The Media Insider Podcast
themediainsiderpodcastPitching stories or ideas to the media is hard. Each episode, author and journalist-turned PR, Helen Croydon interviews a commissioning editor, writer or producer at a high profile media outlet on what, why, who and when they commission a story. If you want to understand how journalists find interviewees and choose stories, this is one for you. Helen helps get people get into the media with https:... more
| Publishes | Monthly | Episodes | 31 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurshipMarketing | ||||
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Latest Episodes
News Editor at Courier Media, Karis Hustad, discusses the inspiring small business stories they commission for the magazine and weekly newsletter. She shares the importance of authenticity, quality, and clearly explaining the 'why' behind pitching yo... more
Editor at Prospect Magazine, Alan Rusbridger, shares the regular formats for the monthly print and digital publication and what makes the cut for an ‘intellectually stimulating’ read. From short-form profiles at the front; to long-reads with a new ta... more
Deputy Editor at Sifted, Eleanor Warnock, discusses what she looks for in a pitch when commissioning for the 100k-users-a-month publication serving startups. She gives the inside scoop on the high level leader section ‘Brunch with Sifted’, what makes... more
Senior reporter at Management Today, Orianna Rosa Royle discusses what makes a story for the 80k-users-a-month publication. CEO interviews are the most common format but what makes the cut? For a journalist who gets ‘an email pitch a minute’ Orianna ... more
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Reviews
- Found really useful
I’ve worked in PR for over 15 years and I always like learning more wherever I can. Really enjoyed these episodes. Really good for all levels.
Apple Podcasts5MayByford
United Kingdom5 years ago - Excellent insight into how journos work
An essential listen for anyone in PR and comms - Helen interviews journos from a range of publications on exactly what they’re looking for from pitches, releases and their relationships with PRs. It’s thoughtful and always full of super useful information. A must-listen!
Apple Podcasts5BecHowardUnited Kingdom5 years ago - Great insight!
As a PR I found this really interesting - great to get a proper insight into what editors and journalists are really looking for.
Apple Podcasts5aSkyeFergUnited Kingdom5 years ago - Invaluable insight
This podcast is a really useful and informative insight into the world of media, especially for those new to pitching or publishing.
Apple Podcasts5hecklephoneUnited Kingdom6 years ago
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How many episodes of The Media Insider Podcast are there?
The Media Insider Podcast launched 6 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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