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Artwork for Roofing Success

Roofing Success

Jim Ahlin
Roofing Industry
Roofing
Digital Marketing
Artificial Intelligence
Marketing
Customer Experience
Private Equity
Company Culture
Leadership
Marketing Strategies
Lead Generation
Community Engagement
Insurance Claims
Networking
Social Media Marketing
Customer Service
Sales Techniques
Hiring Practices
Entrepreneurship
Customer Journey

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the ro... more

PublishesWeeklyEpisodes320Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Roofing Success

Latest Episodes

Every roofing company wants to grow, but scaling without standards can turn small problems into big ones.

Jonathan Baldivino started in roofing doing cleanup, worked his way up to installer, and eventually built Roofscapes Northwest. As the company ... more

How do you build a roofing company that lasts?

For Trey Hostetler, owner of Titan Roofing in Springfield, Ohio, it started with one simple belief. You're either growing or you're dying.

In this conversation, Trey shares his journey from installing ... more

What separates roofing companies that keep growing from the ones that struggle when the market changes?

Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company navigate bo... more

What does it take to build a roofing company that thrives without relying on storms?

Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outsta... more

Key Facts

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Recent Guests

Sej Deibin
A guest from Capital Roofing, focusing on operations, SOPs, and customer experience
Capital Roofing
Episode: From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin
Jon Broce
Industry leader guest, Day 41 Thrive educator, former private equity experience
Tamco (education programs) and Day 41 Thrive
Episode: The 5 Numbers Every Roofing Contractor Must Track with Jon Broce
Nick Riley
Driftwood Builders Roofing owner in Austin, Texas
Driftwood Builders Roofing
Episode: Why Networking Beats Marketing for Roofing Companies with Nicholas Riley
Kody Landals
Founder of Reimagine Roofing, now Reimagine Your Sales
Reimagine Roofing / RSA RSRA network
Episode: Build A Roofing Business That You Love with Kody Landals
Chance Peare
Leader at SkyRight Roofing & Gutters
SkyRight Roofing & Gutters
Episode: How to Scale a Roofing Company Without Losing Control
Jon Abernathy
CEO of Abernathy Roofing (and leader involved with Tamko Contractor Edge Program)
Abernathy Roofing / Tamko
Episode: The Hiring Mistake That Destroys Roofing Companies with Jon Abernathy
Mike Cochran
Owner of APEX Roofing (Georgetown, Texas)
APEX Roofing
Episode: The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran
Tim Brown
Founder of Owl Roofing and marketing executive
Owl Roofing
Episode: Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown
Mark Easton
Owner of Buccos Roofing, growth-focused entrepreneur
Buccos Roofing
Episode: From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton

Host

Jim Ahlin
Host of Roofing Success Podcast

Reviews

4.9 out of 5 stars from 105 ratings
  • Knowledgeable podcast

    It’s a great podcast. I wish the sound quality was better. But it’s very informative.

    Apple Podcasts
    4
    212nycowboy
    United States9 months ago
  • Real, relatable, and incredibly valuable

    I absolutely love this podcast! Jim Ahlin does a fantastic job bringing on guests who are down to earth, honest, and willing to share the real stories behind their success in the roofing industry. From triumphs to trials and tribulations, each episode offers valuable insight and encouragement. It’s refreshing to hear such genuine conversations—this podcast is a must-listen for anyone in roofing or small business!

    Apple Podcasts
    5
    1000lukies
    United Statesa year ago
  • Roofers…Start Here

    Jim is a phenomenal interviewer! Bringing on great guests and asking fantastic questions. This podcast was truly a difference maker in helping me get off the tool belt and start to actually run this like a business. People pay a crazy amount for the nuggets in this podcasts that you could get for free. HIGHLY RECOMMEND!

    Keep up the great work Jim!

    Apple Podcasts
    5
    Justin Puetz
    United Statesa year ago
  • I met Jim recently met Jim at an industry event and he is genuinely a great guy. His pod cast is full of useful insights and information for people looking to improve their knowledge and skills in the roofing industry. Highly recommended!

    Audible
    5
    james marshall
    United States2 years ago
  • Great resource

    I met Jim recently met Jim at an industry event and he is genuinely a great guy. His pod cast is full of useful insights and information for people looking to improve their knowledge and skills in the roofing industry. Highly recommended!

    Audible
    5
    james marshall
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows a down-to-earth host who asks great questions and surfaces real-world takeaways.
Guests are relatable and offer practical insights from roofing and adjacent fields.
Content is highly actionable for marketing, sales, and operations within contracting businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The 5 Numbers Every Roofing Contractor Must Track with Jon Broce
Q: How do you implement these changes in a real business?
Start with baselining numbers using a 55-question Growth Gauge, build dashboards, run monthly peer boardroom reviews, then implement three-tier budgeting and five-by-five focus on five metrics at five percent shifts to drive measurable improvements in set rate, COGS, and margins.
Build A Roofing Business That You Love with Kody Landals
Q: How did you pivot from a solar-based model to a direct-to-consumer roofing sales model?
The pivot happened after a revenue shock when solar partners began delaying payments. I saw an opportunity to rely on a digital sales process, using videos and online information to educate homeowners, which allowed a rep to close more appointments over the phone and reduced the need for on-site visits.
Roofing Is Changing FAST… Most Owners Won’t Survive This Shift
Q: What are the gaps you still see in the industry on brand, logistics, and sales leadership?
Greta explains that branding should be about legacy and the emotional impression a company leaves, not logos or slogans; logistics require obsessive process discipline, and sales leadership must be integrated with marketing rather than outsourced to reps alone to avoid a dysfunctional dynamic. She emphasizes treating branding, operations, and people as core, long-term investments to build durable value.
AI Is Already Inside Your Roofing Business (AI Master Series – Part 1)
Q: How should a small roofing firm begin integrating AI without getting overwhelmed?
Start by mapping strengths and weaknesses with a SWOT framework, then identify high-ROI AI opportunities that align with the business vision, and implement in small, manageable steps with human oversight.
AI Is Already Inside Your Roofing Business (AI Master Series – Part 1)
Q: What should come first, AI strategy or business strategy?
A good AI strategy should complement and accelerate the existing business strategy, not stand alone; align AI initiatives with the core vision and goals to shorten the time to impact.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Roofing Success

What is Roofing Success about and what kind of topics does it cover?

This show targets roofing contractors and people running or marketing for roofing businesses. Episodes center on scaling operations, improving customer experience, and building sustainable growth through systems, marketing, and data-driven decision making. Guests are typically seasoned roofing entrepreneurs, marketing experts, and operators from related trade services who share tangible playbooks—ranging from outsourcing admin, refining pricing and KPIs, to branding and AI-enabled marketing. A standout pattern is a practical, owner-focused approach: clear processes, measurable metrics, and a mindset shift from firefighting to working on the business. Notable traits include guests who have built scalable models, used private equity insights,... more

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How many listeners does Roofing Success get?

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To see how many followers or subscribers Roofing Success has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Roofing Success?

These podcasts share a similar audience with Roofing Success:

1. Roofing Podcast: Hook Better Leads
2. The STRONG Roofer™ w/ Adam Bensman
3. The Roofer Show
4. The Home Service Expert Podcast
5. Dropping Bombs

How many episodes of Roofing Success are there?

Roofing Success launched 7 years ago and published 320 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Roofing Success?

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Where can I see ratings and reviews for Roofing Success?

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What guests have appeared on Roofing Success?

Recent guests on Roofing Success include:

1. Sej Deibin
2. Jon Broce
3. Nick Riley
4. Kody Landals
5. Chance Peare
6. Jon Abernathy
7. Mike Cochran
8. Tim Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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