The Strand Review of Books
Toby Chapman-DaweShould you buy the book? Given just ten minutes, authors explain their ideas!
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| Publishes | Weekly | Episodes | 81 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In f... more
Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.
Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stay... more
Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth.
Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside... more
Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela ... more
Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Pe... more
Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach.
Psychology and behavioural science are hot marketing topics right now. Why is the psychology of languag... more
Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a busines... more
Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Mark... more
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