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The Strand Review of Books

Toby Chapman-Dawe
Data Science
Artificial Intelligence
Marketing
Pricing
The Digital Leaders' Playbook
Microsoft
Neuromarketing
Behavioral Science In Advertising
Data Ethics
Marketing For Social Change
Brand
Value-Based Pricing
B2B Marketing
Buyer Journey
CRM
Generation Z
Brand Value
Bristol, United Kingdom
Chief Information Officer
Marketing and Psychology

Should you buy the book? Given just ten minutes, authors explain their ideas!

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PublishesWeeklyEpisodes85Founded3 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Latest Episodes

Hello and welcome to the Strand Review of Books. Today I am delighted to be joined by Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth. Pleas... more

Welcome to Naveen Jain, irrepressible entrepreneur and author of Counterintuitive, Unconventional Principles for Success in Life and Business. If the heart of advertising is promise, large promise, the title says it right there!

For anyone reading ... more

Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine, How any business can use AI-powered neuromarketing to understand and win customers.

Roger looks at the challenge faced by... more

Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In f... more

Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.

Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stay... more

Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth.

Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside... more

Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela ... more

Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Pe... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Daniela Molta
Co-author of Navigating Data Standards in Business Strategy
Author
Episode: Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson
Tiffany Johnson
Co-author of Navigating Data Standards in Business Strategy
Author
Episode: Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson
Naveen Jain
Entrepreneur and author
Counterintuitive, Unconventional Principles for Success in Life and Business
Episode: Counterintuitive, with the author, Naveen Jain
Roger Dooley
Author of The Persuasion Engine
Author, The Persuasion Engine
Episode: The Persuasion Engine, with the author, Roger Dooley
Danilo Zatta
Author of The Ten Rules of Highly Effective Pricing
Author, The Ten Rules of Highly Effective Pricing
Episode: The Ten Rules of Highly Effective Pricing, with the author, Danilo Zatta
Allyson Stewart-Allen
Co-author of Working with Americans, How to Build Profitable Business Relationships
Author, Speaker
Episode: Working with Americans, with the author, Allyson Stewart-Allen
Ros Conkie
Author of The Marketing Machine
Author and marketing educator
Episode: The Marketing Machine, with the author, Ros Conkie
Paul Coby
Author of The Digital Leaders' Playbook, former CIO at multiple large organisations
Author, The Digital Leaders' Playbook
Episode: The Digital Leaders's Playbook, with the author, Paul Coby
Tom Bowden-Green
Co-author of Marketing and Psychology, Understanding Customer Behavior with the ABC Approach
Author, Marketing and Psychology book
Episode: Marketing and Psychology, with the authors, Luan Wise and Tom Bowden-Green

Host

Toby
Host of various segments and interview formats; often guides conversations and introduces guests.

Talking Points

Recent interactions between the hosts and their guests.

The Brand New Future, with the author, Bob Sheard
Q: How should middle management marketing think about branding to connect emotionally with constituents?
Invest in the personality, conviction, and charisma of your brand, and articulate values that resonate with your audience's wants while balancing practical business goals.
The Brand New Future, with the author, Bob Sheard
Q: Now, for Jane Doe in marketing faced with commercial pressures, what's the message of the book?
The book argues that to be effective in B2B marketing you must blend factual persuasion with an emotional, narrative-driven approach, investing in brand personality to connect with customers and drive long-term value.
B2B Marketing Fundamentals, with the author, Kate Mackie
Q: Kate, let's get to it. There are tons of books out there on marketing, even on B2B marketing. What makes B2B marketing fundamentals different?
Kate explains that the book fills a gap for early to mid-stage marketers by outlining a baseline of essential questions and topics, providing a practical starting point that can springboard into broader B2B marketing strategies.
Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson
Q: Are data principles the same for consumer brands and B2B operations?
No, baseline principles exist, but the specific standards must be tailored to the consumer or business context, given the different data types and relationships involved.
Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson
Q: How do trust and transparency translate into actionable practices for organizations?
Trust is fostered through clearer data collection processes, transparent usage explanations, and a principled, customizable framework that organizations adapt to their culture and stakeholders.

Audience Metrics

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Frequently Asked Questions About The Strand Review of Books

What is The Strand Review of Books about and what kind of topics does it cover?

A concise exploration of practical business and marketing ideas through conversations with authors, executives, and practitioners. Episodes frequently center on applying behavioral science, pricing strategy, marketing systems, and leadership to real-world business challenges, often with a focus on B2B, tech, and growth-minded companies. Guests range from pricing strategists and neuromarketing authors to cross-cultural business experts and sustainability-minded leaders, offering actionable frameworks and takeaways that listeners can apply to their own teams and offerings. A notable strength is the emphasis on applicable, repeatable methods (e.g., marketing as an engineered system, value-based pricing, and idea-driven agility) plus a bias tow... more

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The Strand Review of Books launched 3 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Strand Review of Books?

Recent guests on The Strand Review of Books include:

1. Daniela Molta
2. Tiffany Johnson
3. Naveen Jain
4. Roger Dooley
5. Danilo Zatta
6. Allyson Stewart-Allen
7. Ros Conkie
8. Paul Coby

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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