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Artwork for The Content Business

The Content Business

Kane Baron and Ashley Morris
Podcasting
Youtube
Cars and Money
Private Equity
Content Creation
Personal Branding
User Generated Content
Authenticity
Creator Economy
Dubai
Equity Partnerships
Entrepreneurship
Influencer Marketing
Dose Of Society
Chelsea Football Club
Barbering
Social Media
Luxury Cars
Sponsorship Models
Business Relationships

The Content Business is the podcast that goes beyond the algorithm. We sit down with content creators who’ve actually built businesses and achieved remarkable things through creating content. We break down how they built their audience, where the views really came from, and how they leverage this attention to generate income, make an impact, and achieve tangible goals beyond just virality. ———— Ho... more

PublishesWeeklyEpisodes20Founded5 months ago
Number of ListenersCategories
MarketingBusiness

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Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Sergi Galiano
Creative professional and former Creative Director at Supercar Blondie
Self/Personal Brand
Episode: The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Ali Abdaal
YouTube creator, physician; early adviser who inspired Sheen to start creating
YouTube, educational content creator
Episode: #18 – Dr. Sheen Gurrib – How Ali Abdaal Taught Me To Get 100 Million Views
Ebrahim Turner
Hypnotist for billionaires, mindset and hypnosis expert
Independent coach/practitioner
Episode: #17 – Ebrahim Turner – The Billionaire Hypnotist Who Will Cure Your Imposter Syndrome
Riz Iqbal
Trader, founder of Words of Rizdom and Chart Fanatics
Words of Rizdom, Chart Fanatics
Episode: #14 – Words of Rizdom – Building the World's Largest Trading Podcast with Riz Iqbal
Jack Whettingsteel
Founder/CEO involved in building the Simon Squibb ecosystem
Part of the co-founded media/education venture group
Episode: #13 – Jack Whettingsteel – Building Simon Squibb’s 20M Follower Personal Brand
George Benson
Chelsea FC content creator, veteran YouTuber
Episode: #12 – George Benson – Staying Relevant on YouTube for over 15 Years
Mahmoud Bartawi
Business founder and host of Business with Bartawi, an Emirati podcaster
Episode: #08 – Mahmoud Bartawi – The Real Value of Podcasting in Dubai

Hosts

Ashley Morris
Co-host of The Content Business; co-founder/host with deep involvement in UAE-based content sponsorship and partnerships.
Kane Baron
Co-host of The Content Business; co-founder and seasoned sponsor strategist.

Reviews

5.0 out of 5 stars from 36 ratings
  • Really enjoying this podcast…..

    These guys really know their stuff when it comes to podcast and content and, most importantly, turning that into income!

    Apple Podcasts
    5
    TraceyB1957
    United Kingdom3 months ago
  • These boys know their stuff

    Checked out the first episode and it is clear that these boys really know what they’re talking about. The content space is getting busier and busier and noisier and noisier so it is really handy to have a resource like this to be able to separate the waffle from the realities.

    Apple Podcasts
    5
    BurttyBambastern
    United Kingdom5 months ago
  • Wonderful Listen

    The team have delivered a great podcast, full of amazing insights and stories, thank you and I look forward to hearing more.

    Apple Podcasts
    5
    cbroad08
    Australia5 months ago
  • Amazing

    Informative, great podcast. Can’t wait for more

    Apple Podcasts
    5
    Chloeclarky
    United Kingdom5 months ago
  • Great podcast

    Picked up some value insights from the first few episodes. A must listen.

    Apple Podcasts
    5
    mrcat19021994
    United Kingdom5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, income-focused content and actionable strategies.
Shows are entertaining and insightful, with strong producer-host banter.
Guests are described as knowledgeable with real-world experience.

Talking Points

Recent interactions between the hosts and their guests.

The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Q: What is your advice for creators who want to monetize beyond on-platform ad revenue?
Diversify income streams early: platform monetization, brand deals, affiliate links, and if possible, launching your own product line, while keeping the content process efficient to avoid burnout.
The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Q: How did you approach content creation to make it scalable for a wider audience?
Start with visually simple, easy-to-understand concepts that work without sound, then gradually niche down as you build audience trust and loyalty, using varied formats to retain attention and expand your reach.
The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Q: What was the key moment that helped you understand why you left Supercar Blondie?
The growth became so rapid and the team so large that I felt I wasn't learning anymore and wanted to have the freedom to film my own ideas and explore creatively, which made the move feel personally and professionally right.
#12 – George Benson – Staying Relevant on YouTube for over 15 Years
Q: What differentiates Sidemen-like groups from other creators, in your view?
Sidemen succeed due to unique, complementary personalities and strong on-camera chemistry, which allows them to sustain collaboration-led growth over many years.
#12 – George Benson – Staying Relevant on YouTube for over 15 Years
Q: What was your best brand deal or most lucrative sponsorship, and how did it impact you?
Travel Alberta was one of the best deals, a standout experience with high production value, illustrating how transformative sponsorships could be when aligned with genuine experiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Content Business

What is The Content Business about and what kind of topics does it cover?

A practical show focused on turning content into a business. It features conversations with creators and founders who share how they grew audiences, monetized attention, and built sustainable ventures beyond virality. Frequent themes include audience acquisition, sponsorship strategies, personal branding, and the evolving creator economy, with notable emphasis on authenticity, transparency with partners, and long-term value over quick wins. A standout angle is the emphasis on relationship-building, measurable outcomes, and real-world income strategies rather than theory alone, making it valuable for listeners seeking actionable paths in content-driven businesses.

Where can I find podcast stats for The Content Business?

Rephonic provides a wide range of podcast stats for The Content Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Content Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Content Business get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Content Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Content Business?

Rephonic provides comprehensive predictive audience data for The Content Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Content Business have?

To see how many followers or subscribers The Content Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Content Business?

These podcasts share a similar audience with The Content Business:

1. Cars & Money
2. Road To Success with Benedict Fowler
3. That Peter Crouch Podcast
4. Anything Goes with James English
5. The Romesh Ranganathan Show

How many episodes of The Content Business are there?

The Content Business launched 5 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Content Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Content Business?

Rephonic pulls ratings and reviews for The Content Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Content Business?

Rephonic provides full transcripts for episodes of The Content Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Content Business?

Recent guests on The Content Business include:

1. Sergi Galiano
2. Ali Abdaal
3. Ebrahim Turner
4. Riz Iqbal
5. Jack Whettingsteel
6. George Benson
7. Mahmoud Bartawi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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