The SaaS Venture
Aaron WeicheA podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.
| Publishes | Monthly | Episodes | 50 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | How ToEducationBusinessMarketing | ||||
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Latest Episodes
Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies: more
Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even forever impacts on the path of the company, so getting as many right as you can matters. Let's look at... more
Leadferno is my 2nd time around the block in SaaS. While I wasn’t a founder the 1st time, I came on as a partner to lead sales and marketing a year in. I ultimately became CEO and then led GatherUp to an 8 figure acquisition 6 years later. So I think... more
I take a look back at 2023 for Leadferno and share some of our numbers. We doubled our MRR over 2023, but I still feel we left a lot on the table. I also cover getting to meet with my co-founder Joel Headley in person last week to plan our 2024 and h... more
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Reviews
- Down to earth and valuable!
I subscribe to a lot of business and marketing podcasts. The vast majority of them end up in the unsubbed graveyard. The SaaS Venture isn't one of them. I love that the guys are just themselves, down to earth and not selling to you! Well worth a listen.
Apple Podcasts5Pete McAllister
United Kingdom5 years ago - SaaS gold
In this podcast Aaron and Darren give a pretty no holds barred and candid insight into the world of building, and developing, a SaaS business from the ground up. A must listen for anyone interested in learning from authentic and credible industry leaders.
Apple Podcasts5clairecarlileUnited Kingdom5 years ago - The good stuff you’ve been looking for
It’s so fun writing this review as someone who works with Aaron! (For a review company!) more
Apple Podcasts5Gatlin Johnson
United States5 years ago - These guys are the real deal.
With so many wannabes out there, it’s so refreshing to have a podcast with people who are legit and in it. Any business owner can gain value from listening to this podcast.
Apple Podcasts5matthew james hunt
Canada5 years ago - New must-listen for tech and startups
Aaron and Darren are both leaders in the world of bootstrapping tech companies, and they’re both charismatic, knowledgeable, good people. This podcast is off to an awesome start with a unique angle on the startup game and how to make a business work without playing the Silicon Valley venture capital game. I’m already inspired from Episode 1, and can’t wait for more from this class-act pair.
Apple Podcasts5Willys DeVollUnited States5 years ago
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