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Artwork for PR in your pocket: get your business in the media

PR in your pocket: get your business in the media with Jenna Farmer

Jenna Farmer
Public Relations
Media
The Guardian
Booktok
Tedx
Instagram
BBC Radio
Neurodiversity
Neuroinclusion
Content Marketing
Publications
Pressloft
Journalism
Linkedin
Personal Story
Happiful Magazine
Tiktok
Media Coverage
Public Speaking
Janey Lee Grace

Journalist and PR Jenna Farmer shares her top tips for getting your business featured in the media in PR in your pocket.

PublishesTwice monthlyEpisodes102Founded5 years ago
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MarketingBusiness

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Artwork for PR in your pocket: get your business in the media

Latest Episodes

In this episode, I'm joined by the brilliant Lindsey Stephens, founder of The Female Boss Collective, a movement dedicated to celebrating, empowering and amplifying the voices of women in leadership and business. Lindsey is on a mission to make ambit... more

Welcome to the second in my series of live coaching episodes to show you how easy it is to get in the press. Today I'm joined by Naomi Rose, Content Marketing Strategist, as we brainstorm together how she can get in the media. Follow along and pitch ... more

This week I'm joined by Johnny Seifert, a senior podcast producer who works across celebrity and top tier podcasts. He's also the host of Secure the Insecure, a mental health podcast which interviews celebrities each week.

We chat how to stand out w... more

Welcome to PR in your Pocket.

ALL ABOUT ME

Join my new 3 day FREE PR accelerator, jennafarmerpr.kartra.com/page/mediaaccelerator

Follow me on instagram @jennafarmerpr

My PR freebies and resources; jennafarmerpr.co.uk/everything-pa... more

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Recent Guests

Lindsey Stephens
Founder of The Female Boss Collective, magazine and events platform
The Female Boss Collective
Episode: How to get featured in The Female Boss Collective magazine+ speak at their events
Naomi Rose
Content marketing strategist
Episode: How to contribute expert content to business media-live story brainstorm with Naomi Rose
Johnny Seifert
Senior Podcast Producer
National network podcasts
Episode: How to get on the 'big' podcasts (+book top-tier guests for your own) with senior podcast producer Johnny Seifert
Jenny Holliday
Journalist and career happiness coach
VertiCom (journalism), Coach
Episode: How to write first-person opinion articles in Grazia+The Guardian with journalist Jenny Holliday
Helen Davies
Neurodiversity and productivity expert; co-founder involved in neuroinclusion framework
NDE Accreditation (mentioned)
Episode: How to write for business publications: a live story brainstorm with Helen Davies
Heather Main
Freelance journalist who writes for The Guardian, The Telegraph, Mail, Fabulous, Sun, Mirror
The Guardian, Telegraph, Mail, Fabulous, Sun, Mirror
Episode: How to pitch The Guardian your personal story with Heather Main
Janey Lee Grace
BBC presenter who has worked on local BBC stations, BBC Radio 2, and runs a podcast
BBC
Episode: How to actually get on BBC Radio with presenter Janey Lee Grace
Helen Williams
Instagram visibility strategist
Episode: Proven strategies to go viral on instagram with Helen Williams
Helen Packham
TEDx expert, coach, and former TEDx curator
Helen Packham
Episode: How to land a TED X talk with TED X expert Helen Packham

Host

Jenna Farmer
Host of PR in your pocket; PR strategist and media coach with a focus on getting businesses into the media.

Reviews

4.8 out of 5 stars from 20 ratings
  • Good advice

    Great knowledge and actionable ideas to grow or tutoring business! Thanks Jenna and the team! X

    Apple Podcasts
    5
    VickiB1413
    United Kingdom5 months ago
  • Insightful and Entertaining!

    Really good podcast, insightful and entertaining in equal measure- would recommend to anybody looking to grow your brand / get exposure

    Apple Podcasts
    5
    EmpireBcfc
    United Kingdom5 months ago
  • Love how practical the advice is!

    Really useful - gives straight forward and actionable PR tips that anyone can use.

    Apple Podcasts
    5
    Kate-1193
    United Kingdom5 months ago
  • Useful tips on being in magazines

    Such a helpful podcast for pitching my business to magazines,

    Apple Podcasts
    5
    Jenbalancebelly
    United Kingdom2 years ago
  • Love this!

    Great for beginners and those who have more experience with freelance writing and PR. great tips for how to be more visible with your business as well. So much value!

    Apple Podcasts
    5
    Kez1785
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is practical and easy to implement for beginners and pros alike.
Guests deliver valuable, real-world insights and templates for pitching and positioning.
Listeners appreciate actionable PR tips that translate to real media exposure.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#183
Colombia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to get your product in magazines with Pressloft founder Nikki Snell
Q: What role do keywords and the new AI search feature play in optimizing coverage?
Keywords help in the short term, but a semantic AI search will soon broaden reach by linking related colors and terms; meanwhile, ensure product information mirrors what's on the site to aid journalists.
How to get your product in magazines with Pressloft founder Nikki Snell
Q: How many images should a brand start with, and how does image quantity affect coverage?
The more images and the bigger the variety, the better the chances of fitting into articles; the platform suggests starting at around 25 images and scaling up to thousands for larger brands to maximize visibility.
How to get your product in magazines with Pressloft founder Nikki Snell
Q: What is Pressloft and how does it work for a product-based business?
Pressloft is an image library where brands upload high-resolution product images and journalists can search by product keywords to find images and accompanying information, making it easier to write up articles without contacting each brand individually.
How to get national press with Business Insider journalist Lauren Crosby Medlicott
Q: What makes a story timely and what kind of people or case studies do you look for when pitching a story?
She says stories should be timely, have strong characters or lived experiences, be unique, and include specific people or communities; relevance to the current news cycle and avoiding repetitive coverage are key, along with presenting a clear A-to-B transformation or practical takeaway.
How to get national press with Business Insider journalist Lauren Crosby Medlicott
Q: Hi Lauren, thank you so much for joining us. Could you just tell everyone a little bit about what you write for?
Lauren explains she writes across several outlets, with a focus on health and family for Business Insider, startups for Business Insider, and a variety of other topics for Stylist, iPaper, Telegraph, Observer, and Metro, emphasizing versatility and the importance of tailoring pitches to each publication and desk.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Listeners tune in for practical, action-oriented PR and media visibility guidance. Episodes frequently cover how to pitch to publications, secure appearances on top podcasts and radio, craft compelling personal stories, and leverage content across multiple outlets. A notable thread is turning real-world experiences into newsroom-ready angles, with guests ranging from seasoned journalists to PR strategists and entrepreneurs who share templates, checklists, and live coaching tips. The show stands out for its hands-on exercises, live storytelling formats, and clear pathways to measurable media results, making it useful for business owners, freelancers, and marketing pros seeking credible media exposure and tangible PR outcomes.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Rest Is Politics
2. Betwixt The Sheets: The History of Sex, Scandal & Society
3. The Rest Is Politics: US

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lindsey Stephens
2. Naomi Rose
3. Johnny Seifert
4. Jenny Holliday
5. Helen Davies
6. Heather Main
7. Janey Lee Grace
8. Helen Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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