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The Strand Review of Books

Toby Chapman-Dawe
Marketing
Data Science
Culture
Artificial Intelligence
Pricing
The Digital Leaders' Playbook
Neuromarketing
Microsoft
Behavioral Science In Advertising
Data Ethics
Marketing For Social Change
Brand
The Art In Marketing Book
Workplace Well-Being
Value-Based Pricing
B2B Marketing
Buyer Journey
CRM
Brand Value
Generation Z

Should you buy the book? Given just ten minutes, authors explain their ideas!

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PublishesWeeklyEpisodes88Founded3 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for The Strand  Review of Books

Latest Episodes

Hello and welcome to the Strand review of Books. Today I am delighted to welcome Natalie Johnson, co-author with Rebecca Johnson of Leading the Culture Journey: Elevating Everyday Actions to Create Extraordinary Workplaces. The book aims to demonstra... more

Hello and welcome to Anthony Tasgal, possibly better known as Tas, author of The Art in Marketing Book – Why we need less science and more art in marketing. Tas is author of seven other books, including the best-selling The Storytelling Book, and The... more

Alberto Torres lives on the fault lines of technological change; he has a PhD from Stanford in computer science, and among many senior roles has worked at Bang & Olufsen, Hewlett-Packard, McKinsey, Nokia and now latterly as a member of Adobe’s Intern... more

Hello and welcome to the Strand Review of Books. Today I am delighted to be joined by Daniela Molta and Tiffany Johnson, co-authors of Navigating Data Standards in Business Strategy – How Applied Data Principles Drive Trust and Business Growth. Pleas... more

Welcome to Naveen Jain, irrepressible entrepreneur and author of Counterintuitive, Unconventional Principles for Success in Life and Business. If the heart of advertising is promise, large promise, the title says it right there!

For anyone reading ... more

Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine, How any business can use AI-powered neuromarketing to understand and win customers.

Roger looks at the challenge faced by... more

Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In f... more

Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.

Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stay... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Natalie Johnson
Co-author of Leading the Culture Journey
Co-author with Rebecca Johnson
Episode: Leading the Culture Journey, with co-author Natalie Johnson
Alberto Torres
Author of The Z-Curve, Navigating Your Business Through Technological Disruption
Author, The Z-Curve
Episode: The Z-Curve, with the author, Alberto Torres
Daniela Molta
Co-author of Navigating Data Standards in Business Strategy
Author
Episode: Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson
Tiffany Johnson
Co-author of Navigating Data Standards in Business Strategy
Author
Episode: Navigating Data Standards in Business Strategy, with co-authors Daniela Molta and Tiffany Johnson
Naveen Jain
Entrepreneur and author
Counterintuitive, Unconventional Principles for Success in Life and Business
Episode: Counterintuitive, with the author, Naveen Jain
Roger Dooley
Author of The Persuasion Engine
Author, The Persuasion Engine
Episode: The Persuasion Engine, with the author, Roger Dooley
Danilo Zatta
Author of The Ten Rules of Highly Effective Pricing
Author, The Ten Rules of Highly Effective Pricing
Episode: The Ten Rules of Highly Effective Pricing, with the author, Danilo Zatta
Allyson Stewart-Allen
Co-author of Working with Americans, How to Build Profitable Business Relationships
Author, Speaker
Episode: Working with Americans, with the author, Allyson Stewart-Allen
Ros Conkie
Author of The Marketing Machine
Author and marketing educator
Episode: The Marketing Machine, with the author, Ros Conkie

Host

Toby
Host of various segments and interview formats; often guides conversations and introduces guests.

Talking Points

Recent interactions between the hosts and their guests.

Leading the Culture Journey, with co-author Natalie Johnson
Q: Is there any proof it's worth it? Why would any business person read your book? Where's the proof?
The authors point to data and research in the book but emphasize that people relate more to how culture feels in daily life—how they show up, speak up, and collaborate—than to theoretical charts, arguing that improved behaviors portend better outcomes.
The Z-Curve, with the author, Alberto Torres
Q: What can readers learn from Nokia's experience with disruption?
Nokia's story shows that being at the top of the curve can breed complacency, and organizations often miss the disruption because the change seems small when you're performing well; recognizing this pattern early is crucial to adapt and survive.
The Z-Curve, with the author, Alberto Torres
Q: Briefly, what is the Z-Curve and how does it differ from the S-Curve?
The Z-Curve describes disruption at the top of the curve where changes are initially minimal and then accelerate rapidly, challenging incumbents in a way that mirrors the S-Curve but in reverse, demanding new thinking to take the place of the disrupted leader.
The Brand New Future, with the author, Bob Sheard
Q: How should middle management marketing think about branding to connect emotionally with constituents?
Invest in the personality, conviction, and charisma of your brand, and articulate values that resonate with your audience's wants while balancing practical business goals.
The Brand New Future, with the author, Bob Sheard
Q: Now, for Jane Doe in marketing faced with commercial pressures, what's the message of the book?
The book argues that to be effective in B2B marketing you must blend factual persuasion with an emotional, narrative-driven approach, investing in brand personality to connect with customers and drive long-term value.

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Frequently Asked Questions About The Strand Review of Books

What is The Strand Review of Books about and what kind of topics does it cover?

A concise exploration of practical business and marketing ideas through conversations with authors, executives, and practitioners. Episodes frequently center on applying behavioral science, pricing strategy, marketing systems, and leadership to real-world business challenges, often with a focus on B2B, tech, and growth-minded companies. Guests range from pricing strategists and neuromarketing authors to cross-cultural business experts and sustainability-minded leaders, offering actionable frameworks and takeaways that listeners can apply to their own teams and offerings. A notable strength is the emphasis on applicable, repeatable methods (e.g., marketing as an engineered system, value-based pricing, and idea-driven agility) plus a bias tow... more

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The Strand Review of Books launched 3 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Strand Review of Books?

Recent guests on The Strand Review of Books include:

1. Natalie Johnson
2. Alberto Torres
3. Daniela Molta
4. Tiffany Johnson
5. Naveen Jain
6. Roger Dooley
7. Danilo Zatta
8. Allyson Stewart-Allen

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