
Should you buy the book? Given just ten minutes, authors explain their ideas!
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| Publishes | Weekly | Episodes | 85 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||

Hello and welcome to the Strand Review of Books. Today I am delighted to be joined by Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth. Pleas... more
Welcome to Naveen Jain, irrepressible entrepreneur and author of Counterintuitive, Unconventional Principles for Success in Life and Business. If the heart of advertising is promise, large promise, the title says it right there!
For anyone reading ... more
Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine, How any business can use AI-powered neuromarketing to understand and win customers.
Roger looks at the challenge faced by... more
Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In f... more
Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.
Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stay... more
Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth.
Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside... more
Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela ... more
Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Pe... more









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A concise exploration of practical business and marketing ideas through conversations with authors, executives, and practitioners. Episodes frequently center on applying behavioral science, pricing strategy, marketing systems, and leadership to real-world business challenges, often with a focus on B2B, tech, and growth-minded companies. Guests range from pricing strategists and neuromarketing authors to cross-cultural business experts and sustainability-minded leaders, offering actionable frameworks and takeaways that listeners can apply to their own teams and offerings. A notable strength is the emphasis on applicable, repeatable methods (e.g., marketing as an engineered system, value-based pricing, and idea-driven agility) plus a bias tow... more
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The Strand Review of Books launched 3 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Strand Review of Books include:
1. Daniela Molta
2. Tiffany Johnson
3. Naveen Jain
4. Roger Dooley
5. Danilo Zatta
6. Allyson Stewart-Allen
7. Ros Conkie
8. Paul Coby
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