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Artwork for The Roofer Show

The Roofer Show

Dave Sullivan
Roofing Industry
Roofing
Lead Generation
Marketing Strategies
Sales Process
Branding
Roofing Business
Customer Experience
Business Planning
Financial Management
Profitability
SMA Support
SEO
Customer Relationship Management
Private Equity
Proline
Customer Acquisition Cost
Marketing
Referrals
Business Growth

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that... more

PublishesWeeklyEpisodes505Founded9 years ago
Number of ListenersCategories
EntrepreneurshipManagementBusiness

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Artwork for The Roofer Show

Latest Episodes

How to build the right roofing business instead of chasing someone else's roadmap.

Episode Description

Every roofing owner wants to grow.

But before you spend another dollar on marketing, hire another salesperson, or invest in a new CRM, there's o... more

How to turn more website visitors into qualified roofing appointments with Cody Warren.

Episode Summary:

Most roofing contractors think they have a lead problem.

In reality, many have a website conversion problem.

If you’re spending money on Goog... more

Can you leave your roofing business for two weeks and know everything will be okay?

I'm recording this bonus episode while on vacation in Europe, and it reminded me of one of the biggest lessons I learned building my roofing company.

The real measu... more

Originally released as Episode 444, I’m bringing this conversation back because the lessons are even more relevant today than when we first recorded it.

Most roofing contractors don’t have a business plan—they have ideas, goals, and good intentions.... more

Key Facts

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Recent Guests

Cody Warren
President of Hook Agency, a home-services focused marketing/SEO firm
Hook Agency
Episode: 486: Can Your Roofing Website Pass the 5-Second Test?
John Starry
Founder of Steadfast Roofing, based in the Tampa Bay area
Steadfast Roofing
Episode: 483: How He Built a $13M Roofing Company in Just 3 Years
Tommy Mello
Founder/owner of A1 Garage Door Service, author and frequent home-services expert
A1 Garage Door Service
Episode: 482: Tommy Mello: Build a Roofing Business That Works Without You
John DeLaurie
Guest on the episode
Episode: 480: THIS IS WHERE PROFITS DISAPPEAR
Bryan Mitchell
Founder of Service Advantage, helps contractors build repair and maintenance programs
Service Advantage
Episode: 478: How to Build a $500K Service Truck (Roofing Maintenance Step-by-Step)
Brad Akers
Industry expert guest discussed in the episode
Episode: 476: Stop Buying Roofing Leads: The $3,000 Mistake Most Contractors Make
Chris Diroll
General Manager at SMA Support, former roofing contractor
SMA Support
Episode: 474: 5 Profit Leaks Costing Roofers $1M+ (Without Buying More Leads)
Paul Sandeman
Founder/CEO of Contractor Staffing Source
Contractor Staffing Source
Episode: 354: Why You Can’t Find Good Employees (And What to Do Instead)
Joe Hughes
From Contractor Dynamics, marketing training and solutions for roofing
Contractor Dynamics
Episode: 454: Stop Buying Roofing Leads: Build Your Own Marketing Machine with Joe Hughes

Hosts

Dave Sullivan
Host of The Roofer Show; long-time roofing contractor with focus on actionable systems, profitability, and coaching.
John DeLaurier
Co-founder of ProLine CRM; former roofing contractor; focuses on scaling, operations, and CRM-driven growth.

Reviews

4.9 out of 5 stars from 172 ratings
  • Great info

    I’ve had this podcast on for the last couple of weeks, listening to each episode like chapters in an Audiobook. There’s so much good and free information here for any roofing contractor. Top notch

    Apple Podcasts
    5
    Phister42
    United States7 months ago
  • Insightful, and full of real value!

    Been listening to The Roofer Show for a while now—finally had a conversation with Dave and it blew me away. Honest, insightful, and full of real value. He doesn’t just talk the talk—he walks it. A must-listen for any serious roofing pro.

    Apple Podcasts
    5
    Vasiliy (William) Shvets
    United Statesa year ago
  • Call Dave

    Spoke to Dave and gave Excellent advice…will continue to listen to Dave.

    Apple Podcasts
    5
    Horselover Me
    United Statesa year ago
  • Premium Content for Roofers of any Level

    Listen to all the episodes because they are unique in the content and value they provide. Each guest is a huge help with advice and insight to help you grow a more profitable roofing business. I did!

    Apple Podcasts
    5
    Brian Huf
    United Statesa year ago
  • Beacons of Wisdom: A Sincere Review of The Roofer Show

    I've gained invaluable insights from The Roofer Show. Dave's no-nonsense wisdom and John's tactical insights surpass any other resource I've encountered. Despite never meeting them, I see them as mentors. Their discussions offer a wealth of knowledge and exemplary ethical behavior. In an industry often lacking integrity, they shine as beacons of hope. Thanks to Dave and John, I'm transitioning from technician to successful business owner. Heartfelt thanks for sharing your expertise and guiding u... more

    Apple Podcasts
    5
    Mitch Ketron, Ketron Roofing
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners highlight actionable frameworks and guest expertise as key strengths.
Fans praise the show for practical, no-nonsense roofing business guidance and real-world tactics.
Many note the host's ability to extract useful insights from guests and keep content evergreen.

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Talking Points

Recent interactions between the hosts and their guests.

485: Encore | The Business Plan That Took My Roofing Company from Chaos to Cash-Out (With My Coach Rick Dutmer)
Q: How did you first approach building a business plan for a roofing company?
We started with a SWOT analysis, interviewed sales and production staff, and analyzed job profitability to identify which lines of work were truly profitable, then built a roadmap and governance around those insights.
483: How He Built a $13M Roofing Company in Just 3 Years
Q: How did you approach bringing in seven salespeople and keeping them aligned with a fast-growing business?
He attributes recruitment success to culture, keeping doors open for conversations, leveraging existing relationships, and ensuring people feel they're joining a positive, values-driven team.
483: How He Built a $13M Roofing Company in Just 3 Years
Q: Okay. So IT, then you get into roofing, roofing sales, I take it?
He describes shifting from IT to roofing, enjoying the sales aspect, and quickly translating that into a customer-facing role to drive growth.
481: How to Start a Roofing Business in 2026 (What Most Roofers Get Wrong)
Q: How should contractors invest in branding and marketing early on?
Invest in a strong, memorable brand and professional vehicle wraps, focus on reaching the ideal customer with consistent messaging, and avoid vanity branding in favor of a brand that communicates value and reliability to homeowners.
481: How to Start a Roofing Business in 2026 (What Most Roofers Get Wrong)
Q: What are the key operational elements to scale from a solo start to a multi-million-dollar company?
Establish a reliable sales process, implement job costing to track profitability per job, hire and train a sales team with clear expectations, and build a tech-enabled operation (CRM, automation, quick proposals) to support growth while maintaining margins.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Roofer Show

What is The Roofer Show about and what kind of topics does it cover?

A practical, practitioner-driven show focused on building and growing roofing businesses. Episodes center on profitability, scalable systems, marketing, lead handling, client experience, and production discipline, often featuring operators, marketing pros, and financing/CRM experts. The conversations tend to blend real-world stories with frameworks, actionable templates, and tool recommendations (CRMs, marketing programs, and service divisions) to help owners reduce dependence on the owner's day-to-day, improve margins, and pursue faster growth. Noteworthy is the consistent emphasis on measurable systems, rapid lead response, and balancing cash flow with customer experience, making it a strong resource for listeners who want repeatable proc... more

Where can I find podcast stats for The Roofer Show?

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How many listeners does The Roofer Show get?

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What are the audience demographics for The Roofer Show?

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How many subscribers and views does The Roofer Show have?

To see how many followers or subscribers The Roofer Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Roofer Show?

These podcasts share a similar audience with The Roofer Show:

1. Roofing Success
2. The STRONG Roofer™ w/ Adam Bensman
3. The Home Service Expert Podcast
4. BiggerPockets Real Estate Podcast
5. The GaryVee Audio Experience

How many episodes of The Roofer Show are there?

The Roofer Show launched 9 years ago and published 505 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Roofer Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Roofer Show?

Rephonic pulls ratings and reviews for The Roofer Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Roofer Show?

Recent guests on The Roofer Show include:

1. Cody Warren
2. John Starry
3. Tommy Mello
4. John DeLaurie
5. Bryan Mitchell
6. Brad Akers
7. Chris Diroll
8. Paul Sandeman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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