per week, focusing on senior-level guidance, brand strategy, and marketing leadership without committing to a full-time role. It lets me apply my BrewDog learnings across diverse sectors while maintaining flexibility and impact.
#51 - Bread & Jam Festival LIVE - Where The Hell Does All The Money Go?
Q: How do you decide when to pay yourself and how do you balance reinvestment with personal needs?
Many founders spoke about building a buffer from profits and/or external funds, reinvesting back into the business while maintaining personal financial stability, and sometimes relying on a partner's income to support household costs until the business can sustain founder salaries.
#54 - Bina Edwards - Holie's [UK Commercial Director]
Q: What have you learned about price and spend when moving from a bootstrapped startup to brands with investment, especially compared with large Unilever-style brands?
The transition requires balancing brand-building activities with a big-budget retail strategy; startups should leverage low-cost, high-impact tactics to create awareness while preparing for mass-market investments, and be prepared for shifts in focus as investment rounds change expectations and KPIs.
#54 - Bina Edwards - Holie's [UK Commercial Director]
Q: And for those who haven't come across Holies before, give us a spiel. What makes it special? How did it start? What's the backstory behind? Why does Holies exist?
Holies is positioned as the world's healthiest breakfast with a focus on high protein, low sugar and high fiber, aiming to be closer to making granola at home while still being shop-bought. The brand emphasizes a fun, approachable ethos rather than preachiness, and the UK launch team built a dedicated operation to establish a UK entity, logistics, and office to support rapid growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Unfounders

What is The Unfounders about and what kind of topics does it cover?

This show centers on the behind-the-scenes realities of building consumer brands, with a focus on challenger food and beverage players, growth strategies, retail dynamics, and founder leadership. Episodes frequently explore brand storytelling, go-to-market tactics, operations, and lessons learned from scaling startups—from securing listings to managing sustainability and culture within small teams. Notable hooks include candid career journeys, real-world branding decisions, and the emotional highs and lows of growing a brand in a crowded market. The format tends to mix practical tips with personal narratives, making it valuable for listeners who want actionable strategies and candid founder-and-leader perspectives.

A standout trait is its ... more

Where can I find podcast stats for The Unfounders?

Rephonic provides a wide range of podcast stats for The Unfounders. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Unfounders and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Unfounders get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Unfounders, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Unfounders?

Rephonic provides comprehensive predictive audience data for The Unfounders, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Unfounders have?

To see how many followers or subscribers The Unfounders has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Unfounders?

These podcasts share a similar audience with The Unfounders:

1. Brand Growth Heroes
2. The Louis Theroux Podcast

How many episodes of The Unfounders are there?

The Unfounders launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Unfounders?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Unfounders?

Rephonic pulls ratings and reviews for The Unfounders from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Unfounders?

Rephonic provides full transcripts for episodes of The Unfounders. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Unfounders?

Recent guests on The Unfounders include:

1. Harry Turpin
2. Clarisse Fraisse
3. Marieke Hammes
4. Zoe Fox
5. Lawrence Moore
6. Charlie Pugh Cordero
7. Lucy Williamson
8. Louis Bedwell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days