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The Perfect Press Release

Clement Stories

A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke. With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.

PublishesTwice monthlyEpisodes8Founded2 years ago
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Latest Episodes

In another bonus episode, Tom speaks to PR guru Emma Padden.

Emma’s career has seen her ascend to the very top of the PR industry, working as a senior director at several of the biggest agencies in the UK.

But recently Emma, along with seven other ... more

Artificial Intelligence in the PR Industry...

A neat little tool to help you write your press releases? Or DOOM FOR THE ENTIRE HUMAN RACE?

Well, probably the former. But best to stay vigilant...

In this bonus episode, Tom is joined by press releas... more

In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast!

Mike’s business, Centre Spot UK offers football fans bespoke clothing... more

In the fourth and final episode of the series, we look at what to do once you have written your press release.

Where should you send it? Who to? How can you measure its success?

In this series, I am joined by:

Freelance journalist Lauren Potts.... more

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Reviews

5.0 out of 5 stars from 9 ratings
  • Really helpful

    This was a very helpful listen. Some good examples too about structure.

    Apple Podcasts
    5
    PSInTheMidlands
    United Kingdom2 years ago
  • High impact

    Tom offers a wealth wisdom for companies aiming to have a high impact on their target audience. Stock market press releases are often impossible to understand, so advice on being a bridge to your audience, having a hook, storytelling, losing the jargon and targeting the generalist are all hugely relevant.

    Apple Podcasts
    5
    Okiedokieokiedokie
    United Kingdom2 years ago

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These podcasts share a similar audience with The Perfect Press Release:

1. The News Agents
2. When It Hits the Fan

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The Perfect Press Release launched 2 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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