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Artwork for Roofing Success

Roofing Success

Jim Ahlin
Roofing Industry
Roofing
Digital Marketing
Customer Experience
Artificial Intelligence
Leadership
Marketing
Private Equity
Company Culture
Marketing Strategies
Lead Generation
Community Engagement
Insurance Claims
Entrepreneurship
Networking
Social Media Marketing
Customer Service
Sales Techniques
Hiring Practices
Customer Journey

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the ro... more

PublishesWeeklyEpisodes327Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Roofing Success

Latest Episodes

Bad hires cost your roofing company time, money, and growth. In this episode, Brian Alexander, founder of Ready Aim Climb, shares how to hire the right people, put them in the right roles, and build a team that can grow without you.

You’ll learn:

- ... more

Your roofing team knows what needs to get done, but nothing seems to change. You set goals, build processes, train your people, and still struggle to get everyone moving in the same direction. The problem may not be effort or training. It may be the ... more

Legacy Roofing went from just over $3 million in its first year to a projected $30+ million. In this episode, Lucas Poole shares how they built the people, leadership, and culture needed to grow that fast.

You’ll learn:

- Why Legacy builds a champi... more

The roofing business has ups and downs. John Famularo has survived them for 39 years.

He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is knowing you... more

Key Facts

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Recent Guests

John Famularo
Industry veteran and owner of ABC Roofing Corp.
ABC Roofing Corp.
Episode: How to Build a Roofing Company That Survives the Tough Years
Duncan McClung
Guest from Almost Heaven Roofing, Charleston, WV
Almost Heaven Roofing
Episode: The Roofing Companies That Scale Learn to Say No
Daniel Cloteaux
Owner of Cloteaux Roofing & Construction
Cloteaux Roofing & Construction
Episode: Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux
John Eggen
Chief Operating Officer, Big League Roofers
Big League Roofers
Episode: The Difference Between Average and Elite Roofing Companies with John Eggen
John Baldivino
Owner of Roofscapes Northwest
Roofscapes Northwest
Episode: Why Roofing Companies Need Standards Before They Scale with Jonathan Baldivino
Trey Hostetler
CEO of Titan Roofing
Titan Roofing
Episode: Storms Don't Build Great Roofing Companies. Systems Do... with Trey Hostetler
Stephen Lane
Owner of Roughneck Roofing, tailored to retail-focused growth in a small market
Roughneck Roofing
Episode: Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane
Sej Deibin
A guest from Capital Roofing, focusing on operations, SOPs, and customer experience
Capital Roofing
Episode: From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin
Jon Broce
Industry leader guest, Day 41 Thrive educator, former private equity experience
Tamco (education programs) and Day 41 Thrive
Episode: The 5 Numbers Every Roofing Contractor Must Track with Jon Broce

Host

Jim Ahlin
Host of Roofing Success Podcast

Reviews

4.9 out of 5 stars from 105 ratings
  • Knowledgeable podcast

    It’s a great podcast. I wish the sound quality was better. But it’s very informative.

    Apple Podcasts
    4
    212nycowboy
    United States10 months ago
  • Real, relatable, and incredibly valuable

    I absolutely love this podcast! Jim Ahlin does a fantastic job bringing on guests who are down to earth, honest, and willing to share the real stories behind their success in the roofing industry. From triumphs to trials and tribulations, each episode offers valuable insight and encouragement. It’s refreshing to hear such genuine conversations—this podcast is a must-listen for anyone in roofing or small business!

    Apple Podcasts
    5
    1000lukies
    United Statesa year ago
  • Roofers…Start Here

    Jim is a phenomenal interviewer! Bringing on great guests and asking fantastic questions. This podcast was truly a difference maker in helping me get off the tool belt and start to actually run this like a business. People pay a crazy amount for the nuggets in this podcasts that you could get for free. HIGHLY RECOMMEND!

    Keep up the great work Jim!

    Apple Podcasts
    5
    Justin Puetz
    United States2 years ago
  • I met Jim recently met Jim at an industry event and he is genuinely a great guy. His pod cast is full of useful insights and information for people looking to improve their knowledge and skills in the roofing industry. Highly recommended!

    Audible
    5
    james marshall
    United States2 years ago
  • Great resource

    I met Jim recently met Jim at an industry event and he is genuinely a great guy. His pod cast is full of useful insights and information for people looking to improve their knowledge and skills in the roofing industry. Highly recommended!

    Audible
    5
    james marshall
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows a down-to-earth host who asks great questions and surfaces real-world takeaways.
Guests are relatable and offer practical insights from roofing and adjacent fields.
Content is highly actionable for marketing, sales, and operations within contracting businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Roofing Companies That Thrive Do This Differently with Jacob Vanhorn
Q: What are the three variables that push or depress sales and market conditions?
Insurance changes, deductibles, and payment schedules; plus overall economic factors like COVID-era impacts and consumer disposable income. These drive when homeowners buy roofs and how much they're willing to pay, so you must adapt your sales approach and margins accordingly.
Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux
Q: I'm going to ask you that right off the bat. What were one of those lessons or who did you, from one of the guests or something like that, what was one of those that stood out to you?
He describes lessons learned from past guests and how they informed his approach to growing and improving the business, including the importance of practical processes, leadership, and adapting strategies.
The 5 Numbers Every Roofing Contractor Must Track with Jon Broce
Q: How do you implement these changes in a real business?
Start with baselining numbers using a 55-question Growth Gauge, build dashboards, run monthly peer boardroom reviews, then implement three-tier budgeting and five-by-five focus on five metrics at five percent shifts to drive measurable improvements in set rate, COGS, and margins.
Build A Roofing Business That You Love with Kody Landals
Q: How did you pivot from a solar-based model to a direct-to-consumer roofing sales model?
The pivot happened after a revenue shock when solar partners began delaying payments. I saw an opportunity to rely on a digital sales process, using videos and online information to educate homeowners, which allowed a rep to close more appointments over the phone and reduced the need for on-site visits.
Roofing Is Changing FAST… Most Owners Won’t Survive This Shift
Q: What are the gaps you still see in the industry on brand, logistics, and sales leadership?
Greta explains that branding should be about legacy and the emotional impression a company leaves, not logos or slogans; logistics require obsessive process discipline, and sales leadership must be integrated with marketing rather than outsourced to reps alone to avoid a dysfunctional dynamic. She emphasizes treating branding, operations, and people as core, long-term investments to build durable value.

Audience Metrics

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Frequently Asked Questions About Roofing Success

What is Roofing Success about and what kind of topics does it cover?

This show targets roofing contractors and people running or marketing for roofing businesses. Episodes center on scaling operations, improving customer experience, and building sustainable growth through systems, marketing, and data-driven decision making. Guests are typically seasoned roofing entrepreneurs, marketing experts, and operators from related trade services who share tangible playbooks—ranging from outsourcing admin, refining pricing and KPIs, to branding and AI-enabled marketing. A standout pattern is a practical, owner-focused approach: clear processes, measurable metrics, and a mindset shift from firefighting to working on the business. Notable traits include guests who have built scalable models, used private equity insights,... more

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How many listeners does Roofing Success get?

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How many subscribers and views does Roofing Success have?

To see how many followers or subscribers Roofing Success has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Roofing Success?

These podcasts share a similar audience with Roofing Success:

1. Roofing Podcast: Hook Better Leads
2. The Roofer Show
3. The STRONG Roofer™ w/ Adam Bensman
4. The Home Service Expert Podcast
5. Dropping Bombs

How many episodes of Roofing Success are there?

Roofing Success launched 7 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Roofing Success?

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Where can I see ratings and reviews for Roofing Success?

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What guests have appeared on Roofing Success?

Recent guests on Roofing Success include:

1. John Famularo
2. Duncan McClung
3. Daniel Cloteaux
4. John Eggen
5. John Baldivino
6. Trey Hostetler
7. Stephen Lane
8. Sej Deibin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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