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Artwork for The Content Business

The Content Business

Kane Baron and Ashley Morris
Podcasting
Youtube
Cars and Money
Private Equity
Content Creation
Personal Branding
User Generated Content
Authenticity
Creator Economy
Dubai
Equity Partnerships
Entrepreneurship
Barbering
Dose Of Society
Chelsea Football Club
Influencer Marketing
Luxury Cars
Sponsorship Models
Social Media
Business Relationships

The Content Business is the podcast that goes beyond the algorithm. We sit down with content creators who’ve actually built businesses and achieved remarkable things through creating content. We break down how they built their audience, where the views really came from, and how they leverage this attention to generate income, make an impact, and achieve tangible goals beyond just virality. ———— Ho... more

PublishesWeeklyEpisodes21Founded7 months ago
Number of ListenersCategories
MarketingBusiness

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ABOUT THE EPISODE:

Rohan Sheth runs performance marketing for names like Tony Robbins, Russell Brunson and Grant Cardone, managing hundreds of millions of dollars in ad spend. In this episode, he sits down with Ash and Kane to break down the biggest ... more

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ABOUT THE EPISODE:... more

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ABOUT THE EPISODE:D... more

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Recent Guests

Rohan Sheth
Ads expert who runs GrowRev and manages multi-million dollar ad spends for Tony Robbins, Russell Brunson, and Grant Cardone
GrowRev
Episode: Managing $100M+ in Ads for Tony Robbins & Grant Cardone - Rohan Sheth - #20
Sergi Galiano
Creative professional and former Creative Director at Supercar Blondie
Self/Personal Brand
Episode: The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Ali Abdaal
YouTube creator, physician; early adviser who inspired Sheen to start creating
YouTube, educational content creator
Episode: #18 – Dr. Sheen Gurrib – How Ali Abdaal Taught Me To Get 100 Million Views
Ebrahim Turner
Hypnotist for billionaires, mindset and hypnosis expert
Independent coach/practitioner
Episode: #17 – Ebrahim Turner – The Billionaire Hypnotist Who Will Cure Your Imposter Syndrome
Riz Iqbal
Trader, founder of Words of Rizdom and Chart Fanatics
Words of Rizdom, Chart Fanatics
Episode: #14 – Words of Rizdom – Building the World's Largest Trading Podcast with Riz Iqbal
Jack Whettingsteel
Founder/CEO involved in building the Simon Squibb ecosystem
Part of the co-founded media/education venture group
Episode: #13 – Jack Whettingsteel – Building Simon Squibb’s 20M Follower Personal Brand
George Benson
Chelsea FC content creator, veteran YouTuber
Episode: #12 – George Benson – Staying Relevant on YouTube for over 15 Years
Mahmoud Bartawi
Business founder and host of Business with Bartawi, an Emirati podcaster
Episode: #08 – Mahmoud Bartawi – The Real Value of Podcasting in Dubai

Hosts

Ashley Morris
Host of The Content Business and related sponsorship/agency work; co-host with deep involvement in brand partnerships and podcast sponsorships
Kane Baron
Co-host with a focus on sponsorships, agency work, and building creator-focused businesses

Reviews

5.0 out of 5 stars from 46 ratings
  • Really enjoying this podcast…..

    These guys really know their stuff when it comes to podcast and content and, most importantly, turning that into income!

    Apple Podcasts
    5
    TraceyB1957
    United Kingdom5 months ago
  • These boys know their stuff

    Checked out the first episode and it is clear that these boys really know what they’re talking about. The content space is getting busier and busier and noisier and noisier so it is really handy to have a resource like this to be able to separate the waffle from the realities.

    Apple Podcasts
    5
    BurttyBambastern
    United Kingdom7 months ago
  • Wonderful Listen

    The team have delivered a great podcast, full of amazing insights and stories, thank you and I look forward to hearing more.

    Apple Podcasts
    5
    cbroad08
    Australia7 months ago
  • Amazing

    Informative, great podcast. Can’t wait for more

    Apple Podcasts
    5
    Chloeclarky
    United Kingdom7 months ago
  • Great podcast

    Picked up some value insights from the first few episodes. A must listen.

    Apple Podcasts
    5
    mrcat19021994
    United Kingdom7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the focus on real-world results and long-term relationship building over gimmicks.
Listeners feel the show has practical, no-nonsense insights into podcasting and content monetization.
The discussions are engaging, with valuable stories and actionable tips for creators and brands alike.
Many episodes help distinguish quality strategies from generic advice in a crowded space.

Talking Points

Recent interactions between the hosts and their guests.

Managing $100M+ in Ads for Tony Robbins & Grant Cardone - Rohan Sheth - #20
Q: How'd you go about filling a webinar for Tony Robbins?
We spent heavily on ads and used a proven methodology that shifted the webinar funnel online, which allowed us to convert fast and scale revenue dramatically within a short window.
The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Q: What is your advice for creators who want to monetize beyond on-platform ad revenue?
Diversify income streams early: platform monetization, brand deals, affiliate links, and if possible, launching your own product line, while keeping the content process efficient to avoid burnout.
The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Q: How did you approach content creation to make it scalable for a wider audience?
Start with visually simple, easy-to-understand concepts that work without sound, then gradually niche down as you build audience trust and loyalty, using varied formats to retain attention and expand your reach.
The Man Who Built Supercar Blondie's 185M Followers Reveals Why He Left - Sergi Galiano – Episode #19
Q: What was the key moment that helped you understand why you left Supercar Blondie?
The growth became so rapid and the team so large that I felt I wasn't learning anymore and wanted to have the freedom to film my own ideas and explore creatively, which made the move feel personally and professionally right.
#12 – George Benson – Staying Relevant on YouTube for over 15 Years
Q: What differentiates Sidemen-like groups from other creators, in your view?
Sidemen succeed due to unique, complementary personalities and strong on-camera chemistry, which allows them to sustain collaboration-led growth over many years.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Content Business

What is The Content Business about and what kind of topics does it cover?

This show examines how content creators convert attention into businesses, covering growth strategies, monetization, sponsorships, and the evolving creator economy. Episodes frequently dissect audience-building tactics, long-term partnerships, and the alignment between brand goals and creator authenticity, with practical takeaways on ads, sponsorships, and scalable education products. Notable threads include how to run multi-million ad campaigns, build personal brands, and leverage AI and teams to scale content-driven businesses. The format often features practitioners and creators who've turned content into sustainable ventures, making it valuable for marketers, PR pros, and aspiring guest contributors who want actionable, real-world tacti... more

Where can I find podcast stats for The Content Business?

Rephonic provides a wide range of podcast stats for The Content Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Content Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Content Business get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Content Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Content Business?

Rephonic provides comprehensive predictive audience data for The Content Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Content Business have?

To see how many followers or subscribers The Content Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Content Business?

These podcasts share a similar audience with The Content Business:

1. Road To Success with Benedict Fowler
2. Cars & Money
3. The Diary Of A CEO with Steven Bartlett
4. The Higher Self with Danny Morel

How many episodes of The Content Business are there?

The Content Business launched 7 months ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Content Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Content Business?

Rephonic pulls ratings and reviews for The Content Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Content Business?

Rephonic provides full transcripts for episodes of The Content Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Content Business?

Recent guests on The Content Business include:

1. Rohan Sheth
2. Sergi Galiano
3. Ali Abdaal
4. Ebrahim Turner
5. Riz Iqbal
6. Jack Whettingsteel
7. George Benson
8. Mahmoud Bartawi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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